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The Perils of Corporate-Personal Twitter Names

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In a post today on The Wall , Tom Callow addressed the tricky question of ownership of journalists’ Twitter accounts. If employees use a Twitter ID that combines their names with those of their employers’ brands, whose account is it? A Twitter account should be treated the same way.

A Look Inside a B2B Editor’s Head

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That’s what makes a recent Twitter chat among B2B editors and writers a valuable resource. This twitter chat only gives a hint of that important difference—but it’s a start. Related posts: Do B2B Editors Get Twitter?

Swabbing the Decks of the Titanic: Why You Should Learn Programming

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His question wasn’t one I could answer easily on Twitter, because for me, at least, there’s no clear and simple answer.

E-Books: The Next Front for Journalists in Transition

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Twitter is no longer a matter for debate among thinking journalists. In response to a reader of his superb recent series of posts on why and how to use Twitter, Steve Buttry addressed the question of how to handle curmudgeonly journalists who continue to resist it. I’d also recommend reading Joe Konrath’s blog “A Newbie’s Guide to Publishing” (even though it’s aimed at fiction writers) and following Dan Blank and Porter Anderson on Twitter.

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing.

My February Challenge: 10 Tweets a Day

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This month, I’m setting my sights on Twitter. And if I can trust the MediaPost claim that average Twitter users tweet 0.5 Now, to be fair to myself, I rarely used Twitter for the first year or so after joining in April 2008. calculates your daily average by dividing your total number of tweets by the total number of days since joining Twitter. I’m not sure one’s number of followers is a good proxy for effective use of Twitter, but let’s assume that it is.

Dialogue vs. Monologue: Six New-Media Principles, No. 1

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What’s more, they can now be publishers themselves, whether through their own blogs, Twitter, Facebook, or other forms of social media. As their use of a social-media platform like Twitter shows , even today journalists tend to think of their primary media role as talking.

Journalism, Professionalism, and the Turing Test

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That’s one lesson that could be drawn from reporter Anne Sutherland’s recent suspension from the Montreal Gazette for remarks she made on Twitter. Neither her Twitter followers nor her employers found it amusing. Want to Twitter Better? What’s the way forward for journalists?

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Fear and Social Media Don’t Mix

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It’s why the AP repeatedly feels the need to crack down on the way its staff use Twitter , and why Georgia Tech decided that federal privacy rules require it to ban classroom wikis.

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing.

Why Publishers Need Early Adopters, Annoying or Not

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But they’ll also bring to light valuable new platforms as well, like Facebook and Twitter, and perhaps even Google Plus. New-Media Models The Future of Print new media new technologies publishing models Social Media TwitterYesterday, B2B editor and blogger Maureen Alley wrote a provocative post declaring that early adopters are annoying. I’m not sure she means it.

Facebook Subscriptions: Overdrive for Journalists?

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That’s why I’ve so far stuck with Twitter and its follower model and dallied with Google Plus and its concept of differentiated social circles. With Facebook’s introduction yesterday of Twitter-like subscriptions , though, that could change.

“Content Is Power”: Q & A with Mark W. Schaefer

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But on Twitter and his blog he ranges far more widely than what we usually think of as marketing. I was trying to figure out Twitter several years ago and noticed a trending topic of “new name for swine flu.” Schaefer marketing new media TwitterMark W. Schaefer.

30 Lessons from 30 Blog Posts in 30 Days

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Go on a Twitter diet. I don’t mean stay away from Twitter altogether. Limit your Twitter time strictly when you’re on deadline. Eliot TwitterTwenty-nine days ago, I set out to write a post a day for this blog.

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing.

A Lesson from the Digital Productivity Terrorists

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Earlier this week, ReadWriteWeb co-editor Marshall Kirkpatrick wrote on Twitter (post now deleted) that he was looking to hire a writer “to produce 5 solid web tech news articles a day, 5 days a week.” Doctorow: Productivity Terrorist?

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Is Rex Hammock the Groucho Marx of New Media?

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New-Media Models blogging books new media new-media survival guide Rex Hammock TwitterIn his autobiography, The Last Laugh , S. Perelman recalls that his first book included the following blurb from Groucho Marx: “From the moment I picked up your book until I laid it down, I was convulsed with laughter. Some day I intend reading it.”. Perelman doesn’t say how he felt about it, but given his admiration of the Marx Brothers, he was surely delighted.

Twitter Challenge Update: 3 Things I’ve Learned So Far

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Now that I’m halfway through my self-imposed Twitter challenge for February, it’s time for a progress report. I’ll revisit and perhaps expand the following list at the end of the month, but here’s some of what I think I’ve learned so far, both about myself and about Twitter. The more you put into Twitter, the more you get back. Passive consumption of your Twitter stream is like admiring a beautiful strawberry without ever tasting it. Want to Twitter Better?

The Future of Content Is Not Destination but Identity

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” How he and many others now read content, he argued, was in aggregation: “So if there’s a great Verge article on the Jawbone Up , I will see it in my Twitter stream or in my RSS feed, I’ll read the article, but then I’ll leave the site.”

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It’s Time to Embrace Editorial as a Profit Center

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Early this week, Steve Yelvington made a comment on Twitter that reminded me of something I’ve been mulling over for some time. Our newsrooms (or whatever we choose to call them) should be engines of success,” he said , “not cost centers.”. He’s right, but I prefer stronger phrasing. If the people who hold the pursestrings are to pay attention, we need to call editorial what it is: a profit center.

Time to Surf the Wave of the Personal Brand

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The Perils of Corporate-Personal Twitter Names. Politico’s version of the negotiations describes how NYT executive editor Jill Abramson and Washington bureau chief David Leonhardt fought hard to keep Silver at the paper because they saw his “brand within a brand as a wave of the future,”.

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Jesse Noyes: Brand Journalist or Brand Reporter?

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In fact, he will be participating in a panel on “Brand Journalism in the Real World” at South by Southwest next March 12, along with Twitter editorial director Karen Wickre , Mashable contributor and content marketer Erica Swallow , and Ann Handley of MarketingProfs. Jesse Noyes.

Rethinking the Article as the Basic Unit of Journalism

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If journalists aren’t open to real-time formats like liveblogging and Twitter, they are failing both themselves and their audience. New-Media Models The Future of Print Adam Tinworth blogging control Jeff Jarvis journalism liveblogging narrative new media process journalism TwitterA spate of recent blog posts have, independently it seems, questioned the traditional preeminence of the article as the basic unit of journalism.

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Thanks to Social Media, I No Longer Mistake Terrorists for Water Dispensers

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If we hadn’t known someone who knew someone who knew a highly placed source, it might have taken a few minutes more, but soon enough one of us would have gone to check e-mail or Twitter and learned much the same news. Let others debate the significance of social media and whether Twitter can accelerate revolutions. Social Media new media old-media Twitter

More Lessons from My 10-Tweets-a-Day Challenge

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In the beginning of February, I challenged myself to post at least 10 times a day on Twitter. Mainly, though, I wanted to make better use of my Twitter account. Midway through the month, I noted a few of the things I’ve learned about Twitter and myself in the course of this challenge.

Process vs. Product: Six New-Media Principles, No. 6

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But they are far more dramatic in real-time formats such as live-blogging or Twitter. New-Media Models blogging journalism liveblogging process process journalism product real-time TwitterThe new-media principles of transparency and openness discussed in my last two posts mean that readers can both see and participate in the process of journalism itself. They are no longer handed the finished product in the form of an article and asked to move along.

A Boring But Mandatory Redesign Announcement

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The Really Simple Twitter Feed Widget to show my recent tweets in the sidebar. I like the minimalist look of this widget much better than the gaudy excess of the official Twitter widget used in the previous design.

Social Media and the Blurring of Professional Roles

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Though he blogs less often than he once did, he remains active in the B2B conversation via Twitter and still inspires lesser lights like me to try to shine more brightly. In a rare post today, Paul Conley stated the obvious : he doesn’t publish much on his blog anymore. Well, duh–all his fans are painfully aware of that. (If If you’re not familiar with Conley, I recommend a thorough study of his archives.

Journalism, Aggregation, and Doing Things with Words

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When Hamilton @replied me (twice) to ask how she was missing the point, the limitations of Twitter made it difficult to know whether she was offended or looking for constructive debate. There has been a burst of blog posts today discussing the arguments for and against aggregation in journalism. Three writers in particular stand out.

Is Longer Better? Books, Twitter, and Engagement

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One of the defining characteristics of Twitter is its severe restriction on length, with a maximum of 140 characters per tweet. It only does so to the extent that it is part of a flow of thought, whether that’s a collective Twitter stream or an individual’s ongoing tweets.

Webcasts Grow Up

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There are a number of social media widgets that the producer can add to the console, including Twitter, LinkedIn, and Facebook. In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts.

The Privacy Canard: David Lazarus and the Evils of Facebook

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We now welcome the scrutiny of strangers by freely sharing the most intimate details of our lives on Facebook, Twitter, and other sites. Social Media David Lazarus Facebook Google journalism old-media privacy Twitter

Collaboration vs. Control: Six New-Media Principles, No. 2

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Want to Twitter Better? In yesterday’s post , I described new media’s foundation in conversation, the preference for dialogue over monologue. Today’s principle is closely related. Conversations are only truly conversational when they are collaborative. If anyone controls the conversation, it ceases to be one. But for traditional journalists and marketers alike, the notion of giving up editorial control can be challenging.

Be Yourself. Just Not Your Real Self: Scripps’ Muddled Social Media Policy

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Nowhere is Scripps’ muddled thinking more evident than in the fuzzy and constantly shifting distinctions the policy makes between personal Twitter accounts and what it calls “professional&# accounts. It’s reasonable for a company to say, “Look, if you tweet using one of our corporate or branded Twitter accounts, remember you’re speaking for us too.” They want their employees to be personal and authentic on Twitter—just not too personal or authentic.

Three Ways to Make Media More Personal

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You need to encourage and promote their Twitter accounts and other social media outlets, even at the risk of allowing their personal brand to outshine your own media brand. MUD day 20: Back in the late 90s or early aughts, one of the hot topics in the Web 1.0 world was personalization. On the industry portal site I ran for much of that time, we had what seems now like a pretty lame concept of personalization.

Social Media and the Clash of Brands

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The Perils of Corporate-Personal Twitter Names. MUD day 10: On his new blog today, UK journalist Tony Hallett considered a question raised indirectly by my Tuesday post on destination versus identity. His concern was with personal identity versus publication identity, or, if you prefer, personal versus corporate branding.

Can Content Save Publishers? Only If They Wake Up

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Beyond the “paid media” that advertising represents, they also have the “owned media” of their own blogs, Facebook pages, and twitter accounts, and the “earned media” of online word-of-mouth. In an article on Min Online this week, Judy Franks of The Marketing Democracy suggests that traditional media companies are faltering because they don’t value content. Though at first it might seem odd to say that businesses built on content don’t value it, she has a point.

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Social Media and the Perils of Monetization

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But when I asked him about it over Twitter, he expressed surprise at the change and emphasized that it was not intentional. Are profits and social media compatible? Does making money from a friendship make it less social? The path to monetization is full of perils, and inevitably changes your relationship with your audience. For B2B professionals, mixing social media and business requires a delicate balance of giving and selling, sharing and monetizing.

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What Next? Chop Wood and Carry Water

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Impress everyone with my keen insights into the state of new media today by secretly rewriting old blog posts by Paul Conley , substituting trendy terms for outdated ones, such as Twitter for AIM and Tumblr for MySpace. Yup, just like me.