The future of Twitter is as a protected essential public utility
FEBRUARY 14, 2017
Sally sent me a series of questions about what I think the the future of Twitter will be in light of a fourth quarter revenue miss based on analysts’ expectation. SF: What’s your take on the future of Twitter? CA: Twitter isn’t going anywhere.
The implications for PR if Twitter goes away
MARCH 14, 2017
The reports of Twitter’s death have been greatly exaggerated — but what if they’re not? Personally, I feel like PR people might be happy when Twitter finally gives up its ghost or falls into disuse. The truth is, everyone does advertising better than Twitter.
Has your Twitter engagement recently dropped?
JANUARY 3, 2017
In the last couple weeks, the notifications I have been receiving via my @chrisabraham Twitter handle have plummeted. So, I did some searching and it looks like either Twitter or I had changed some settings on the account. The post Has your Twitter engagement recently dropped?
The secret to Mastodon’s success is mastering the hyperlocal
APRIL 11, 2017
Maybe you should install Mastodon , the latest-and-greatest Twitter-killer , onto your own server and launch your very own community in support of your own personal community of interest or of action. The social network that is both the Twitter-killer and never going to work.
All about earned media micro-influencer marketing and more on the Through the Noise podcast
APRIL 25, 2017
I was recently invited to be a second-time guest on the Through the Noise podcast. This time, I was relaxed and open and playful and in more of a silly mood than a self-promotional shilly mood.
All social media sites should offer profit sharing and ad revenue
MARCH 21, 2017
On March 14th, Liz Mannebach asked me via Twitter, ‘Great piece. ’ in response to last week’s post, The Implications for PR if Twitter Goes Away : @chrisabraham Great piece. What an incentive that would be on FB and Twitter, right?
Reduce your Twitter followers bloat with @manageflitter @socialoomph @crowdfire
MAY 3, 2016
I’ve said it many times before: if you want your Twitter profile to be strong and if you want to develop both influence and clout, you’ll need to prune your Twitter following as rigorously as you would a prize Bonsai.
Twitter Vine in Small Business Marketing
APRIL 25, 2013
With the growing popularity of Twitter Vine, small businesses should take advantage of this great marketing app. Twitter Vine is an application that allows Twitter users to create and post six-second looping videos. Setting up Twitter Vine. How do I use Twitter Vine?
The simple truth about what’s driving digital next year
SEPTEMBER 26, 2016
As the New York Times’ Farhad Manjoo pointed out on Twitter : With so many app makers copying it, I think you can make a pretty good case that Snapchat is setting the tone for app design.
Top online marketers on Twitter
DECEMBER 1, 2015
We all love lists so I thought I would collect the top online marketers on Twitter. Here you go: Top 248 Online Marketers on Twitter. The post Top online marketers on Twitter appeared first on Biznology.
The 10 most fascinating people in B2B marketing in 2016
FEBRUARY 2, 2017
Or send him your Twitter and Facebook follower lists. Given the enthusiastic reception given to my debut “most fascinating” list last year, let’s make a tradition of it.
Tweet like Guy Kawasaki for Twitter success
JUNE 4, 2013
Here are some of the least flattering blog posts, including Dear Guy Kawasaki, You Tweet Too Much , Guy Kawasaki is too ‘popular’ to stop autotweets during Boston bombings , Andrew Goodman to Guy Kawasaki: You are Ruining Twitter! , Is Guy Kawasaki Singlehandedly Ruining Twitter?
Social media strategy leaders: Sarah Nilson
MARCH 27, 2017
While we work really closely as a team, my specific role is to monitor our brand reputation online through social listening and to manage all the global social media channels ( Twitter , LinkedIn , Facebook , Google+ , Instagram , etc.).
If you post it will they come?
JULY 19, 2016
across my 541 members, mostly across Twitter and LinkedIn but sometimes across Facebook and Google+ as well (though I must admit I sometimes don’t include those last two because I don’t know how often my subscribers share those, though I may well try this week).
Are LinkedIn Groups experiencing a crisis?
DECEMBER 7, 2016
Because LinkedIn is a professional social network, interactions within LinkedIn groups are different than the more personal Facebook groups or casual Twitter chats.
All your best content may now be considered fake news
DECEMBER 13, 2016
What they’re really doing is working to convert — to train — their core audience to go directly to their sites instead of going to Facebook or Twitter to get their alternative news.
Influencer marketing is one percent inspiration, ninety nine percent perspiration
AUGUST 16, 2016
Social Networks (including FB, Twitter, etc.). Waiting for class.
B2B Marketing: Creative Ways to Promote your Content using LinkedIn and Twitter
MAY 8, 2014
Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. B2B marketing and networking using Twitter and LinkedIn are different than traditional networking for a number of reasons. Twitter. LinkedIn pen (Photo credit: TheSeafarer).
How to reach your customers at work or at home
NOVEMBER 23, 2016
First, they matched the Twitter handles in the business record to those in the consumer database. Most Twitter, Facebook and Google AdWords custom ad selection is based on the personal email address that was collected on sign up.
Why every business needs a social media business audit
FEBRUARY 17, 2017
Twitter. Example: Update your LinkedIn header to match your Twitter header. Not active on social media? You are losing ground to competitors. But you already know that.
Paid online influencer marketing is fully mainstream
JANUARY 24, 2017
Over New Year’s I attended Renaissance Weekend down in Charleston, South Carolina , to be among the world’s most innovative, accomplished, successful, and disruptive experts from across a panoply of academy, experience, and expertise.
10 most inspiring digital marketing stories of 2016
FEBRUARY 3, 2017
The company let customers request delivery of their favorite pizza by tweeting to the @Dominos Twitter account , or by using the hashtag #EasyOrder. The result was 19,500+ Twitter-driven app installations.
Today’s online influencers are wicked tough
NOVEMBER 8, 2016
Influencer Marketing Adventure travel Ambassadors of the United States Anti-statism Audience Avinash Kaushik Blog Denial-of-service attack DNS internet Internet of Things twitterBack in 2006 when I started doing online public relations, blogger outreach was a minefield.
Influencer outreach is more PR than marketing or advertising
APRIL 5, 2016
When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads.
Micro-influencer marketing is the new long tail
OCTOBER 11, 2016
AMT Editorial Staff via Twitter. via Twitter. Ayre via Twitter. Maggie Wolff via Twitter. Trihardist via Twitter. Chris Abraham via Twitter. Delicious Knowledge via Twitter. A Very Sweet Blog via Twitter. A Very Sweet Blog via Twitter.
Visitors hate online ghost towns more than spammy auto posts
OCTOBER 6, 2015
Social Media Marketing Addition Advertising Age Business Content marketing Facebook Google instagram linkedin marketing social media social media marketing Social networking service twitter YouTube
Am I connecting with my customers enough? 10 tips for customer outreach
DECEMBER 9, 2016
Do they follow you on Instagram or Twitter , or do they prefer to read your business insights on LinkedIn ? How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy?
What is Social Media Marketing?
DECEMBER 2, 2014
Some of the most influential people online live on YouTube, Twitter, Instagram, Vine, and—believe it or not—message boards, forums, email lists, and even community Listservs. For years, I struggled to explain to my mom what I do for a living.
Exploit the hours employees spend on social media
SEPTEMBER 27, 2016
When Dan Krueger and I send out our Gerris Corp influencer marketing emails, we time the mail-merged blast for around nine on the morning, East Coast time on a Tuesday.
Interesting content marketing trends to watch for in 2017
FEBRUARY 9, 2017
Additionally, images offer a huge impact on social sites like Twitter , Facebook , and Instagram. Strategic content marketing is an integral part of successful businesses, both local and globally. Companies can no longer rely solely on face-to-face sales or word-of-mouth advertising.
Tools I use to amplify social campaigns
JUNE 30, 2015
When people join my Gaggle, they’re signing up to retweet and share some or all of what I share and post to GaggleAMP onto one or all of their social media platforms, either automatically via AutoAMP through Twitter and LinkedIn or moderated in a queue to Facebook and Google+.
How to protect yourself on Twitter
JUNE 24, 2016
I saw two interesting things recently that have me thinking about security and protecting yourself on Twitter. Both of these incidents highlighted something very important—people don’t always understand how to protect themselves on Twitter.
Help Google help you optimize your content for search
MAY 31, 2016
Content Marketing Organic Search Search Engine Optimization Advertising Google Search engine optimization search marketing twitter Web search engineIt’s really hard to get Google’s attention.
My Top-5 Most Compelling Apps
SEPTEMBER 30, 2014
It can embed itself into your browser and all your images to easily share content inline with Reddit, Twitter , Facebook, and just about everyplace else. Web Applications Circloscope Facebook Facebook Page FullContact Google linkedin twitter
Cognitive content strategy
DECEMBER 15, 2016
Here is an example of a Twitter conversation related to the topic: The goal is no different for small sites and large sites: you need to help your users find the content that answers their questions in the fewest number of clicks.
How to be a Google+ success
JULY 8, 2014
While people generally like what they see on first blush, they eventually leave the empty austerity of Plus to return to the messy excitement of Facebook, Pinterest, Tumblr, Twitter , and Reddit. I know that the secret to Twitter is being included in the recommended list of tweeters.