Trending Articles

Compassion and Accountability Aren’t Mutually Exclusive

Biznology

This week’s collection reflects an eclectic range of reading and listening over the last month. Thematically diverse in content and sourcing, these pieces all resonated with me and with work I am doing with clients and colleagues.

Marketers At Risk of Losing Credibility Due to Poor Personalization

KoMarketing Associates

Marketers have begun to shift their focus toward the personalization of their content. Now, new research suggests that they may need to tread carefully, as more customers shy away from inaccurate personalization.

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Why You Should Focus Your Marketing on Trust, Not Sales in 2021 - Bigtincan

Scott Baradell

Learn about the many trust signals that build relationships between brands and buyers and then put those first in our campaigns for clients

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Choosing the Right Social Media Platforms for Your Buyer Personas

Marketing Insider Group

What does your ideal customer look like? This question prompts the creation of marketing personas, and the answers vary widely. In today’s hyper-connected world, people expect tailored, personalized experiences in their advertising, whether they realize it or not.

Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales Engagement leverages process, tools, and training to align your efforts to your buyer’s journey and exceed their expectations. See how to equip sellers to effectively prospect, create meaningful connections and manage a sales cycle from beginning to closed-won! Download the guide today!

How to be selected in the B2B buying process

Hennie Lievense

How to be selected in the B2B buying process

More Trending

3 Marketing Tips to Raise Virtual Member Engagement

Marketing Insider Group

With the global pandemic shifting the way groups of people meet, connect, and communicate, many association professionals feel as if they’re fighting an uphill battle just to keep their members engaged.

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15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

KoMarketing Associates

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience.

Two Future-Proofing Components to Protect Your Growth

Measure Up Marketing

Ever wish you had a crystal ball to see the future and plan accordingly? More effective than a crystal ball, future proofing is the process of anticipating what the future might bring, in order to minimize the potential downside of future events. And it is one important way to protect your growth.

Consultants Collective Conversations: Engaging Employees Through Strategic Communications

Biznology

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

9 Ecommerce Marketing Strategies to Explode Your Sales

Optinmonster

Are you looking for the BEST eCommerce marketing strategies to generate new leads and drive more sales? Digital marketing can be one of the toughest aspects of running an online business.

SPF, DKIM, DMARC: The 3 Pillars of Email Authentication

Higher Logic

The post SPF, DKIM, DMARC: The 3 Pillars of Email Authentication appeared first on Higher Logic. Email authentication is built on SPF, DKIM, & DMARC. These technical, essential terms will help you master email authentication and maintain brand reputation.

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Marketers Continue to Find Benefits In Leveraging Video Content

KoMarketing Associates

Many marketers began to recognize the value of video content in 2020, and new research suggests that they are now leveraging it to achieve a wide array of objectives.

Video 161

Darrell Alfonso on Why Marketing Ops = Special Ops!

Oktopost

Darrell Alfonso, Marketing Operations leader at Amazon Web Services, takes the hot seat today. Listen to the podcast: For more thought leadership on marketing ops, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn.

The Definitive Guide to Remote Sales Coaching

Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.

5 B2B e-commerce marketing strategies to drive conversions

Barbara Burgues

5 B2B e-commerce marketing strategies to drive conversions

Sales and Marketing Software Leader, Polaris Software, Doubles-Down on Customer Interactions, Surpasses 1 Million Users

Benchmark Email

SAINT LOUIS, MO, September 23, 2021 — Polaris Software, a leading provider of sales and marketing software, announced today that the company has surpassed 1 million users through its global base of over 25,000 customers.

Hear This: Social Listening Can Help Differentiate Your Brand’s Content

Content Marketing Institute

This woefully underused audience research tactic lets you spy on your competitors, monitor your industry space, and identify the voices in your sector. It’s time to amp up your social listening efforts.

20 Great Search Engines You Can Use Instead of Google via @sejournal, @ChuckPrice518

Search Engine Journal

Looking for more privacy or an ad free search experience? In this post, we'll introduce 20 alternative search engines to use beyond Google. The post 20 Great Search Engines You Can Use Instead of Google appeared first on Search Engine Journal. SEO Tools

The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.

Top-Down vs. Bottom-Up Sales Planning: Who Wins? | Varicent

Varicent

When it comes to sales territory and quota planning (TQP), two methods, top-down and bottom-up, are likely to come up in conversation. Do you know which one your business uses? If so, how satisfied are you with it? Territory and Quota Planning

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Improve your B2B sales strategy with e-commerce

Denise Castillo

Improve your B2B sales strategy with e-commerce

How to Create a Company Email Newsletter in 10 Simple Steps

Benchmark Email

Have you noticed that in recent years brands have started asking you for your email address before you’ve even ordered anything? Sometimes they’ll even incentivize consumers with a sign-up discount or loyalty program.

Punch Up Your Writing With These 4 Power-Packed Tips

Content Marketing Institute

Wasted, wimpy verbs drag down your writing. CMI’s resident editing expert shows you how to root out these energy vampires and recharge your content with power-packed alternatives.

Core Principles of Great Sales Enablement are the Same: It's The Tactics That Have Changed

If your role includes supporting sellers, then this in-depth sales guide is for you! Discover valuable insights on how to adjust your tactics and keep remote onboarding and training engaging. Take the next steps from sales to revenue enablement by downloading this essential guide today!

17 Tips for Writing Effective YouTube Descriptions

Hootsuite

A good YouTube description can spike your audience’s interest and result in longer watch times, better view counts, and even new subscribers. Plus, it can help with YouTube SEO, allowing YouTube’s algorithm to understand your content and suggest it to new users, further boosting your YouTube stats.

Not All B2B Contact Data Is Created Equal: How Data Accuracy Impacts Sales and Marketing Performance and Costs

DealSignal

Research shows that 70% of CRM data is outdated, incomplete, or inaccurate—and most B2B data providers you entrust to solve your data gaps offer on average 50% accuracy.

How to improve your B2B website design | Sana Commerce

Whitney Koontz

How to improve your B2B website design

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How to Build SEO-Friendly Internal Link Structures Using AI via @sejournal, @brewco_ai

Search Engine Journal

Artificial intelligence can show you how, when, and where to optimize internal linking to achieve your highest ranking potential. Here's how. The post How to Build SEO-Friendly Internal Link Structures Using AI appeared first on Search Engine Journal. SEO Sponsored Posts

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Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

Join Ruth Stevens, President of eMarketing Strategy, for her webinar all about the key strategies for post-lead marketing, from reaching the entire buying group, and delivering a steady stream of personalized content and messaging to help them make a purchase decision, keep buying from you, buy more, and provide you with glowing recommendations and referrals.