Why are URLs so important?

Biznology

I contend that the URL structure of the two platforms is a key reason. In particular, the semantics of the URLs plays a big part of how search engines index the content, and ultimately rank the content in their indices. LinkedIn’s URLs are organized the way the whole site is: by people’s names. Wikipedia’s URLs are organized primarily by topics. The post Why are URLs so important?

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Learn how to change your WordPress URL

RockContent

URLs added to the WordPress platform are addresses that deserve attention because they are directly related to the management of blog files and the way your business appears in the search results performed on the Internet. Why do you need to know how to change WordPress URL?

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How to Create Search Engine Friendly URLs

seo.co

Yes, that’s right, you can tailor your domain URLs to be optimized for search engines too. If you’re thinking “but isn’t a URL just my web address” well no not exactly. You can think of a URL as the unique search engine I.D. That’s the way search engines look at complex URLs.

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How Redirecting URLs Can Impact SEO via @sejournal, @MattGSouthern

Search Engine Journal

Google has published an updated document which goes over six different types of URL redirects and their effects on search results. The post How Redirecting URLs Can Impact SEO appeared first on Search Engine Journal.

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A Beginner’s Guide to URL Parameters

SEMrush

In this comprehensive guide, we explore the ins and outs of URL parameters. Discover now how to use query strings without hurting your rankings. SEO 101

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What Is a Slug? URL Slugs and Why They Matter for SEO

SEMrush

URL Slugs and Why They Matter for SEO. What Is a Slug? Technical SEO

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How To Create A Short Name & Short URL In Google My Business

Pearl Digital Marketing

Google My Business has rolled out the ability to add a short name and URL to your profile for Australian businesses. Let’s take a look at what a short name and URL actually is, as well as how to set one up for your business. What Is A Short URL In Google My Business? A short URL is a combination of a shortened Google link and your short name. Once you’ve set up your short name, your short URL will be: g.page/ + your short name.

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Google May See Web Pages As Duplicates if URLs Too Similar via @MattGSouthern

Search Engine Journal

Google uses a predictive method to detect duplicate content based on URL patterns, which could lead to pages being incorrectly identified as duplicates. The post Google May See Web Pages As Duplicates if URLs Too Similar via @MattGSouthern appeared first on Search Engine Journal.

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Choosing the Right URL For Your Financial Services Firm

FMG Suite

One of the most important things that an advisor must do when designing their new business site is to choose an URL. Your URL you choose will not only provide the foundation for your brand but for your Search Engine Optimization strategy as well. Check Out Several URLs.

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Feature Update! New “URL contains” display condition

Ontraport

Now you can with your new display condition that lets you show/hide content on your landing page blocks based on any variable contained in your URL, such as UTM parameters or a specific subdomain. the “Only show this block if the page URL contains specific text” option.

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Google Discusses Grouping URLs for Core Web Vitals Scores via @sejournal, @martinibuster

Search Engine Journal

John Mueller discusses grouping similar URLs for Core Web Vitals scoring and that the group score is assigned to new URLs that lack data The post Google Discusses Grouping URLs for Core Web Vitals Scores appeared first on Search Engine Journal.

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The Ultimate Tracking URL Builder

Bionic

At the center of Campaign Analytics, is the Tracking URL. The Problem with Tracking URLs. The biggest problem with tracking URLs is creating them. To track properly, you need to create a unique tracking URL for each placement in your media plan. The tracking URLs are complicated and vary for each client’s requirements. Every time you make a change to your plan, you have to reformulate and rematch your tracking URLs. Custom Tracking URL Builder.

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Google: No Benefit to An Artificially Flat URL Structure via @MattGSouthern

Search Engine Journal

Google's John Mueller says there's no benefit to having an artificially flat URL structure compared to one that shows directory depth. The post Google: No Benefit to An Artificially Flat URL Structure via @MattGSouthern appeared first on Search Engine Journal.

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Analyzing 2 Million URLs: What We Learned About Core Web Vitals via @sejournal, @Searchmetrics

Search Engine Journal

The post Analyzing 2 Million URLs: What We Learned About Core Web Vitals appeared first on Search Engine Journal. As the launch of Google's Page Experience algorithm update nears, this study reveals how websites are performing against Google's benchmarks.

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12 of the Best Link Shorteners That Aren’t the Google URL Shortener

Hootsuite

But if you’re a URL, shorter is better, pretty much every time. That’s why URL shorteners are such handy tools. Here’s everything you need to know about how to use URL shorteners, and why they should be an essential part of your social media tool kit. What is a URL shortener?

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Google: Fine if 30-40% of URLs in Search Console Are 404s via @MattGSouthern

Search Engine Journal

Google’s John Mueller says it’s normal if 30-40% of URLs in a site’s Search Console report are returning 404 errors. The post Google: Fine if 30-40% of URLs in Search Console Are 404s via @MattGSouthern appeared first on Search Engine Journal.

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Canonical URLs: A Beginner's Guide to Canonical Tags in 2021

SEMrush

This guide will help you use canonical tags and URLs properly as part of your SEO strategy, you need to understand what they are, how they work, and how to implement them on your site and different CMSs.

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Drive More Revenue With Content Marketing With Form URL Analysis

bizible

Tracking the URL of form downloads within your attribution solution seems like a particularly nerdy thing to get excited about. But when I learned what types of reports I was now capable of making and the amount of insights that I could draw from tracking form URLs, I got excited. Landing Page to Form URL (a.k.a. Win Rate by Form URL. A Win Rate by Form URL report allows you to do granular analysis and make detailed, influential types of insights.

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How to Craft a Memorable Experience, IRL or URL

Ceros

Here are four steps to help you craft a memorable experience, whether it’s IRL or URL. The post How to Craft a Memorable Experience, IRL or URL appeared first on Ceros Inspire: Create, Share, Inspire. Reading Time: 3 minutes. A lot of conferences these days aren’t worthy of the title.

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How to Bulk Remove Thousand of URLs in Google's Index

SEMrush

Large scale removal of URLs from a website is not easy because of a multitude of factors. Less is sometimes more. Low-value pages can harm your business. However, Google provides a number of free tools that can support the procedure. With this post, you will learn how to safely remove hundreds or thousands of pages from your website with a step-by-step process.

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5 Link Shorteners to Try Besides Google URL Shortener

Hubspot

To avoid being perceived as spammy or sloppy when you have a legitimate link to share, check out our list of the five best link shorteners that’ll clip your links into clean, consistent, and clickable URLs. URL Shortener. URL shorteners not only trim your links into polished URLs, but they also let you track the performance of your individual links. Some URL shorteners even offer branded link options. url-shorterner”.

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The Parts of a URL: A Short & Sweet Guide

Hubspot

If your website is like a house, then your website’s URL is like that house’s address. URLs also help Google understand what your website's pages are about. There are technically five elements of a URL, and they’re discreetly important for optimizing your site’s UX and SEO. To help you develop a concrete understanding of every part of a URL, let’s explore each of them in detail. What are the parts of a URL? URL Structure.

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Canonicalization 101: Everything You Need to Know About Canonical URLs

Hubspot

Sometimes referred to as “rel=canonical,” canonical tags tell search engines that a given URL is the master copy or authoritative source for a piece of content. If there are multiple versions of the same piece of content at different URLs, the canonical tag informs search engines which one is the primary source. After all, we built it as a singular page, not two separate pages, and the difference in the URL is just a matter of how someone arrives at the page.

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Discover.google.com gone as a referring URL in latest referral traffic trends

Parse.ly

It appears that any traffic from the Google Discover feed comes through as a Googleapis.com referral url now, whereas in November it appeared as discover.google.com. The post Discover.google.com gone as a referring URL in latest referral traffic trends appeared first on Parse.ly. Traffic trends in December 2018: Farewell discover.google.com, we hardly knew thee. We’ll say this for traffic trends at the end of 2018 – they were consistent.

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How to Claim a Vanity URL for Your Google + Profile

Fathom

Chances are, if you have a Google+ profile, the URL looks like something this: https://plus.google.com/ 105943842081170260233 /posts. This URL doesn’t identify at all with your brand, and it’s certainly not optimized. If you browse Google +, you’ll notice that many “larger” brands have vanity URLs for their Google + profiles. … Read the rest The post How to Claim a Vanity URL for Your Google + Profile appeared first on Fathom.

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UTM tracking & URL shortening for social media marketers

Sprout Social

That’s where UTM tracking and URL shortening enter the picture. UTM tracking involves adding unique UTM codes to your URLs to easily identify exactly where your traffic is coming from. While the amount of UTM parameters you can add to an URL is virtually endless, you want to keep things brief and descriptive so you can actually track them effectively. To get a complete picture of how a UTM-tagged URL looks, let’s say you’re going to share the following link: [link].

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80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing

bizible

Through our attribution solution, we know both the landing page URL and the form URL (the page that the form fill occurred on) for every website session. For our analysis, we bucket the form URLs into three buckets: 1) the primary content download path - the URL of the ebook in the blog footer CTA, 2) an alternative content download path - the URL of an alternate ebook, and 3) the blog post URL - we have two forms on the blog page, a sidebar offer and a demo form.

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How to Create UTM Codes to Track Your URLs [UTM Builder]

Hubspot

Luckily, you can prove all of that with a few special codes added to the end of your URLs: They are called UTM codes. UTM codes are snippets of text added to the end of a URL to help you track where website traffic comes from if users click a link to this URL. Marketers can customize this text to match the webpage this URL is linked on, allowing them to attribute the success of that campaign to specific pieces of content. Open the Tracking URL Builder.

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November 2016 Release: Customize Your URL Domain Name

SnapApp

As of this month, you can now whitelabel the “app.snapapp.com” portion of the URL and use your own custom domain name. When a SnapApp is published, you have the option to deploy it to a SnapApp-hosted landing page. By default, this is formatted as [link] where you can customize the ending text to anything not already in use, such as [link]. For example, “app.yourcompanyname.com”. The page is still hosted by SnapApp so the process remains as simple as it is now.

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The Difference Between URL Structure and Information Architecture - Whiteboard Friday

Moz

Posted by willcritchlow Questions about URL structure and information architecture are easy to get confused, but it's an important distinction to maintain. IA tends to be more impactful than URL decisions alone, but advice given around IA often defaults to suggestions on how to best structure your URLs. There's a couple of main ways of structuring your URL. So there's a little bit of art that goes into structuring good URLs. URL questions.

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How to Easily Create Custom Pin It URLs for Pinterest

Hubspot

So did I -- which is why I built a Pin It URL Generator: a free tool that spits out custom Pin It URLs. The tool is an Excel spreadsheet that generates URLs that lead users to a Pin It window customized with a specific product page, image, and description -- rather than relying on Pinterest to pull that data for you. You can download the free Pin It URL Generator here. How the Pin It URL Generator Works. The image URL that you want to feature.

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How to Automate Pagespeed Insights For Multiple URLs using Google Sheets

Moz

There are plenty of great tools like PageSpeed Insights or the Lighthouse Chrome plugin that can help you understand more about the performance of an individual page, but these tools are not readily configured to help you gather insights for multiple URLs — and running individual reports for hundreds or even thousands of pages isn’t exactly feasible or efficient. In six minutes you should be able to extract PageSpeed Insights for around 30 URLs.

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Google+ Finally Rolling Out Custom URLs for Pages and Profiles

Hubspot

Looks like Google+ is finally rolling out custom vanity URLs for Google+ business pages and personal profiles, as reported by Marketing Land earlier today. This means that our social media team will soon be able to change this hideous looking URL -- [link] -- which leads to HubSpot's Google+ business page , into something much more professional, memorable, and shareable. like say, this -- [link] And you'll be able to make a similar change to your own Google+ URL, too!

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Genius.com Adds Short URLs to Capture Social Media Replies

Customer Experience Matrix

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. It generates short URLs that directly connect social media responses with Genius.com’s standard marketing and sales support features. I suspect other vendors could easily create the short URLs themselves and distribute them on a desktop widget.

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3 insights from intelligent content conference

Biznology

Duplicates can have different designs, serve different brands, and exist in different parts of a URL tree. I had the great fortune to speak twice at the Intelligent Content Conference in Las Vegas on March 30. I said to a colleague there that the conference agenda fit into the bull’s-eye of my skills and interests. Several of the talks had the word “AI” in them. Other common words included “outside-in” “big data” and “content marketing.”

Guide to URL Shortening and Tracking for Social Media

Sprout Social

Everything from your headline and keywords to featured image and URL should be optimized. An easy way to spruce up your links and get the most out of your status updates is by using a URL shortener. What Are URL Shorteners? URL shorteners convert regular URLs into more condensed formats. Most commonly they’re used to turn a long URL into a shorter one. Fortunately shortening a URL is a very easy process thanks to some helpful tools.

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[Feature] Pre-viewing Your Variations in Any URL

Convert

To simplify the process of testing multiple pages having similar HTML structure, Convert allows users to conduct multi-page experiments with which a user can test pages that have similar HTML structure. It is a good idea to test your variations for all the related pages before you make your experiment live. This is a very. Articles Blogs New Features

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