Trending Articles

Why Lead Nurturing Success Means Not Asking for the Sale

The Point

I was left a voicemail earlier this week by a sales rep that I talked to (briefly) about 6 months ago. His message today was, in summary: “Are you ready to engage with us yet?”. Now, not only was I not ready, I barely remember what his company does.

Expand Selling: The Requirement to Prove Realized Value

The ROI Guy

If you are in technology sales, especially with a legacy solution provider, you know the struggle. Over 70% of established technology providers are now facing flat or declining product revenues , this according to the latest research from the Technology Services Industry Association (TSIA).

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Trending Sources

Dare to be different and make your B2B content marketing really stand out

Tomorrow People

What separates good from great in B2B content marketing and what’s stopping marketers from producing truly differentiated content? Content Marketing Differentiation

Micro-content — the most important content type you don’t manage

Avitage

Micro-content isn’t widely understood or consciously used. When it is, it’s usually by marketing for social media content. But micro-content may be the most important content type you have, and you probably don’t manage it. Micro-content is simply what the words imply. The term is credited to user experience expert Jakob Nielsen: “micro content is a small group of words which can be skimmed by the reader to understand the wider message of the article.”

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

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What Does a CMO Need to Know About Lead Generation?

Navigate the Channel

Mastering lead generation is a sort of holy grail for all B2B marketers. The CMO position should be attuned to new methods in lead generation, especially new digital channels. These methods of outreach will help to expand a business more quickly than perhaps any other method.

7 Examples of Email Signatures That Drive Conversions

Hubspot

Email is still the workhorse of digital marketing. In fact, the number of emails sent and received per day total over 205 billion, according to The Radicati Group Email Statistics Report.

How Marketing Financial Services to Millennials Revealed a Winning Formula for Digital Audiences

Content Standard

As a millennial marketer, one of my favorite parts of the work I do is reading studies about my generation.

3 Steps to Success in Omni-Channel Orchestration

Modern Marketing

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

What Should Your B2B Blog Post Be About When You Have Nothing New to Say? What Would Mr. Ed Do?

MLT Creative

For anyone not old enough to remember the television show from the sixties, Mr. Ed would never speak unless he has something to say. He probably wouldn’t blog either. That would be a mistake, and I’ll explain why.

New MarTech Trends for the Building Materials Industry

Navigate the Channel

Marketing technology continues to grow as a dynamic hybrid discipline that is highly relevant to the building materials industry.

What You Can Learn From My 5 Job Search Mistakes

Modern B2B Marketing

Job searching is never easy. Many people would even say that it’s harder than working. While you’ll likely be on the hunt many times in your career, it doesn’t have to be so laborious.

Moving Beyond Vanilla CSR Stories: How Symrise and Investis Brought Sustainability to Life

Content Standard

Brands today are using CSR stories, details about responsible supply chain management, and socially friendly policies to differentiate their position in the marketing—and storytelling is helping them do so in unexpected ways.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

A Strategic Guide To Opportunity Management

Akoonu

The tremendous investment in developing and qualifying opportunities in accounts makes understanding which are winnable essential to every sales team’s success. When approached strategically, Opportunity Management is core to successful selling.

B2B content marketing sans budget or bandwidth – hmm!

Exo B2B

You’ve heard a lot about B2B content marketing. You’ve read that it has to be researched, strategized, developed, optimized and promoted. Oh, and why not do an overhaul of company culture while you’re at it, turning internal experts into regular content contributors.

The Silicon Valley Way: Listening to Customers

LeanData

It now has been about three months since I joined LeanData as the Chief Revenue Officer. And I have to say that many of the attributes I initially thought about the company when I joined have been validated in an extraordinarily positive way. Our lead matching and routing solutions for B2B companies have incredible product-market fit. I have yet to engage with a prospect who disagrees with the idea that our products provide incredible value in addressing a significant pain.

Press Release: Kaon to be Apple Launch Partner for 3D AR, Showing Interactive 3D Products in Enterprise Environments

Kaon

Kaon Interactive Takes Sales & Marketing Applications to the Next Level with 3D Augmented Reality. Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that its augmented reality (AR) solution, Kaon AR ® , is now available on over 340 million Apple devices.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

The Case for Bylines: Why “Posted by Admin” Does You No Favors

Content Standard

Truth: Many early news sources didn’t include a contributor byline because the anonymity made the newsroom seem bigger than it really was. Presenting readers only a story title before diving in was a way to say, “We have tons of qualified journalists, you wouldn’t even understand.

The Millennials Are Here: Your Move, B2B Marketers

SnapApp

Meet the Vidyard Team, Video Style: Sofia Loureiro

Vidyard

Meet the Team is our chance to introduce you to the fabulous, quirky, talented people who work at Vidyard, using our favorite medium — video! For this episode, we caught up with Sofia Loureiro, User Experience Designer at Vidyard.

3 Reasons to Join Us for the Marketing Nation Roadshow

Modern B2B Marketing

The Marketing Nation Roadshows are back! In just a few short weeks, we’re hitting the road, and we’re bringing the Marketing Nation with us! If you haven’t registered yet, I can assure you this year’s roadshow is not to be missed!

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

What’s the Twouble with Twitter Marketing?

grow - Practical Marketing Solutions

By Mark Schaefer. My very wise friend Jay Baer wrote a thought-provoking post entitled Is Twitter in 2017 even worth the trouble? He points to research citing incredibly low brand engagement rates and suggests that perhaps Twitter has become a marketing afterthought.

Is Snapchat Marketing in Trouble, or Did the Platform Just Grow Up?

Content Standard

It wasn’t long ago that Snap was being hailed as Facebook’s greatest challenger. After turning down its rival’s offer to acquire the company for $3 billion just a few years ago, the company behind Snapchat was valued at more than $40 billion earlier this year.

How the New York Times Uses Interactive Content

SnapApp

Want to know an interesting fact? . In 2013, the most popular story published by the New York Times wasn’t a story at all. . It was an interactive assessment. . What’s more: It was published on December 21, just 11 days before the end of the year.

A Closer Look: B2B Account-Based Marketing Tactics & Objectives

KoMarketing Associates

It is no secret that the adoption of account-based marketing (ABM) programs are becoming more of a priority for B2B marketers. As detailed earlier this year, #FlipMyFunnel discovered that over the past 12 months, the percentage of B2B marketers who say they use ABM has increased from 49 percent to 81 percent.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Thanks Live Chat, Messaging Will Take It From Here

Hubspot

Automation is a funny thing. Too little is the enemy of efficiency. Too much kills engagement. Think about email. Automated email nurturing campaigns were the answer to individually following up with every single person who downloaded a piece of content from your website.

Skype 19

Mental toughness, personal crisis, and the role of grit in your success

grow - Practical Marketing Solutions

By Mark Schaefer. I was about to facilitate a new workshop to a group of Chief Marketing Officers. I rarely get nervous, but I have to admit I was little concerned about this one. The participants included the CMOs of many well-known brands like the NBA, Subway, and Citi Bank.

Fast Talk and Funny Names: How Pharma Marketing Is Working to Repair Brand Trust

Content Standard

Before you continue to read ahead, please note that reading this article about pharma marketing is only a part of a whole therapeutic treatment for your brand, and should only be considered part of a whole treatment plan from your content marketer.

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5 Best Practices for Deploying a Sales Engagement Solution

Modern B2B Marketing

As marketers, we know the challenge of ensuring sales reps follow and use best practices processes, sales playbooks , and marketing content we painstakingly created.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.