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IAB releases proposed standards for in-game ads

Martech

The Interactive Advertising Bureau has released proposed Intrinsic In-Game Measurement guidelines for public discussion. The proposed metrics address issues like viewability, measurement and fraud for ads that appear in the gameplay environment. What the proposals are intended to do. Processing.Please wait.

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Don’t Build It, Yet: How Content Can Validate Your Next Product Idea

Animalz blog

Content-led product is an approach we’ve pioneered at our startup Parabol , in which teams use content to validate new markets and product ideas. Content Is the Leanest Product Without building anything, content-led product helps you validate ideas and organic traffic potential. What Is Content-Led Product?

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How to Write a Business Proposal [Examples + Template]

Hubspot

That's where business proposals come in. A solid proposal can outline your value proposition and persuade a company or organization to do business with you. Here, we'll take a look at the various kinds of business proposals and go over how to write one. Jump to one of the following sections: What is a business proposal?

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Google’s Criticisms Against Tech Antitrust Bill – Are They Valid? via @sejournal, @MattGSouthern

Search Engine Journal

Google argues a bill proposed by US Congress has the potential to compromise users' safety, as well as break products such as Search and Maps. The post Google’s Criticisms Against Tech Antitrust Bill – Are They Valid? appeared first on Search Engine Journal.

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The Entrepreneur Interview Series #20: Lewis Werner, Quill Security Technology

Webbiquity

Chief security officers (CSOs), operations executives, and facility managers use Quill to back their security proposals with quantitative evidence. I don’t think you can go wrong in doing that: in validating your ideas and plans with the people in your market. The Takeaways. This is a great idea!” Previous Posts in This Series.

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Achieving a low Gmail spam rate: 3 essential steps

Martech

Going through the authentication process with SPF , DKIM and DMARC will validate your domain as a legit sender, so your emails don’t get flagged as spam. And keep an ear to the ground about proposed legislation, including at the state level, so you can be ready if it gets enacted.

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PR Insights: Nothing Wins Customers like a Customer Win

Champion Communications

They are having a lot of good conversations, sending a lot of proposals and then nothing. The proposal disappears into the abyss never to be spoken about again. Here’s why: Credibility, trust and validation: New customer wins act as social proof for your product or service.

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