The future of Twitter is as a protected essential public utility


Sally sent me a series of questions about what I think the the future of Twitter will be in light of a fourth quarter revenue miss based on analysts’ expectation. SF: What’s your take on the future of Twitter? CA: Twitter isn’t going anywhere.

Make your tweets beautiful with the help of the Twitter Cards Validator Tool


I cross-posted the article onto LinkedIn and the lovely Beth Farris chimed in with some Twitter Cards Validator Tool school : So, yes, there is a Twitter validator , the Twitter Cards Validator Tool. Yes, that’s on me, but it should actually be on Twitter, too.

Trending Sources

The implications for PR if Twitter goes away


The reports of Twitter’s death have been greatly exaggerated — but what if they’re not? Personally, I feel like PR people might be happy when Twitter finally gives up its ghost or falls into disuse. The truth is, everyone does advertising better than Twitter.

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Has your Twitter engagement recently dropped?


In the last couple weeks, the notifications I have been receiving via my @chrisabraham Twitter handle have plummeted. So, I did some searching and it looks like either Twitter or I had changed some settings on the account. The post Has your Twitter engagement recently dropped?

The best automagical Twitter following tools for your business


Now, we’re on to automating Twitter following, following-back, and unfollowing. Before ManageFlitter offered its Remote Management tool and after Twitter shut the door on doing everything with one click, SocialOomph as my go-to when it came to following, following back, and.

Tweet like Guy Kawasaki for Twitter success


Here are some of the least flattering blog posts, including Dear Guy Kawasaki, You Tweet Too Much , Guy Kawasaki is too ‘popular’ to stop autotweets during Boston bombings , Andrew Goodman to Guy Kawasaki: You are Ruining Twitter! , Is Guy Kawasaki Singlehandedly Ruining Twitter?

The secret to Mastodon’s success is mastering the hyperlocal


Maybe you should install Mastodon , the latest-and-greatest Twitter-killer , onto your own server and launch your very own community in support of your own personal community of interest or of action. The social network that is both the Twitter-killer and never going to work.

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time


How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal and professional reputation there is. Your Google SERP is who you are, and you need to take control of it.

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The simple truth about what’s driving digital next year


As the New York Times’ Farhad Manjoo pointed out on Twitter : With so many app makers copying it, I think you can make a pretty good case that Snapchat is setting the tone for app design.

The salesmanship of influencer marketing


Maybe cruise some Groups or even engage folks via Twitter and Facebook. Influencer Marketing Advertising affiliate marketing Blog Business Insider cold calling Facebook Influencer marketing linkedin marketing Sales social media twitter

B2B Marketing: Creative Ways to Promote your Content using LinkedIn and Twitter


Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. B2B marketing and networking using Twitter and LinkedIn are different than traditional networking for a number of reasons. Twitter. LinkedIn pen (Photo credit: TheSeafarer).

6 types of content your readers hate


Consider Campbell’s Soup ‘s Twitter mistake when it tweeted a SpaghettiOs image in honor of Pearl Harbor Day. When creating content for your blog, social media profiles, email subscribers, and other purposes, you don’t want to irritate your readers.

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How to build your social selling system with LinkedIn and Twitter


In this Biznology webinar video with Mindi Rosser, you’ll find out how to: Design a compelling personal brand on LinkedIn and Twitter. The post How to build your social selling system with LinkedIn and Twitter appeared first on Biznology.

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Influencers: the key to content marketing


That spurred him to keep the blog and its related Twitter handle growing in Craig’s absence. “I was writing for a while when Susan approached me to help me do a better job on the blog and the Twitter handle,” Steve said in an interview.

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If you post it will they come?


across my 541 members, mostly across Twitter and LinkedIn but sometimes across Facebook and Google+ as well (though I must admit I sometimes don’t include those last two because I don’t know how often my subscribers share those, though I may well try this week).

Earned-media micro-influencer marketing primer


In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Big celebrities and even bigger bucks.

All social media sites should offer profit sharing and ad revenue


On March 14th, Liz Mannebach asked me via Twitter, ‘Great piece. ’ in response to last week’s post, The Implications for PR if Twitter Goes Away : @chrisabraham Great piece. What an incentive that would be on FB and Twitter, right?

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10 most inspiring digital marketing stories of 2016


The company let customers request delivery of their favorite pizza by tweeting to the @Dominos Twitter account , or by using the hashtag #EasyOrder. The result was 19,500+ Twitter-driven app installations.

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How to reach your customers at work or at home


First, they matched the Twitter handles in the business record to those in the consumer database. Most Twitter, Facebook and Google AdWords custom ad selection is based on the personal email address that was collected on sign up.

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Influencer marketing is one percent inspiration, ninety nine percent perspiration


Social Networks (including FB, Twitter, etc.). Waiting for class.

Should you stop (organic) social media activity?


You may want to try paid advertising (as the article suggests) or focusing on what you know DOES work for you—for instance, Twitter chats, LinkedIn posts or Facebook Live videos. Is your boss wondering why engagement is down and people don’t share your posts?

The 10 most fascinating people in B2B marketing in 2016


Or send him your Twitter and Facebook follower lists. Given the enthusiastic reception given to my debut “most fascinating” list last year, let’s make a tradition of it.

Micro-Influencer Marketing is the new Influencer Marketing


As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat.

Chris Abraham joins Frank Eliason and Shel Holtz on FIR


I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. Every once in a while magic happens.

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What is Social Media Marketing?


Some of the most influential people online live on YouTube, Twitter, Instagram, Vine, and—believe it or not—message boards, forums, email lists, and even community Listservs. For years, I struggled to explain to my mom what I do for a living.

Five social media courses make one social media strategy meal


A proper online brand management and social media marketing campaign demands a multi-course meal of more than just spaghetti al Twitter , pasta a la Facebook , and lasagna al Instagram. When I was young and naïve pasta was called spaghetti, and it was the main course of dinner at home.

Tone: it’s not what you say, it’s what people hear


Content Marketing Copywriting Social Media Marketing Associated Press CNN Director of the Federal Bureau of Investigation donald trump James Comey Oval Office President of the United States Surveillance twitter White House

Visitors hate online ghost towns more than spammy auto posts


Social Media Marketing Addition Advertising Age Business Content marketing Facebook Google instagram linkedin marketing social media social media marketing Social networking service twitter YouTube

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Social media employee advocacy is the heartbeat of your company


Here’s a public Twitter list that highlights everyone on the Buffer team: CoSchedule recently popped on my social media radar when I was searching for an editorial calendar to keep me consistent with my blogging schedule. Employee advocacy is the heartbeat of your company.

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Influencer outreach is more PR than marketing or advertising


When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads.

All your best content may now be considered fake news


What they’re really doing is working to convert — to train — their core audience to go directly to their sites instead of going to Facebook or Twitter to get their alternative news.

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Are LinkedIn Groups experiencing a crisis?


Because LinkedIn is a professional social network, interactions within LinkedIn groups are different than the more personal Facebook groups or casual Twitter chats.

My Top-5 Most Compelling Apps


It can embed itself into your browser and all your images to easily share content inline with Reddit, Twitter , Facebook, and just about everyplace else. Web Applications Circloscope Facebook Facebook Page FullContact Google linkedin twitter

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All about earned media micro-influencer marketing and more on the Through the Noise podcast


I was recently invited to be a second-time guest on the Through the Noise podcast. This time, I was relaxed and open and playful and in more of a silly mood than a self-promotional shilly mood.

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Tools I use to amplify social campaigns


When people join my Gaggle, they’re signing up to retweet and share some or all of what I share and post to GaggleAMP onto one or all of their social media platforms, either automatically via AutoAMP through Twitter and LinkedIn or moderated in a queue to Facebook and Google+.

How to be a Google+ success


While people generally like what they see on first blush, they eventually leave the empty austerity of Plus to return to the messy excitement of Facebook, Pinterest, Tumblr, Twitter , and Reddit. I know that the secret to Twitter is being included in the recommended list of tweeters.

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It’s not what Dove meant, it’s what people see


” For those of you under a rock, there are a couple Dove ads that were circulating on Facebook, past tense, that are spit-take racially offensive as they are covered and portrayed on Facebook and Twitter. Dove ad screen capture via @NaytheMua.

Google is a lying liar that lies


Google is not a thinking thing or thesaurus – As a direct result of Twitter ‘s success, Google rightfully feels like its results need to be real-time. I’m going to get a lot of blowback for this. The following list of Google lying liar lies all have exceptions to the rules.

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The Facebook Sharing Debugger is an essential content marketing tool


Facebook is pretty good at making everything you share look pretty good all on its own — until it doesn’t. What then?

Today’s online influencers are wicked tough


Influencer Marketing Adventure travel Ambassadors of the United States Anti-statism Audience Avinash Kaushik Blog Denial-of-service attack DNS internet Internet of Things twitterBack in 2006 when I started doing online public relations, blogger outreach was a minefield.