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Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

Key Performance Indicators like view count, engagement rate, and conversion rate are essential for understanding and enhancing video content effectiveness. View Count: This one’s a no-brainer. More views can mean greater reach, but remember, it’s not just about quantity. How many people are watching your videos?

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8 Advanced Google Search Tips To Optimize Your Web and Content Marketing

Marketing Insider Group

These functions let you search for pages with a particular word in the URL or page title. For an example of how this works, you can use inurl:spaghetti or intitle:spaghetti to find sites with “spaghetti” in the URL or title. Now you can find subjects to improve upon in your blog. How can you locate more?

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The Only Technical SEO Checklist You’ll Ever Need

Marketing Insider Group

Mobile Optimization Your website needs to be like a chameleon, adapting seamlessly to whatever environment it’s viewed in, especially on mobile devices. Canonical URLs and Handling Duplicate Content Duplicate content can confuse search engines, making them wonder which version of a page to show in search results.

SEO 161
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Collect Customer Feedback on Your Website With These 7 Tips

Optinmonster

We recommend displaying it to returning visitors and triggering your campaign to display after users view two or more pages. However, you can edit that anchor text or use the URL in the code to turn any button, image, or text on your site into a MonsterLink. You can also easily retrieve your popup campaign’s URL at any time.

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6 LinkedIn Ad Features We Are Thankful For In 2020

KoMarketing Associates

Optional URL Scraping. For example, previously, if a user made any change to an ad’s destination URL, the image and headline would automatically be replaced with what could be scraped off the final URL. Sometimes it’s the little things that bring the most joy. Thankfully, this little annoyance is an issue of the past.

Linkedin 283
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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

The most basic elements of search results are titles, descriptions, and URLs. Keep in mind that how much of the title tag that appears in search results will depend on which type of device the user is viewing the results on (namely, mobile versus desktop) and which settings the user has set like screen resolution and text size.

SERP 295
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Why Your Business Isn’t Seeing New Leads Online

Marketing Insider Group

So are URLs, meta titles, descriptions, and headings. Dive into your analytics, looking at unique visitors, traffic sources, page views, bounce rates, and exit pages. No longer can you just smatter the right keywords throughout a webpage or blog post and get noticed. Keywords are still important.