The Anatomy of a Search-Friendly URL [Infographic]

Hubspot

Before we publish anything on the HubSpot blog, we always take a minute to optimize its URL for both our readers and search engines. While your URL structure isn't the be-all-end-all of your SEO efforts, using SEO-friendly URLs on your site can give you an edge over your competitors in search.

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How to Optimize Your URLs for Search [Quick Tip]

Hubspot

One of the last things I do before publishing a blog post is a little URL check -- I make sure it''s well-optimized for both readers and search engines. In the spirit of sharing knowledge, I thought I''d share the process I use to optimize those URLs every time.

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Trending Sources

How to Claim a Vanity URL for Your Google + Profile

Fathom

Chances are, if you have a Google+ profile, the URL looks like something this: https://plus.google.com/ 105943842081170260233 /posts. This URL doesn’t identify at all with your brand, and it’s certainly not optimized.

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Drive More Revenue With Content Marketing With Form URL Analysis

bizible

Tracking the URL of form downloads within your attribution solution seems like a particularly nerdy thing to get excited about. But when I learned what types of reports I was now capable of making and the amount of insights that I could draw from tracking form URLs, I got excited.

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80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing

bizible

Through our attribution solution, we know both the landing page URL and the form URL (the page that the form fill occurred on) for every website session. There were also a handful of other URLs.

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November 2016 Release: Customize Your URL Domain Name

SnapApp

As of this month, you can now whitelabel the “app.snapapp.com” portion of the URL and use your own custom domain name. When a SnapApp is published, you have the option to deploy it to a SnapApp-hosted landing page.

How to Improve Social Media Posts With Custom URL Shorteners : Social Media Examiner

Opentopic

In this article, you’ll discover five ways a branded URL shortener can strengthen your social media presence. The post How to Improve Social Media Posts With Custom URL Shorteners : Social Media Examiner appeared first on Opentopic. Do you want more brand recognition from the links you share on social media? Have you thought about using a branded link shortener? Shortening your links can help you do more than save character space in your posts.

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The 26 Best All-in-One SEO Tool Suites

Webbiquity

Sample review: “SEO Spyglass (from Link-Assistant.Com) is a great tool for budget marketers…After creating my content, I would grab the URL of each page ranking for my target keyword, plug them one-by-one into SEO Spyglass, and pull up their backlink profiles. 15) URL Profiler.

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How to Create a Facebook Page Vanity URL

Hubspot

The next step in personalizing your business page is to get a username to create a vanity URL (customized web address). Here's How to Create a Facebook Page Vanity URL: 1.) Visit facebook.com/username to walk through the wizard to choose the username for your vanity URL.

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2 applications of marketing AI

Biznology

It controls the way we form our URLs for our web pages, among other things. Because it is based on the keyword ontology, we can ensure that new pages are built with the language of the customer in the URL. We can then align the URL semantics with the navigation labels, internal faceted search labels, bread crumbs, topic tags, social tags, and page headings.

3 insights from intelligent content conference

Biznology

Duplicates can have different designs, serve different brands, and exist in different parts of a URL tree. I had the great fortune to speak twice at the Intelligent Content Conference in Las Vegas on March 30.

Why every business needs a social media business audit

Biznology

Are all the descriptions, bios and URLs uniform? Not active on social media? You are losing ground to competitors. But you already know that.

Simple content optimization – SEO for when SEO doesn’t make sense

Biznology

For density, you do want to use your keyword in page titles, page URLs, article headlines, and in the body copy of what you write, but you want to do so in a way that is natural.

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Ready, Set. Go! It's Time to Lock Down Your Vine Profile URL

Hubspot

At that moment, Vine will start allowing verified Twitter users on Vine to register for a vanity URL. According to an email from Vine , "The Vine team will automatically reserve profile URLs that mirror verified Twitter @usernames. How to Secure Your Vine URL.

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How to integrate offline campaigns with your digital marketing strategy

Biznology

Offline advertisements typically use both a phone number and a website URL for the interested prospect. For retail businesses that deal with products like apparels or sports gears, customers prefer checking out a website URL rather than calling up your business over the phone.

SEO – rank is only half the story

Biznology

Take a look at your target URLs. When thinking about SEO, don’t just focus on your ranking positions. It’s only half the story. I’ve often heard “we rank number 3, so we’ve done our job.” Ranking well is just the beginning.

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How do you migrate to a new site search engine?

Biznology

Make a change to your search application so that every Google Site Search request has a new URL parameter (&engine=google), but route a small, random sample of searches through your new search engine (&engine=elastic).

Data Security: Spotting a scam before disaster

Biznology

Teach employees to hover over the link and look closely at the URL to make sure the URL matches the proposed destination. Data is everywhere, and as long as it’s out there, hackers will try to get it.

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Don’t Forget These Important SEO Elements When Launching a New Site

Biznology

Organic Search Google Search engine optimization Uniform Resource Locator URL redirection Web crawler WebsiteTweet Photo credit: Wikipedia. As an SEO provider , it’s always a bit nerve-wracking when a client mentions that they are planning to launch a new website.

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Top marketing automation tools you can boost revenue with tomorrow

Biznology

With Sniply, you enter the URL of a piece of content you want to brand with your own custom CTA and they provide back a shortened URL that places a CTA at the bottom of the page that links back to any page you want on your site. Time is money.

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The 28 Best Miscellaneous Online Tools for Marketers

Webbiquity

Enter any URL and create a trackable shortened link. Sample review: “Bitly is a convenient URL shortener that allows you to include URLs in character-restricted social media sites like Twitter, or to use them as a citation in your infographics.” URL Identifier.

SEO for site acquisitions

Biznology

Take the ranking URLs for each of those keywords, assess the content on each, and create new content/URLs on your main site. This ensures that the link authority from the original URL will be transferred to the new URL. Considering an acquisition?

Genius.com Adds Short URLs to Capture Social Media Replies

Customer Experience Matrix

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. It generates short URLs that directly connect social media responses with Genius.com’s standard marketing and sales support features. I suspect other vendors could easily create the short URLs themselves and distribute them on a desktop widget.

Is There Such A Thing As “Cheap” SEO?

Marketing Insider Group

Throw in PPC, content marketing and social media as SEO firms go full-service, consider work on your website to restructure URLs, continuously tweak the information architecture to maximize crawlability, and SEO’s a lot […].

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Shorten URL Services: Evaluation Criteria, and a Roadmap for Saving Keystrokes

B2B Marketing Savvy

Depending on what shorten URL service you now use, significant keystrokes are likely yours for the picking. In 2008, Mashable did a roundup of URL shortening services and highlighted 90 providers… (yup 90!) URL native support just makes life easier. Recycling: Re-use of URLs?

Making SEO a Priority During Website Launch Planning

Act-On

When developing Information Architecture make sure an SEO is a part of the conversations for naming URL structure and determining where content is nested; this can play a large role in mitigating traffic loss on launch. Update canonicals if URLs are changing. Case in URLs.

Marketers Are Dramatically Underreporting Results from Twitter

Digital B2B Marketing

Problems persist for a number of reasons, but these three appear to be the most prevalent in my investigation: Browsers don’t always provide referring URLs. Twitter reporting relies on having accurate and complete referring URL data. You don’t control the URL that is shared.

The Facebook Sharing Debugger is an essential content marketing tool

Biznology

They keep it through thick and thin until — and only until — you manually scrape (rescrape) the original source page via a URL using the Facebook Sharing Debugger. The Batch Invalidator will let you refresh this information for multiple URLs at the same time.

Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

To see tweets that include links to a particular page on Topsy, the URL is [link] + “Your Page URL” (without the + or quotes). Using Topsy, you can see 160 tweets of the post here (you can see how the URL is built as well): [link]. shortened URL.

4 Ways to Bridge the Gap Between Online and Offline Marketing

Modern B2B Marketing

Use Vanity URLs to Drive Offline Traffic Online. Vanity URLs are shortened web addresses that are easy to remember. What’s more, you can also include URL parameters in the “hidden” URL to track visits and conversions from your offline channel(s) more accurately.

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9 Twitter Tips for B2B Marketing Success

Modern B2B Marketing

URL shorteners – The maximum character count to a Twitter update is 140. To achieve optimal social messaging with Twitter, consider using URL shorteners such as bit.ly.

The Other Walking Dead: Combatting Spam Bot Appliance Emails

Act-On

In addition, when you’re reviewing a suspect campaign’s click details, look for another telltale sign: a click on the first URL. So pay attention to the activity on the very first clickable URL in the content.

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6 QR Code Mistakes Marketers Make

Digital B2B Marketing

To use it, I needed to set my laptop aside, pull out my phone, scan the URL, and then use a tiny screen. Yes, QR codes can offer a convenient alternative to URLs or contact information, but stop making these QR code mistakes. Particularly when someone has immediate access to a laptop or tablet and can quickly type a URL. In marketing, QR codes should be an alternative to typing a URL, they should never be the only option.

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The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

What’s the best way to shorten the URL for links in my Tweet? Many URLs are long and full of gobbledygook. You don’t want these long URLs eating up most or all of the 140 characters you have in each Tweet! Tweet with original URL. Tweet with shortened URL.

5 Essential Disciplines For The B2B Marketing Professional

KoMarketing Associates

URL Campaign Tracking. Some of the best tracking for your online campaigns will come from what your URLs can tell you. Consider making Google’s URL builder one of your main browser bookmarks and add UTM codes to everything. URL Shorteners like Goo.gl

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Measure Your ROI on Social Media Leads

LeadSloth

On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. But when I read Ardath Albee’s post about the Genius URL Shortener I really got it: GURLs are cool! You could create a tracking URL, which you would include in non-AdWords advertisements, email blasts, and so on. The Google tracking is from before Twitter, so the URLs were long and ugly.

My new-found appreciation for PURLs

Direct Response Coach

PURLs (Personalized URLs), better known as personalized landing pages, have been around for many years. When they first came out, I thought they were a gimmick – a new and interesting twist to the landing page that might generate additional response if only out of curiosity. But still a gimmick. My reasoning: even if you [.]. The post My new-found appreciation for PURLs appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing General

Infer’s Automated Form Monitor for Marketing Operations

Infer

Form Page URL. This is the URL of the form page. Form Action URL. This is the form’s action URL.

4 Effective Google AdWords Tactics to Supercharge Your Lead Generation

Modern B2B Marketing

Display URL : Include your keywords. You can see here that the advertiser included the keyword in the headline and the display URL. For the best results, place the name of the location within the headline of your ad copy and in the display URL.

Redesigning Your Website? Why You Need to Think About SEO From the Start

Hubspot

” Consider Your URL Structure. If your site is littered with lengthy, indecipherable URLs that don’t align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign.

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