Smashmouth Marketing

Building a Demand Gen Tribe: The Seth Godin Lead Gen Program

Smashmouth Marketing

Give away lots of relevant info through blogs, twitter, industry events, etc. I recently saw a Fortune 500 company do this and, whadda ya know, 55 unique twitter addresses tweeted the exact same text at the exact same moment (sounds like an ingenious agency idea to me).

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

Promoted it on Twitter , on LinkedIn , and through other channels. We did this by using one link for Twitter , one for LinkedIn , and one for an email blast. We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. We are keeping the reviews independent--actually using the products/services, and then critiquing them.

Trending Sources

Inbound Marketing Summit Speakers: Twitter List #IMS10

Smashmouth Marketing

I thought it would be useful to create a Twitter List of the #IMS10 Speakers. Today I'm attending New Marketing Lab's Inbound Marketing Summit at Gillette Stadium in Foxboro (killer spot for a conference, btw).

Live Blogging Sales 2.0 Event With Twitter - INTENSE Experience

Smashmouth Marketing

I survived the first day of doing live twitter coverage of the Sales 2.0 If you want to follow it on twitter, use hashtag #sales20. Mike Damphousse on Using Twitter to Cover the Sales 2.0 Tags: marketing twitter sales2.0

Live Blogging Sales 2.0 Event With Twitter - INTENSE Experience

Smashmouth Marketing

I survived the first day of doing live twitter coverage of the Sales 2.0 If you want to follow it on twitter, use hashtag #sales20. Mike Damphousse on Using Twitter to Cover the Sales 2.0 event in San Francisco.

Lead Generation Tip - Make Your Social Media Presence Known

Smashmouth Marketing

Tags: hubspot blogs fast company socialmedia SMM marketing tips facebook b2b marketing twitter b2b drivel demand gen green branding SEO inbound marketing linkedin SEM

Inbound & Outbound Marketing Mix - Poll Results

Smashmouth Marketing

Tags: nurturing socialmedia marketing appointments twitter b2b sales poll demand linkedin SEO cold calls inside sales sales2.0

Be a B2B Tweeter, Not a B2B Twit

Smashmouth Marketing

If you’ve spent any amount of time on Twitter, specifically in the B2B Sales and Marketing arena, you’re sure to see some people on there that deliver fantastic information. However, with all of the good, there are still some on Twitter who just don’t “get it.”

B2B 2

Inbound & Outbound Marketing - What is Your Mix?

Smashmouth Marketing

Tags: nurturing socialmedia marketing appointments twitter b2b sales poll demand linkedin SEO cold calls inside sales sales2.0

SEM 2

Smashmouth Preview - Hubspot

Smashmouth Marketing

Tags: hubspot reviews inbound marketing SEO twitter drivel

Social Media is no Punk - Know Your Rights!

Smashmouth Marketing

This week, David posted a great video (below) that he found through Trevor Young ( @ trevoryoung ), that he found from Ross Monaghan ( @ themediapod ) (boy, this twitter RT credit can get lengthy), that was produced by Engage | ORM and besides being a great short production, it too is insightful.

What do CMOs and Sales 2.0 Junkies Have In Common?

Smashmouth Marketing

Tags: demand marketing linkedin facebook twitter sales2.0

5 Tips For @chrisbrogan's New Marketing Experience, aka: Inbound Marketing Summit

Smashmouth Marketing

Post it on Facebook , LinkedIn , Twitter and any other place your status resides. If you get one without a Twitter address on it, ask for it and write it down. If you aren't at the event, follow it on Twitter and the live blogs (links will be on Twitter).

@chrisbrogan's New Marketing Experience, aka Inbound Marketing Summit: 5 Tips

Smashmouth Marketing

Post it on Facebook , LinkedIn , Twitter and any other place your status resides. If you get one without a Twitter address on it, ask for it and write it down. If you aren't at the event, follow it on Twitter and the live blogs (links will be on Twitter).

Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Great place to use twitter to share valuable information or LinkedIn Answers. Use LinkedIn and twitter to get recommendations.

SEM 2

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. Then set up a Twitter , Facebook and/or LinkedIn page—whatever makes sense for your audience.

10 Opinions - Business or Personal in Social Media?

Smashmouth Marketing

Tags: interviews socialmedia marketing linkedin twitter christopher

B2B Demand Gen Letter to Google: Real Time Search

Smashmouth Marketing

Today, unless someone is searching in multiple places -- Google, Twitter Search, Facebook Search and others -- they will never find the trending topics that people are talking about. If someone has already written about this, forgive me.

B2B 2

Voicemail Debate - To Leave One or Not - POLL

Smashmouth Marketing

Take the Poll , then spread the word by Copying and Pasting the following on Twitter, Facebook, LinkedIn Update, Your Blog: RT @damphoux Contribute to VOICEMAIL Debate.

Voicemail Debate - To Leave One or Not - POLL

Smashmouth Marketing

Take the Poll , then spread the word by Copying and Pasting the following on Twitter, Facebook, LinkedIn Update, Your Blog: RT @damphoux Contribute to VOICEMAIL Debate.

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin, you can almost get your word out through those channels as opposed to the standard techniques. Many events in the physical world, like meetups and house parties, start with Twitter.

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin you can almost get your word out through those channels as opposed to the standard techniques. Many events in the physical world, like meetups and house parties, start with Twitter.

Lead Generation Tips - Make your Social Media Presence Known

Smashmouth Marketing

SocialOomph - vet my new twitter followers. A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. I was already doing a majority of the list, but then it got me thinking.

Lead Generation Tip - Make your Social Media Presence Known

Smashmouth Marketing

SocialOomph - vet my new twitter followers. A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. I was already doing a majority of the list, but then it got me thinking.

Appointment Setting, Blogging and Lead Nurturing - Interview on Marketo's Blog

Smashmouth Marketing

I noticed you use Twitter frequently and have an active blog. Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. Questions discussed: What is B2B appointment setting ?

Sales 2.0 Conference - Top 20 Tweets

Smashmouth Marketing

greenleads : just added twitter stream to Green Leads facebook fan page - become a FAN [link] #sales20. Ok, so of the top 20 posts, I've got a few myself. Well, I did do a big part of the tweeting, and darn it -- I think it was good stuff. nedelsha : RT @annekeseley : All Sales 2.0

Sales 2.0 Conference - Interview with David Thompson of Genius.com

Smashmouth Marketing

million Tweets and as the New York Times recently posited, Twitter early adopters are adults and not their kids. With he upcoming Sales 2.0 conference in Chicago September 10th, it's time again to provide a few pre-show interviews.

Inbound Marketing and Outbound Marketing, by Tony Soprano

Smashmouth Marketing

Over the past several months I've visited several companies that specialize in inbound marketing (if you follow my blog or twitter , you'll know who they are). Tony Soprano : "Every decision you make affects every facet of every other #?%!% thing."

Inbound Marketing and Outbound Marketing, by Tony Soprano

Smashmouth Marketing

Over the past several months I've visited several companies that specialize in inbound marketing (if you follow my blog or twitter , you'll know who they are). Tony Soprano: "Every decision you make affects every facet of every other #?%!% thing.".

Appointment Setting, Blogging and Lead Nurturing - Interview on Marketo's Blog

Smashmouth Marketing

I noticed you use Twitter frequently and have an active blog. Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. Questions discussed: What is B2B appointment setting ?

Sales 2.0 Conference - Interview with David Thompson of Genius.com

Smashmouth Marketing

million Tweets and as the New York Times recently posited, Twitter early adopters are adults and not their kids. With he upcoming Sales 2.0 conference in Chicago September 10th, it's time again to provide a few pre-show interviews.

Social Media is no Punk - Know Your Rights!

Smashmouth Marketing

This week, David posted a great video (below) that he found through Trevor Young ( @trevoryoung ), that he found from Ross Monaghan ( @themediapod ) (boy, this twitter RT credit can get lengthy), that was produced by Engage | ORM and besides being a great short production, it too is insightful.

CMO Cub Summit Tweets

Smashmouth Marketing

I'm at the CMO Club Summit for a couple days and the room is sharing the event with twitter hashtag #cmoclub. You can find a stream of the tweets on twitter search.

5 Things You Can Do On Vacation If You Can't Get Work Out Of Your Mind

Smashmouth Marketing

Find someone within vacation ear shot that could benefit by learning about twitter, or social media, or anything valuable, and share

RSS 2

CMO Cub Summit Tweets

Smashmouth Marketing

I'm at the CMO Club Summit for a couple days and the room is sharing the event with twitter hashtag #cmoclub. You can find a stream of the tweets on twitter search.

SMS 2

Smashmouth Review - Genius.com Accelerates The Close Part 1

Smashmouth Marketing

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails.

Genius.com Accelerates The Close Part 1 - Smashmouth Product Review

Smashmouth Marketing

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails.

Genius.com Accelerates The Close Part 1 - Smashmouth Review

Smashmouth Marketing

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails.

Sales 2.0 Panelist Anneke Seley Talks about Social Media

Smashmouth Marketing

Anneke and I met as a result of twitter, so it's fitting that she is speaking on Social Media this week. Use Twitter to personally invite prospects to your company’s events. This Thursday is the Sales 2.0

What do CMOs and Sales 2.0 Junkies Have In Common?

Smashmouth Marketing

Marketing and sales management should educate sales teams on the ins and outs, tips and tricks of using systems such as LinkedIn , Twitter and Facebook for sales. General consensus: LinkedIn and Twitter for business.