Digital Body Language

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Marketing Dashboard: Passive Discovery

Digital Body Language

Each conversation or engagement that happens in the public domain, whether a discussion on LinkedIn or an interaction on Twitter creates an opportunity for another viewer to see the discussion and engage with the content being talked about.

Virgin America tackles cross-identity marketing

Digital Body Language

Sure enough, within 30 minutes, Twitter notified me that Virgin America was following me. All that is needed is to recognize the match between different identities (my email address and my Twitter handle), and then follow. Social media Twitter IdentityI just took a flight on Virgin America from San Francisco to Toronto.

The Results: Is B2B Content "Likeable"

Digital Body Language

Put more simply, is B2B content as likely to be shared in the social atmosphere of Facebook as it is to be shared in the more hybrid social/business atmosphere of Twitter. Tags: Facebook Twitter B2B Marketing

Is B2B Content "Likeable"?

Digital Body Language

With all the discussion about Facebook's new "Like" (or "Recommend") button for the web, I thought it would be worthwhile running a small experiment to answer the following question: Do the readers of B2B content share more on Twitter or Facebook?

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing.

We ALL Use Twitter - Short Term Memory, Long Term Memory, and the Consciousness of the Internet

Digital Body Language

We all use Twitter. But it turns out, that is the critical importance of Twitter, we are all users, just not in the way you might think. First, let’s look at how Twitter is used by those who use it directly. However, what happens on Twitter does not stay on Twitter.

Framingham Heart Study has lessons for Twitter

Digital Body Language

So, what does this have to do with Twitter? Twitter too, has guidelines, practices, and approaches that work. The vanguard of Twitter, folks like @guykawasaki, @chrisbrogan, @armano, and @conversationage have communicated these guidelines and practices, and in doing so have made Twitter into a very effective and very popular tool for communication. But in becoming so effective and popular, the population on Twitter has fundamentally changed.

Proactive Service, Twitter, and Brand

Digital Body Language

And then I Twittered about it, part happy, part grumbly. A few points from this experience for any companies who are not on Twitter yet: Get out there and listen. If you're not actively listening on Twitter, on blogs, on all forms of social media, you should be. Tags: Digital Body Language Service inbound marketing Brand Twitter TripIt I said that yesterday's was my last post, but the folks at TripIt gave me a reason to write another one.

Twitter, Evolution and the Cambrian Explosion

Digital Body Language

So what on earth does that have to do with Twitter? Twitter, and social media in general, may result in an equally similar acceleration in the evolution of how we all do business. With Twitter and social media, you can now see conversations happening among customers, prospects, influencers, and your competitor’s customers. Social media, and tools like Twitter have made a drastic change in our business environment.

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing.

Measuring the Unmeasurable: Influencers

Digital Body Language

Each blog comment, each Twitter conversation, each LinkedIn discussion that someone on your team has with an influencer is a relationship activity. One of the most important ways to "get the word out" and have your message discovered is to have good relationships with key market influencers.

Social Media Buzz at a Live Event

Digital Body Language

A Twitter hashtag ( #EE09 ) was agreed upon by the events team over a month in advance, and was used consistently in any discussions of the event or tweets about it. Tags: Facebook Social media Twitter Event Marketing

LinkedIn as Facebook for the Business World

Digital Body Language

By doubling their investment in the status update as a communication metaphor that Twitter and Facebook have leveraged with great success, LinkedIn seems to be attempting to become a similar communications hub for the business world.

6 Ways For Marketing to Help with Social Media

Digital Body Language

The "social media" person manages the Twitter handle, the Facebook page, and the blog. I can almost hear the comments already - shouldn't Marketing be "doing" social media, not "helping" with social media? Sort of. But there's more to it than that.

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing.

Market Relationships, Social Relationships, and B2B Marketing in Social Media

Digital Body Language

Twitter forms an interesting hybrid environment where both types of relationships exist. Tags: Facebook LinkedIn Social media Twitter B2B Marketing

Social Media in B2B Marketing: The Importance of the Periphery

Digital Body Language

The challenging aspect of leveraging social media in your lead scoring is that you do not control the main sites of social media, such as Twitter, LinkedIn, and Facebook. Tags: web activity Social media Digital Body Language Referrals Twitter

The Flywheel and the Lightning Strike

Digital Body Language

Sure, they have a Twitter account, and may have put up a blog and even a Facebook fan page, but the level of investment falls far shy of the amounts we invest in Google search campaigns, trade shows or sponsorships. There seems to be a bit of schizophrenia in B2B marketing these days.

A Logo is Not a Brand: B2B Marketing and Social Media

Digital Body Language

If you have a reputation for poor service, addressing each individual with a complaint, as Frank Eliason did with ComcastCares on Twitter, allows you to reverse that reputation. Tags: Social media Brand Twitter B2B Marketing

Is Foursquare Relevant for B2B Marketers?

Digital Body Language

With South by Southwest happening recently, the number of foursquare announcements on Twitter, of people “checking in” made #SXSW a top Trending Topic.

Google, Display Ads, and B2B Marketing

Digital Body Language

With its heavy investments in social media, with the new Buzz platform , and the full Twitter feed, as well as the algorithms to understand these in real time, Google is in an enviable position.

Dynamics of Influencers

Digital Body Language

These relationships can be maintained through much more scalable interactions – interacting on Twitter, good conversations on blogs, discussions on LinkedIn, and various other forms.

The Evolution of Social Influence

Digital Body Language

Twitter’s new list feature is the most recent incarnation of this. Increasingly, social media sites are investing in ways to list, rank, and categorize participants. The challenge that is being tackled is simple; individuals do not have the same influence on their peers in all categories.

Marketing Automation and B2B Marketing Predictions for 2010

Digital Body Language

Social media sites that do this well will balance the need for public awareness of how influential a person is (how many inner circles, they are part of) without making it so public that it is widely manipulated or gamed (like Twitter follower counts, for example).

Service Economics in a "Something Failed to Go Right" World

Digital Body Language

I don’t think I’ve been to a conference lately that didn’t have a mention of Twitter and its effect on service teams everywhere.

Sales Enablement: A Key Goal of B2B Marketers

Digital Body Language

However, if you enjoy the content, my only ask is that you share it with others: Share this eBook on Twitter. As B2B marketers , many of us have mainly focused on lead flow to sales as our key driver.

Upcoming Challenges in Campaign Analysis

Digital Body Language

Viral Forwarding - any campaign with a successful element of social media contains content that is found interesting enough to be passed on and discussed online in forums such as Twitter.

Interview with The Funnelholic

Digital Body Language

I had a great chat the other day with Craig Rosenberg, better known as "The Funnelholic", based on his popular blog The Funnelholic (and of course to all of us on Twitter as @funnelholic ). Yes, platforms like Twitter are becoming 1-to-many, but that is the whole point.

Text “WhoCares?” to 66863

Digital Body Language

On this application platform, a variety of other communication mechanisms, like Facebook, Twitter, and Foursquare continue to evolve. Is Text Messaging Relevant for B2B Marketers? this post first appeared on Destination CRM ) There is a lot of discussion about whether text messaging is relevant in a B2B marketing environment.

Marketing Automation Weekly Wrap-up - 2009/10/2

Digital Body Language

Worth considering, as it is very much in your control: [link] Louis Gray looked at Twitter's recent announcement on their Lists capability. Tags: marketing automation Social media Referrals Twitter B2B Marketing I was thrilled to see an extremely kind accolade from Pete Jakob on his B2B Marketing blog about these updates, so hopefully this week's selections don't disappoint. The pressure is on now, I realize.

The Buzz about Google Buzz – 6 things relevant to B2B?

Digital Body Language

You had to deliberately set up a new social service, whether Twitter or Facebook, and then actively make it part of your daily routine. Yesterday, Google announced their next major foray into social media, with the launch of Google Buzz.

Interview with David Meerman Scott

Digital Body Language

For more insights from David Meerman Scott, see his blog at [link] or follow him on Twitter ( @dmscott ). I had a chance to chat with David Meerman Scott recently on a wide variety of topics. As one of the leading thinkers on social media in a business environment, his ideas, examples, and perspectives are fantastic to hear.

Marketing Automation Weekly Wrap-up - 2009/08/17

Digital Body Language

Scott Gillum ( LinkedIn ) from B2B Sales & Marketing Knowledge Sharing thinks about the future of articles in print publications and magazines as the formats, lengths, and chaotic flows of Twitter, blogs, and online communication become more mainstream: [link] Scott Brinker ( @chiefmartec ) from the Chief Marketing Technologist Blog with a thought provoking piece on the changing nature of branding in a social media world.

Marketing Automation Weekly Wrap-up - 2009/08/07

Digital Body Language

There are so many great writers in the field of demand generation and marketing automation out there that create fresh and interesting content each week. Some are entertaining, some are practical, some are thought provoking, and they are all worth a read.

LA Fire Department has lessons for B2B marketers

Digital Body Language

I mentioned it on Twitter and was quickly thanked by the good folks behind @LAFDTalk , their Twitter handle for general community engagement. Although there are examples of fires being reported on Twitter, in general people still report fires using 911. Similarly in B2B marketing, when the deal is finalized, it is usually with a direct sales person in the field, not over Twitter or any form of social media.

What Obama's Campaign Can Teach about B2B Marketing

Digital Body Language

First is Messaging; follow all the messaging threads and discussions that are going on, whether in the media, blogs, Twitter, etc. This is as important for B2B marketers as it is for political campaigns, as it is the best way to understand how to connect with the audience (by listening) and then establish a connection in whatever arena (blogs, Twitter, events, etc) makes sense for your audience.

Interesting Times in The Demand Generation Space

Digital Body Language

Smaller organizations: often more nimble and innovative in their approach, and more aggressively adopting social media tools for demand generation, such as search engine optimization, blogs, Twitter, etc. I spent a bit of time this weekend reading (okay, more like skimming, I admit) a report on our recent SAS-70 audit. I would be lying to call it an interesting read; detailed descriptions of our process controls, policies, and operations as a software company.

The 32 Best Twitter Marketing Tools

Webbiquity

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s

Tools 68

The ROI of Twitter, Explained

grow - Practical Marketing Solutions

Twitter is a mystery to many. You see, to really understand your return on Twitter, you might have to put away your spreadsheet … and that freaks a lot of people out. I have a friend in The Netherlands who I discovered through Twitter — Kitty Kilian.

ROI 124