B2B Lead Generation Blog

New B2B Persona Research From Salesforce and LinkedIn Study

B2B Lead Generation Blog

But when you have someone’s LinkedIn profile, or their Twitter, as people are mobile and they’re moving around, your data represents your relationships, and it’s very hard to start relationships over and over if people move from company to company. Mathew Sweezey: So I am @msweezey on Twitter. When was the last time you looked at the quality and accuracy of your B2B persona and contact data?

Who should own lead generation for a complex sale?

B2B Lead Generation Blog

And they leverage their social network via LinkedIn and Twitter, and monitor news feeds about key accounts. So, who should own B2B lead generation: sales, marketing or both? You might be thinking, “isn’t the answer obvious?”. It’s not. Let me explain. I hear the same problem over and over. Sales and marketing aren’t doing a great job of executing lead generation because they both believe it’s the others job. And you know what? They’re both right. Here’s what I mean.

Trending Sources

Empathetic Marketing: How To Connect With Your Customers

B2B Lead Generation Blog

You can also follow me on Twitter @BrennerMichael or connect with me on LinkedIn and Facebook. Have you made empathetic marketing part of your strategy in 2017? If not, you should. I interviewed Michael Brenner ( @BrennerMichael ) the CEO of MarketingInsiderGroup.com.

B2B Content Marketing: Will Video Kill eBooks?

B2B Lead Generation Blog

It’s ungated and published on YouTube and Twitter.

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Why purpose matters to marketing: growth, revenue, and profit

B2B Lead Generation Blog

I’m on twitter at @mackfogelson most every day, happy to chat there. Does your purpose currently impact your marketing, revenue growth, and profit? If not, it should. Here’s why: According to research, curated by Mack Fogelson, consider the following: 73% of people care about the company, not just the product when making a purchase. BBMG ). 50% of purchases are made because of word-of-mouth (Brains on Fire).

Lead Generation via Influencers and Experts in 4 Steps

B2B Lead Generation Blog

You can also use tools like Twitter, LinkedIn and Google Alerts. Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM). Most of us know this as influencer marketing , aka influence development.

Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans

B2B Lead Generation Blog

Twitter search : Type in your company name, keywords or industry to find out what people are saying in real time. Social Media b2b social media fans google alerts LinkedIn pinterest social media social media training twitter

How to Use Trigger Events for More and Better Leads

B2B Lead Generation Blog

Twitter for @company @product @people mentions. People aren’t ready to buy when we want to sell. Think about it. . This common statement has big implications if you’re doing account-based marketing (ABM) and lead generation. Why doing more lead generation activity doesn’t help .

Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience

B2B Lead Generation Blog

Tweet Inbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets and beautiful infographics.

Optimizing Lead Distribution for Higher Conversion

B2B Lead Generation Blog

You can follow Brian Carroll, Executive Director, Revenue Optimization, MECLABS Institute, on Twitter @brianjcarroll. Tweet The management of sales leads is critical to generating marketing ROI. Sadly, sales leads often land on the scrap heap because marketers throw leads over the wall and then expect salespeople to catch them. I was recently asked by someone how to utilize lead distribution to gain the best results. That’s a complex question when you think about it.

A/B Testing: How adding a second CTA increased clickthrough 291%

B2B Lead Generation Blog

You can follow Selena Blue, Manager of Editorial Content, MECLABS Institute on Twitter at @SelenaLBlue. . Tweet How do you serve “ready to buy” customers and “just looking” prospects on the same page? You don’t want to alienate one group while speaking to the other.

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Lead Generation: How an insurance company reduced acquisition costs in purchased leads

B2B Lead Generation Blog

You can follow Erin Hogg, Reporter, MECLABS Institute, on Twitter at @ HoggErin. Tweet Generating leads organically can ease the qualifying process, throwing “bad” leads out that are simply not worth pursuing.

B2B Social Media Marketing: Focus on leads, not likes

B2B Lead Generation Blog

As its name implies, it allows you to create a customized URL that tracks: Source – For instance, Twitter, Facebook, LinkedIn. Tweet It’s time to generate revenue. Do you know where your social media is contributing?

How to Use LinkedIn to Generate Leads

B2B Lead Generation Blog

HubSpot Blog: LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]. Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. But if you’re looking for an easy lead source, you won’t find it here.

Trade Show Follow-Up: 5 tips to optimize response

B2B Lead Generation Blog

Make sure your sales professionals individually follow up with the people they spoke with, whether that’s through sending email, connecting on LinkedIn, or following them on Twitter.

Nine Simple Tactics to Drive a Higher Return on Trade Show Investment

B2B Lead Generation Blog

Connect with attendees and build your profile before the event through your blog and updates on Twitter and LinkedIn. Tweet In his most recent post , Dave Green pointed out how marketers invest most of their budget on trade shows even though it ranks fourth in effectiveness.

How Much is Your Address Book Worth?

B2B Lead Generation Blog

There are free digital groups you can join such as LinkedIn Groups and Twitter that allow you to get really close to your targeted prospects. . SK : I use Twitter to connect with people. Human Touch alliances B2B marketing connections facebook joint ventures LinkedIn networking relationships rolodex super connector twitter Tweet How much is your address book worth?

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Event Marketing: How a technology start-up made a trade show splash booth-free

B2B Lead Generation Blog

A Twitter identity for Seymour, @SeymourKnowMore. Raising funds for victims of Hurricane Sandy by encouraging participants to be “Seen with Seymour” and post their photo with Seymour on the Facebook page or Twitter feed.

Lead Generation: How Lithium Technologies uses webinars to grow its customer database

B2B Lead Generation Blog

Setting up a Twitter hashtag for the event that is printed on all of the slides – Thomas or one of her co-workers also tweets during the event.

Referral Marketing: 8 tips for building a powerful referral channel

B2B Lead Generation Blog

Advocates shared across Facebook, Twitter, PURLs and email. Tweet Prospects that come to your organization because of peer recommendations are two and a half times more responsive than any other marketing channel, according to a study by the American Marketing Association.

Lead Generation: It’s all about building relationships

B2B Lead Generation Blog

So that’s changed as well as social media like LinkedIn, Facebook, Twitter; [back then] those things really hadn’t taken off to the degree they [now] have so that’s changed a lot as well, just in terms of always on, connected. Tweet “I think at its core, lead generation is really about relationships,” said Brain Carroll, Executive Director of Revenue Optimization, MECLABS.

Gamification: How Siemens got 23,000 engineers to learn about its brand

B2B Lead Generation Blog

That afternoon, there was a paperless launch to the media, which leveraged Twitter, Facebook and LinkedIn. Tweet Siemens Industry , Inc., is proving that engineers just wanna have fun. And it’s filling the sales pipeline in the process. In March of 2011, the Siemens team launched Plantville. This online game simulates the experience of being a plant manager. Players are challenged to maintain operation of their plant while improving productivity, efficiency and facility health.

Communicating Value Helps Double Inbound Leads and Increase Revenue, Site Traffic and More

B2B Lead Generation Blog

Celarity has accounts on LinkedIn, Twitter, Facebook and later Google+. In a few months, Celarity’s Twitter following mushroomed from 100 to 2,000.

Lead Generation: Phone calls turn first-time webinar into million-dollar leads

B2B Lead Generation Blog

The rest responded to announcements on LinkedIn, Twitter and Facebook, and were partners, existing customers or consultants. Tweet What’s a marketer to do when leadership dismisses marketing and insists that a superior product will sell itself?

Is Social Media Really Living Up to Expectations?

B2B Lead Generation Blog

Are your efforts on LinkedIn and Twitter paying off?” Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. One started by Ann Thornley-Brown , President & CEO, Executive Oasis International, Toronto, caught my attention. She started the discussion in August, yet members continue to provide feedback. Ann wanted to know how happy the group was with the lead generation results of their social media campaigns.

Marketing Wisdom: In the end, it’s all about…

B2B Lead Generation Blog

He brings together the collective wisdom of a project he spawned by asking bloggers to reveal their most important message; look for posts on twitter with #lastblog. If you’re looking for some marketing wisdom and inspiration, my MECLABS colleague, Daniel Burstein wrote a post on the MarketingSherpa Blog, “Marketing Wisdom: In the end, it’s all about…&# that’s definitely worth checking out.

Can a social media strategy boost your lead generation efforts?

B2B Lead Generation Blog

started off with a this statistic that he found on compete.com: Twitter had around 3 million people visiting the site in 2008, and it grew 640% between November 2007 and November 2008. Well, I’ve started to use my Twitter account a lot more, and I’ve found some productive uses for the application: Sent mini survey question and got answers quickly. He offers six effective ways to use Twitter as a lead generation tool: 1. Additional Resources: Don’t have a Twitter account?

Is Social Media Really Living Up to Expectations?

B2B Lead Generation Blog

Are your efforts on LinkedIn and Twitter paying off?” Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. One started by Ann Thornley-Brown , President & CEO, Executive Oasis International, Toronto, caught my attention. She started the discussion in August, yet members continue to provide feedback. Ann wanted to know how happy the group was with the lead generation results of their social media campaigns.

Improve Lead Generation: Top Takeaways from MarketingSherpa's B2B Marketing Summit

B2B Lead Generation Blog

You can also follow the conversation on Twitter at #b2bsummit If you didn’t get a chance to attend MarketingSherpa's B2B Summit in San Francisco a last week, you missed an excellent opportunity to gain knowledge you could have used right away for better results. I had a great time. For me, what was most valuable was learning and connecting with fellow attendees and hearing about how they’re driving results for their companies.

Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree

B2B Lead Generation Blog

Joe Chernov, Director of Content at Eloqua, puts it this way: “Anyone can cobble together a list of Twitter tips or ‘must-read” blogs and crown themselves ‘content marketers,” he explains.

Twitter posts

B2B Lead Generation Blog

Via [link]. 16:14 The challenge today is not in generating leads, but more in truly connecting with them. That's why lead nurturing matters. #. Automatically shipped by LoudTwitter

How to Snap Up that Twitter Username You've Always Wanted (even if it's taken)

B2B Lead Generation Blog

Don't forget to secure your Twitter name! I signed up for twitter a year an half ago but that wasn’t soon enough to get my hands on my company's twitter name of choice of @intouch. I found this blog post How to Snap Up that Twitter Username You’ve Always Wanted posted by @zee. Twitter has a policy that if a profile has been "inactive" for a period of time they release the name.

Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree

B2B Lead Generation Blog

Joe Chernov, Director of Content at Eloqua, puts it this way: “Anyone can cobble together a list of Twitter tips or ‘must-read’ blogs and crown themselves ‘content marketers,’” he explains.

Improve your Lead Generation: 8 Takeaways from the B2B Marketing Summit

B2B Lead Generation Blog

You can also follow the Twitter conversations at #sherpaB2B09 or watch live video streaming via Hubspot TV. Last week, I was a speaker at MarketingSherpa's B2B Summit in San Francisco. I had a great time learning and connecting with fellow attendees. For me, the most valuable part of attending was hearing what other marketers are doing to drive results in their companies.

Social media's impact on web forms and landing pages

B2B Lead Generation Blog

I’ve written about how you can leverage social media tools like blogs, twitter , LinkedIn , etc. More marketers are embracing social media and inbound marketing practices for lead generation. That's a good thing. to drive interested visitors to your website or landing pages to register for educational content and other assets. It works. But remember most people coming to your website aren't coming to your website to buy. They are coming to your site for information.

Free inbound marketing training program to help you get ahead

B2B Lead Generation Blog

  During the live webinars, students will be able to ask questions via Twitter, and afterwards students can continue the conversation in the Marketing Forums. If you have any questions regarding my class, feel free to jot me a note on twitter. If you are a marketing professional looking to gain new skills in this competitive workforce or a marketer between jobs check out the Inbound Marketing University’s marketing retraining program.

7 Tips on how B2B marketers can leverage social media

B2B Lead Generation Blog

She gives you tips for using Twitter and offers some great reading recommendations to help you with content marketing. In B2B sometimes we need to remind ourselves that people don’t buy from companies, they buy from people. That’s why why I think social media has a lot of potential for B2B marketers and sellers. Social media tactics are wonderful for building and supporting business relationships and making yourself more available to connect with your current and future customers. 

Looking for a little marketing wisdom?

B2B Lead Generation Blog

Build Social Networks - Marketers are starting to see the value of building relationships using LinkedIn, Facebook, YouTube, Twitter and blogs. Well, I’ve got, oh about a hundred suggestions for you all courtesy of MarketingSherpa’s latest Wisdom Report. Sherpa’s free report is filled with mini-stories from our colleagues in the marketing world who have learned through trial and error.

How to use social media for lead generation

B2B Lead Generation Blog

They used several scanning tools including TweetScan for Twitter posts, Google Alerts for industry terms, and Boardtracker.com to monitor technology forums and message boards.     Established a Twitter account The company used the account to supplement their blog. An example: They conducted a poll of Twitter followers about potential names for the company newsletter. I’ve been blogging for over five years.

Better Social Selling, an Interview with Jill Rowley

B2B Lead Generation Blog

Twitter is much more conversational. Jill: The absolute easiest and fastest way to get my attention is on Twitter. My Twitter handle is @Jill_Rowley. Have you ever wondered about how you can leverage social selling for better lead generation and business development?