How Twitter Grew From a Microblog Into a Business Tool
OCTOBER 29, 2013
News of Twitter’s initial public offering has rejuvenated social media stock, according to USAToday. As commentators project Twitter’s future, many are looking back on its history, marveling at how it grew from an idea in 2006 to today’s giant.
5 Strategies for Managing the Twitter Firehose
APRIL 27, 2011
Twitter can be very difficult to use, especially for new users. So how do you use Twitter effectively and still keep a handle on all the information that’s bombarding you? Lists Twitter lists can make it a lot easier to group people and keep track of what’s going on.
Sazcast Episode 35 – Twitter Analytics with Dave Peckens
DECEMBER 21, 2011
Twitter Analytics – Why, What & How to Measure Your Efforts on Twitter with co-host Dave Peckens. Twitter Grader. 10 Twitter tools for better social networking (Webdesigner depot).
Thesis vs Genesis – Comparing Premium WordPress Themes
SEPTEMBER 6, 2011
5 Ways to Use Social Media for Real Estate Marketing
MARCH 18, 2014
Set up social media accounts Facebook is the number one social media account to use, though don’t overlook Twitter and LinkedIn, the latter an excellent social media website that enables you to interact with business professionals.
5 Tips for Better Twitter Advertising
JULY 15, 2014
Advertising on Twitter can be effective for increasing the size of your audience and also for sending traffic to your website. Besides knowing what your goal is, these tips will help you advertise better on Twitter… 1. Deciding on your goal for your Twitter advertising will help you choose the right type of campaign. Just like any other good messaging, Twitter ads should have use plain and understandable text and have a clear call to action.
Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction
SEPTEMBER 9, 2014
Twitter is a breeding ground for customer concerns, questions, complaints, and (sometimes) compliments. Above all, brands on Twitter need to be responsive. How can businesses keep up with their customers and better use Twitter as a platform for customer satisfaction?
Finding Local Twitter Users
MARCH 16, 2015
People can brag all they want about their number of followers on social media sites like Twitter but if you’re a business looking to convert followers into customers, it’s not going to matter much if all the followers you amass are located outside of your market.
10 Awesome Tips to Skyrocket Your Social Media ROI
OCTOBER 7, 2013
Creating a Facebook Page and setting up a Twitter account is not enough these days to be seen and cut through the white noise of brands in your chosen field. “Create it and they will come” may work in some businesses, but unless you do the legwork, you can rarely count on it when it comes to social media marketing.
What Works with Twitter Today
OCTOBER 3, 2013
Image via CrunchBase Twitter has been with us for a while now – about a century in Internet years. While it has changed and grown and evolved into a staple of the media landscape, many marketers have grown to effectively tap Twitter in a handful of useful ways as well.
Behind-the-Scenes Content a Big Win for NYFW
FEBRUARY 25, 2015
On Facebook and Twitter, Mercedes Benz Fashion Week has been encouraging their followers to join them on Snapchat with snippets like this one: . Twitter. In her free time, she enjoys all things pop culture and connecting with people on Twitter @ericajmoss.
5 Tools to Measure Digital Influence
MAY 29, 2012
English: Jack Dorsey and Barack Obama at Twitter Town Hall in July 2011 (Photo credit: Wikipedia). We are always connected to the world around us through social networks like Facebook, Twitter, and LinkedIn. PeerIndex is available for Facebook and Twitter.
Best of 2010 – 13 Twitter Tips for Increasing Engagement
DECEMBER 22, 2010
original on increasing engagement posted October 18, 2010) A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. They set up their Twitter account, tweet a few times and wonder why no one responds. 2010 in Review!
How to Utilize Mind Maps to Enhance Your Inbound Marketing
DECEMBER 11, 2014
Connect with her on Twitter @ HilaryS33. Who isn’t looking for more effective inbound marketing in today’s content saturated society?
How Brands Use Social Media to Enhance the Customer Experience
JANUARY 22, 2015
Twitter and Facebook provide customers a real-time way to complain about your product or service in front of a large audience. The airline’s social media administrators obviously follow all activity on Twitter mentioning its name.
Sharing for Engagement on Twitter
OCTOBER 27, 2014
No matter the format, be it Facebook or Twitter, LinkedIn or Instagram, you’re going to want to share content that occupies that magical space where your own interests and your customers’ interests overlap. When it comes to Twitter, sharing content can be a tricky endeavor.
Interview with David T. Scott — Author of The New Rules of Lead Generation
MAY 20, 2013
We’re seeing the emergence of new, online tactics like Facebook ads, Twitter ads, mobile ads, and e-mail marketing. This is an interview with David T. Scott, author of The New Rules of Lead Generation (amazon link).
When to Use Twitter Ads for Business
NOVEMBER 3, 2014
While Twitter doesn’t actively limit a tweet’s reach, its wide-open, anything-goes Twitter feed means that a tweet can be quickly buried and quietly forgotten. To combat this, Twitter offers its own paid model for tweeting.
SEO Bucket List: Top 8 Things to Accomplish before Your Business Gets Old
OCTOBER 30, 2012
Connect with HigherVisibility on Twitter to learn more! Just a few weeks ago I found myself eyes closed and screaming with the hopes that my bungee cord would hold.
Getting Started with Twitter for Business
JANUARY 5, 2015
Like most entrepreneurs, chances are you didn’t start your own business so you could run a Twitter page. In Twitter, as with most things, there’s no time like the present. Here are some quick and easy tips to get you started with running a Twitter page for your business.
How Social Media Overtook Legacy Media
SEPTEMBER 9, 2011
When you think of the success of sites like Twitter, you see countless bite sized snippets of information. How Social Media Overtook Legacy Media. On September 3rd, 1786, a man from Peter’s Creek, Pennsylvania wrote to his local newspaper, commenting that “I see by your last paper that you have not been crammed with news.
Top Internet Marketing Strategy Links for the Week of December 30, 2013
JANUARY 4, 2014
Using Pinterest for Business
JANUARY 26, 2015
Pinterest doesn’t get talked about like Facebook or Twitter but that’s just fine by its users. Its users are more active, its content stays visible longer, and it’s the most used social media network you’re not taking advantage of.
Sazcast Episode 36 – Google Plus with Dave Peckens
FEBRUARY 17, 2012
If you have a topic idea you’d like us to discuss, please email us at sazcast [at] sazbean [dot] com or send us a message on Twitter @sazbean.
How Valuable is a Social Media Audience, Really?
DECEMBER 3, 2012
Much has been said about the state of digital audiences today, and even more about the myriad ways to build and engage these loyal consumers across social environments like Facebook, Twitter, Foursquare, Pinterest and more.
Sazcast Episode 34 – Mobile Websites with Dave Peckens
NOVEMBER 28, 2011
If you have a topic idea you’d like us to discuss, please email us at sazcast [at] sazbean [dot] com or send us a message on Twitter @sazbean. Mobile websites and applications with co-host Dave Peckens.
How to Ensure Your Social Media Campaign Succeeds
JUNE 11, 2013
Bio: Sean Gallahar keeps a steady flow of content on i7 Marketing ’s social media platforms including LinkedIn , Facebook and Twitter. This is a guest post by Sean Gallahar from i7 Marketing.
State of the Social Web from Dave Linabury #smcd
JANUARY 19, 2011
Dave is Executive Vice President, Director of Social Media at Campbell-Ewald in Detroit (connect with him on Twitter ). Twitter meets Zip cars. is a Twitter enabled table which takes pictures from digital to tangible and messages from tangible to digital.
Using Twitter for Effective Media Relations
NOVEMBER 29, 2011
Over the past year or so I have been using Twitter to contact journalists. The worlds of the media and PR agencies are both fast paced so the immediacy of Twitter enables both parties to take advantage of reacting to trends and breaking news – stories can be imagined, written and published within an hour if it’s a hot topic. – Using Twitter for Effective Media Relations by Keredy Andrews.
Making Sense of Twitter for Business
JUNE 19, 2012
A few weeks ago, I gave a talk on how businesses can use Twitter at the Macomb-Oakland University Incubator. When used properly, Twitter can be, not only a sales tool, but also a way to build reputation, increase customer satisfaction, perform marketing research, and build community. Making Sense of Twitter for Business.
Top Internet strategy, marketing and technology links for the week of January 22, 2012
JANUARY 22, 2012
Twitter Enhanced Profile Pages: Brands Share Wins & Tips (Search Engine Watch). Here are the top Internet strategy, marketing and technology links for the week of January 22, 2012… . Maximizing Your Brand Presence on Google+ (Marketing Profs).
Top Internet Marketing Strategy Links for the Week of November 18, 2013
NOVEMBER 23, 2013
Top Internet Marketing Strategy Links for the Week of November 11, 2013
NOVEMBER 16, 2013
Here are the top Internet strategy, marketing and technology links for the week of November 11th, 2013… 5 Analytics Focal Points for Proactive SEO Tacticians (Search Engine Watch) The Bluebird is Flying High – How About Your Twitter Lead Gen?
Top Internet Marketing Strategy Links for the Week of September 23rd, 2013
SEPTEMBER 28, 2013
How to Know if Social Media Efforts are Paying Off
JANUARY 12, 2015
Both Facebook and Twitter allow you to purchase ads that will make your posts more visible, the impact of which are also easily trackable. Still, tracking Facebook and Twitters just don’t mean that much to some.
A Common Twitter Mistake
APRIL 6, 2015
According to Twitter, their website has 284,000,000 active users in a month. For a person new to Twitter, first logging into the site and seeing a feed filled with #FFs and DMs and periods before mentions and Twitterverses and—well, there’s a lot and it can be overwhelming.