Trending Sources

The Anatomy of a Search-Friendly URL [Infographic]

Hubspot

Before we publish anything on the HubSpot blog, we always take a minute to optimize its URL for both our readers and search engines. While your URL structure isn't the be-all-end-all of your SEO efforts, using SEO-friendly URLs on your site can give you an edge over your competitors in search.

URL 56

Drive More Revenue With Content Marketing With Form URL Analysis

bizible

Tracking the URL of form downloads within your attribution solution seems like a particularly nerdy thing to get excited about. But when I learned what types of reports I was now capable of making and the amount of insights that I could draw from tracking form URLs, I got excited.

URL 38

80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing

bizible

Through our attribution solution, we know both the landing page URL and the form URL (the page that the form fill occurred on) for every website session. There were also a handful of other URLs.

URL 67

How to Optimize Your URLs for Search [Quick Tip]

Hubspot

One of the last things I do before publishing a blog post is a little URL check -- I make sure it''s well-optimized for both readers and search engines. In the spirit of sharing knowledge, I thought I''d share the process I use to optimize those URLs every time.

URL 40

The 26 Best All-in-One SEO Tool Suites

Webbiquity

Sample review: “SEO Spyglass (from Link-Assistant.Com) is a great tool for budget marketers…After creating my content, I would grab the URL of each page ranking for my target keyword, plug them one-by-one into SEO Spyglass, and pull up their backlink profiles. 15) URL Profiler.

SEO 107

Google+ Finally Rolling Out Custom URLs for Pages and Profiles

Hubspot

Looks like Google+ is finally rolling out custom vanity URLs for Google+ business pages and personal profiles, as reported by Marketing Land earlier today. like say, this -- [link] And you'll be able to make a similar change to your own Google+ URL, too!

URL 31

November 2016 Release: Customize Your URL Domain Name

SnapApp

As of this month, you can now whitelabel the “app.snapapp.com” portion of the URL and use your own custom domain name. When a SnapApp is published, you have the option to deploy it to a SnapApp-hosted landing page.

How to Improve Social Media Posts With Custom URL Shorteners : Social Media Examiner

Opentopic

In this article, you’ll discover five ways a branded URL shortener can strengthen your social media presence. The post How to Improve Social Media Posts With Custom URL Shorteners : Social Media Examiner appeared first on Opentopic. Do you want more brand recognition from the links you share on social media? Have you thought about using a branded link shortener? Shortening your links can help you do more than save character space in your posts.

URL 12

How to Create a Facebook Page Vanity URL

Hubspot

The next step in personalizing your business page is to get a username to create a vanity URL (customized web address). Here's How to Create a Facebook Page Vanity URL: 1.) Visit facebook.com/username to walk through the wizard to choose the username for your vanity URL.

URL 20

Why every business needs a social media business audit

Biznology

Are all the descriptions, bios and URLs uniform? Not active on social media? You are losing ground to competitors. But you already know that.

Ready, Set. Go! It's Time to Lock Down Your Vine Profile URL

Hubspot

At that moment, Vine will start allowing verified Twitter users on Vine to register for a vanity URL. According to an email from Vine , "The Vine team will automatically reserve profile URLs that mirror verified Twitter @usernames. How to Secure Your Vine URL.

URL 10

Data Security: Spotting a scam before disaster

Biznology

Teach employees to hover over the link and look closely at the URL to make sure the URL matches the proposed destination. Data is everywhere, and as long as it’s out there, hackers will try to get it.

Spot 43

3 insights from intelligent content conference

Biznology

Duplicates can have different designs, serve different brands, and exist in different parts of a URL tree. I had the great fortune to speak twice at the Intelligent Content Conference in Las Vegas on March 30.

Simple content optimization – SEO for when SEO doesn’t make sense

Biznology

For density, you do want to use your keyword in page titles, page URLs, article headlines, and in the body copy of what you write, but you want to do so in a way that is natural.

SEO 23

Don’t Forget These Important SEO Elements When Launching a New Site

Biznology

Organic Search Google Search engine optimization Uniform Resource Locator URL redirection Web crawler WebsiteTweet Photo credit: Wikipedia. As an SEO provider , it’s always a bit nerve-wracking when a client mentions that they are planning to launch a new website.

Sites 79

SEO – rank is only half the story

Biznology

Take a look at your target URLs. When thinking about SEO, don’t just focus on your ranking positions. It’s only half the story. I’ve often heard “we rank number 3, so we’ve done our job.” Ranking well is just the beginning.

SEO 22

Genius.com Adds Short URLs to Capture Social Media Replies

Customer Experience Matrix

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. It generates short URLs that directly connect social media responses with Genius.com’s standard marketing and sales support features. I suspect other vendors could easily create the short URLs themselves and distribute them on a desktop widget.

Is There Such A Thing As “Cheap” SEO?

B2B Marketing Insider

Throw in PPC, content marketing and social media as SEO firms go full-service, consider work on your website to restructure URLs, continuously tweak the information architecture to maximize crawlability, and SEO’s a lot […].

PPC 155

Making SEO a Priority During Website Launch Planning

Act-On

When developing Information Architecture make sure an SEO is a part of the conversations for naming URL structure and determining where content is nested; this can play a large role in mitigating traffic loss on launch. Update canonicals if URLs are changing. Case in URLs.

Shorten URL Services: Evaluation Criteria, and a Roadmap for Saving Keystrokes

B2B Marketing Savvy

Depending on what shorten URL service you now use, significant keystrokes are likely yours for the picking. In 2008, Mashable did a roundup of URL shortening services and highlighted 90 providers… (yup 90!) URL native support just makes life easier. Recycling: Re-use of URLs?

One easy tip to increase content sharing immediately

grow - Practical Marketing Solutions

I know this sounds preposterous, but many standard tweet buttons only post the URL and not the name of the post! Shortened URL. Sometimes the URL for the content piece is so long it bumps up against the tweet’s 140-character limit! Shortened URL.

Dwell 113

Are marketers getting lost in the Dark Funnel?

grow - Practical Marketing Solutions

The Dark Funnel martech space is already emerging through smart URL systems, influencer marketing analytics, stronger audience development tools, and content performance platforms, which can bring the entire story together. By Krista LaRiviere, {grow} Community Member.

9 Twitter Tips for B2B Marketing Success

Modern B2B Marketing

URL shorteners – The maximum character count to a Twitter update is 140. To achieve optimal social messaging with Twitter, consider using URL shorteners such as bit.ly.

The 15 Best Special-Purpose SEO Tools

Webbiquity

Harvest search URLs for competitive research, influencer marketing, or link building; find blogs, guest books, image sites, and other potential backlink sources; and generate keyword suggestions. Toss in a URL and see stats on keyword density, internal and external links and more.”

Tools 118

Need an Edge? Do A Content Marketing Competitive Analysis

Act-On

Paste in the URL of your competitor’s website, or perhaps their blog. “Business is competitive.” No kidding, right? And so is marketing. Content marketing, in particular, is ferociously competitive. Just consider the graphic below.

Marketers Are Dramatically Underreporting Results from Twitter

Digital B2B Marketing

Problems persist for a number of reasons, but these three appear to be the most prevalent in my investigation: Browsers don’t always provide referring URLs. Twitter reporting relies on having accurate and complete referring URL data. You don’t control the URL that is shared.

Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

To see tweets that include links to a particular page on Topsy, the URL is [link] + “Your Page URL” (without the + or quotes). Using Topsy, you can see 160 tweets of the post here (you can see how the URL is built as well): [link]. shortened URL.

How to Get More Leads From Social Media

Act-On

Note the complete description and the shortened URL. What’s your impression of how hard it is to generate leads on social media? My impression used to be that social media lead generation is unusually hard—much harder than content marketing. But in a recent survey of marketers from Ascend2 , content marketing actually surpassed social media in terms of difficulty. Effectiveness vs. Difficulty for Lead Generation. There was another interesting thing in that report.

6 QR Code Mistakes Marketers Make

Digital B2B Marketing

To use it, I needed to set my laptop aside, pull out my phone, scan the URL, and then use a tiny screen. Yes, QR codes can offer a convenient alternative to URLs or contact information, but stop making these QR code mistakes. Particularly when someone has immediate access to a laptop or tablet and can quickly type a URL. In marketing, QR codes should be an alternative to typing a URL, they should never be the only option.

URL 93

The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

What’s the best way to shorten the URL for links in my Tweet? Many URLs are long and full of gobbledygook. You don’t want these long URLs eating up most or all of the 140 characters you have in each Tweet! Tweet with original URL. Tweet with shortened URL.

Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform

Act-On

You can also create trackable URLs for press releases to tie PR activity back to the lead-to-revenue process. True or False: Modern marketing departments are dominantly focused on demand generation activities?

The 29 Best Social Media Monitoring Tools

Webbiquity

Track shares, likes, tweets, and more for any URL. Or use the multi-URL dashboard to enter lots of different web addressed and export a quick report.” Enter any URL to find out how many times it was shared by journalists, or shared on LinkedIn, Facebook or Google+.

Measure Your ROI on Social Media Leads

LeadSloth

On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. But when I read Ardath Albee’s post about the Genius URL Shortener I really got it: GURLs are cool! You could create a tracking URL, which you would include in non-AdWords advertisements, email blasts, and so on. The Google tracking is from before Twitter, so the URLs were long and ugly.

My new-found appreciation for PURLs

Direct Response Coach

PURLs (Personalized URLs), better known as personalized landing pages, have been around for many years. When they first came out, I thought they were a gimmick – a new and interesting twist to the landing page that might generate additional response if only out of curiosity. But still a gimmick. My reasoning: even if you [.]. The post My new-found appreciation for PURLs appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing General

5 Essential Disciplines For The B2B Marketing Professional

KoMarketing Associates

URL Campaign Tracking. Some of the best tracking for your online campaigns will come from what your URLs can tell you. Consider making Google’s URL builder one of your main browser bookmarks and add UTM codes to everything. URL Shorteners like Goo.gl

URL 78

How To Plan, Execute & Measure a Direct Mail Campaign

bizible

Included in the box was a unique URL for the recipients to type in, hit a landing page specific to the campaign, and request their demo. This allowed us to measure the results even if the contact didn’t book through the URL, and instead booked through an email or a phone call with the AE.

Mail 71

10 Ways to Use Images for Memorable Marketing Results

Act-On

Here’s an example of an image from the very cool but also very popular free image site, UnSplash.com: If I paste the URL of that image into TinEye, I get these results: TinEye also has browser plugins for FireFox, Chrome, Opera and IE. There’s no shortage of content on the Internet.