Why are URLs so important?

Biznology

I contend that the URL structure of the two platforms is a key reason. In particular, the semantics of the URLs plays a big part of how search engines index the content, and ultimately rank the content in their indices. Wikipedia’s URLs are organized primarily by topics.

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How To Create A Short Name & Short URL In Google My Business

Pearl Digital Marketing

Google My Business has rolled out the ability to add a short name and URL to your profile for Australian businesses. Let’s take a look at what a short name and URL actually is, as well as how to set one up for your business. What Is A Short URL In Google My Business?

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The Ultimate Tracking URL Builder

Bionic

At the center of Campaign Analytics, is the Tracking URL. The Problem with Tracking URLs. The biggest problem with tracking URLs is creating them. To track properly, you need to create a unique tracking URL for each placement in your media plan.

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UTM tracking & URL shortening for social media marketers

Sprout Social

That’s where UTM tracking and URL shortening enter the picture. UTM tracking involves adding unique UTM codes to your URLs to easily identify exactly where your traffic is coming from. Your tagged URL for the first ad creative will look something like this: [link].

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How to Bulk Remove Thousand of URLs in Google's Index

SEMrush

Large scale removal of URLs from a website is not easy because of a multitude of factors. Less is sometimes more. Low-value pages can harm your business. However, Google provides a number of free tools that can support the procedure.

URL 114

5 Link Shorteners to Try Besides Google URL Shortener

Hubspot

To avoid being perceived as spammy or sloppy when you have a legitimate link to share, check out our list of the five best link shorteners that’ll clip your links into clean, consistent, and clickable URLs. URL Shortener. Some URL shorteners even offer branded link options.

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How to Claim a Vanity URL for Your Google + Profile

Fathom

Chances are, if you have a Google+ profile, the URL looks like something this: https://plus.google.com/ 105943842081170260233 /posts. This URL doesn’t identify at all with your brand, and it’s certainly not optimized.

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Canonicalization 101: Everything You Need to Know About Canonical URLs

Hubspot

Sometimes referred to as “rel=canonical,” canonical tags tell search engines that a given URL is the master copy or authoritative source for a piece of content. When are Canonical URLs necessary? Mobile-Specific URLs, Such as AMP Pages or a Mobile-Specific Subdomain.

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Discover.google.com gone as a referring URL in latest referral traffic trends

Parse.ly

It appears that any traffic from the Google Discover feed comes through as a Googleapis.com referral url now, whereas in November it appeared as discover.google.com. The post Discover.google.com gone as a referring URL in latest referral traffic trends appeared first on Parse.ly.

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How to Create UTM Codes to Track Your URLs [UTM Builder]

Hubspot

Luckily, you can prove all of that with a few special codes added to the end of your URLs: They are called UTM codes. UTM codes are snippets of text added to the end of a URL to help you track where website traffic comes from if users click a link to this URL.

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The Parts of a URL: A Short & Sweet Guide

Hubspot

If your website is like a house, then your website’s URL is like that house’s address. URLs also help Google understand what your website's pages are about. There are technically five elements of a URL, and they’re discreetly important for optimizing your site’s UX and SEO. To help you develop a concrete understanding of every part of a URL, let’s explore each of them in detail. What are the parts of a URL? URL Structure.

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How to Automate Pagespeed Insights For Multiple URLs using Google Sheets

Moz

Introducing the Automated PageSpeed Insights Report: With this tool, we are able to quickly uncover key performance metrics for multiple URLs with just a couple of clicks. In six minutes you should be able to extract PageSpeed Insights for around 30 URLs.

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The Difference Between URL Structure and Information Architecture - Whiteboard Friday

Moz

Posted by willcritchlow Questions about URL structure and information architecture are easy to get confused, but it's an important distinction to maintain. There's a couple of main ways of structuring your URL. So there's a little bit of art that goes into structuring good URLs.

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80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing

bizible

Through our attribution solution, we know both the landing page URL and the form URL (the page that the form fill occurred on) for every website session. There were also a handful of other URLs.

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November 2016 Release: Customize Your URL Domain Name

SnapApp

As of this month, you can now whitelabel the “app.snapapp.com” portion of the URL and use your own custom domain name. When a SnapApp is published, you have the option to deploy it to a SnapApp-hosted landing page.

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How to Easily Create Custom Pin It URLs for Pinterest

Hubspot

So did I -- which is why I built a Pin It URL Generator: a free tool that spits out custom Pin It URLs. You can download the free Pin It URL Generator here. How the Pin It URL Generator Works. The image URL that you want to feature.

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The Anatomy of a Search-Friendly URL [Infographic]

Hubspot

Before we publish anything on the HubSpot blog, we always take a minute to optimize its URL for both our readers and search engines. While your URL structure isn't the be-all-end-all of your SEO efforts, using SEO-friendly URLs on your site can give you an edge over your competitors in search.

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Guide to URL Shortening and Tracking for Social Media

Sprout Social

Everything from your headline and keywords to featured image and URL should be optimized. An easy way to spruce up your links and get the most out of your status updates is by using a URL shortener. What Are URL Shorteners? Here are six of our favorite URL shorteners: 1.

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How to Optimize Your URLs for Search [Quick Tip]

Hubspot

One of the last things I do before publishing a blog post is a little URL check -- I make sure it''s well-optimized for both readers and search engines. In the spirit of sharing knowledge, I thought I''d share the process I use to optimize those URLs every time.

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Google+ Finally Rolling Out Custom URLs for Pages and Profiles

Hubspot

Looks like Google+ is finally rolling out custom vanity URLs for Google+ business pages and personal profiles, as reported by Marketing Land earlier today. like say, this -- [link] And you'll be able to make a similar change to your own Google+ URL, too!

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Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines

Hubspot

Update #1: Facebook will now prioritize link posts over photo updates that have URLs in the captions. Photo posts with the URL in the caption don''t display that information. Here''s what a photo post that includes a URL in the caption looks like: Post by HubSpot.

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3 insights from intelligent content conference

Biznology

Duplicates can have different designs, serve different brands, and exist in different parts of a URL tree. I had the great fortune to speak twice at the Intelligent Content Conference in Las Vegas on March 30.

How to Create a Facebook Page Vanity URL

Hubspot

The next step in personalizing your business page is to get a username to create a vanity URL (customized web address). Here's How to Create a Facebook Page Vanity URL: 1.) Visit facebook.com/username to walk through the wizard to choose the username for your vanity URL.

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Shorten URL Services: Evaluation Criteria, and a Roadmap for Saving Keystrokes

B2B Marketing Savvy

Depending on what shorten URL service you now use, significant keystrokes are likely yours for the picking. In 2008, Mashable did a roundup of URL shortening services and highlighted 90 providers… (yup 90!) URL native support just makes life easier. Recycling: Re-use of URLs?

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5 ways to promote your promotional products

Biznology

Put a landing page URL on your promotional products. The way to help solve this issue is to put a unique landing page URL on your promotional products. When you invest in promotional products, you want to make the most of them. Why just use them as giveaways at a trade shows and events?

Ready, Set. Go! It's Time to Lock Down Your Vine Profile URL

Hubspot

At that moment, Vine will start allowing verified Twitter users on Vine to register for a vanity URL. According to an email from Vine , "The Vine team will automatically reserve profile URLs that mirror verified Twitter @usernames. How to Secure Your Vine URL.

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Genius.com Adds Short URLs to Capture Social Media Replies

Customer Experience Matrix

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. It generates short URLs that directly connect social media responses with Genius.com’s standard marketing and sales support features. I suspect other vendors could easily create the short URLs themselves and distribute them on a desktop widget.

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The 26 Best All-in-One SEO Tool Suites

Webbiquity

Sample review: “SEO Spyglass (from Link-Assistant.Com) is a great tool for budget marketers…After creating my content, I would grab the URL of each page ranking for my target keyword, plug them one-by-one into SEO Spyglass, and pull up their backlink profiles. 15) URL Profiler.

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[Feature] Pre-viewing Your Variations in Any URL

Convert

To simplify the process of testing multiple pages having similar HTML structure, Convert allows users to conduct multi-page experiments with which a user can test pages that have similar HTML structure. It is a good idea to test your variations for all the related pages before you make your experiment live. This is a very. Articles Blogs New Features

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The 28 Best Miscellaneous Online Tools for Marketers

Webbiquity

Enter any URL and create a trackable shortened link. Sample review: “Bitly is a convenient URL shortener that allows you to include URLs in character-restricted social media sites like Twitter, or to use them as a citation in your infographics.” URL Identifier.

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Things I do to optimize for Google search engine discoverability

Biznology

First, I overrule the URL slug that is automatically-generated by WordPress–things-optimize-google-search-engine- discoverability –and replace it literally, things-i-do-to-optimize-for-google-search-engine-discoverability: I make sure I re-label each and every image descriptively. I am sure most of these show me as superstitious, but I always makes sure I do these few things before hitting the Publish button in Biznology ‘s WordPress compose window.

SEO for site acquisitions

Biznology

Take the ranking URLs for each of those keywords, assess the content on each, and create new content/URLs on your main site. This ensures that the link authority from the original URL will be transferred to the new URL. Considering an acquisition?

Google to Stop Supporting Robots.txt Noindex: What That Means for You

Single Grain

So in both of these cases, we drop those URLs from our index. We generally reduce crawling a little bit of those URLs so that we don’t spend too much time crawling things that we know don’t exist. 5) Use the Search Console Remove URL Tool.

How to Easily Set Up a High-Conversion Facebook Retargeting Campaign

Single Grain

With a busy News Feed to compete with, it’s also worth experimenting with bold images and action-inducing triggers: Remember to include the URL that you want people to visit, using UTM parameters to gain more insight on where people are visiting from. NOW WITH MORE!

The most common mistake in campaign tracking (and how to fix it)

Parse.ly

I went straight to our URL builder , but failed to focus on the key point: what questions did I want to answer about traffic to this content? The URLs I initially used for my blog post weren’t specific enough and in some cases, they had incorrect information.

International SEO: Another reason to avoid AMPs

Biznology

Next we tried putting the country and language code (cc-lc) in the URL. More recently, we tried moving that cc-lc code to the front of the URL string, and registering it in Google Search Console. Of course, we combined the URL tactic with HREFLANG and canonical tags. Rather than publishing a different URL for each language and country combination, we will try publishing one URL per language for each marketing page.

Top marketing automation tools you can boost revenue with tomorrow

Biznology

With Sniply, you enter the URL of a piece of content you want to brand with your own custom CTA and they provide back a shortened URL that places a CTA at the bottom of the page that links back to any page you want on your site. Time is money.

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