Why are URLs so important?

Biznology

I contend that the URL structure of the two platforms is a key reason. In particular, the semantics of the URLs plays a big part of how search engines index the content, and ultimately rank the content in their indices. LinkedIn’s URLs are organized the way the whole site is: by people’s names. Wikipedia’s URLs are organized primarily by topics. The post Why are URLs so important?

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Learn how to change your WordPress URL

RockContent

URLs added to the WordPress platform are addresses that deserve attention because they are directly related to the management of blog files and the way your business appears in the search results performed on the Internet. Why do you need to know how to change WordPress URL?

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A Beginner’s Guide to URL Parameters

SEMrush

In this comprehensive guide, we explore the ins and outs of URL parameters. Discover now how to use query strings without hurting your rankings. SEO 101

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Google: URLs Are Case Sensitive via @sejournal, @MattGSouthern

Search Engine Journal

Google's John Mueller clarifies that URLs are case sensitive, so it matters whether the characters are uppercase or lowercase. The post Google: URLs Are Case Sensitive appeared first on Search Engine Journal.

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How to Create Search Engine Friendly URLs

seo.co

Yes, that’s right, you can tailor your domain URLs to be optimized for search engines too. If you’re thinking “but isn’t a URL just my web address” well no not exactly. You can think of a URL as the unique search engine I.D. That’s the way search engines look at complex URLs.

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How to Generate Image URLs (Professional and Personal Use Cases)

Brandfolder

Remember when “sharing” digital photos meant emailing files individually? It's a practice that – at best – is no longer ideal and – at worst – can be a major

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What Is a Slug? URL Slugs and Why They Matter for SEO

SEMrush

URL Slugs and Why They Matter for SEO. What Is a Slug? Technical SEO

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How to Use JavaScript to Redirect a URL

SEMrush

Learn 3 of the most common ways to create a redirect link in Javascript using the location object: setting a new window.location.href property, the location.assign() method, and the location.replace() method. Technical SEO

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Choosing the Right URL For Your Financial Services Firm

FMG Suite

One of the most important things that an advisor must do when designing their new business site is to choose an URL. Your URL you choose will not only provide the foundation for your brand but for your Search Engine Optimization strategy as well. Check Out Several URLs.

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Google Recommends Adding Author URL in Article Schema via @sejournal, @MattGSouthern

Search Engine Journal

Google recommends adding an author's URL to article schema to help with disambiguating the correct author when multiple writers have the same or similar names. The post Google Recommends Adding Author URL in Article Schema appeared first on Search Engine Journal.

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How Redirecting URLs Can Impact SEO via @sejournal, @MattGSouthern

Search Engine Journal

Google has published an updated document which goes over six different types of URL redirects and their effects on search results. The post How Redirecting URLs Can Impact SEO appeared first on Search Engine Journal.

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How To Create A Short Name & Short URL In Google My Business

Pearl Digital Marketing

Google My Business has rolled out the ability to add a short name and URL to your profile for Australian businesses. Let’s take a look at what a short name and URL actually is, as well as how to set one up for your business. What Is A Short URL In Google My Business? A short URL is a combination of a shortened Google link and your short name. Once you’ve set up your short name, your short URL will be: g.page/ + your short name.

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The New Moz SEO Q&A: 100K URL Migration Case Study

Moz

Over time, the Moz Q&A saw serious neglect, resulting in loss of user satisfaction and traffic. So Moz had a choice: improve the Q&A immediately, or kill it. Thankfully, we chose to improve it. Here’s how we did it

Your trial feed URL has expired on Thu Aug 19, 2021

Talon.One

Please create a new one for free or upgrade your subscription plan to get a persistent URL at MySitemapGenerator.com. MySitemapGenerator

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Feature Update! New “URL contains” display condition

Ontraport

Now you can with your new display condition that lets you show/hide content on your landing page blocks based on any variable contained in your URL, such as UTM parameters or a specific subdomain. the “Only show this block if the page URL contains specific text” option.

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Google May See Web Pages As Duplicates if URLs Too Similar via @MattGSouthern

Search Engine Journal

Google uses a predictive method to detect duplicate content based on URL patterns, which could lead to pages being incorrectly identified as duplicates. The post Google May See Web Pages As Duplicates if URLs Too Similar via @MattGSouthern appeared first on Search Engine Journal.

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The Ultimate Tracking URL Builder

Bionic

At the center of Campaign Analytics, is the Tracking URL. The Problem with Tracking URLs. The biggest problem with tracking URLs is creating them. To track properly, you need to create a unique tracking URL for each placement in your media plan. The tracking URLs are complicated and vary for each client’s requirements. Every time you make a change to your plan, you have to reformulate and rematch your tracking URLs. Custom Tracking URL Builder.

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Google Discusses Grouping URLs for Core Web Vitals Scores via @sejournal, @martinibuster

Search Engine Journal

John Mueller discusses grouping similar URLs for Core Web Vitals scoring and that the group score is assigned to new URLs that lack data The post Google Discusses Grouping URLs for Core Web Vitals Scores appeared first on Search Engine Journal.

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Canonical URLs: A Beginner's Guide to Canonical Tags in 2021

SEMrush

This guide will help you use canonical tags and URLs properly as part of your SEO strategy, you need to understand what they are, how they work, and how to implement them on your site and different CMSs.

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12 of the Best Link Shorteners That Aren’t the Google URL Shortener

Hootsuite

But if you’re a URL, shorter is better, pretty much every time. That’s why URL shorteners are such handy tools. Here’s everything you need to know about how to use URL shorteners, and why they should be an essential part of your social media tool kit. What is a URL shortener?

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Google: No Benefit to An Artificially Flat URL Structure via @MattGSouthern

Search Engine Journal

Google's John Mueller says there's no benefit to having an artificially flat URL structure compared to one that shows directory depth. The post Google: No Benefit to An Artificially Flat URL Structure via @MattGSouthern appeared first on Search Engine Journal.

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Analyzing 2 Million URLs: What We Learned About Core Web Vitals via @sejournal, @Searchmetrics

Search Engine Journal

The post Analyzing 2 Million URLs: What We Learned About Core Web Vitals appeared first on Search Engine Journal. As the launch of Google's Page Experience algorithm update nears, this study reveals how websites are performing against Google's benchmarks.

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How to Bulk Remove Thousand of URLs in Google's Index

SEMrush

Large scale removal of URLs from a website is not easy because of a multitude of factors. Less is sometimes more. Low-value pages can harm your business. However, Google provides a number of free tools that can support the procedure. With this post, you will learn how to safely remove hundreds or thousands of pages from your website with a step-by-step process.

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How to Craft a Memorable Experience, IRL or URL

Ceros

Here are four steps to help you craft a memorable experience, whether it’s IRL or URL. The post How to Craft a Memorable Experience, IRL or URL appeared first on Ceros Inspire: Create, Share, Inspire. Reading Time: 3 minutes. A lot of conferences these days aren’t worthy of the title.

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Google: Fine if 30-40% of URLs in Search Console Are 404s via @MattGSouthern

Search Engine Journal

Google’s John Mueller says it’s normal if 30-40% of URLs in a site’s Search Console report are returning 404 errors. The post Google: Fine if 30-40% of URLs in Search Console Are 404s via @MattGSouthern appeared first on Search Engine Journal.

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The Parts of a URL: A Short & Sweet Guide

Hubspot

If your website is like a house, then your website’s URL is like that house’s address. URLs also help Google understand what your website's pages are about. There are technically five elements of a URL, and they’re discreetly important for optimizing your site’s UX and SEO. To help you develop a concrete understanding of every part of a URL, let’s explore each of them in detail. What are the parts of a URL? URL Structure.

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Canonicalization 101: Everything You Need to Know About Canonical URLs

Hubspot

Sometimes referred to as “rel=canonical,” canonical tags tell search engines that a given URL is the master copy or authoritative source for a piece of content. If there are multiple versions of the same piece of content at different URLs, the canonical tag informs search engines which one is the primary source. After all, we built it as a singular page, not two separate pages, and the difference in the URL is just a matter of how someone arrives at the page.

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5 Link Shorteners to Try Besides Google URL Shortener

Hubspot

To avoid being perceived as spammy or sloppy when you have a legitimate link to share, check out our list of the five best link shorteners that’ll clip your links into clean, consistent, and clickable URLs. URL Shortener. URL shorteners not only trim your links into polished URLs, but they also let you track the performance of your individual links. Some URL shorteners even offer branded link options. url-shorterner”.

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UTM tracking & URL shortening for social media marketers

Sprout Social

That’s where UTM tracking and URL shortening enter the picture. UTM tracking involves adding unique UTM codes to your URLs to easily identify exactly where your traffic is coming from. While the amount of UTM parameters you can add to an URL is virtually endless, you want to keep things brief and descriptive so you can actually track them effectively. To get a complete picture of how a UTM-tagged URL looks, let’s say you’re going to share the following link: [link].

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How to Claim a Vanity URL for Your Google + Profile

Fathom

Chances are, if you have a Google+ profile, the URL looks like something this: https://plus.google.com/ 105943842081170260233 /posts. This URL doesn’t identify at all with your brand, and it’s certainly not optimized. If you browse Google +, you’ll notice that many “larger” brands have vanity URLs for their Google + profiles. … Read the rest The post How to Claim a Vanity URL for Your Google + Profile appeared first on Fathom.

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Discover.google.com gone as a referring URL in latest referral traffic trends

Parse.ly

It appears that any traffic from the Google Discover feed comes through as a Googleapis.com referral url now, whereas in November it appeared as discover.google.com. The post Discover.google.com gone as a referring URL in latest referral traffic trends appeared first on Parse.ly. Traffic trends in December 2018: Farewell discover.google.com, we hardly knew thee. We’ll say this for traffic trends at the end of 2018 – they were consistent.

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How to Create UTM Codes to Track Your URLs [UTM Builder]

Hubspot

Luckily, you can prove all of that with a few special codes added to the end of your URLs: They are called UTM codes. UTM codes are snippets of text added to the end of a URL to help you track where website traffic comes from if users click a link to this URL. Marketers can customize this text to match the webpage this URL is linked on, allowing them to attribute the success of that campaign to specific pieces of content. Open the Tracking URL Builder.

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November 2016 Release: Customize Your URL Domain Name

SnapApp

As of this month, you can now whitelabel the “app.snapapp.com” portion of the URL and use your own custom domain name. When a SnapApp is published, you have the option to deploy it to a SnapApp-hosted landing page. By default, this is formatted as [link] where you can customize the ending text to anything not already in use, such as [link]. For example, “app.yourcompanyname.com”. The page is still hosted by SnapApp so the process remains as simple as it is now.

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The Difference Between URL Structure and Information Architecture - Whiteboard Friday

Moz

Posted by willcritchlow Questions about URL structure and information architecture are easy to get confused, but it's an important distinction to maintain. IA tends to be more impactful than URL decisions alone, but advice given around IA often defaults to suggestions on how to best structure your URLs. There's a couple of main ways of structuring your URL. So there's a little bit of art that goes into structuring good URLs. URL questions.

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How to Easily Create Custom Pin It URLs for Pinterest

Hubspot

So did I -- which is why I built a Pin It URL Generator: a free tool that spits out custom Pin It URLs. The tool is an Excel spreadsheet that generates URLs that lead users to a Pin It window customized with a specific product page, image, and description -- rather than relying on Pinterest to pull that data for you. You can download the free Pin It URL Generator here. How the Pin It URL Generator Works. The image URL that you want to feature.

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Guide to URL Shortening and Tracking for Social Media

Sprout Social

Everything from your headline and keywords to featured image and URL should be optimized. An easy way to spruce up your links and get the most out of your status updates is by using a URL shortener. What Are URL Shorteners? URL shorteners convert regular URLs into more condensed formats. Most commonly they’re used to turn a long URL into a shorter one. Fortunately shortening a URL is a very easy process thanks to some helpful tools.

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How to Automate Pagespeed Insights For Multiple URLs using Google Sheets

Moz

There are plenty of great tools like PageSpeed Insights or the Lighthouse Chrome plugin that can help you understand more about the performance of an individual page, but these tools are not readily configured to help you gather insights for multiple URLs — and running individual reports for hundreds or even thousands of pages isn’t exactly feasible or efficient. In six minutes you should be able to extract PageSpeed Insights for around 30 URLs.

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