Email Validation: How Email Verification Really Works


Email Validation and regular data hygiene is a key part of email marketing best practices. Email Validation

Make your tweets beautiful with the help of the Twitter Cards Validator Tool


I cross-posted the article onto LinkedIn and the lovely Beth Farris chimed in with some Twitter Cards Validator Tool school : So, yes, there is a Twitter validator , the Twitter Cards Validator Tool. So, I tried validating a Biznology article I wrote from a couple weeks ago.

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Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs


I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs. There was no lead validation and qualification. All sales leads are not equal.

Email Marketing and the Mystery of the Valid - Invalid Address

Modern Marketing

If we do have issues in delivering those messages, we are often told (typically by yours truly) that the reason for non-delivery is reputation related, and that there is work to be done on the sender’s behalf in order to improve.

CMOs Should Leverage Identity Confirmation Tools to Validate Stakeholder Sign-Off

Modern Marketing

As an outside marketing consultant working in the corporate arena, much of my day is spent chasing down approvals for campaigns, ad schemes and promotions.

The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

Validation came not from readers as much as from “publishers, editors and fellow content creators. agreeing to publish our work in the first place.”. As some of the commenters on Joel’s post suggest, there are a number of alternative ways of finding validation for your online efforts.

Working Remotely: Virtual Employees Share Key Productivity Tips


Concerns and new policies surrounding the COVID-19 virus are driving countless teams into the world of working remotely, many for the first time. Transitioning from an office environment to working from home comes with a mixed bag of benefits and challenges, as our team understands well.

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Content with Intent: Validate Your Authority


People see those accolades and derive comfort from knowing that they are working with an industry leader. Help them learn more about why working with your company was a great choice for their business. Image via Wikipedia. by Frank Reed.

How Account-Based Marketing Works: Digital And Traditional Tactics

Marketing Insider Group

Boost employee satisfaction by working with right-fit clients. Ensure client satisfaction and ROI by working with ideal profiles. It’s an approach that supports your company’s vision, from the type of clients it works with to the way departments work together.

The Entrepreneur Interview Series #20: Lewis Werner, Quill Security Technology


They can finally prove the value of their work in business terms and sit at the C-suite table with defensible ROI metrics. Webbiquity: What inspired you to work on a solution to this particular problem? The physical security industry is broken.

How to reach your customers at work or at home


On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access.

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How to Use Video to Prospect and Validate Your Leads


CTAs work to validate your leads because you’re prompting them further down the sales funnel and you can track whether they follow through. I should also mention that Salesforce is an important tool in this validation process.

B2B Website Design Trends that Work for Professional Services

Hinge Marketing

A Professional Services Website that Works. In the professional services, expertise is your product and experience is validation. So website visitors who are looking for services like yours want to learn about your firms’ experts and understand the projects they’ve worked on.

Is Your Firm a “Safe Choice”? for Prospective Clients?

Marketing Craftmanship

Are there tangible signs that employees are valued, have a unified vision and enjoy working together? External Validation: How is your firm’s value proposition confirmed by objective 3rd parties?

How to work with a content marketing agency to create kick-ass content

Tomorrow People

We handpick the editors we work with based on their expertise in any given vertical. We work with more than 80 specialist editors. The way to get great work from your agency? Their deep knowledge of your products and market — where you’re strong and weak, those anecdotes about customers — all add colour and detail to the work that emerges. That’s how the editorial process works at Tomorrow People. Content Marketing Working with a content marketing agency

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How to Validate Your Blog Post Topics: A 3-Step Process


To help you avoid wasting time on topics and keyword plays that won't generate a meaningful return for your business, we've put together a simple process for validating your ideas before you start writing. How to Validate Your Blog Post Topics: A 3-Step Process.

McKinsey Research Again Validates Social Technology Benefits

Paul Gillin

Self-reported operating-margin improvements correlated positively with the reported percentage of employees whose use of social technologies was integrated into their day-to-day work.

How the Facebook Algorithm Works in 2020 and How to Make it Work for You


We’ve collected 9 strategic tips for working with the Facebook algorithm in 2020, and making it work for you. In the short term, brands had valid concerns about the fact that their organic content would no longer be prioritized as highly as posts from friends, family, and groups.

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HG Insights Featured in 2019 Best Places to Work List for Central Coast

HG Data

We are honored to be featured in The Pacific Coast Business Times’ (PCBT) 2019 Central Coast Best Places to Work list. ” The 2019 Best Places to Work winners will be honored at an awards reception held Thursday, May 17, from 5:30 to 7:30 p.m.

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How Bitcoin’s Blockchain Technology Works


But learning how Blockchain actually works can still be a challenge if you’re not well-versed on the topic of cryptocurrency. How Bitcoin’s Blockchain Technology Works. This publicizes and validates every single transaction of the cryptocurrency.

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This Psychological Trick Can Make You a More Empathetic Marketer


That may sound like mushy psychobabble, but there are very practical ways to apply the lesson to our own work. Emotional Validation. The process of reflecting back someone’s feelings has an official name in psychology textbooks: “emotional validation.”

Why Your B2B Marketing Isn’t Working

Marketing Craftmanship

Individually or collectively, both of these circumstances drive the #1 reason why B2B marketing does not work : INCONSISTENCY. Generate content that validates your company’s intellectual capital, on topics that target audiences have a genuine interest in.

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How to get 67% more revenue opportunities using LinkedIn and not just leads that go nowhere


They’re focused on how many people are being added to the pipeline even if they aren’t validated and qualified. I work with organizations like _ [prospect’s business] to make sure __ [goal]. Focus on lead validation and qualification.

3 insights from intelligent content conference


Indeed, everywhere I went, I was able to connect conference talks with my work. ” moments amidst the sea of validation for my work. You also have to work through the data with human subject matter experts to help make adjustments to the both the data and the algorithms.

Technology trends for the future of work in 2020

HG Data

Research – HG Insights reports on five technology trends predicted to transform the future of work in 2020. Hushon identified five technology-driven trends for the future of work in 2020 and beyond: AI redefines professional services.

Lead Generation: What’s Working – Tactics, Budgets and Preferences

Industrial Marketing Today

Summer is a good time to look back at what has worked for lead generation and compare yourself with your peers as you plan for the second half of the year.

“How I Work”: Ilana Shapiro Yahdav, marketing programs manager for Conversica @IlanaShapiro #HowIWork

Heinz Marketing

How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. First thing you do when you come into work.

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SEO and Content Marketing Work Together


Uses social media to further validate solutions. In summary, content marketing and SEO work together. Search Engine Optimization, or SEO, is the unique mix of art and science with the ultimate goal to showcase your firm on Google’s first page when users query a term that your firm provides as an answer to that query. However, from a lead generation standpoint, the mechanisms of lead capture for SEO are different from pay per click.

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SEO and Content Marketing Work Together


Uses social media to further validate solutions. In summary, content marketing and SEO work together. Search Engine Optimization, or SEO, is the unique mix of art and science with the ultimate goal to showcase your firm on Google’s first page when users query a term that your firm provides as an answer to that query. However, from a lead generation standpoint, the mechanisms of lead capture for SEO are different from pay per click.

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Creative Work Relies on Failure


According to Adobe's State of Create report, "At work, there is tension between creativity and productivity." Rather, they keep experimenting until they find what works. Conversely, doing good creative work requires comfort with risk.

Facebook Lead Gen Forms Work For B2B Campaigns

Ledger Bennett

All are valid questions you need to ask yourself when establishing goals of a client. To focus on one, in particular, we’ll explore how to make Facebook Lead Gen forms work for B2B campaigns. The post Facebook Lead Gen Forms Work For B2B Campaigns appeared first on LEDGER BENNETT.

Lead Generation Strategies That Work for B2B Companies

Unbound B2B

Let’s take a closer look at the lead generation strategies that worked for the world’s most successful B2B companies. Last but not least, you’re on your toes, testing and validating every component of the lead generation journey if only to boost the quantity and quality of the leads.

Does Influencer Marketing Actually Work? A HubSpot Blog Experiment


Sounds like our influencer strategy worked, right? They've already done the hard work of content creation; now they can sit back and enjoy its amplification. Validate this by giving them a dedicated tracking URL to share and seeing how much traffic they drive.

How Does Reverse Address Lookup Technology Work + How To Use It To Drive Leads


Wondering how reverse address lookup technology works? The IP address you’re looking at has to have a valid Reverse DNS in order for this to work. Here’s how it works: When companies register a new domain name, they have to provide the registrar with their contact details.

Why Internal Influencer Marketing Works

Content Standard

Simply put, when your brand’s team members become influencers in its industry, it creates a symbiotic relationship where the influencer’s ideas improve the brand, while the growing brand then adds validity to the influencer’s ideas.

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Why ROI / TCO Spreadsheets Don’t Work

The ROI Guy

Third Party Validation – Will your customers trust your in-house developed spreadsheets without third party validation and toolkit? Many organizations like yours have developed spreadsheet-based ROI / TCO tools to help financially justify solutions to frugal buyers.

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Using your customer’s language – real tales of caution

Leading Results Rambings

In the last few weeks we’ve had two clients we work with discover that the language they use to describe their customers, is the not the language the customers use to talk about themselves. most of this was before they started working with us.