Biznology

The future of Twitter is as a protected essential public utility

Biznology

Sally sent me a series of questions about what I think the the future of Twitter will be in light of a fourth quarter revenue miss based on analysts’ expectation. SF: What’s your take on the future of Twitter? CA: Twitter isn’t going anywhere.

The implications for PR if Twitter goes away

Biznology

The reports of Twitter’s death have been greatly exaggerated — but what if they’re not? Personally, I feel like PR people might be happy when Twitter finally gives up its ghost or falls into disuse. The truth is, everyone does advertising better than Twitter.

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Trending Sources

Has your Twitter engagement recently dropped?

Biznology

In the last couple weeks, the notifications I have been receiving via my @chrisabraham Twitter handle have plummeted. So, I did some searching and it looks like either Twitter or I had changed some settings on the account. The post Has your Twitter engagement recently dropped?

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal and professional reputation there is. Your Google SERP is who you are, and you need to take control of it.

The best automagical Twitter following tools for your business

Biznology

Now, we’re on to automating Twitter following, following-back, and unfollowing. Before ManageFlitter offered its Remote Management tool and after Twitter shut the door on doing everything with one click, SocialOomph as my go-to when it came to following, following back, and.

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The salesmanship of influencer marketing

Biznology

Maybe cruise some Groups or even engage folks via Twitter and Facebook. Influencer Marketing Advertising affiliate marketing Blog Business Insider cold calling Facebook Influencer marketing linkedin marketing Sales social media twitter

Tone: it’s not what you say, it’s what people hear

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Content Marketing Copywriting Social Media Marketing Associated Press CNN Director of the Federal Bureau of Investigation donald trump James Comey Oval Office President of the United States Surveillance twitter White House

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The simple truth about what’s driving digital next year

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As the New York Times’ Farhad Manjoo pointed out on Twitter : With so many app makers copying it, I think you can make a pretty good case that Snapchat is setting the tone for app design.

Top online marketers on Twitter

Biznology

We all love lists so I thought I would collect the top online marketers on Twitter. Here you go: Top 248 Online Marketers on Twitter. The post Top online marketers on Twitter appeared first on Biznology.

Earned-media micro-influencer marketing primer

Biznology

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Big celebrities and even bigger bucks.

All social media sites should offer profit sharing and ad revenue

Biznology

On March 14th, Liz Mannebach asked me via Twitter, ‘Great piece. ’ in response to last week’s post, The Implications for PR if Twitter Goes Away : @chrisabraham Great piece. What an incentive that would be on FB and Twitter, right?

Tweet like Guy Kawasaki for Twitter success

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Here are some of the least flattering blog posts, including Dear Guy Kawasaki, You Tweet Too Much , Guy Kawasaki is too ‘popular’ to stop autotweets during Boston bombings , Andrew Goodman to Guy Kawasaki: You are Ruining Twitter! , Is Guy Kawasaki Singlehandedly Ruining Twitter?

Five social media courses make one social media strategy meal

Biznology

A proper online brand management and social media marketing campaign demands a multi-course meal of more than just spaghetti al Twitter , pasta a la Facebook , and lasagna al Instagram. When I was young and naïve pasta was called spaghetti, and it was the main course of dinner at home.

6 types of content your readers hate

Biznology

Consider Campbell’s Soup ‘s Twitter mistake when it tweeted a SpaghettiOs image in honor of Pearl Harbor Day. When creating content for your blog, social media profiles, email subscribers, and other purposes, you don’t want to irritate your readers.

Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. Every once in a while magic happens.

10 most inspiring digital marketing stories of 2016

Biznology

The company let customers request delivery of their favorite pizza by tweeting to the @Dominos Twitter account , or by using the hashtag #EasyOrder. The result was 19,500+ Twitter-driven app installations.

Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate)

Biznology

Copywriting Organic Search Search Engine Optimization Search Marketing Android (operating system) Google Google Chrome Google Search IMessage ios PageRank twitterGoogle handles every internet page separately.

The 10 most fascinating people in B2B marketing in 2016

Biznology

Or send him your Twitter and Facebook follower lists. Given the enthusiastic reception given to my debut “most fascinating” list last year, let’s make a tradition of it.

B2B Marketing: Creative Ways to Promote your Content using LinkedIn and Twitter

Biznology

Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. B2B marketing and networking using Twitter and LinkedIn are different than traditional networking for a number of reasons. Twitter. LinkedIn pen (Photo credit: TheSeafarer).

If you post it will they come?

Biznology

across my 541 members, mostly across Twitter and LinkedIn but sometimes across Facebook and Google+ as well (though I must admit I sometimes don’t include those last two because I don’t know how often my subscribers share those, though I may well try this week).

On the limited value of branded content

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I’ve been having an ongoing discussion with Kristina on Twitter , and I think we made a breakthrough together. Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content marketing head on.

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All about earned media micro-influencer marketing and more on the Through the Noise podcast

Biznology

I was recently invited to be a second-time guest on the Through the Noise podcast. This time, I was relaxed and open and playful and in more of a silly mood than a self-promotional shilly mood.

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Social Networks (including FB, Twitter, etc.). Waiting for class.

A guide to getting started on using hashtags on LinkedIn

Biznology

For platforms, like Twitter and Instagram , hashtags are an essential ingredient to the social posting recipe. Up until recently, hashtags were frowned upon when used on LinkedIn because they were a telltale sign of cross-posting content from Twitter (a big no-no).

All your best content may now be considered fake news

Biznology

What they’re really doing is working to convert — to train — their core audience to go directly to their sites instead of going to Facebook or Twitter to get their alternative news.

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Are LinkedIn Groups experiencing a crisis?

Biznology

Because LinkedIn is a professional social network, interactions within LinkedIn groups are different than the more personal Facebook groups or casual Twitter chats.

How to reach your customers at work or at home

Biznology

First, they matched the Twitter handles in the business record to those in the consumer database. Most Twitter, Facebook and Google AdWords custom ad selection is based on the personal email address that was collected on sign up.

Influencer outreach is more PR than marketing or advertising

Biznology

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads.

What is Social Media Marketing?

Biznology

Some of the most influential people online live on YouTube, Twitter, Instagram, Vine, and—believe it or not—message boards, forums, email lists, and even community Listservs. For years, I struggled to explain to my mom what I do for a living.

Visitors hate online ghost towns more than spammy auto posts

Biznology

Social Media Marketing Addition Advertising Age Business Content marketing Facebook Google instagram linkedin marketing social media social media marketing Social networking service twitter YouTube

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Why every business needs a social media business audit

Biznology

Twitter. Example: Update your LinkedIn header to match your Twitter header. Not active on social media? You are losing ground to competitors. But you already know that.

Win lifestyle influencers over with generosity and attentiveness

Biznology

It takes a lot of money to give you license to treat someone like crap. And they’ll still resent you and wish you dead. In the gig economy, the interview process goes both ways.

Social media strategy leaders: Sarah Nilson

Biznology

While we work really closely as a team, my specific role is to monitor our brand reputation online through social listening and to manage all the global social media channels ( Twitter , LinkedIn , Facebook , Google+ , Instagram , etc.).

How social media is changing what brands stand for

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Facebook , Twitter , etc.). Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media.

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Today’s online influencers are wicked tough

Biznology

Influencer Marketing Adventure travel Ambassadors of the United States Anti-statism Audience Avinash Kaushik Blog Denial-of-service attack DNS internet Internet of Things twitterBack in 2006 when I started doing online public relations, blogger outreach was a minefield.

Paid online influencer marketing is fully mainstream

Biznology

Over New Year’s I attended Renaissance Weekend down in Charleston, South Carolina , to be among the world’s most innovative, accomplished, successful, and disruptive experts from across a panoply of academy, experience, and expertise.

Micro-influencer marketing is the new long tail

Biznology

AMT Editorial Staff via Twitter. via Twitter. Ayre via Twitter. Maggie Wolff via Twitter. Trihardist via Twitter. Chris Abraham via Twitter. Delicious Knowledge via Twitter. A Very Sweet Blog via Twitter. A Very Sweet Blog via Twitter.

Tools I use to amplify social campaigns

Biznology

When people join my Gaggle, they’re signing up to retweet and share some or all of what I share and post to GaggleAMP onto one or all of their social media platforms, either automatically via AutoAMP through Twitter and LinkedIn or moderated in a queue to Facebook and Google+.

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How can you start using hashtags effectively on LinkedIn?

Biznology

Instagram and Twitter users are accustomed to several hashtags in each post, while LinkedIn users are not accustomed to seeing/using hashtags. If there are certain hashtags you monitor on Twitter or Instagram, start monitoring them here on LinkedIn.

My Top-5 Most Compelling Apps

Biznology

It can embed itself into your browser and all your images to easily share content inline with Reddit, Twitter , Facebook, and just about everyplace else. Web Applications Circloscope Facebook Facebook Page FullContact Google linkedin twitter