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  • ACT-ON  |  MONDAY, SEPTEMBER 12, 2016
    [Twitter] The Guide to a Successful Employee Advocacy Plan
    Picture the following scenario: if an enterprise like Fujitsu tries to sell its augmented reality solution by posting an educational article on their official Twitter, their motives are overt – turn individuals into leads. From Tweeting, to Facebooking, to posting on LinkedIn and Google+, B2B marketers are in an endless social race.
  • HUBSPOT  |  THURSDAY, JANUARY 20, 2011
    [Twitter] Your Mom Hates This Blog Post
    The campaign spilled over Twitter with a promoted trend hashtag #yourmomhatesthis. Promoted Trends are phrases you pay to appear at the top of Twitter trending topics. Promoted Trends is part of Twitter's new advertisng platform that is still in beta and slowly rolling out to advertisers. EA also added a contest to this video and Twitter campaign. Your mom hates it when you block her from Facebook. She hates it when you ask her for cash.
  • TOMORROW PEOPLE  |  TUESDAY, AUGUST 21, 2012
    [Twitter] Don’t Miss the London Growth Strategies Conference!
    How to reinvigorate your use of LinkedIn, YouTube, Twitter and Facebook. Save on tickets to the London Growth Strategies Conference, a hands-on social media and mobile marketing workshop, with Tomorrow People. Do you want to learn how to use social media and mobile marketing to grow your sales and revenues? Would you like to improve your inbound marketing skills at a hands-on workshop taught by some of the world’s leading experts ?
  • B2B MEMES  |  FRIDAY, NOVEMBER 18, 2011
    [Twitter] The Best Formats Are Invisible
    This is one reason for Twitter’s success. MUD day 18: It’s a new dawn and I’ve awakened with my usual optimism and generosity of spirit restored. Today I see things a bit differently. Magazines aren’t dying , they’re simply transmigrating. You see, the soul of a magazine is not to be found in its format. LIke every other kind of communication, a magazine is expression, transported in a vehicle.
  • MODERN MARKETING  |  SUNDAY, JUNE 12, 2011
    [Twitter] [Chart] Which City Has The Most Marketing Expertise?
    Twitter. by Elle Woulfe | Tweet this New York is great for fashion. Austin is the live music capital of the world. And London is perfect when you want to soak up some culture. But where can you find the largest cluster of Eloqua experience? We gathered the data and pinpointed the hot spots for largest number of Eloqua users per city, broken down by Marketing & Sales. You can click here to explore the interactive map.
  • EARNEST ABOUT B2B  |  THURSDAY, JULY 23, 2015
    [Twitter] The Earnest Charity Tech Pub Quiz
    The whole event was live streamed through the twitter owned app ‘periscope’ – enabling anyone who tuned in to watch the action and contribute with their own comments (shhh, and answers to questions). Last week Earnest Labs hosted its inaugural ‘Charity Tech Pub Quiz’. A meeting of minds in one of Soho’s finest establishment – the quiz was a chance to try out new technologies, give our brains a work out and raise money for a much deserving school in Kenya.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2012
    [Twitter] 7 Terrific Ways to Use Social Media for Instant Feedback
    Or consider holding a Twitter Chat to delve deeper into a user-generated suggestion; you can even let one of your community's power users co-moderate the chat with you. Second, they show a live tweet stream of the #LittleThings hashtag and invite you to join the discussion back on Twitter. Social media moves at the speed of light, and marketers have done an admirable job at keeping pace.
  • KEO MARKETING  |  MONDAY, MARCH 2, 2015
    [Twitter] How B2B Marketers Can Get the Most Out of LinkedIn
    A HubSpot study found that LinkedIn is 277% more effective at lead generation than Facebook and Twitter. You might view LinkedIn as the quiet workhorse of the social media world. It often doesn’t get as much attention as its more vocal and spotlight-grabbing counterparts, but it can be an extremely valuable tool for marketers, specifically when it comes to finding and nurturing leads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 12, 2010
    [Twitter] Kernels of truth on social media marketing
    Dan spends his time poring over Twitter statistics to determine the secret sauce that makes something go viral. A few Twitter items that people pay attention to: Warnings. Remember when the USAir flight went down in the Hudson and the first news and photos came through Twitter. USAir did not have a Twitter account … but started one that day! If I leave a conference with a few “kernels of truth&# I can gnaw on and think about, I consider the time well-spent.
  • CINTELL  |  MONDAY, FEBRUARY 15, 2016
    [Twitter] Habits of Customer-Centric Marketers: Q&A with Donna Danis
    Follow Demand Spring on Twitter , and stay tuned for more in our series, Habits of Customer-Centric Marketers. In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association.
  • HINGE MARKETING  |  MONDAY, AUGUST 11, 2014
    [Twitter] How Visible Experts Get on the Fast Track
    ” On Twitter or Facebook? In our Visible Expert research report series, we’ve investigated the impact that high visibility experts have on their own firms and their clients, as well as the tools that experts use to build their profile. Now we’re publishing a comprehensive report that builds on everything that came before: “ Visible Experts: How High Visibility Expertise Helps Professionals, Their Firms, and Their Clients.”
  • HUBSPOT  |  TUESDAY, MAY 21, 2013
    [Twitter] Are People Stealing Your Content? How (and When) to Fight Back [SlideShare]
    To make sure you''re covering all your bases, you can use Google Alerts to pull information from websites and blogs, Topsy to monitor Google+ and Twitter conversations, and HubSpot Social Inbox to see who from your Contact Lists is mentioning your brand or keywords on Twitter. If you''re drinking the inbound marketing Kool-Aid and regularly publishing content online, there''s a good chance you may have experienced content theft at one point or another.
  • SALES INTELLIGENCE VIEW  |  MONDAY, FEBRUARY 10, 2014
    [Twitter] Dedicated to Winning the Sales Game?
    “The younger generation — they are over Twitter, they’re over Facebook, because their parents are using it. Practice makes perfect: How passionate salespeople polish their craft. But our customers are the parents. The executive buyers and the influencers are their parents.” ” - Will Spendlove, VP Product Marketing | InsideView. Identifying winners in the sales industry isn’t hard — but putting your finger on why they are winning, not so much.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 12, 2016
    [Twitter] 2 Lessons Marketers Can Learn From Star Wars
    How Star Wars Does It : In my Facebook feed and Twitter stream, I’ve read bits from people proclaiming they had never watched any of the flicks, but decided to check out The Force Awakens in theaters. It’s the start of a shiny new year, a time when most people commit themselves to certain priorities at work and in their personal lives. Even as we look ahead to the things we pledge to do better and more of in 2016, there’s value in glancing back over 2015.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 2, 2014
    [Twitter] Useful Google Analytics: Goals and Attribution Models
    For example, a reader may find your site via web search, and return after clicking on a link on Facebook or Twitter a week later. Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. If used strategically, Google Analytics can provide you a wealth of beneficial knowledge.
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 9, 2013
    [Twitter] How to Build a Social Media Marketing Presence for Management Consulting
    Our research bears this out: management consulting firms lag high-growth companies in their use of techniques such as LinkedIn, Twitter and Facebook, along with other digital marketing techniques such as blogging, search engine optimization, e-newsletters, pay-per-click advertising and use of YouTube. Twitter also is a good source and you can use its own embedded tool to search for followers based on keywords. On Twitter or Facebook?
  • HUBSPOT  |  WEDNESDAY, JANUARY 7, 2015
    [Twitter] 11 Underdog Brands That Differentiated Themselves From the Competition
    The Quest Nutrition Twitter community is also abuzz with consumers sharing their love for Quest products. Tweets that include the #CheatClean twitter hashtag (Image source: Kathryn Wheeler’s Twitter feed). In 1938, a seemingly unimportant (and often overlooked) horse triumphed over the crowd favorite and expected winner, becoming a symbol of overcoming unbeatable odds.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 17, 2013
    [Twitter] What Are UTM Tracking Codes? [FAQs]
    Sure, you know that Twitter drives a certain percentage of traffic to your website. One crucial aspect of being a great marketer is being able to measure your success. No matter which metrics you use, you want to prove to your boss and the company at large that you''re worth your salt. You deserve your budget -- and maybe need more of it. You deserve to hire another person to supplement your marketing activities. You deserve to dedicate time to the marketing activities that work.
  • BIZNOLOGY  |  THURSDAY, JANUARY 9, 2014
    [Twitter] 25 outreach tools that can take your business to new heights
    Do you really know who’s following you on Twitter? Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Sorry, but it doesn’t. Check out these 25 awesome outreach tools for your smash business strategy. We’re living in an era of content saturation. Over 2 million blog posts are published each day.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 22, 2015
    [Twitter] 13 Essential Features for Taking Payments on Your Website
    You should also think about offering shoppers the option of logging in with one of their social media profiles, like Facebook or Twitter. There are a lot of things I used to buy in person that I now buy online. I wouldn't call myself lazy, but it's just so much easier to carry a box of paper towels from my doorstep into my apartment than it is to carry it down the street from my local grocery store. And I'm not alone.
  • CONTENT STANDARD  |  FRIDAY, AUGUST 26, 2016
    [Twitter] The Top 10 Stats from 2016 that Show the Importance of Email Marketing
    Speaking of social… According to McKinsey and Company , email far surpasses the social media giants where generating customers is concerned—in fact, it’s 40 times more effective than Facebook and Twitter. When I think about digital storytelling, there are a few images that come to mind. I picture crisp, vivid photography that draws my eye to a publication. I picture articles so compelling I can practically hear the clear voice of the writer who composed it.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 17, 2014
    [Twitter] New Research Study: How Professional Services Buyers Check You Out
    On Twitter or LinkedIn? Every once in a while a piece of research comes along that neatly fills in a missing piece of the professional services business development puzzle. The Hinge Research Institute , our independent industry research organization, has just released such a study. It’s called Beyond Referrals: How Today’s Buyers Check You Out and it’s available as a free download. Why This Study?
  • MODERN MARKETING  |  FRIDAY, AUGUST 5, 2011
    [Twitter] Are You Crushing Your Customers with Content?
    Twitter. by Heather Foeh | Tweet this If you’re like me, you’re lucky to work in a company full of proactive people. It’s a good feeling. But proactive businesses especially need to make sure their teams are in synch. That’s because proactive companies are constantly developing customer content that addresses customer challenges. As Valeria Maltoni explains, customer loyalty is the byproduct of continued conversation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 9, 2016
    [Twitter] How to create engagement with customer flow
    You can follow me on gervandenbuijs.com, LinkedIn and Twitter (@BuijsGer). by Ger van den Buijs, {grow} Community member. Most articles present Customer Journey as a given fact. They presume customers are happy with their purchasing journey. I doubt that. I think there is a lot to gain for customers. I think that the overload of information has made shopping complex and a solution is needed. Why just understand the customer journey? Aim to optimize it.
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2016
    [Twitter] Shared Content Optimization: What It Is & Why You Need to Care
    For example, you likely wouldn’t post the same content on LinkedIn as you would on Twitter or Instagram. Nearly every smart marketer wants to create content that puts their company on the map and attract more customers. According to HubSpot's research, inbound marketing and content marketing have been the most effective method of doing business online.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Twitter] Does Content Marketing Really Have a Confidence Problem?
    You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers. By Eric Wittlake, {grow} Contributing Columnist You’ve seen the CMI content marketing research stat: only 42% of B2B marketers believe they are effective at content marketing. Often, it is paired with a statistic like 93% of all B2B marketers use content marketing or 73% are producing more content than they did a year ago. What’s going on here? Low confidence in success.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Twitter] 6 Compelling Social Media Stats Marketers Should Know [Data]
    Unsurprisingly, social network usage is up, and the findings showed that nearly 80% of US internet users spend time on blogs and sites like Facebook and Twitter. As a marketer, this means that any landing pages, blog posts, or ebooks you link to on Facebook or Twitter accounts should be optimized for mobile devices. This week, the media research firm Nielsen released its Q3 report on the state of social media.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 15, 2010
    [Twitter] Lead Generation Programs That Work
    It was also interesting to watch the conversation on Twitter both during and after the event. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?
  • HUBSPOT  |  MONDAY, JANUARY 27, 2014
    [Twitter] How Long Until You See Results From Blogging?
    If it’s simply because people on Twitter say you should be blogging, you’re already lacking direction and any strategy for achieving results. This post originally appeared on Inbound Insiders , a new section of Inbound Hub. To read more content like this, subscribe to the Inbound Insiders section. Be honest: As a content marketer, you’re maintaining an existence that relies on instant gratification in order to gain fulfillment.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 14, 2015
    [Twitter] Is Customer Retention The Secret To Content Marketing ROI?
    I’d love to tell you it was all because of content marketing strategy, but honestly I don’t speak German so I have no idea what is going on, on their Twitter, Facebook or Instagram feeds, but what I can tell you is how we’re proving content marketing ROI with customer retention here at NewsCred.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 21, 2015
    [Twitter] Design Disruptors: The Story Behind One Startup's Decision to Produce a Feature-Length Documentary
    So much so that companies like Facebook, Twitter, Netflix, AirBNB, Spotify have all prevailed in a world rife with pop-up competitors -- all because they've placed an emphasis on a top-notch user experience and great aesthetics from the very beginning. Design Disruptors" was trending on Twitter for three days, and at one point, it was the fourth most tweeted thing in the world.
  • CONTENT STANDARD  |  WEDNESDAY, MARCH 2, 2016
    [Twitter] The 5 Most Overlooked Features of Your Snapchat Marketing Strategy
    Brands have taken advantage of this feature when looking to increase their Snapchat following by uploading their Snapcode in places (like Twitter and Facebook) that are easily accessible to target audiences. This past weekend, I traveled to New Jersey to watch my alma mater compete in their Swimming and Diving Conference Championships. In between sessions, I spotted my old swim coach with a few of my former teammates huddled behind her.
  • MARKETRI  |  TUESDAY, JANUARY 24, 2012
    [Twitter] Five Steps to Effective B2B Inbound Marketing
    LinkedIn, Facebook, Google+, Twitter and YouTube are all popular platforms that facilitate building communities and sharing information through online networks. In today’s economy, businesses with their dwindling budgets are constantly being forced to try to do more with less. The good news is that even companies with limited marketing resources can engage prospects and win new customers. The solution is inbound marketing!
  • HUBSPOT  |  FRIDAY, MAY 24, 2013
    [Twitter] How to Host a Facebook Chat
    Similar to a Twitter Chat , a Facebook Chat is a scheduled time to, well, "chat" with a group of people about a particular topic on Facebook. When Facebook rolled out the ability to reply to comments on Facebook, my immediate reaction was. indifferent. Actually, I thought it was more likely it would complicate conversations and give spammers additional ways to pollute comment sections. But then I changed my tune when I saw the potential for a fun marketing activity -- Facebook Chats!
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Twitter] Content ROI Is a Myth
    You can also look at the same kind of data from Twitter analytics; you can see clicks on links, retweets, favorites, and replies. As a profession, marketing has evolved a lot over the past 5 years. Previously, when asked to justify our marketing budgets, we used to squirm in our chairs and mutter something about “brand awareness.” ” Today, marketers want to measure the ROI on every tactic and channel they use.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Twitter] Responsive vs. Mobile Website: Which Is Right for Your Professional Services Firm?
    On Twitter or Facebook? The number of people using mobile devices to access the web has skyrocketed over the past few years, making it increasingly important for professional services firms to make their websites mobile friendly. Even with a number of statistics to support this, many firms have not taken the plunge and implemented a mobile-friendly site.
  • MODERN MARKETING  |  FRIDAY, JUNE 17, 2011
    [Twitter] [Video] 5 Reasons Why The C-Level Needs Revenue Performance Management
    Twitter. by Jesse Noyes | Tweet this How do C-level executives view sales and marketing? Generally, as a black hole, says Steve Woods. But it doesn’t have to be so dark.
  • BIZNOLOGY  |  MONDAY, JANUARY 20, 2014
    [Twitter] Personal brands for everyone
    Not only are companies using LinkedIn and Twitter to find employees, but they’re also conducting background checks by checking the results that turn up in Google for a candidate’s name. (Photo credit: whoaitsaimz). 2014 will be the year of the personal brand. Do I dare make that prediction? (Do Do not confuse this with the “year of the selfie.” That was 2013. Thank you, Oxford Dictionaries.).
  • KAPOST  |  MONDAY, MARCH 6, 2017
    [Twitter] The Psychology Behind a B2B Marketing Plan
    Some great ways to build your personal brand include publishing thought-leadership pieces on LinkedIn, engaging with experts and ideas on Twitter, speaking on panels at conferences, or joining webinars. Just because we’re business-to-business doesn’t mean we have to engage with one another like machines. Behind a business are (newsflash!) humans. Still, how we communicate with prospects and customers should be different than the B2C marketing approach. How come?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 14, 2011
    [Twitter] Back from the Baltic
    The video above provides a statement of the personal impact of this trip but a few of the highlights included: An opportunity to meet two of my best Twitter buddies, Kimmo Linkama, who showed us around the lovely city of Tallinn, Estonia, and Dr. Jon Buscall, who I have long-admired as a blogger and original voice in Sweden. Meeting Kimmo Linkama in Tallinn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Twitter] The state of the nation on SEO, content strategy and earned media
    We made Twitter lists of the speakers and profiles of the speakers which will be brought into Pinterest and other things like that deconstruct, if you will, the eBook content. I’m working on an exciting new book project and as part of my research, I had the opportunity to interview Lee Odden , CEO of TopRank Marketing and the author of Optimize , one of my favorite business books of the past five years. Lee is the go-to-guy for digital marketing trends.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 24, 2014
    [Twitter] How to use Power Editor to Ignite your Facebook Marketing
    You can find her on Twitter , LinkedIn , & Facebook. Valentina Escobar-Gonzalez, {grow} Community Member. A few months ago, I began seeing Dunkin Donuts Facebook posts in Spanish. How did they know I spoke Spanish? I mean, I do but I always post in English. I liked this. It made me feel special. I wanted to run out and buy some of their coffee. And I did! But the fact remained, I didn’t know how they figured this out. The Secret: Facebook Power Editor.
  • OPENTOPIC  |  MONDAY, AUGUST 3, 2015
    [Twitter] Earning More Brand Attention with Real-Time Marketing - Q&A With David Meerman Scott
    This can be content such as YouTube videos, blogs, Twitter feeds, photographs, charts, graphs, and ebooks— and it is all free. Is your brand really ready for real-time marketing? David Meerman Scott dives into the awesome power of real-time engagement for brands looking to succeed in content marketing. David Meerman Scott is an Online Marketing and Sales Strategist, keynote speaker, and bestselling author of 10 books, most notably The New Rules of Marketing and PR and Newsjacking.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 5, 2015
    [Twitter] Cost and Benefits of Market Research
    Join us on LinkedIn , Facebook , and Twitter for more research tips and strategies. What are the benefits of market research for professional services firms? Is it worth the cost? And does it really matter? These are some of the questions we get from our clients when we recommend researching their current clients and target markets. While on some level we all know that market research is a good thing, these are legitimate questions.
  • ACT-ON  |  FRIDAY, JULY 1, 2016
    [Twitter] How to Focus Your Marketing Efforts Through ToFu, MoFu and BoFu Stages
    In fact, according to McKinsey & Company email is almost 40x better at acquiring new customers than Facebook and Twitter. As modern marketers, we’re all familiar with the lead generation funnel. You know, the one that hasn’t changed since the 90s, the one that shows up in every general marketing deck, created in Microsoft Paint with some sort of awful gradient.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 11, 2015
    [Twitter] How to Use Quizzes to Ramp Up Your Lead Database
    This quiz was shared on Facebook and Twitter and brought in 211 leads. Author: Josh Haynam How do you capture the attention of a demand generation marketer? Tell them you have a new way of generating quality leads! Many of you have seen those fun quizzes that pop up on your social media feed. They are visual, fun to take, and can be a great lead generation tool. So where do you start? It’s easier than you may think!
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 10, 2014
    [Twitter] Building Your Brand at All Stages of the Pipeline
    Social Media You can use social media platforms like LinkedIn and Twitter to deliver your firm’s message to clients and to promote new pieces on your site. You can think of your brand as the combination of your firm's reputation and visibility. The stronger your reputation and the greater your visibility, the stronger your brand will be. Now, in order to grow your brand, you need to utilize techniques that will strengthen your reputation and visibility at the same time.
  • HUBSPOT  |  TUESDAY, JANUARY 21, 2014
    [Twitter] What Is Demand Generation? [FAQs]
    To do this effectively, marketers need to do things like respond to customer questions on Twitter, promote blog posts through Facebook, host webinars, and run email marketing campaigns. Customers are the heart of our business. In their efforts to please customers, content strategists, growth hackers, product owners, analytics masterminds, and communication specialists share one goal: amplify brand-to-consumer relationships.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Twitter] 10 Deadly Reasons Most Websites Fail [SlideShare]
    Seven years later, we now have more than 200,000 blog subscribers , 555,300 likes on Facebook and 311,660 followers on Twitter , all because we put valuable content at the center of our marketing. 22 years ago, something remarkable happened. 36-year-old physicist Tim Berners-Lee, changed the world forever using just a few lines of computer code. That day, the first ever website was born.
  • MARKETRI  |  FRIDAY, JANUARY 27, 2012
    [Twitter] Starting Your Social Networking Journey - A Guide for Professional Services Firms
    For example, if you comment on Twitter that you are in a certain location at a certain time, you may unintentionally disclose that you are working with a client on a project that the client would consider confidential. LinkedIn, Twitter, You Tube and Facebook are the main ones and sufficient for any professional services firm to be going on with.
  • HUBSPOT  |  FRIDAY, FEBRUARY 18, 2011
    [Twitter] Google Launches A More Social Search
    In addition to traditional website search results, searchers will start seeing results from their friends on Twitter, Blogger, Flickr, LinkedIn, etc. A battle is happening in the Silicon Valley. Two software gaints, Google and Facebook, are competing to be the leader of search in the coming years. Facebook won't give Google access to its social graph data. In response, the search engine giant is working with just about every other social network in an effort to make Google search social.
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Twitter] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
    In addition to websites, they subscribe to their prospects'' and clients'' twitter feeds and social posts, scour the financial reports on Yahoo Finance and set up Google Alerts for real-time news. By Dan Sixsmith and Tom Pisello The research and the reality: B2B buyers are more empowered than ever, using the Internet and social media to research your company, products, services, customers, team, history and competitors - self propelling themselves toward a purchase decision.
  • EARNEST ABOUT B2B  |  THURSDAY, MAY 12, 2016
    [Twitter] Pivoting, problem-solving and breaking the mould: 10 (and a half) learnings from Perk Me Up
    Or as, Biz Stone, founder of Twitter said: Any self-respecting start-up will go through at least three different names and brands in its first 12 months (Activity Banking, is now on its fourth incarnation and is making great strides). The week before last, a band of our favourite clients descended on Earnest for Perk Me Up – our marketing inspiration event – to chew the fat (as well as the odd croissant) and be inspired. Who did we hear from?
  • WRITTENT  |  TUESDAY, MAY 28, 2013
    [Twitter] 30 Low-Cost Ideas for Content Marketing on a Shoestring Budget
    You know that burgeoning RSS feed filled with industry blogs, or your Twitter list of thought leaders? Invite other bloggers to contribute to your blog by asking a question on Twitter or in a LinkedIn group. Use Twitter’s Vine App. If you ever want to really annoy a marketer, tell them that content is low cost marketing. While the thought isn’t entirely false, content certainly isn’t cheap.
  • HUBSPOT  |  FRIDAY, MARCH 29, 2013
    [Twitter] What the Death of Google Reader REALLY Means
    But I'll admit that even though Google Reader was a staple for me, lately even I'd found that my sources of the latest news and information were social networks like Facebook and Twitter -- not RSS feeds. Pack your bags, Google Reader. It was nice knowing you. For those of you who didn't catch wind of the news last week, Google has made the decision to retire its RSS feed reading platform after eight years, effective July 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 23, 2016
    [Twitter] The Fatal Flaw of A/B Testing
    Kiki is also the author of Tech Doodles , and can be reached easily through Twitter. By Kiki Schirr, {grow} Contributing Columnist. Last year I stumbled across one of those customer experiences that makes you want to tear your hair out—and preferably stuff it down the offending company’s throat. I had started writing more and decided that I would take some time off from the side work I do hourly to support my Fittr/startup lifestyle.
  • KEO MARKETING  |  THURSDAY, JULY 28, 2016
    [Twitter] Set Clear Goals For Your Strategic Social Media Marketing Plan
    Pew offers complete data detailing the demographics for Facebook, Twitter, Instagram, Pinterest and LinkedIn. Much has been written about how to use social media to get more exposure and reach more audiences. The majority of the advice tends to be focused on the tactics, though, the things you can do to reach more potential clients. Long before you consider the tactics you are going to use, you must set business goals when you are creating a strategic social media plan.
  • HUBSPOT  |  FRIDAY, NOVEMBER 1, 2013
    [Twitter] Mustache Marketing 101: How to Fundraise for Movember
    With images being posted and shared on Facebook and Twitter, millions of people continue to be exposed to the movement, thus spreading awareness more and more each day. Simply snap a picture everyday during the month and share it on Facebook and Twitter. Oh, the 70s and 80s -- an era when men sported the mustaches of all mustaches. They weren’t raising awareness for anything -- they were just going with a fashion trend.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 17, 2011
    [Twitter] The Circle of Trust in B2B Marketing
    Follow Bill on Twitter @brainseason or connect with Bill on LinkedIn. A wickedly lucky reorganization thrust me into leading a b2b digital marketing practice about 2 years ago. Good move. Rude awakening. To adapt to the role, I had to reprogram about 15 years of marketing imprinting from my memory. Not the fundamental skills that stand behind marketing. You know what I mean – curiosity, strategy, creativity, or whatever your 6th sense is.
  • SNAPAPP  |  THURSDAY, AUGUST 13, 2015
    [Twitter] Are You In Marketing Shape?
    We’d love to hear from you on Twitter at @Snap_App , or create an internal idea-sharing group with your coworkers. As we enter the last month of summer, we’ve been hearing about dieting trends, workouts, races, and more. All great things to help keep you in physical shape, but how’s your marketing health? What Does It Mean To Be In Marketing Shape? What does marketing fit really look like? For many marketers, it means a healthy stream of new leads and progressing leads down the funnel.
  • MODERN MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Twitter] 5 Marketing Takeaways From Dreamforce 2014
    For more highlights from Dreamforce, follow the event discussion on Twitter with the hashtag #DF14. Downtown San Francisco was overtaken by the annual Dreamforce conference this week, as more than 140,000 attendees swarmed the event. The high-energy gathering of innovative thinkers formed a virtual cloud of inspiration over Moscone Center, which was filled with product demonstrations and exhibits.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Twitter] How to Add Text to an Animated GIF Using Photoshop [Quick Tip]
    Then, in June 2014, Twitter followed suit and announced that they also were supporting animated GIFs. What''s the deal with animated GIFs these days? In January 2014, Pinterest announced that they were now supporting animated GIFs. Otherwise known as "Graphics Interchange Format," you''ll find these looping, animated clips featured all over social media, blogs, websites, and more. Heck, you might even remember them from your former MySpace days.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Twitter] 7 Tips to Building a Strong Brand Reputation for Technology Firms
    Share your content on LinkedIn, Twitter, or another platform. On Twitter or Facebook? It’s easier than you might think to lose sight of a brand that looks good on paper – especially for technology firms. Quality of work, demonstrable expertise, and relationships with clients are all paramount, of course. But even when these reputational stars are all aligned, your online strategy is exerting a profound impact on your brand reputation.
  • FATHOM  |  SUNDAY, JANUARY 19, 2014
    [Twitter] The Value of SEO and Quality Content
    For example, search to see if there are new hashtags pertinent to your content that could be used to reach an entirely new twitter audience. As you create your content, it should always be with an eye toward reaping the benefit of organic SEO. After all, if your content doesn’t show up in searches, it won’t matter how useful it is. For B2B companies competing for a relatively small pool of potential customers, this is truer than ever.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 26, 2015
    [Twitter] Summer Is Here—Bring on the Interns!
    Is she interested in running field events, or managing the company’s Twitter feed? Author: Stacey Thornberry They’re eager to learn, they’re discovering their career path, and they’re ready to help YOU. Yes, they’re interns! Whether just out of their freshman year or exploring the “real-world” post-university, your interns are looking to you for guidance as they navigate the marketing landscape.
  • MODERN MARKETING  |  MONDAY, AUGUST 22, 2011
    [Twitter] The 10 Best Walkable Destinations from Dreamforce #DF11
    Twitter. by Jesse Noyes | Tweet this With top keynote speakers, sessions across the board in cloud trends, live music and more swag handed out than anyplace at the Oscars, Dreamforce can be an all encompassing experience. People have been known to spend the whole event without seeing the sun. Most of us will want to break free from the Moscone Center, even for just an hour during a break, and see some nearby spots.
  • HUBSPOT  |  WEDNESDAY, MAY 28, 2014
    [Twitter] An Open Letter to the Anonymous Unfulfilled Social Media Strategist
    Sure, the job can be fun (who doesn''t like to surf Facebook, Twitter, and BuzzFeed all day), but when you take a hard look at your role, it can feel demoralizing to know someone''s money is being wasted over a post like "Like if you prefer chocolate ice cream, and share if you prefer vanilla!". Yesterday, an anonymous social media manager wrote a piece for Digiday on their growing frustration with their role and the larger social media industry as a whole. We felt we needed to respond.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 1, 2015
    [Twitter] 5 Myths of Social Media Marketing
    In fact, a recent study by Eccolo Media reported that B2B technology buyers found vendors through the same channels as B2C companies, with LinkedIn, Google+ and Facebook proving the most important and Twitter, Vimeo, Tumblr, and SlideShare of slightly less interest. Have you tied your social media efforts to a positive ROI? Or, have you heard claims that social media marketing just isn’t worth the effort for B2B companies?
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Twitter] Need More Website Visitors? Get Back to Basics
    Have you ever seen someone asking for advice on Twitter or Facebook? Whether you’re new to the block or a veteran marketer, you conceptually know that the first step in any successful inbound strategy is to attract strangers to visit your site. But actually putting it into practice can be hard. You''re worried about lots of other things like getting bottom-line results or keeping up with the latest marketing trends, so it''s easy to forget about that initial step.
  • ONALYTICA B2B  |  TUESDAY, NOVEMBER 1, 2016
    [Twitter] Improve Your SEO with Influencer Marketing
    However, Annalect and Twitter conducted a study and found that users trust influencers almost as much as they’d trust their friends. Going into 2017, improving your SEO should remain hot on your agenda, as without giving it consideration, finding your website may well be like trying to find a needle in a metaphorical, saturated market haystack. Ranking number 1 on Google, is extremely important and effective in increasing organic web traffic.
  • SNAPAPP  |  MONDAY, APRIL 10, 2017
    [Twitter] Why I Left My Demand Gen Job to Launch SnapApp’s Interactive Strategy Team
    Feel free to say hello or follow me on Twitter @NessieBessie. . . I just left a job I loved. I know, it sounds crazy, but as SnapApp’s Director of Marketing, I had a great experience. I was running a demand generation team that I grew from one (just me!) to six. I’m leaving behind my beloved campaign orchestration, the challenge of lead scoring, and the geekiness of Marketo and Salesforce. I loved everything about my job. . But, I realized something. .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 4, 2015
    [Twitter] The killer user experience: Apple Music
    Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on Twitter. A little over a year ago I treated myself to a BMW X3 on my birthday. It came with a yearlong subscription to Sirius Radio, which I loved. But when May rolled around and they wanted 25+ dollars a month to renew, my soon-to-be husband said NO WAY. “Highway robbery” he called it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 14, 2013
    [Twitter] Why video is “liquid” content in a solid social media world
    Related Stories Why research firms are screwing up content marketing Wearable content: The X-factor that makes a social media plan soar The hurdles to truly “social” video experiences 10 reasons why Twitter is content marketing’s best friend Pimping your posts and the myth of the 80-20 rule. By Michael Keara, {grow} Community Member. Video is exploding on the web today.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 28, 2013
    [Twitter] The Customer is King. How Do You Prosper in their Kingdom?
    But now everyone one can instantly tap into opinions and reviews from the hundreds of millions of users on Facebook, Twitter, and Yelp. Author: Robin Bordoli What can the creator of the first department store, an epic fantasy television series and a former hedge fund manager teach us about modern marketing ? Read on to find out.
  • HUBSPOT  |  TUESDAY, JANUARY 5, 2016
    [Twitter] 11 Impressive B2C Campaigns That B2B Marketers Can Learn From
    On the fast food chain's Twitter account, you'll find a robust collection of hand-drawn doodles and goofy GIFs. Time for another brainstorm session. After scratching out a list of possibilities, you turn to your computer for inspiration. Consider your go-to sources: Do you immediately navigate to your competitor's blog? Are your bookmarks filled with favorite content from companies in your industry? Constructive thinking doesn't happen inside of a vacuum.
  • WRITTENT  |  THURSDAY, AUGUST 1, 2013
    [Twitter] 45 Free or Super Cheap Tools for Creating Amazing Visual Content
    also offers a number of free templates, several of which support visualization of your Facebook, Twitter, or Google ?nalytics. A content marketing strategy without visual elements is like chocolate chip cookies without any chocolate. It’s still good, but it lacks the mass appeal. Researchers believe that around 65% of the population are visual learners, who are able to best process information that’s relayed in images, infographics and video.
  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Twitter] What Is List Segmentation? [FAQs]
    These actions can be things like clicks on a specific CTA, tweets at your company''s Twitter handle, or views on a specific page on your website -- they can all help you get even more specific with your segmentation. Now, I can send a hyper-targeted email featuring an offer about, say, how to get 1000+ followers on Twitter to engage these leads and nurture them toward a purchase. We all like to focus on the sexy stuff.
  • HUBSPOT  |  WEDNESDAY, JANUARY 9, 2013
    [Twitter] How to Create Top-Notch Visual Content in PowerPoint [Tutorial]
    4) Twitter & LinkedIn Break Up, Disabling Automatic Posting of Tweets. When Twitter and LinkedIn ended their social relationship, we found a free image of a broken heart, and simply added each social platform's logo onto each side of the heart. Want to hear a secret? Almost every image associated with my recent blog posts has been made in PowerPoint. Yep, whether starting from scratch or purchasing a photo to build off of, PowerPoint is my secret design weapon.
  • HUBSPOT  |  THURSDAY, OCTOBER 10, 2013
    [Twitter] 51 Ridiculous Keywords Google Won't Let Me Track Anymore
    and a Twitter account.) I once yelled at the JetBlue Twitter account for scheduling bad weather while I was flying. This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. It''s been a busy month for Google, the 50 billion pound gorilla of the search world. Even my dog, Zoe, got in on the analysis. She wrote an article for her blog (that''s right, she has a blog. summarizing her opinions on the changes from Google.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 3, 2016
    [Twitter] 5 Ways to Speed Up Your Content Editorial Process
    Canva includes templates for every type of visual graphic imaginable (Facebook and Twitter cover images, for example), and images can be easily tweaked for uniqueness within seconds. Author: Daniel Tolliday If you ever find yourself banging your head on the keyboard wondering why there are so few hours in the day to produce content; don’t worry, you’re not the only one.
  • CONTENTLY  |  WEDNESDAY, AUGUST 3, 2016
    [Twitter] Over 70 Percent of Native Ads Get a Failing Grade
    ” In other words, social media advertising such as in-feed ads on Facebook and Twitter count as native advertising. News publishers are flunking their disclosure tests, and they may be killing native advertising in the process.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 3, 2015
    [Twitter] How to Use Google+ to Build Your A/E/C Firm’s Online Brand Presence
    Introduce Your Firm to a Broad Audience Many firms don’t consider Google+ a priority in their social media marketing strategy because they assume the user base can’t compete with other sites like Twitter or LinkedIn. Managing all of your social media accounts can be exhausting. Between promoting your content, engaging on LinkedIn and other networks, and maintaining company profiles…it can be a lot to juggle.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Twitter] Want to be a Better Social Media Marketer? Listen to These 10 Podcasts
    Key Takeaways: Prioritize social networks that deliver the greatest ROI: According to the report, those networks are Facebook, Twitter, Instagram, and LinkedIn (in that order). Instagram is projected to overtake Twitter in terms of popularity and ROI. Keath speculates that it's because Instagram is less saturated than Twitter, which leads to greater engagement.
  • WRITTENT  |  THURSDAY, APRIL 4, 2013
    [Twitter] Scheduling Your Business Blog: How Often to Blog and the Best Times to Publish
    Share your posts on Facebook in the morning and on Twitter in the afternoon to stimulate the most social sharing. If you’re trying to create an editorial calendar to keep your business blogging on schedule, there are two tricky things you need to master: coming up with new content ideas and figuring out how often to blog.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 26, 2011
    [Twitter] The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing
    The chat functionality also captured ongoing Twitter conversations, so viewers saw others’ commentary while watching the live stream. by Maria Pergolino You’ve heard all press is good press—but how good? It depends how good you make it. Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. And of course, this means revenue. Recently, Oracle hosted their annual user conference, Oracle OpenWorld.
  • MODERN MARKETING  |  MONDAY, JANUARY 26, 2015
    [Twitter] 4 Ways to Differentiate Your Marketing Content
    Follow Simon on Twitter @mrjonesinsf. Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he leads the development and execution of integrated communication programs for some of the world’s largest technology brands.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JULY 24, 2012
    [Twitter] Do You Follow Up After A Sale? How to Increase Sales Productivity
    Sending tweets on Twitter, a newsletter, text messages on smartphones or automated phone messages are all ways to remind customers that your company offers products or services that they need. One of the easiest ways to increase B2B sales productivity is to continue to sell to current customers. This is done by actively creating and nurturing a relationship with them. It takes far less time, energy and money to sell to a current customer than to sell to new customers.
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Twitter] The Anatomy of an Inbound Ecommerce Website
    Twitter asks random questions throughout the day to boost engagement and make followers feel included. This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to the Ecommerce section. The parts of a well-designed ecommerce site are many and varied. All have some of the good elements, but not every site out there has all of them -- except perhaps ModCloth.
  • BRANDPOINT  |  THURSDAY, JUNE 2, 2016
    [Twitter] Content Marketing’s Role at Trade Shows
    This can be done on the normal channels — LinkedIn, Facebook, Twitter — but you should also get creative and visit discussion boards on Reddit or other industry websites to generate buzz about the trade show and your involvement. The trade show marketing mania. No matter what industry you’re in, if you’re planning to go to a trade show, get ready for what is often an overwhelming sensory experience.
  • HINGE MARKETING  |  MONDAY, MARCH 3, 2014
    [Twitter] Differentiation Strategy Not Working? Here’s How To Make It Better
    On Twitter or LinkedIn? Developing a winning differentiation strategy is a huge struggle for many professional services firms. It just got a little easier with the release of Hinge’s new Differentiation Guide For Professional Services Firms. This is the latest in our Executive Guide Series. Each guide is focused around a specific topic within the professional services branding and marketing field.
  • HUBSPOT  |  FRIDAY, JULY 15, 2011
    [Twitter] How Google+ Makes Social Email Marketing Even More Important
    A lot of marketers are already including social media sharing links in their newsletters and emails, and it’s amazing to see how offers spread thanks to the potential of Facebook, Twitter, and other social media. As Google+ tops 10 million users and we hold our breath until it opens up to businesses, let’s look at the new social network's other implications for existing internet marketing.
  • CONTENTLY  |  THURSDAY, NOVEMBER 10, 2016
    [Twitter] How Content Made Peloton the Fastest-Growing Company in New York
    On Twitter, the company promotes its seasonal scenic rides, encouraging users to “cycle through New England fall colors” and “climb the Canadian mountains.” At the beginning of 2016, Peloton Cycle asked its employees to share their New Year’s resolutions on YouTube. Besides getting more sleep and drinking more water, there was a common theme: They wanted to be more ambitious. Turns out Peloton executives had the same idea.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 13, 2013
    [Twitter] 10 Simple Steps to Get Started with Content Marketing
    Follow influential leaders, companies and media outlets in your industry on LinkedIn, Twitter and Facebook. Follow Tim on Twitter. Content marketing has the power to bolster your firm’s profile and help position you as an expert in your field. Having a strategy is crucial in content marketing, but this strategy doesn’t have to be exhaustive to get started. With that said, I’ve come up with a list of 10 simple steps that will help you get started with your content marketing program.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 16, 2015
    [Twitter] How to Develop an Authoritative Voice in Any Content Niche
    No, I don’t mean that you need to stalk healthcare leaders on Twitter or obsess over your Fitbit. . Once upon a time I found myself sitting in a college dorm room writing poetry (about cats, mostly) and analytical essays on Shakespeare and Chaucer and Dickens and Austen. La de da! Fast forward in time (no, I’m not going to tell you how old I am!) and here I am still writing, but on different subject matter entirely: manufacturing, digital marketing, technology, healthcare, etc.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 22, 2015
    [Twitter] 9 Steps to Building a Unique Value Proposition in Management Consulting
    On Twitter or LinkedIn? When professional services buyers look to hire a management consulting firm, they want to make sure they find the firm best suited to improve their performance and solve complex problems that are hindering growth. How do you prove you're the management consulting firm to do this? With a strong value proposition.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Twitter] 5 Ways to Turn 2014 Marketing Challenges Into 2015 Success
    They skim what’s going on every second on Facebook, Twitter, WordPress, etc. Author: Yoav Vilner All of this talk of New Years Resolutions, and what I’m going to do differently for 2015 has got me thinking about improvement. How can I work toward overcoming the biggest online marketing challenges? There is good news about your 2014 challenges; they can turn into your 2015 successes.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 15, 2015
    [Twitter] The Ultimate Guide to ‘Google My Business’
    While many businesses flock to Facebook and Twitter, Google+ is the up-and-comer in the social world. Have you googled your business lately? What comes up? Wouldn’t it be nice to see a display that instantly gives customers your location, address, hours of operation, phone number, link to your website and customer reviews? It’s not a pipe dream. Every small business can make a killer digital display, like the one below, that shows up on Google. By using Google My Business.
  • HUBSPOT  |  TUESDAY, AUGUST 18, 2015
    [Twitter] 45 Business Traveling Hacks That'll Save You Time, Stress & Money
    2) Let Twitter and Facebook know you'll be in town to get recommendations from locals. In theory, traveling for a conference seems glamorous. Your company is paying for you to go someplace new and exciting where you'll stay in swanky hotels, meet lots of fabulous people, and learn tons of new things. But sometimes, reality isn't so sweet.
  • FATHOM  |  TUESDAY, DECEMBER 15, 2015
    [Twitter] Men and Women, Sharing and (Not) Sharing Alike
    In general, TV-fueled (and now Twitter-fueled/YouTube-fueled) news consumption attracts—and is attracted to—the least common denominator. Men are from Mars, women are from Venus … so says John Gray’s best-selling relationship book. While some would contest this popular notion , the age-old question of how different their content-sharing tendencies are has been settled. And I don’t even think it’s been a question that women share more than men on social media.
  • FATHOM  |  THURSDAY, OCTOBER 15, 2015
    [Twitter] Fathom SEO Pulse #41: Brand New Hacked Site Algorithm, 2015’s Local Ranking Factors & More
    It already has support from major players such as Twitter, Pinterest, WordPress.com, Adobe Analytics, LinkedIn and more. Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news: “Google to Show iOS App Content In Index By End Of October”.
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