New B2B Persona Research From Salesforce and LinkedIn Study
B2B Lead Generation Blog
MAY 30, 2017
But when you have someone’s LinkedIn profile, or their Twitter, as people are mobile and they’re moving around, your data represents your relationships, and it’s very hard to start relationships over and over if people move from company to company. Mathew Sweezey: So I am @msweezey on Twitter. When was the last time you looked at the quality and accuracy of your B2B persona and contact data?