Why are URLs so important?

Biznology

I contend that the URL structure of the two platforms is a key reason. In particular, the semantics of the URLs plays a big part of how search engines index the content, and ultimately rank the content in their indices. LinkedIn’s URLs are organized the way the whole site is: by people’s names. Wikipedia’s URLs are organized primarily by topics. The post Why are URLs so important?

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Learn how to change your WordPress URL

RockContent

URLs added to the WordPress platform are addresses that deserve attention because they are directly related to the management of blog files and the way your business appears in the search results performed on the Internet. Why do you need to know how to change WordPress URL?

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12 of the Best Link Shorteners That Aren’t the Google URL Shortener

Hootsuite

But if you’re a URL, shorter is better, pretty much every time. That’s why URL shorteners are such handy tools. Here’s everything you need to know about how to use URL shorteners, and why they should be an essential part of your social media tool kit. What is a URL shortener?

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Choosing the Right URL For Your Financial Services Firm

FMG Suite

One of the most important things that an advisor must do when designing their new business site is to choose an URL. Your URL you choose will not only provide the foundation for your brand but for your Search Engine Optimization strategy as well. Check Out Several URLs.

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Feature Update! New “URL contains” display condition

Ontraport

Now you can with your new display condition that lets you show/hide content on your landing page blocks based on any variable contained in your URL, such as UTM parameters or a specific subdomain. the “Only show this block if the page URL contains specific text” option. Add your URL variable, such as “Free+Month+Offer” or “25+off+annual.”. New “URL contains” display condition appeared first on The Ontraport Blog.

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How To Create A Short Name & Short URL In Google My Business

Pearl Digital Marketing

Google My Business has rolled out the ability to add a short name and URL to your profile for Australian businesses. Let’s take a look at what a short name and URL actually is, as well as how to set one up for your business. What Is A Short URL In Google My Business? A short URL is a combination of a shortened Google link and your short name. Once you’ve set up your short name, your short URL will be: g.page/ + your short name.

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Drive More Revenue With Content Marketing With Form URL Analysis

bizible

Tracking the URL of form downloads within your attribution solution seems like a particularly nerdy thing to get excited about. But when I learned what types of reports I was now capable of making and the amount of insights that I could draw from tracking form URLs, I got excited. Landing Page to Form URL (a.k.a. Win Rate by Form URL. A Win Rate by Form URL report allows you to do granular analysis and make detailed, influential types of insights.

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How to Bulk Remove Thousand of URLs in Google's Index

SEMrush

Large scale removal of URLs from a website is not easy because of a multitude of factors. Less is sometimes more. Low-value pages can harm your business. However, Google provides a number of free tools that can support the procedure. With this post, you will learn how to safely remove hundreds or thousands of pages from your website with a step-by-step process.

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How to Claim a Vanity URL for Your Google + Profile

Fathom

Chances are, if you have a Google+ profile, the URL looks like something this: https://plus.google.com/ 105943842081170260233 /posts. This URL doesn’t identify at all with your brand, and it’s certainly not optimized. If you browse Google +, you’ll notice that many “larger” brands have vanity URLs for their Google + profiles. … Read the rest The post How to Claim a Vanity URL for Your Google + Profile appeared first on Fathom.

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UTM tracking & URL shortening for social media marketers

Sprout Social

That’s where UTM tracking and URL shortening enter the picture. UTM tracking involves adding unique UTM codes to your URLs to easily identify exactly where your traffic is coming from. While the amount of UTM parameters you can add to an URL is virtually endless, you want to keep things brief and descriptive so you can actually track them effectively. To get a complete picture of how a UTM-tagged URL looks, let’s say you’re going to share the following link: [link].

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5 Link Shorteners to Try Besides Google URL Shortener

Hubspot

To avoid being perceived as spammy or sloppy when you have a legitimate link to share, check out our list of the five best link shorteners that’ll clip your links into clean, consistent, and clickable URLs. URL Shortener. URL shorteners not only trim your links into polished URLs, but they also let you track the performance of your individual links. Some URL shorteners even offer branded link options. url-shorterner”.

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How to Craft a Memorable Experience, IRL or URL

Ceros

Here are four steps to help you craft a memorable experience, whether it’s IRL or URL. The post How to Craft a Memorable Experience, IRL or URL appeared first on Ceros Inspire: Create, Share, Inspire. Reading Time: 3 minutes. A lot of conferences these days aren’t worthy of the title. They don’t know how to craft a memorable experience. A lot of these “conferences” have come to represent an item on the calendar and nothing more. They’re obligations, commitments.

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The Parts of a URL: A Short & Sweet Guide

Hubspot

If your website is like a house, then your website’s URL is like that house’s address. URLs also help Google understand what your website's pages are about. There are technically five elements of a URL, and they’re discreetly important for optimizing your site’s UX and SEO. To help you develop a concrete understanding of every part of a URL, let’s explore each of them in detail. What are the parts of a URL? URL Structure.

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Discover.google.com gone as a referring URL in latest referral traffic trends

Parse.ly

It appears that any traffic from the Google Discover feed comes through as a Googleapis.com referral url now, whereas in November it appeared as discover.google.com. The post Discover.google.com gone as a referring URL in latest referral traffic trends appeared first on Parse.ly. Traffic trends in December 2018: Farewell discover.google.com, we hardly knew thee. We’ll say this for traffic trends at the end of 2018 – they were consistent.

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Canonicalization 101: Everything You Need to Know About Canonical URLs

Hubspot

Sometimes referred to as “rel=canonical,” canonical tags tell search engines that a given URL is the master copy or authoritative source for a piece of content. If there are multiple versions of the same piece of content at different URLs, the canonical tag informs search engines which one is the primary source. After all, we built it as a singular page, not two separate pages, and the difference in the URL is just a matter of how someone arrives at the page.

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The Difference Between URL Structure and Information Architecture - Whiteboard Friday

Moz

Posted by willcritchlow Questions about URL structure and information architecture are easy to get confused, but it's an important distinction to maintain. IA tends to be more impactful than URL decisions alone, but advice given around IA often defaults to suggestions on how to best structure your URLs. There's a couple of main ways of structuring your URL. So there's a little bit of art that goes into structuring good URLs. URL questions.

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How to Create UTM Codes to Track Your URLs [UTM Builder]

Hubspot

Luckily, you can prove all of that with a few special codes added to the end of your URLs: They are called UTM codes. UTM codes are snippets of text added to the end of a URL to help you track where website traffic comes from if users click a link to this URL. Marketers can customize this text to match the webpage this URL is linked on, allowing them to attribute the success of that campaign to specific pieces of content. Open the Tracking URL Builder.

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80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing

bizible

Through our attribution solution, we know both the landing page URL and the form URL (the page that the form fill occurred on) for every website session. For our analysis, we bucket the form URLs into three buckets: 1) the primary content download path - the URL of the ebook in the blog footer CTA, 2) an alternative content download path - the URL of an alternate ebook, and 3) the blog post URL - we have two forms on the blog page, a sidebar offer and a demo form.

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November 2016 Release: Customize Your URL Domain Name

SnapApp

As of this month, you can now whitelabel the “app.snapapp.com” portion of the URL and use your own custom domain name. When a SnapApp is published, you have the option to deploy it to a SnapApp-hosted landing page. By default, this is formatted as [link] where you can customize the ending text to anything not already in use, such as [link]. For example, “app.yourcompanyname.com”. The page is still hosted by SnapApp so the process remains as simple as it is now.

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How to Easily Create Custom Pin It URLs for Pinterest

Hubspot

So did I -- which is why I built a Pin It URL Generator: a free tool that spits out custom Pin It URLs. The tool is an Excel spreadsheet that generates URLs that lead users to a Pin It window customized with a specific product page, image, and description -- rather than relying on Pinterest to pull that data for you. You can download the free Pin It URL Generator here. How the Pin It URL Generator Works. The image URL that you want to feature.

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How to Automate Pagespeed Insights For Multiple URLs using Google Sheets

Moz

There are plenty of great tools like PageSpeed Insights or the Lighthouse Chrome plugin that can help you understand more about the performance of an individual page, but these tools are not readily configured to help you gather insights for multiple URLs — and running individual reports for hundreds or even thousands of pages isn’t exactly feasible or efficient. In six minutes you should be able to extract PageSpeed Insights for around 30 URLs.

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Guide to URL Shortening and Tracking for Social Media

Sprout Social

Everything from your headline and keywords to featured image and URL should be optimized. An easy way to spruce up your links and get the most out of your status updates is by using a URL shortener. What Are URL Shorteners? URL shorteners convert regular URLs into more condensed formats. Most commonly they’re used to turn a long URL into a shorter one. Fortunately shortening a URL is a very easy process thanks to some helpful tools.

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Google+ Finally Rolling Out Custom URLs for Pages and Profiles

Hubspot

Looks like Google+ is finally rolling out custom vanity URLs for Google+ business pages and personal profiles, as reported by Marketing Land earlier today. This means that our social media team will soon be able to change this hideous looking URL -- [link] -- which leads to HubSpot's Google+ business page , into something much more professional, memorable, and shareable. like say, this -- [link] And you'll be able to make a similar change to your own Google+ URL, too!

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Genius.com Adds Short URLs to Capture Social Media Replies

Customer Experience Matrix

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. It generates short URLs that directly connect social media responses with Genius.com’s standard marketing and sales support features. I suspect other vendors could easily create the short URLs themselves and distribute them on a desktop widget.

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Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines

Hubspot

Update #1: Facebook will now prioritize link posts over photo updates that have URLs in the captions. When you want to post a URL on your brand''s Facebook Timeline, you have two options: You could either post a link directly to your timeline, or you could post a photo and include a URL in the photo''s caption. Photo posts with the URL in the caption don''t display that information. In the past, we''ve recommended posting URLs in photo format.

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[Feature] Pre-viewing Your Variations in Any URL

Convert

To simplify the process of testing multiple pages having similar HTML structure, Convert allows users to conduct multi-page experiments with which a user can test pages that have similar HTML structure. It is a good idea to test your variations for all the related pages before you make your experiment live. This is a very. Articles Blogs New Features

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3 insights from intelligent content conference

Biznology

Duplicates can have different designs, serve different brands, and exist in different parts of a URL tree. I had the great fortune to speak twice at the Intelligent Content Conference in Las Vegas on March 30. I said to a colleague there that the conference agenda fit into the bull’s-eye of my skills and interests. Several of the talks had the word “AI” in them. Other common words included “outside-in” “big data” and “content marketing.”

How to Create a Facebook Page Vanity URL

Hubspot

The next step in personalizing your business page is to get a username to create a vanity URL (customized web address). By default, your Facebook page will get a randomly assigned number and URL (facebook.com/pages/yourbusiness/123456789), but last summer, Facebook made it possible to customize your Facebook page URL (facebook.com/yourbusiness). Here's How to Create a Facebook Page Vanity URL: 1.) Your page must have at least 25 fans to establish a vanity URL.

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Shorten URL Services: Evaluation Criteria, and a Roadmap for Saving Keystrokes

B2B Marketing Savvy

Depending on what shorten URL service you now use, significant keystrokes are likely yours for the picking. In 2008, Mashable did a roundup of URL shortening services and highlighted 90 providers… (yup 90!) Some companies have ready-made, very short names that could easily be developed for custom short URL use. URL native support just makes life easier. For a case study in URL structure, go here. . Recycling: Re-use of URLs?

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5 ways to promote your promotional products

Biznology

Put a landing page URL on your promotional products. The way to help solve this issue is to put a unique landing page URL on your promotional products. Once recipients visit your website using that URL, you can instantly begin tracking them and attributing sales and actions to those website visitors. Depending on how you want to segment recipients, you can use different URLs and then add different offers based on segments including industry, geographics, or demographics.

Things I do to optimize for Google search engine discoverability

Biznology

First, I overrule the URL slug that is automatically-generated by WordPress–things-optimize-google-search-engine- discoverability –and replace it literally, things-i-do-to-optimize-for-google-search-engine-discoverability: I make sure I re-label each and every image descriptively. I am sure most of these show me as superstitious, but I always makes sure I do these few things before hitting the Publish button in Biznology ‘s WordPress compose window.

Ready, Set. Go! It's Time to Lock Down Your Vine Profile URL

Hubspot

At that moment, Vine will start allowing verified Twitter users on Vine to register for a vanity URL. According to an email from Vine , "The Vine team will automatically reserve profile URLs that mirror verified Twitter @usernames. Even though the Vine team will reserve profile usernames, you must still claim the profile URL by registering it.". How to Secure Your Vine URL. Once you get access to securing your URL, the process is pretty simple.

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International SEO: Another reason to avoid AMPs

Biznology

Next we tried putting the country and language code (cc-lc) in the URL. More recently, we tried moving that cc-lc code to the front of the URL string, and registering it in Google Search Console. Of course, we combined the URL tactic with HREFLANG and canonical tags. Rather than publishing a different URL for each language and country combination, we will try publishing one URL per language for each marketing page.

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How to Optimize Your URLs for Search [Quick Tip]

Hubspot

One of the last things I do before publishing a blog post is a little URL check -- I make sure it''s well-optimized for both readers and search engines. In the spirit of sharing knowledge, I thought I''d share the process I use to optimize those URLs every time. Keep this checklist in your back pocket to optimize your own URLs for SEO, or share it with a colleague or new hire that''s responsible for content creation and publishing. How to Search Engine Optimize Your URLs.

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The Anatomy of a Search-Friendly URL [Infographic]

Hubspot

Before we publish anything on the HubSpot blog, we always take a minute to optimize its URL for both our readers and search engines. While your URL structure isn't the be-all-end-all of your SEO efforts, using SEO-friendly URLs on your site can give you an edge over your competitors in search. So, what does a search-friendly URL structure look like? There are a few things that go into an SEO-friendly URL.

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SEO for site acquisitions

Biznology

Take the ranking URLs for each of those keywords, assess the content on each, and create new content/URLs on your main site. This ensures that the link authority from the original URL will be transferred to the new URL. Considering an acquisition? What’s your strategy with the acquired domain? How are you going to handle the SEO problem? No idea? Read on for some tips!

SEO – rank is only half the story

Biznology

Take a look at your target URLs. When thinking about SEO, don’t just focus on your ranking positions. It’s only half the story. I’ve often heard “we rank number 3, so we’ve done our job.” Ranking well is just the beginning. You have to look past that and analyze if you are getting any business value out of that ranking position. With search, especially today, customers have dozens of options at their fingertips. Odds are, you’re not the only game in town.

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