How B2B brands approach Twitter
The B2B Research Blog
FEBRUARY 1, 2012
Analysing the number of Twitter followers reported in this study reveals five types of corporate account based on success: Most (43 per cent) are Dabblers (<250 followers). Analysing the Twitter activity of the top two hundred B2B Super Brands reveals some useful quality related benchmarks for us mere mortals. Gain a Klout score above 44 and you’re out-performing half of these Twitter accounts. Just over one half of these B2B Super Brands have multiple Twitter accounts.