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4 tips to ease the transition from UA to GA4

Martech

For every vendor you work with, ask what the support model for GA4 will be. Will your vendors charge you to set up GA4, or will it be part of a package? Dig deeper: 3 ways to do segmentation in Google Analytics 4 What’s the URL? When you open it you see the default identifier is page title, which isn’t the URL.

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Bionic Unveils “Custom Fields Everywhere” in Media Planning

Bionic

It supports: All the media planning and media buying tasks from the initial media brief to the final vendor bill reconciliation and everything in between. Every vendor. Creative Assets) Advertisers Campaigns Orders Placements Programs Vendors Your only limit is your imagination. For details, see Bionic Capabilities.

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3 ways to deliver better marketing experiences

Martech

After realizing they were missing out on a highly relevant audience from a marketing podcast, the team set up a chatbot on their site with a specific keyword and custom URL. Then, they asked the podcast host to share the keyword and URL with their listeners, directing them to the site. Click here to download! What the tools do.

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4 tips for auditing your marketing automation program

Martech

We’ve seen it where landing pages got updated, the URL was changed, but the page wasn’t redirected,” Schwanke said. Update the map with new features Going back to the visualization or map of your program, add new features that are expected to be added to your software by the vendor.

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B2B Data Purchase Guide: Evaluating Data Providers in a Global Marketplace

Zoominfo

often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. Some vendors choose to cover a narrow range of data sets or attributes, capturing certain kinds of specialty or niche data. Other vendors attempt to provide a large number of records, but often at the cost of quality.

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Seven Ways to Use Your UVP and Brand Messaging

Webbiquity

That, along with PR contact information and your website URL. Vendor directories and buyers guides are often produced by industry-specific publications, associations, and other organizations. Directory Listings and Buyers Guides.

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How ChatGPT is set to change marketing technology

Martech

A: Martech vendors should be looking at it as a progress accelerator. Martech vendors should be able to say like here’s the last 10 sales emails you sent, let’s rewrite these to be more professional. And or they’ll just know to go to your website, your URL, etcetera. What do you think it will do there?