Why are URLs so important?

Biznology

I contend that the URL structure of the two platforms is a key reason. In particular, the semantics of the URLs plays a big part of how search engines index the content, and ultimately rank the content in their indices. Wikipedia’s URLs are organized primarily by topics.

URL 212

Drive More Revenue With Content Marketing With Form URL Analysis

bizible

Tracking the URL of form downloads within your attribution solution seems like a particularly nerdy thing to get excited about. But when I learned what types of reports I was now capable of making and the amount of insights that I could draw from tracking form URLs, I got excited.

URL 141

80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing

bizible

Through our attribution solution, we know both the landing page URL and the form URL (the page that the form fill occurred on) for every website session. There were also a handful of other URLs.

URL 173

How to Claim a Vanity URL for Your Google + Profile

Fathom

Chances are, if you have a Google+ profile, the URL looks like something this: https://plus.google.com/ 105943842081170260233 /posts. This URL doesn’t identify at all with your brand, and it’s certainly not optimized.

URL 120

November 2016 Release: Customize Your URL Domain Name

SnapApp

As of this month, you can now whitelabel the “app.snapapp.com” portion of the URL and use your own custom domain name. When a SnapApp is published, you have the option to deploy it to a SnapApp-hosted landing page.

URL 76

How to Optimize Your URLs for Search [Quick Tip]

Hubspot

One of the last things I do before publishing a blog post is a little URL check -- I make sure it''s well-optimized for both readers and search engines. In the spirit of sharing knowledge, I thought I''d share the process I use to optimize those URLs every time.

URL 52

Google+ Finally Rolling Out Custom URLs for Pages and Profiles

Hubspot

Looks like Google+ is finally rolling out custom vanity URLs for Google+ business pages and personal profiles, as reported by Marketing Land earlier today. like say, this -- [link] And you'll be able to make a similar change to your own Google+ URL, too!

URL 56

3 insights from intelligent content conference

Biznology

Duplicates can have different designs, serve different brands, and exist in different parts of a URL tree. I had the great fortune to speak twice at the Intelligent Content Conference in Las Vegas on March 30.

5 ways to promote your promotional products

Biznology

Put a landing page URL on your promotional products. The way to help solve this issue is to put a unique landing page URL on your promotional products. When you invest in promotional products, you want to make the most of them. Why just use them as giveaways at a trade shows and events?

Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines

Hubspot

Update #1: Facebook will now prioritize link posts over photo updates that have URLs in the captions. Photo posts with the URL in the caption don''t display that information. Here''s what a photo post that includes a URL in the caption looks like: Post by HubSpot.

URL 58

The 26 Best All-in-One SEO Tool Suites

Webbiquity

Sample review: “SEO Spyglass (from Link-Assistant.Com) is a great tool for budget marketers…After creating my content, I would grab the URL of each page ranking for my target keyword, plug them one-by-one into SEO Spyglass, and pull up their backlink profiles. 15) URL Profiler.

SEO 272

The 28 Best Miscellaneous Online Tools for Marketers

Webbiquity

Enter any URL and create a trackable shortened link. Sample review: “Bitly is a convenient URL shortener that allows you to include URLs in character-restricted social media sites like Twitter, or to use them as a citation in your infographics.” URL Identifier.

Tools 224

How to Create a Facebook Page Vanity URL

Hubspot

The next step in personalizing your business page is to get a username to create a vanity URL (customized web address). Here's How to Create a Facebook Page Vanity URL: 1.) Visit facebook.com/username to walk through the wizard to choose the username for your vanity URL.

URL 58

Things I do to optimize for Google search engine discoverability

Biznology

First, I overrule the URL slug that is automatically-generated by WordPress–things-optimize-google-search-engine- discoverability –and replace it literally, things-i-do-to-optimize-for-google-search-engine-discoverability: I make sure I re-label each and every image descriptively. I am sure most of these show me as superstitious, but I always makes sure I do these few things before hitting the Publish button in Biznology ‘s WordPress compose window.

Shorten URL Services: Evaluation Criteria, and a Roadmap for Saving Keystrokes

B2B Marketing Savvy

Depending on what shorten URL service you now use, significant keystrokes are likely yours for the picking. In 2008, Mashable did a roundup of URL shortening services and highlighted 90 providers… (yup 90!) URL native support just makes life easier. Recycling: Re-use of URLs?

URL 52

International SEO: Another reason to avoid AMPs

Biznology

Next we tried putting the country and language code (cc-lc) in the URL. More recently, we tried moving that cc-lc code to the front of the URL string, and registering it in Google Search Console. Of course, we combined the URL tactic with HREFLANG and canonical tags. Rather than publishing a different URL for each language and country combination, we will try publishing one URL per language for each marketing page.

SEO 152

SEO for site acquisitions

Biznology

Take the ranking URLs for each of those keywords, assess the content on each, and create new content/URLs on your main site. This ensures that the link authority from the original URL will be transferred to the new URL. Considering an acquisition?

Ready, Set. Go! It's Time to Lock Down Your Vine Profile URL

Hubspot

At that moment, Vine will start allowing verified Twitter users on Vine to register for a vanity URL. According to an email from Vine , "The Vine team will automatically reserve profile URLs that mirror verified Twitter @usernames. How to Secure Your Vine URL.

URL 45

Top marketing automation tools you can boost revenue with tomorrow

Biznology

With Sniply, you enter the URL of a piece of content you want to brand with your own custom CTA and they provide back a shortened URL that places a CTA at the bottom of the page that links back to any page you want on your site. Time is money.

Tools 150

SEO – rank is only half the story

Biznology

Take a look at your target URLs. When thinking about SEO, don’t just focus on your ranking positions. It’s only half the story. I’ve often heard “we rank number 3, so we’ve done our job.” Ranking well is just the beginning.

SEO 171

How to integrate offline campaigns with your digital marketing strategy

Biznology

Offline advertisements typically use both a phone number and a website URL for the interested prospect. For retail businesses that deal with products like apparels or sports gears, customers prefer checking out a website URL rather than calling up your business over the phone.

Simple content optimization – SEO for when SEO doesn’t make sense

Biznology

For density, you do want to use your keyword in page titles, page URLs, article headlines, and in the body copy of what you write, but you want to do so in a way that is natural.

SEO 150

How do you migrate to a new site search engine?

Biznology

Make a change to your search application so that every Google Site Search request has a new URL parameter (&engine=google), but route a small, random sample of searches through your new search engine (&engine=elastic).

Why every business needs a social media business audit

Biznology

Are all the descriptions, bios and URLs uniform? Not active on social media? You are losing ground to competitors. But you already know that.

2 applications of marketing AI

Biznology

It controls the way we form our URLs for our web pages, among other things. Because it is based on the keyword ontology, we can ensure that new pages are built with the language of the customer in the URL. We can then align the URL semantics with the navigation labels, internal faceted search labels, bread crumbs, topic tags, social tags, and page headings.

Data Security: Spotting a scam before disaster

Biznology

Teach employees to hover over the link and look closely at the URL to make sure the URL matches the proposed destination. Data is everywhere, and as long as it’s out there, hackers will try to get it.

Spot 132

Measure Your ROI on Social Media Leads

LeadSloth

On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. But when I read Ardath Albee’s post about the Genius URL Shortener I really got it: GURLs are cool! You could create a tracking URL, which you would include in non-AdWords advertisements, email blasts, and so on. The Google tracking is from before Twitter, so the URLs were long and ugly.

Don’t Forget These Important SEO Elements When Launching a New Site

Biznology

Organic Search Google Search engine optimization Uniform Resource Locator URL redirection Web crawler WebsiteTweet Photo credit: Wikipedia. As an SEO provider , it’s always a bit nerve-wracking when a client mentions that they are planning to launch a new website.

Sites 147

Only B2B - Untitled Article

Only B2B

Twitter URL: [link]. Facebook URL: [link]. Twitter URL: [link]. Facebook URL: [link]. Facebook URL: [link]. Twitter URL: [link]. Facebook URL: [link]. Twitter URL: [link]. Facebook URL: [link]. Twitter URL: [link].

URL 97

9 Twitter Tips for B2B Marketing Success

Modern B2B Marketing

URL shorteners – The maximum character count to a Twitter update is 140. To achieve optimal social messaging with Twitter, consider using URL shorteners such as bit.ly.

Only B2B - Untitled Article

Only B2B

Twitter URL: [link]. Facebook URL: [link]. Twitter URL: [link]. Facebook URL: [link]. Facebook URL: [link]. Twitter URL: [link]. Facebook URL: [link]. Twitter URL: [link]. Facebook URL: [link]. Twitter URL: [link].

URL 62

5 free tools that will buttress your online marketing

EMagine B2B Blog

Tags: B2B Web Strategy Social Media occurs social sites the tool monitors blogs profiles cotweet – an essential view twitter users’ profiles follow unfollow users url builder suite competitor keyword mentions and respond accordingly annotate a sudden spike manage multiple

Tools 40

8 Tips to Increase Your Organic Page Ranking in 2018

Webbiquity

Ensure that all of your site’s 301 redirects are going to the right URLs. It’s likely your website has permanent (301) redirects pointing to the wrong URLs or even broken links that are sending 404 error messages to search engine crawlers. Guest post by Nathan Elly.

Content Marketing ROI: 5 Metrics You Need to Know

KoMarketing Associates

You can find an average for each under Behavior > Overview, or more granular data for specific URLs under Behavior > Site Content > Landing Pages. How to Find It: Search by URL (ex. Specific content asset URL or /blog/), sorted by top-shared content.

ROI 157

New Manual Crawl Limits in Google Search Console: How It Will Impact Crawl Management

Brightedge

Earlier this month, Google made a subtle change in their Search Console that many overlooked: they changed the max quotas for the number of times you can manually request Google to crawl a URL. Previously, you could request that Google crawl a selected URL 500 times per 30-day period.

URL 69

Is There Such A Thing As “Cheap” SEO?

Marketing Insider Group

Throw in PPC, content marketing and social media as SEO firms go full-service, consider work on your website to restructure URLs, continuously tweak the information architecture to maximize crawlability, and SEO’s a lot […].

SEO 208

6 SEO Mistakes You’re Probably Making (And How to Fix Them)

ATAK Interactive

Having Messy URLs. Keep your URLs as clean and concise as possible to help improve SEO rankings and user experience. Some blog visual editors, like WordPress, automatically pull in the title or first line of the blog post into the URL field.

SEO 103

Are Images Hurting Your Email Marketing?

ANNUITAS

However, people forget to review image and link URLs in the body of the email. The major ESPs and MAPs create unique image URLs for each customer and each sender is responsible for the reputation on those links. We highly recommend a unique image URL that is hosted with your ESP or MAP.

Email 141

Connecting On24 to the NetLine Portal: The real-time fulfillment solution for webinar warriors

NetLine

On24 is a bit different in that you’re getting keys from a URL that belongs to the event itself. Setup using fulfillment area and begin with the standard URL: [link]. Next, grab the event id, session id and key by opening the Audience URL for your event in On24.

How Should B2B Advertisers Use Dynamic Search Ads?

KoMarketing Associates

Pull the relevant URL from your website without you needing to enter it as a Display URL. Specific webpages: URLs: You could target URLs that share similar strings. This is a good option if your site has well-structured URLs. Essentially, advertisers can include a list of URLs with custom labels in a spreadsheet. Is your company in a niche or expanding to a new market? Does your website have a large inventory?