Trending Articles

7 List Cleaning Tips For Better Engagement (And Tools To Get Started)

SendX

Would you like a huge garden with hundreds of weeds & rough patches or would you like a garden that's small but well maintained? I think most of us would go for a small but well-maintained one. Because we know it's the quality that matters. email list management Email List Cleaning

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Meet your 2021 Influitive BAMMIE Finalists

Influitive

The Influitive Best Advocate Marketing Awards (BAMMIES) bestow the highest honor for trailblazing companies that are leveraging the collective power and influence of their customers to achieve their business goals, and this was yet another year packed with incredible submissions.

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60% of Marketers Only ‘Somewhat Successful’ at Data Unification and Management

KoMarketing Associates

Despite having a wide array of data at their fingertips, new research indicates that marketers are still not widely successful at leveraging this insight to achieve their top objectives.

How to Build Trust With Your Customer Marketing Strategy

Marketing Insider Group

Many B2B companies spend a large amount of their marketing budget on customer acquisition. While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. One area companies often neglect to invest in is customer marketing.

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LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

5 useful sources for capturing voice of the customer (VoC) data

Tomorrow People

The most valuable sources of VoC data for B2B marketers. Voice of the customer data represents the opinions, desires, demands and motivations of your target customers.

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Consultants Collective Profile: Gary Geipel

Biznology

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people.

Only 49% of Marketers ‘Very Confident’ in the Quality of Customer Data

KoMarketing Associates

As more marketers look to personalize the customer experience (CX), new research suggests that they are struggling with harnessing the data they need to do so successfully.

How to Write a Blog Introduction Like a Pro

Marketing Insider Group

Aside from your headline, your blog introduction is the most important factor in determining whether a user will actually read your article. In fact, the average time people spend reading a blog post is only 15 seconds. Say what?! Think about it — we’ve all been there.

The Founder Interview Series #37: Mark Osuna Senn, Scopa Analytics

Webbiquity

Has this sort of thing ever happened to you? You’re browsing an ecommerce website or a blog, and you see a photo of a man and a woman running together; something in the photo catches your eye. So you click on it, and taken to a page where…you can buy the type of shoes she was wearing.

Virtual Event Strategy: Building a High-ROI Annual Plan for 2022

Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK

While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix. But the myriad of options can make it confusing to put together a virtual event strategy that positively impacts your marketing goals - not just your budget.

How to Learn Social Media Without Getting Scammed

Contently

It seemed like a great deal—at least, he did his best to make it look like one. This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course.

The Number of Digital Nomads Surged Again in 2021

Biznology

The pandemic-driven seismic shift to remote led to continued strong growth in the number of American digital nomads in 2021. The 2021 State of Independence research study found that 15.5

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B2B Sales Cycles Get Longer and Involve More Decision Makers

Sword and the Script

About half of B2B buyers say the sales cycle has gotten longer for new vendors; one in five say the number of decision-makers involved has grown. B2B sales cycles are getting longer – and the process involves more decision-makers.

4 Ways To Measure Brand Awareness

Marketing Insider Group

What do you think of when you hear the words “laundry detergent?” What about soft drinks? Fast food? Computers? Your answers probably looked something like: Tide, Coca-Cola, McDonald’s, and Apple. That’s brand awareness in action.

The Definitive Guide to Account-Based Experience

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

How To Become An Expert At Generating MQLs!

Only B2B

Are your leads ready for market? Or do you have a problem with conversion rates? The age-old conflict between sales and marketing appears to always come down to one thing: leads.

Breaking News: MeritB2B and True Influence Join Forces

TrueInfluence

True Influence and MeritB2B – Future-Proof B2B Technology. RK Maniyani, Chief Technology Officer, True Influence. By now you have probably heard the news that True Influence has been acquired by MeritB2B. This is an exciting time for both companies.

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57 SEO Insights From Google’s John Mueller via @sejournal, @MattGSouthern

Search Engine Journal

As Google’s Search Advocate, John Mueller shares too many SEO insights to keep up with. Here's a roundup of top tips you may have missed. The post 57 SEO Insights From Google’s John Mueller appeared first on Search Engine Journal.

17 New, Newly Updated, and Timeless Books Content Marketers Love

Content Marketing Institute

Fill out your wish list or decide on a gift for a team member with this list of books about content marketing, creativity, writing, artificial intelligence, personal branding, and more. Each title comes with the recommendation of someone in the Content Marketing Institute community.

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

12 Content Marketing Trends You Need to Follow in 2022

Marketing Insider Group

Content marketing is always changing. It’s not something you set and forget, especially in an age when all marketing is going digital.

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Exploring Brandpoint’s New Distribution Report

Brandpoint

Brandpoint’s distribution reports have been top of the industry for years, but we are always looking for ways to make our clients’ experience better.

Breaking News: MeritB2B and True Influence Join Forces

TrueInfluence

True Influence and MeritB2B – Future-Proof B2B Technology. RK Maniyani, Chief Technology Officer, True Influence. By now you have probably heard the news that True Influence has been acquired by MeritB2B. This is an exciting time for both companies.

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Google November Core Update Is Over – What Happened? via @sejournal, @martinibuster

Search Engine Journal

Google announced that the November 2021 Core Update is over. Search marketers share their insights on the impact The post Google November Core Update Is Over – What Happened? appeared first on Search Engine Journal. News SEO

Bigger, Faster, Better: Considerations for Scaling Up Your Own Engagement Engine

Speaker: David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget

Customer acquisition and growth requires intentional strategy. Join David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget as they share their 20+ years of experience in crafting engagement engines at scale.

3 Email Marketing Mistakes to Avoid (And What To do Instead)

Opt Intelligence

More than 300 billion emails are sent per day. Not all of them are opened, and far fewer are read. There are a number of factors at play, but there are three major email marketing mistakes that likely contribute to poor open or clickthrough rates.

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Website Redesign Case Study: A Phoenix from the Ashes

Go Beyond SEO

GoBeyond SEO recently worked with Phoenix Signs , a local signage company in Charlotte, who came to us via referral. They were unhappy with the site they had as they felt it was outdated and hard to navigate. .

Feast or Famine: Minimizing Slow Periods in Sales with Digital Marketing

Navigate the Channel

Every business has been there — that moment when work dries up after a period of heavy sales only a few weeks or months before. Known as feast or famine , this type of cycle can make it hard to pay your bills or handle payroll when the number of paying customers has dwindled.

HubSpot for Startups – Notes from a New Marketer

Sage Marketing

A Whole New World. Perhaps you opened this article because you’re a new marketer, or because you’ve heard about HubSpot and are unsure what it really does, or because you’re my friend and I sent you this link to show you the cool stuff I get to do at my new job.

How to Improve Demand Generation with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

7 Reasons Why An HTML Sitemap Is Still A Must-Have via @sejournal, @5le

Search Engine Journal

While some debate whether an HTML sitemap is still needed for SEO, there are a lot of great reasons to have one. The post 7 Reasons Why An HTML Sitemap Is Still A Must-Have appeared first on Search Engine Journal.

10 Best Content Writing and Editing Tools to Help You Become a Better Writer

Benchmark Email

As a marketer, you’re not only focused on generating leads for your inbound funnel, but you’re also a content writer. Whether it’s for your paid ads, blog posts, or to fuel your email marketing, you know that content is essential for almost every aspect of what you do.

9 Reasons Small Businesses Should Utilize Content Marketing

Scoop.it

In the world of online marketing content is king. Any business that’s looking to attract a greater audience and grow its customer base needs to create a strong content marketing strategy first. . But why is that? .