Email Validation: How Email Verification Really Works


Email Validation and regular data hygiene is a key part of email marketing best practices. Email Validation

Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs


I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs. There was no lead validation and qualification. All sales leads are not equal.

Make your tweets beautiful with the help of the Twitter Cards Validator Tool


I cross-posted the article onto LinkedIn and the lovely Beth Farris chimed in with some Twitter Cards Validator Tool school : So, yes, there is a Twitter validator , the Twitter Cards Validator Tool. So, I tried validating a Biznology article I wrote from a couple weeks ago.

Email Marketing and the Mystery of the Valid - Invalid Address

Modern Marketing

If we do have issues in delivering those messages, we are often told (typically by yours truly) that the reason for non-delivery is reputation related, and that there is work to be done on the sender’s behalf in order to improve.

CMOs Should Leverage Identity Confirmation Tools to Validate Stakeholder Sign-Off

Modern Marketing

As an outside marketing consultant working in the corporate arena, much of my day is spent chasing down approvals for campaigns, ad schemes and promotions.

The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

Validation came not from readers as much as from “publishers, editors and fellow content creators. agreeing to publish our work in the first place.”. As some of the commenters on Joel’s post suggest, there are a number of alternative ways of finding validation for your online efforts.

How to Validate Your Blog Post Topics: A 3-Step Process


To help you avoid wasting time on topics and keyword plays that won't generate a meaningful return for your business, we've put together a simple process for validating your ideas before you start writing. How to Validate Your Blog Post Topics: A 3-Step Process.

Content with Intent: Validate Your Authority


People see those accolades and derive comfort from knowing that they are working with an industry leader. Help them learn more about why working with your company was a great choice for their business. Image via Wikipedia. by Frank Reed.

McKinsey Research Again Validates Social Technology Benefits

Paul Gillin

Self-reported operating-margin improvements correlated positively with the reported percentage of employees whose use of social technologies was integrated into their day-to-day work.

How to reach your customers at work or at home


On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access.

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How to work with a content marketing agency to create kick-ass content

Tomorrow People

We handpick the editors we work with based on their expertise in any given vertical. We work with more than 80 specialist editors. The way to get great work from your agency? Their deep knowledge of your products and market — where you’re strong and weak, those anecdotes about customers — all add colour and detail to the work that emerges. That’s how the editorial process works at Tomorrow People. Content Marketing Working with a content marketing agency

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HG Insights Featured in 2019 Best Places to Work List for Central Coast

HG Data

We are honored to be featured in The Pacific Coast Business Times’ (PCBT) 2019 Central Coast Best Places to Work list. ” The 2019 Best Places to Work winners will be honored at an awards reception held Thursday, May 17, from 5:30 to 7:30 p.m.

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How to Use Video to Prospect and Validate Your Leads


CTAs work to validate your leads because you’re prompting them further down the sales funnel and you can track whether they follow through. I should also mention that Salesforce is an important tool in this validation process.

Lead Generation Strategies That Work for B2B Companies

Unbound B2B

Let’s take a closer look at the lead generation strategies that worked for the world’s most successful B2B companies. Last but not least, you’re on your toes, testing and validating every component of the lead generation journey if only to boost the quantity and quality of the leads.

Lead Generation: What’s Working – Tactics, Budgets and Preferences

Industrial Marketing Today

Summer is a good time to look back at what has worked for lead generation and compare yourself with your peers as you plan for the second half of the year.

How Bitcoin’s Blockchain Technology Works


But learning how Blockchain actually works can still be a challenge if you’re not well-versed on the topic of cryptocurrency. How Bitcoin’s Blockchain Technology Works. This publicizes and validates every single transaction of the cryptocurrency.

Why Your B2B Marketing Isn’t Working

Marketing Craftmanship

Individually or collectively, both of these circumstances drive the #1 reason why B2B marketing does not work : INCONSISTENCY. Generate content that validates your company’s intellectual capital, on topics that target audiences have a genuine interest in.

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How to get 67% more revenue opportunities using LinkedIn and not just leads that go nowhere


They’re focused on how many people are being added to the pipeline even if they aren’t validated and qualified. I work with organizations like _ [prospect’s business] to make sure __ [goal]. Focus on lead validation and qualification.

Creative Work Relies on Failure


According to Adobe's State of Create report, "At work, there is tension between creativity and productivity." Rather, they keep experimenting until they find what works. Conversely, doing good creative work requires comfort with risk.

This Psychological Trick Can Make You a More Empathetic Marketer


That may sound like mushy psychobabble, but there are very practical ways to apply the lesson to our own work. Emotional Validation. The process of reflecting back someone’s feelings has an official name in psychology textbooks: “emotional validation.”

3 insights from intelligent content conference


Indeed, everywhere I went, I was able to connect conference talks with my work. ” moments amidst the sea of validation for my work. You also have to work through the data with human subject matter experts to help make adjustments to the both the data and the algorithms.

“How I Work”: Ilana Shapiro Yahdav, marketing programs manager for Conversica @IlanaShapiro #HowIWork

Heinz Marketing

How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. First thing you do when you come into work.

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SEO and Content Marketing Work Together


Uses social media to further validate solutions. In summary, content marketing and SEO work together. Search Engine Optimization, or SEO, is the unique mix of art and science with the ultimate goal to showcase your firm on Google’s first page when users query a term that your firm provides as an answer to that query. However, from a lead generation standpoint, the mechanisms of lead capture for SEO are different from pay per click.

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SEO and Content Marketing Work Together


Uses social media to further validate solutions. In summary, content marketing and SEO work together. Search Engine Optimization, or SEO, is the unique mix of art and science with the ultimate goal to showcase your firm on Google’s first page when users query a term that your firm provides as an answer to that query. However, from a lead generation standpoint, the mechanisms of lead capture for SEO are different from pay per click.

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Does Influencer Marketing Actually Work? A HubSpot Blog Experiment


Sounds like our influencer strategy worked, right? They've already done the hard work of content creation; now they can sit back and enjoy its amplification. Validate this by giving them a dedicated tracking URL to share and seeing how much traffic they drive.

How Does Reverse Address Lookup Technology Work + How To Use It To Drive Leads


Wondering how reverse address lookup technology works? The IP address you’re looking at has to have a valid Reverse DNS in order for this to work. Here’s how it works: When companies register a new domain name, they have to provide the registrar with their contact details.

Why ROI / TCO Spreadsheets Don’t Work

The ROI Guy

Third Party Validation – Will your customers trust your in-house developed spreadsheets without third party validation and toolkit? Many organizations like yours have developed spreadsheet-based ROI / TCO tools to help financially justify solutions to frugal buyers.

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Why Internal Influencer Marketing Works

Content Standard

Simply put, when your brand’s team members become influencers in its industry, it creates a symbiotic relationship where the influencer’s ideas improve the brand, while the growing brand then adds validity to the influencer’s ideas.

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A day in the life of a Choozler


What’s it like, working at Choozle? Being a part of a Top Workplaces award-winning company has its upsides, including all the hard work that comes along with it. Learn more about our unique work perks. Working at Choozle. Validate. Validate.

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Using your customer’s language – real tales of caution

Leading Results Rambings

In the last few weeks we’ve had two clients we work with discover that the language they use to describe their customers, is the not the language the customers use to talk about themselves. most of this was before they started working with us.

How the News Feed Algorithms Work on Facebook, Twitter & Instagram


That's how the folks from each of these social networks feel -- and they've done a ton of user research to validate that feeling. Trouble is, each algorithm works differently. How It Works. How It Works. How It Works.

How to Appeal to Buyers’ Pride

Sales Intelligence View

How does the appeal to pride work? Challenger reps assert controversial views that jolt a buyer into seeing the validity of their points. He tells him that he’s outdated, and that his solution isn’t working.

The Mx Group Named One of Illinois’ Best Places to Work for Fourth Straight Year Digital and Demand Generation Agency Recognized as Leading Medium-sized Employer

The Mx Group

CHICAGO (May 19, 2017) — The Mx Group, a B2B marketing agency in Chicago, has been named one of 2017’s Best Places to Work in Illinois for the fourth consecutive year. For over 25 years, we’ve been committed to excellence, not just in our client work, but in our company culture too.

A Website Design Process that Works: How to Get the Professional Services Website You Want

Hinge Marketing

Informed by research and validated by years of experience and analytics , this is a process that works. As new ideas arise, think about how they fit the scope of work. You can always plan a second phase of work to incorporate new features. Nor, of course, was it listed in the signed scope of work. A Website Design Process that Works. What’s working and what isn’t? Have they worked for clients like you?

Why Account-Based Marketing Won’t Work Without Site-Level Matching


This friend works for a shipping company that owns and operates a number of freight vessels. When you’re inundated with countless leads and under pressure to deliver, it just isn’t possible to manually research the validity of every single lead.

How To Make Facebook Lead Gen Forms Work For B2B Campaigns

Ledger Bennett

All are valid questions you need to ask yourself when establishing goals of a client. To focus on one, in particular, we’ll explore how to make Facebook Lead Gen forms work for B2B campaigns. We have seen a lot of success working with LinkedIn’s targeting for ABM, CRM lists, and other advanced targeting. Usually, 1% will start at creating over 1 million contacts closest related to whatever it’s working from.

How SEOs And Content Creators Can Actually Work Together For Better Digital Marketing Results


Here we’ll share how you can work on building a well-rounded team of content marketing experts – including content creators AND SEO strategists. Of course, there’s value in the two disciplines working together. Email or Slack works too when something needs to be shared right away.