Industrial Marketing Today

2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

When it comes to social media, Twitter trumps all other channels for content distribution. 74% of B2B content marketers reported using Twitter followed closely by LinkedIn (71%), Facebook (70%) and YouTube (56%).

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The More Industrial Marketing Changes, the More it Stays the Same

Industrial Marketing Today

73% of the respondents use LinkedIn, 55% use Facebook and 40% use Twitter However, only 17% of these companies are satisfied with their social media efforts. I’m not trying to be clever or facetious with my headline.

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Trending Sources

Blogs and Social Marketing in the Upstream Oil & Gas Industry

Industrial Marketing Today

Twitter: Tweets with #shale. The Upstream Oil & Gas industry, also referred to as the exploration and production (E&P) sector, has a reputation of being very conservative and conventional.

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Industrial Companies Underuse the One Social Media Tactic with Proven ROI

Industrial Marketing Today

The study done by GlobalSpec reported “Only 22 percent of industrial companies use Twitter, which reflects its low value among engineers as a social media resource.”. Whereas the study (2011 Social Media in Industry Survey) conducted by Semplice Industry Marketing states, “Of those who used Twitter in 2011, 78% found it somewhat to very useful.”. It is a lot easier to set up free Twitter, Facebook and LinkedIn accounts and use them to promote products and announce new ones.

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Are Community Forums Good for Manufacturers and Industrial Companies?

Industrial Marketing Today

Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. What about good ol’ community forums? Community forums have been around a lot longer than the newer social media channels.

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Digital Marketing for Control Engineers, Machine Builders and Designers

Industrial Marketing Today

Social media continues to show low adoption and usage among these control and automation professionals – Twitter and Facebook garnered only 1% each for weekly work related usage and as high as 62% of the people said they never use them (personal or work), LinkedIn faired a little better at 4% weekly work related usage, Blogs and Podcasts also suffered from poor showing at 4% and 5% respectively for weekly work related usage, those that did use Podcasts, preferred the on-demand kind.

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Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

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More Manufacturers Are Using Videos For Content Marketing

Industrial Marketing Today

Even though social media (Facebook, Twitter and LinkedIn) adoption is lower among industrial marketers, YouTube usage by manufacturers (50%) is higher than other B2B marketers (38%). According to a new report released by the Content Marketing Institute, manufacturers have some of the highest adoption rates for content marketing tactics as compared to other industries.

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

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Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

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Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders?

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B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

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5 Things Industrial Marketers Must Do to Attract Engineers and.

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

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Marketing Automation vs. Inbound Marketing

Industrial Marketing Today

Social media accounts like Twitter, Facebook and LinkedIn are free to set up. If you believe everything you read (and lately there’s been a lot) about marketing automation, you’d think it is the killer app to solve all your lead generation problems. Then there are scores of B2B marketers who swear by inbound marketing as the path to lead generation nirvana. How do you separate hype from reality, especially when it comes to industrial marketing?

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Inbound Marketing Tactics to Get Bulk of B2B Marketing Budgets in 2011

Industrial Marketing Today

A word of caution here about social media marketing – yes, it is easy and free to set up Twitter, Facebook and LinkedIn accounts but it is not cheap, and neither is it quick to achieve measurable results.

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

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Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job?

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The Twofold Benefit of Optimizing Marketing Content

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Is Your Industrial Website Still Just a Business Card?

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Your Industrial Website Still Just a Business Card?

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Optimizing Your WordPress Business Blog

Industrial Marketing Today

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter.

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The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

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5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Instead of thinking of Facebook, LinkedIn and Twitter as lead generators, use them to increase awareness and drive traffic to your website.

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Business Value of Social Networking

Industrial Marketing Today

Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI. I use LinkedIn and Twitter quite a lot in my online networking and sure, I’ve grown my network in a short period of time.

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less?

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Don't Count on Marketing Automation to Solve All Your Lead.

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What Not To Do For Better B2B Customer Relationships

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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

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Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo?

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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

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Successful Industrial Websites Require Part DiY and Part.

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

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How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

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Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

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Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?)

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The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn.

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How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

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