Paul Gillin

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Gems from Godin

Paul Gillin

” Seth Godin on stage at #Inbound13 (photo by Joselin Mane via Twitter @JoselinMane Seth Godin keynoted the #Inbound13 conference in Boston this morning, serving up his usual bounty of great quotes.

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The Trouble with Klout

Paul Gillin

The service crawls Twitter and ranks members automatically. They aren’t active on Twitter and they don’t have Klout accounts. Barry does have a couple of thousand more Twitter followers than Schwartzman, but she said Klout ignores follower metrics as meaningless.

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Not Dead Yet: Blogging’s Popularity Surges Among F500

Paul Gillin

” In the past year, the Fortune 500 have increased their adoption of blogging by 6%, their use of Twitter for corporate communications by 4% and their use of Facebook pages by 4%. In 2012 one hundred fifteen companies (23%) had neither a Twitter account nor a Facebook account.

How to Get Salespeople Aboard the Social Media Train

Paul Gillin

Set measurable goals like the number of Twitter followers, number of LinkedIn connections of number of contributions to the corporate blog, then put rewards in place. The conversations on Twitter and LinkedIn will go on with or without them.

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing.

Marketing firm piggybacks on March Madness for fun social media “bracket”

Paul Gillin

The company decided to show off its social media savvy by analyzing the Facebook, Instagram and Twitter accounts of each March Madness team to see how they did with social media engagement. Twitter: 0.02%. Twitter: 0.3%.

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As Business Goes Social, CIOs Sit on Sidelines

Paul Gillin

I entered the room late, but figured I could quickly catch up on the proceedings by checking the Twitter stream of attendees. The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago.

Facebook, LinkedIn and Twitter in Plain English

Paul Gillin

I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. Understanding Twitter. Twitter is still a mystery to many people. The core feature of Twitter is the activity stream. You can find and engage with people on Twitter whom you could never reach by any other means, and it is arguably the world’s best source of breaking news.

How to Promote an Event with Social Media

Paul Gillin

Create a Twitter hashtag and promote it to your colleagues and registrants. Schedule Twitter promotions to go out at different times of the day, including on weekends. Ask registrants for a Twitter address and then follow them on Twitter.

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing.

When Bad News is Good

Paul Gillin

Twitter is recording about 10 tweets per minute mentioning the author’s name. There is only one thing in the world worse than being talked about, and that is not being talked about. –Oscar Wilde, The Picture of Dorian Gray.

Skepticism on Gallup’s Gloomy Social Media Assessment

Paul Gillin

The summary specifically mentions the influence of “social media institutions such as Facebook, Google+, LinkedIn, and Twitter,” and also refers to “social media campaigns.”

Stop Talking! I’m Trying to Listen!

Paul Gillin

I recommended setting up multiple Twitter accounts for different functions like customer service and marketing. Much as I love Kawasaki’s Twitter style, I agree completely with Spark’s criticisms.

How Twitter Amplifies a Customer Attack

Paul Gillin

Were he speaking it today, he might refer instead to Twitter. Twitter is the enigma of social networks. The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. It’s helped Twitter become a core utility for arranging everything from book signings to mass protests. Twitter’s simplicity and accessibility are it strongest features.

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing.

Social Marketing Wisdom From a True Practitioner

Paul Gillin

–Nearly 100% of interactions around content posted to Facebook and Twitter occurs during the first 10 days, but only 34% of interactions around YouTube and WordPress content happens during that time.

What Social Media Marketers Should and Shouldn’t Do

Paul Gillin

Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. Facebook is fun, LinkedIn is business, Twitter is rapid-fire news. CME Group (the former Chicago Mercantile Exchange) has amassed the largest Twitter following of any B2B company of which I’m aware. CME Group saw Twitter as an opportunity to become a news source, and it has positioned itself as an indispensable resource for commodities traders.

15 Tips for Getting the Most From LinkedIn Groups

Paul Gillin

Don’t Copy From Twitter. The language we use on Twitter doesn’t fit well in the more generous confines of a LinkedIn or Facebook post. I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. Here are 15 of my favorite tips. Please add your own as comments. Ask Questions. The best way to provoke discussion on LinkedIn is to ask questions. Rather than sharing a link to an article, use it to kick off a discussion.

IDC Sees Massive Disruption From Industry’s Platform Shift

Paul Gillin

Frank Gens (photo by Jeff Ballard via Twitter @jballard).

B2B Blogging Gets Publishing Discipline

Paul Gillin

Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p.

Live Blog: Lotusphere 2012 Opening Session

Paul Gillin

Users can view a stream of user comments in a Twitter-like view. Michael J. Fox kicks off as guest speaker, telling about his diagnosis with Parkinson’s Disease at the age of 29 and how it sparked his interest in the Internet. “I found out I was part of a community.”

Social Marketing Hangover

Paul Gillin

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning.

Recommended Reading – 7/9/15

Paul Gillin

People have been arguing about the best time to send tweets practically since the dawn of Twitter. B2B blogging Content Marketing influence Social Media Twitter Buffer Content Marketing Institute HubSpot slideshare

Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order.

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Groupon Digs the Hole Deeper

Paul Gillin

I haven’t conducted a scientific analysis, but in monitoring the mainstream media coverage as well as the chatter on Twitter and Facebook today, it appeared to me that commentary was running about 80% negative on the campaign.

ComScore Data Illustrates But Also Obfuscates

Paul Gillin

The low numbers for LinkedIn and Twitter look surprising, particularly when compared to Facebook, Pinterest and Tumblr , but keep in mind that Twitter and LinkedIn are professional networks that are optimized for efficiency.

Sensible Talk About Social Media Measurement

Paul Gillin

In fact, one of her favorite measurement tools – the Grunig Relationship Survey - was invented in the days before blogs and Twitter, but is every bit as useful today as it was a decade ago.

How to Calculate Social Marketing ROI

Paul Gillin

Premium services like Webtrends build in sophisticated behavioral and sentiment analysis and can track offsite activity such as a prospect’s comments on Twitter or use of a mobile application. Sidebar – Valuing Twitter Followers. What is the true value of a Twitter follower?

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Surveys Show ‘Social Business’ Concept Gaining Traction

Paul Gillin

Facebook was identified as the most effective tool by a comfortable margin, but Twitter, LinkedIn and video sharing are all creeping up.

Attack of the Customers Press Release

Paul Gillin

Twitter: @pgillin. I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. It was more difficult than I expected! Links and tweets are appreciated, but Amazon reviews will get you undying devotion.

Disconnected

Paul Gillin

I administer four different blogs and Websites on a regular basis and stay tethered to my clients and friends through e-mail, Facebook, Twitter and instant messaging. Downed trees in Framingham (Photo via Framingham Patch). Today is my fifth day without Internet service.

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The End of ‘Social Media’

Paul Gillin

Now that everyone knows the basics of Facebook and Twitter, things start to get interesting. This is the time of year when a lot of people make predictions. I’ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. It’s not that social media is no longer important. On the contrary, today there’s almost no media today that isn’t social.

Got a Cause? Pen a Poem. Win 10 Grand.

Paul Gillin

You can also follow #ctkgrant on Twitter. It’s tough raising nickels and dimes. In even the most prosperous times. One new course of action. That might get some traction. Is pitching nonprofits in rhymes. OK, so I didn’t miss my calling as a poet.

More Influence Hocus-Pocus

Paul Gillin

There are a number of ways you can increase your Unmetric score such as increasing your engagement on Facebook or responding to queries quicker on Twitter,” the sidebar helpfully suggests. A Chicago company called Unmetric has just raised $3.2

Five Facebook Tips for Small Businesses

Paul Gillin

Intel’s Facebook welcome page features product promotions, a gateway to its international pages, jobs, discounts and even a Twitter feed. Most small businesses are terrible at marketing in general and online marketing in particular.

Small Firms Again Trump Enterprises in Social Media Use, UMass Study Reveals

Paul Gillin

Also notable is the surge of interest in LinkedIn, which is being used by 81% of companies compared to 67% for Facebook and Twitter. The Center for Marketing Research at the University of Massachusetts Dartmouth is out with its latest survey of the Inc.

The Value of Tweeting Events

Paul Gillin

A list of tips for building a quality business Twitter following that I recently contributed to The CMO Site mentioned the value of being the eyes and ears of your followers. I would have taken notes anyway, but by adding a hash tag and Twitter usernames I was able to piggyback on other activity going on around the meeting and catch the attention of people monitoring the tweet stream. Include Twitter handles and links whenever possible. events Twitter

Constant Contact Colocates with Small Business Customers

Paul Gillin

I often use Constant Contact’s Twitter and Facebook profiles as models for other B2B companies to follow. Great companies go beyond just providing a product or service. They think of themselves as partners in the success of their customers.

How to Change a Saved Twitter Stream to Chronological Order

Paul Gillin

If you’ve ever tried to transcribe a Twitter chat or conversation thread around a particular keyword or hash tag, you know that converting the chain to chronological order can be a real hassle. Whether you copy and paste a thread from Twitter search or a chat-hosting service like Twebevent , the default presentation is reverse-chronological, with the most recent posts at the top and the earliest at the bottom. Tips twitter

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