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IAB releases proposed standards for in-game ads


The Interactive Advertising Bureau has released proposed Intrinsic In-Game Measurement guidelines for public discussion. The proposed metrics address issues like viewability, measurement and fraud for ads that appear in the gameplay environment. What the proposals are intended to do. Processing.Please wait.

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Google’s Criticisms Against Tech Antitrust Bill – Are They Valid? via @sejournal, @MattGSouthern

Search Engine Journal

Google argues a bill proposed by US Congress has the potential to compromise users' safety, as well as break products such as Search and Maps. The post Google’s Criticisms Against Tech Antitrust Bill – Are They Valid? appeared first on Search Engine Journal.


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The Definitive List of Cyber Monday SaaS Deals


Valid for Cyber Monday 2) Salesforce Essentials?. Valid for Cyber Monday 3) Grasshopper?. Valid for Cyber Monday 4) Hibu?. Valid for Cyber Monday 5) Whatagraph?. Valid for Cyber Monday 6) Optuno?. Valid for Cyber Monday 7) Dreamhost?. Valid for Cyber Monday 8) Constant Contact?. Want to try it out?

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The Entrepreneur Interview Series #20: Lewis Werner, Quill Security Technology


Chief security officers (CSOs), operations executives, and facility managers use Quill to back their security proposals with quantitative evidence. I don’t think you can go wrong in doing that: in validating your ideas and plans with the people in your market. The Takeaways. This is a great idea!” Previous Posts in This Series.

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Updates finalized for IAB intrinsic in-game ad measurement guidelines


The updates were initially proposed back in June. The measurement standards are focused on: Re-examining the 10-second cumulative exposure duration for counting a valid impression including “sight, sound, and motion”, as well as 3D and virtual environments. This project is the first update of its kind to guidelines introduced in 2009.

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4 Points of Failure in the Typical Customer Acquisition Funnel


Failure Point #4: Final Sticking Points – Proposal, Product and Pricing. You have already established enough value for your offering that your prospects are asking for a proposal to assess the finer details. Industry experts agree that winning as many proposals as you can is vital to the growth of your business.

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MarTech’s guide to GDPR: The General Data Protection Regulation


And when consensus cannot be reached, the proposed enforcement rules will “clarify” the procedural aspects of dispute resolution. In addition, nine other states have proposed laws that are still pending, but marketers should anticipate eventual enactment. Dig deeper: Build trust , gain sales Get MarTech! In your inbox.

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