QuanticMind

AUGUST 30, 2023

Twitter is now X. 04] At the end of July, Twitter announced its name change to X—and just like that, the blue and white bird logo has flown the coop. New ways to make vertical video ads on YouTube [:03] Google is rolling out an AI -powered feature to help advertisers run videos across orientations in video action campaigns.

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

Contently

SEPTEMBER 24, 2021

On June 30, Adam Mosseri, head of Instagram, posted a video to Twitter that included a bold statement about Instagram’s priorities moving forward: It was “no longer a photo-sharing app.” Twitter took off at SXSW in 2007 as literally just a feed of updates. Then Twitter. Narrator: They would not.)

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Martech

JULY 28, 2021

Twitter has launched Shop Modules, a dedicated section at the top of profiles where brands can showcase their products, as a pilot, the company announced Wednesday. who use Twitter in English on iOS devices are currently able to see the module. Image: Twitter. and only people in the U.S. Why we care. More on the announcement.

Profiling 132

Profiling Product Verticals Class 132

Convince & Convert

DECEMBER 13, 2023

Or maybe your initial thoughts lack that ‘ je ne sais quois’ that ends up pushing your content to the top of the Trending Topics feed on Twitter or Instagram’s Explore pages. If you’ve leveraged social media video marketing before, then we’re sure you’ve come across vertical videos before. But what’s the fuss all about?

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Martech

APRIL 20, 2023

Twitter: @jaybaer (270K followers) LinkedIn: Jay Baer (42K followers) Website: JayBaer Jeanne Bliss Jeanne is a leadership and customer experience advisor, who has delivered over 2,000 speeches and workshops for nearly every business vertical. LinkedIn: Don Peppers (329K followers) Twitter: @DonPeppers (10.5K

Marketing Management 108

Marketing Management B2B Thought Leadership Marketing Analytics Tools Thought Leadership 108

Hubspot

JULY 3, 2017

Time Warner and its various properties -- including HBO and Warner Brothers -- will produce three to five-minute shows, and Snapchat will "air" three shows per day in its vertical video format within the app. 4) Twitter redesigned its website and mobile app. Rounded avatars: Profile images are now rounded instead of square.

Social Media 74

Social Media Twitter Media Mobile Advertising 74

Martech

APRIL 29, 2022

Yellow.ai, which offers automation across customer engagement, support and conversational commerce for enterprises, has announced the availability of pre-built Dynamic AI Agents for rapid deployment across a number of verticals. The agents are designed to connect conversations across voice, text and chat, in multiple languages. What they do.

Enterprise Management 82

Enterprise Management Work Management Verticals Marketing Management 82

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. Amplify Your Content Through Vertical Websites. Vertical websites are essentially crowdsourced online trade publications.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

illumin

JANUARY 16, 2024

Retail was the largest ad spending vertical in 2023, accounting for 27.9% This prediction came only a few weeks after Meta launched Instagram Threads, dominating tech and media headlines in the wake of Twitter’s sudden rebrand to X. of US digital ad spending. While users flocked to the platform initially, usage steadily dropped.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Contently

APRIL 27, 2021

You’re a failure as a marketer if you don’t have a personalized ABM strategy across your core three verticals, one thought leader on Twitter declares. Sometimes in marketing, the buzzwords fly at you at a terrifying speed.

Education 158

Education Content Verticals Trigger Marketing 158

Sprout Social

JANUARY 29, 2024

On the flip side, our data shows that X (formerly Twitter) has dropped down the list of preferred platforms. You should also look for the niche between your product and specific subcommunities that exist, like those seen on vertical networks. People are also using social media to learn about and purchase products.

Social Media 112

Social Media Allocation Media Marketing & Strategy 112

Contently

OCTOBER 5, 2020

Along the way, we also mix in social posts on Facebook, Twitter, and LinkedIn that link to the registration page and dedicate a spot to it in our weekly newsletter. Next up, we decided to put the same banner on our blog homepage and test out a vertical banner on the right rail of our individual article pages.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

illumin

NOVEMBER 24, 2023

Since many target audiences are best reached on social media sites via short-form videos, many organizations are switching up their strategies to include more short, vertical clips. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.

Advertisements 52

Advertisements Advertising Trends Mobile Advertising 52

Marketing Insider Group

JUNE 23, 2021

Using this rule, you imagine dividing your image into 9 equal parts with two evenly spaced horizontal and vertical lines. This includes outlets like YouTube, Vimeo, and Twitter. The rule of thirds has long been used in visual mediums, such as painting, photography, and film. Source: Digital Photography School.

Storytelling 330

Storytelling Video Marketing Product Tips 330

Martech

APRIL 18, 2022

user base, while Twitter and Snapchat were losing users. The consumer goods industry vertical segment is expected to register the fastest CAGR of 14.1% In the U.S., use has increased from 5% of adults in 2005 to 72% in 2021, according to Pew Research. Asia Pacific is expected to register the fastest CAGR of 13.2% from 2021 to 2028.

Social Media 111

Social Media Advertisements Advertising Media 111

Biznology

JULY 28, 2021

In a recent announcement that mattered to almost no one, Twitter let the world know that it’s shutting down Fleets – its full-screen tweets that expire after 24 hours a la Snapchat. But why – why, oh why – did Twitter and LinkedIn and everyone else feel the need to build out an audio-only feature? And I don’t care that it’s going away.

Twitter 104

Twitter Social Media Budget Programs Tagging 104

Sprout Social

DECEMBER 7, 2021

Vertical video content will become the norm. Kevin Vicker , Social Media and Online Reputation Specialist at Children’s Hospital of Colorado, predicts that vertical video will become the standard format in 2022. Next year, we’ll see social teams regroup and learn how to create even more innovative visual content to stand out in feeds.

Social Media 145

Social Media Social Marketing Media Paid Search Agency 145

Martech

APRIL 15, 2022

Last fall, Lotame estimated IDFA would have a total financial impact of $10 billion on Facebook, Twitter, Snap, and YouTube, with Facebook being responsible for more than 80% of that. And we’re seeing that impact in a number of verticals. billion, SNAP $546 million and Twitter $323 million. That was a very good estimate.

Privacy Protection 91

Privacy Protection Privacy Cost Ad Frequency 91

Oktopost

MAY 11, 2022

Willis is a recognized thought leader in the areas of AI, DEI, and Content Governance, and is active within industry groups dedicated to the growth and health of Marketing Technology and the verticals he serves.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

chiefmartech

NOVEMBER 11, 2015

As an enthusiastic proponent of interactive content — and, admittedly, I am biased — I was fascinated to see Twitter release an interactive content feature into its service last month. This Twitter poll feature is a perfect example of a new mechanism. This opens up a whole new dimension for marketing creativity.

Twitter 40

Twitter Verticals Marketing Analytics Tools Content 40

Envy

DECEMBER 23, 2020

For example, Must do: successful product launch in key countries and verticals in Q1; Nice to do: expanding product launch to Tier-2 or Tier-3 countries and verticals. Testing includes A/B testing for your marketing content, new audiences, new verticals, new user interfaces, even email subject lines.

Marketing Budget Creation 118

Marketing Budget Creation Marketing Budget Planning Allocation 118

Onalytica B2B

APRIL 3, 2018

As a co-founder of Digimarketerz (my previous digital marketing consultancy startup), I have helped many clients from cross-vertical domains. Email at nikhilchhajar@gmail.com , Message on LinkedIn or Twitter. WHAT AREAS OF SOCIAL MEDIA MARKETING ARE YOU MOST PASSIONATE ABOUT? Personal Branding, Brand Engagement, Growth Hacking.

Startups 231

Startups Work Management Social Media Marketing Management 231

Crimson Marketing

OCTOBER 29, 2015

Vertical video: “ Marketers should consider video that is optimized for the vertical mobile screen. Full-screen, vertically oriented video ads on Snapchat have a 9x higher click-through rate compared with regular horizontal video ads.” The rise of “digital prophets”: . ” 13. ” 14.

Trends 100

Trends Planning Mobile Advertising Verticals 100

Sprout Social

JUNE 30, 2021

Twitter Fleets (Stories). Twitter’s stories feature, called Twitter Fleets, is relatively new, released in late 2020. This is a way for Twitter users to share quick thoughts that they don’t want on their regular feed via photos, videos or text. (As LinkedIn Stories. Repurpose content.

Social Media 137

Social Media Media Curation Twitter 137

Biznology

APRIL 11, 2017

Maybe you should install Mastodon , the latest-and-greatest Twitter-killer , onto your own server and launch your very own community in support of your own personal community of interest or of action. The social network that is both the Twitter-killer and never going to work. Mastodon steals a lot from Twitter.

Social Networks 183

Social Networks Twitter Communities Work Management 183

SocialPilot

FEBRUARY 6, 2024

TikTok 18% 12% 8% 4% X (formerly Twitter) 1% 0.75% 0.5% are more likely to rely on X (formerly Twitter) for influencer marketing The evolution of X (formerly Twitter) in Influencer marketing has resulted in many marketers running influencer campaigns on the platform. Twitter Space. 2% 1% Facebook 2% 1.5%

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Marketing Insider Group

NOVEMBER 10, 2020

Customer Renewal and Retention and Customer Insights , and the rise of Customer Experience (CX) showcases the need for customer insights and measuring the renewal/retention of customers, and the corresponding “churn”; this is especially critical in vertical markets with lots of competition and where switching costs are relatively low.

Planning 322

Planning Analytics Enterprise Management Work Management 322

illumin

OCTOBER 16, 2023

Retail ad spending is shifting and growing As stated above, retail is by and far the biggest ad spending vertical in the US, and accounts for 27.9% To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising. this year and 14.2%

Spending 52

Spending Paid Search Agency Ads Emarketing 52

Pam Didner

SEPTEMBER 13, 2022

Once published, you can (and should) promote it through various outbound channels, such as Facebook, Twitter, email campaigns, paid media, and more. Vertical segments. Content is vital in B2B marketing, especially in a long purchase cycle. The value continues to grow this way! Product names. Target audiences. Territories/regions.

ROI 91

ROI Effectiveness Planning Content Marketing 91

SalesGrape

OCTOBER 11, 2023

In 2023, successful telemarketers leverage big data analytics to identify high-value prospects based on various parameters such as industry verticals, company size, revenue growth rate, or even social media activity.

Telemarketing 88

Telemarketing Work Management Marketing Management Marketing AI 88

markempa

MAY 30, 2017

What I mean by movement is that a person goes through both horizontal and vertical changes within a company. The aspect of the horizontal and vertical movement is pretty compelling. Vertical, horizontal, and then the other thing I’m thinking about is, okay, what do I do? Mathew Sweezey: So I am @msweezey on Twitter.

Linkedin 297

Linkedin Research Studies B2B 297

Zoominfo

APRIL 16, 2018

In a recent Twitter Q&A we hosted, a participant asked the following question: “Hi @Keenan and @Zoominfo ! He’s skied more than 1 million vertical feet in 2013 and 2014 at Vail Colorado and more than 600K vertical feet each season since then. We’ve experienced this no-nonsense attitude firsthand. Their tagline?

Zoominfo 171

Zoominfo Verticals B2B Sales Rules 171

Pam Didner

JANUARY 17, 2022

Understand what content is used by sales the most: Then, review the current content list (especially with the most engagement) by products, by industry verticals, by personas, by purchase funnel, etc. Are they organized by territories, by verticals, or by products? New Year, New Job! Then, somehow, he stumbled to my channel.

Enterprise Management 81

Enterprise Management Work Management Marketing Management Top of Funnel 81

EMagine B2B Blog

APRIL 25, 2013

Most Marketers use Twitter as a broadcast medium, creating bite-sized nuggets of interest for their prospects, clients and industry. There is a new revolution that is key on the Twitter-Sphere, whereby people can hold live discussions on topics related to the business or the industry with like-minded individuals.

Twitter 40

Twitter B2B Marketing Planning B2B 40

Convince & Convert

MAY 4, 2016

We created the influencer marketing network graph below using 77 midlevel Twitter influencers (between 30,000 and 500,000 followers) across eight different verticals—automotive, business, entertainment, finance, health, lifestyle, technology, and travel—to illustrate strategic positioning of influential accounts.

Verticals 99

Verticals Marketing & Strategy Network Marketing Outreach 99

The Customer

JULY 15, 2021

The acquisition unites respective industry leaders and propels CSG into new industry verticals, unlocking a $10 billion global market growth opportunity that further extends the company’s position in customer experience management. For more information, please visit [link] and follow Kitewheel on Twitter and LinkedIn.

Marketing Management 52

Marketing Management Gartner Forrester Verticals 52

Webbiquity

MAY 30, 2019

Divide your customers into segments based on gender, income, interests, pain points and so on; or for B2B prospects, segment by company size, product interest, vertical industry, or job role. Connect with him on Twitter and LinkedIn. Again, every target group has different needs.

Personalization 246

Personalization Planning Paid Search Agency Marketing Automation Services 246