Cintell

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2016 Update from Apparao Karri

Cintell

Insights about your persona audience drawn from their activity on Twitter. The availability of professional insights to illustrate the skills, priorities, responsibilities and more for thousands of business functions. Password protection for published personas. The ability to match content to persona based on key attributes. and lots more.

Eloqua 100
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A Framework for Optimizing Personas

Cintell

You can read more about her marketing philosophy and get practical advice by visiting www.unleashpossibleblog.com or following her on twitter @SamanthaStone. She’s also the mother of four high energy boys and wannabe gourmet chef.

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Habits of Customer-Centric Marketers: Q&A with Hendrik-Jan Francke

Cintell

Follow him on Twitter , and stay tuned for more in our series, Habits of Customer-Centric Marketers. I think the biggest challenge for marketers when understanding buyers and/or building buyer personas is putting in a set of fresh eyes. It’s crucial to look at things from the buyer’s perspective.

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Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Cintell

Follow her on Twitter , and stay tuned for more in our series, Habits of Customer-Centric Marketers. If organizations keep acquiring new technologies, but the teams aren’t well prepared to use them, we are wasting valuable resources. Bring on the marketing enablement. Thank you to Erika for sharing your perspective!

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Habits of Customer-Centric Marketers: Q&A with Donna Danis

Cintell

Follow Demand Spring on Twitter , and stay tuned for more in our series, Habits of Customer-Centric Marketers. While you may not be able to invest in focus groups every year, you can keep personas fresh through annual surveys, 3 rd party research, and one-on-one discussions with your customer base.