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  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Twitter] Top Marketing Blogs You Should Be Reading
    Also be sure to check out their #AskJessABM Twitter chat every week. Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits.
  • HINGE MARKETING  |  TUESDAY, MARCH 24, 2015
    [Twitter] Technology Marketing: Avoid a Social Media Burnout with a Winning Game Plan
    For technology services firms, we recommend LinkedIn, Twitter, Google+ and even YouTube. On Twitter or Facebook? Related Stories Top Twitter Marketing Techniques to Connect with Your Audience How to Use LinkedIn for Business Development 5 Social Media Benefits for Accounting and Financial Services Firms. While going viral may be the Holy Grail of social media marketing, it’s also elusive and unpredictable.
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 5, 2017
    [Twitter] What IKEA and Game of Thrones Taught Us About the Intersection of Brands and Pop Culture
    We like to give this behavior pithy names like “second screening,” but it accounts for an enormous amount of traffic in the social space , particularly Twitter. Disclaimer: There are no Game of Thrones spoilers ahead. Feel free to read with ease. Since the dawn of advertising, brands and pop culture have been inseparable.
  • HUBSPOT  |  THURSDAY, DECEMBER 20, 2012
    [Twitter] The Business Blog Editorial Calendar Every Marketer Needs [Free Template]
    Think of how your stand-alone title would appear in a Facebook post or among a litany of other tweets in a user's Twitter feed. At this point, we know that consistent, frequent blogging is critical to your business’ online success. In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog.
  • SNAPAPP  |  FRIDAY, AUGUST 1, 2014
    [Twitter] SnapApp Of The Week: MarketingProfs 'A Day In The Life Of A Marketer'
    Rather than simply promoting their SnapApp live on a webpage, MarketingProfs leveraged their Facebook, Twitter, and LinkedIn channels to drive traffic to their engagement. Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 13, 2017
    [Twitter] 7 Things You Can Learn from Influencers at Marketing Nation Summit
    Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. In my career, anytime I wanted to learn about something or perfect my marketing practice, I’ve looked past a simple Google search and to influencers (and the many smart people who follow and interact with them) to coach me toward success.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 8, 2017
    [Twitter] Why Your Agency Should Drop Everything and Schedule a Hack Day
    Two of the hack day projects ended up going viral: a platform where you could vote for your favorite memes of the 2016 election cycle, and "a Twitter-powered, emoji-fueled fighting game in which top celebs battle to the death.". Picture this: for one day a year, everyone at your agency puts a hold on all client-related projects, clears their calendars, and gathers for a full-day brainstorm session. For one day, the only thing that matters is creating something new from absolutely nothing.
  • SHARPSPRING  |  FRIDAY, SEPTEMBER 15, 2017
    [Twitter] The 10 Commandments of Email Marketing
    According to Mckinsey, email marketing is 40 times more effective at acquiring new customers than Facebook or Twitter – but only if you do it correctly. In the age of technology, it’s easy to get lost in the mix of digital media channels and social media platforms. But if you really want to grow your business, email marketing is the real MVP.
  • TELEVERDE  |  TUESDAY, AUGUST 22, 2017
    [Twitter] Ann Handley in the Spotlight
    This is an important step because I’m allergic to mornings (and vice-versa), so without that preset structure my day gets completely hijacked by Twitter or Facebook or Instagram or whatever other distraction my morning can conjure up. A conversation with B2B content marketing extraordinaire, Ann Handley . Televerde is a global sales & marketing solutions company.
  • HUBSPOT  |  FRIDAY, OCTOBER 20, 2017
    [Twitter] Which Social Media Network Makes Us Feel the Worst? [New Data]
    we discovered that out of six social networks -- Facebook, Twitter, LinkedIn, Snapchat, Instagram, and YouTube -- 43% percent of respondents said that Facebook makes them feel the worst. I cannot tell you the number of times I've deactivated Facebook, re-joined, and deactivated again, only to repeat the process. It began last fall, where much of social media was full of contention and -- as it was later revealed -- dripping with promoted political content with links to Russia.
  • MARKETING ACTION  |  THURSDAY, JANUARY 15, 2015
    [Twitter] 3 Sure-Fire Tactics to Attract More Leads (and Be Better Looking)
    Social media marketing is the umbrella term for using social networking sites – Twitter, Facebook, LinkedIn, Google+, Pinterest, Tumblr, Instagram, VK, Vine, etc. – When it comes right down to it, marketing is simply about attraction – delivering your best come-hither stare and, fingers crossed, being taken up on the offer. It’s the alchemy of art and science, and is (or should be) in continuous play throughout the entire customer lifecycle. But attraction has to start somewhere.
  • HUBSPOT  |  MONDAY, APRIL 8, 2013
    [Twitter] How to Tell if That Industry Event Is Really Worth Your Money
    Oh, and that doesn''t even include the hundreds or thousands of people who may be following the event on Twitter! In some way, shape, or form, events are probably a part of your inbound marketing strategy. Whether that means attending, sponsoring, or hosting your own industry event, every marketer should be thinking about how events fit into their overall inbound marketing strategy. But here''s the thing with industry events -- they can be costly.
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2016
    [Twitter] The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale
    It connects your business' Twitter, Facebook, LinkedIn, Instagram, and Google+ accounts in a single platform and lets you share text, links, photos, and videos, either immediately or to schedule for later. If you're growing a company, chances are you're challenged with choosing the right tools to help you grow. Both at HubSpot and at other businesses I've helped advise, I've seen marketing and sales teams experiment with all sorts of different tools they've hoped would drive growth.
  • HUBSPOT  |  MONDAY, MAY 29, 2017
    [Twitter] How to Host an Instagram Takeover in 7 Easy Steps
    Here's how we promoted an employee Instagram takeover last year: And here's how the employee promoted it on her Twitter handle: INSTAGRAM TAKEOVER FOR @HUBSPOT TOMORROW. Influencer marketing is a trendy topic these days, but it doesn't require a lot of work or a ton of money to harness the power of influencers on your brand's social media channels.
  • SNAPAPP  |  FRIDAY, DECEMBER 13, 2013
    [Twitter] SnapApp of the Week: ACC Favorite Football Moment of the Year
    After a user has entered his/her vote, they are provided with Facebook and Twitter sharing options – two great ways to spread brand awareness. Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us.
  • SNAPAPP  |  FRIDAY, JANUARY 10, 2014
    [Twitter] SnapApp of the Week: Discovery Communications' Quiz Gallery
    On the results page, fans are prompted to share their score with Friends and Followers on Facebook and Twitter. Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us.
  • SNAPAPP  |  TUESDAY, JANUARY 21, 2014
    [Twitter] Customer Success Webinar: SnapApp Promotion Best Practices
    So don’t be shy, give us your thoughts in the comments section below, or connect with us on Twitter with #SnapAppSuccess, and we’ll try to work them into upcoming webinars Your SnapApp is built and if you attended last month’s webinar, you are likely now elbows deep in metrics trying to optimize it. But are your metrics looking somewhat flat? Luckily for you, we are here to help. This month we will discuss the best practices for promoting your SnapApp.
  • SNAPAPP  |  THURSDAY, MAY 29, 2014
    [Twitter] Webinar Recap: SnapApp Design DIY
    So don’t be shy, give us your thoughts in the comments section below, or connect with us on Twitter with #SnapAppSuccess, and we’ll try to work them into upcoming webinars. Stop thinking you need your graphics department to create new and exciting interactive content and start creating it yourself!
  • MLT CREATIVE  |  TUESDAY, MAY 15, 2012
    [Twitter] Is Pinterest a Passing Fad? #SoSlam
    While Facebook and Twitter are just about equal in terms of female to male ratio, Pinterest has an overwhelming female audience (80+%). We decided to take it to the streets (actually, the SocialSLAM VIP Party ) and get a guy’s perspective on this hot Internet tool. We asked three of the nation’s top social media pros if they have any interest in Pinterest, or if they thought it was just a passing fad. And we were pretty shocked by their responses.
  • WEBMARKETCENTRAL  |  WEDNESDAY, NOVEMBER 18, 2009
    [Twitter] How Trade Publications Can Capitalize on Content Marketing and Social Media
    Publishers no longer have a monopoly on content creation, but they can potentially create integrations with bloggers, Twitter feeds, YouTube videos, LinkedIn groups and other places where their industry is being discussed and provide a centralized portal for vendor, user and independently created material. Last week I asked the question: will content marketing kill trade publications ?
  • MODERN MARKETING  |  FRIDAY, SEPTEMBER 16, 2011
    [Twitter] Interactive Timeline of FTC Guidelines & “Disruptive Technology” Launches
    Twitter. by Joe Chernov | Tweet this Next Wednesday, I will be presenting on a WOMMA webinar alongside the association’s attorney, a key member of the Public Relations Society of America and an assistant director from the FTC. The topic of this webinar is “ The FTC to Update its Guidance for Online Advertising: What Does the Future Hold ?&#.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Twitter] 14 Helpful Tips for Getting the Most Out of a Conference
    Most conferences will have a Facebook event page and/or a Twitter hashtag set up. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. So you’re going to a conference. What’s in store for you? You’ll attend dozens of sessions led by professionals in your industry, meet a ton of new people, and take home lots of great swag.
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 10, 2017
    [Twitter] Is Gated Content an Evil Troll or the Savior of Content Strategy?
    ” So we conducted an incredibly scientific study (via Twitter poll) that gauged the appetite out there for gating. To gate or not to gate: That is the question. Sorry, couldn’t resist!) Ever since Bill Gates proclaimed that content is king way back in 1996, marketers have been trying to figure out the best ways to present compelling, engaging content in a way that also helps drive leads and close sales.
  • FATHOM  |  WEDNESDAY, JANUARY 22, 2014
    [Twitter] Social Retargeting Options
    Twitter Retargeting Options . Twitter Tailored Audience Lists : Just like Facebook’s “Custom Audiences,” you can import a list of email addresses and Twitter IDs to retarget users with promoted tweet or accounts ads. Twitter Tailored Audience Third-Party Partners : Adara, AdRoll, BlueKai, Chango, DataXu, Dstillery, Lotame, Quantcast, ValueClick, and [x+1]. Source: Twitter Advertising Blog.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Twitter] How to Create a Content Promotion Plan in 3 Steps
    Twitter. So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. It will help your target audience solve a real problem, and it will establish your company as a credible expert. What’s your plan to make sure that your audience sees the content? Without promoting your content, it just sits there on your website looking pretty.
  • DISTRIBION  |  WEDNESDAY, NOVEMBER 9, 2016
    [Twitter] Email Marketing Trends and Stats
    He also loves meeting new people – connect with him on LinkedIn or Twitter. Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment. We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver.
  • SNAPAPP  |  MONDAY, JANUARY 6, 2014
    [Twitter] 5 Content Marketing Resolutions for 2014
    Twitter, events and landing pages also continue to demand cross-channel marketing messaging. A Fresh Start to Your 2014 Marketing Strategy. Last week, Mashable published a great article on the “The Content Marketing Forecast: 10 Predictions for 2014”. We loved the article because we agree with the predictions and are already seeing some of these changes with our customers. That said, here are five 2014 resolutions you should be thinking about making for your marketing strategy.
  • MLT CREATIVE  |  MONDAY, FEBRUARY 27, 2012
    [Twitter] SEO FYI: 9 Tips for B2B Website Lead Generation Improvement
    A blog or Twitter feed work well here. The B2B website home page plays a major role in lead generation and positive return on marketing investment. B2B marketers must drive qualified visitors to the website and convert them to qualified leads with a persuasive call-to-action. Visitors can then access an offer by providing contact information on a landing page.
  • BLUETEXT  |  TUESDAY, JANUARY 16, 2018
    [Twitter] Top Agency Tips – Mobile Retargeting: Six Tips for a Successful Campaign
    Take advantage of the tools that Facebook, LinkedIn and Twitter offer for their ad campaigns. Top digital marketing agencies are quickly learning that mobile retargeting is now a key element in any successful campaign. But moving our clients to this strategy is not always an easy sell, as the many challenges that mobile presents can be intimidating. In spite of the roadblocks, mobile retargeting can increase reach and engagement far beyond other channels.
  • HUBSPOT  |  SUNDAY, FEBRUARY 9, 2014
    [Twitter] Pinterest FAQs, Browser Bookmarks, and More in HubSpot Content This Week
    You could also find some good stuff on Twitter, LinkedIn, Facebook, and the like. Here''s a question: How do you become a better inbound marketer? Well, for starters, there''s experience. By showing up everyday, putting in the work, and learning from those around you, you''ll naturally get better at what you do. Practice, after all, makes perfect.
  • HINGE MARKETING  |  FRIDAY, APRIL 24, 2015
    [Twitter] 5 Things Your B2B Buyer Wants You To Stop Doing
    On Twitter or Facebook? I’ve spent a lot of time in the buyer's seat as a former manager, executive, and corporate buyer. I’ve observed both others’ and my own reactions to sellers’ presentations. And over the course of hundreds of pitches, I’ve developed a keen sense for what really works when selling to senior executives and the C-suite.
  • ACT-ON  |  FRIDAY, JANUARY 13, 2017
    [Twitter] 8 Ways to Maximize the Value of Online and In-Person Events
    Don’t forget to monitor social media both during and after all of your live events, and to supply Twitter hashtags for each event. In an age of impersonal communications, real and virtual “face time” stands out as an effective way to reach people and connect with them. Helping to build and cement relationships, human contact in the form of in-person or online events is a critical part of any B2B marketing plan.
  • HUBSPOT  |  MONDAY, OCTOBER 19, 2015
    [Twitter] The 17 Best College Instagram Accounts (And Why They're So Darn Good)
    We also love that they promote the best content from #AwkwardBU Twitter campaign on Instagram alongside relevant photos. It's no question social media is an important part of most college students' lives. But of all the social networking sites out there, Instagram is the one college students use the most, according to a 2015 Pew Research Center survey. In fact, 53% of adults ages 18–29 years old say they use Instagram every single day.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 20, 2017
    [Twitter] Communal Learning, Online and In Person
    While there, I tweeted fairly consistently ( @keving789 ), and our company Twitter account ( @microassist ) was pretty active. And sharing on Twitter, Facebook, LinkedIn, and other venues? Communal Learning, Online and In Person. Earlier this year, I attended the 2017 CSUN Assistive Technology Conference.
  • HUBSPOT  |  TUESDAY, AUGUST 27, 2013
    [Twitter] How LinkedIn's University Pages Will Kick Your Marketing Strategy Up a Notch
    And the nature of LinkedIn allows more formal conversations and interactions to happen, compared to the informal/friendly nature of Facebook and the character limitations of Twitter. Ready to give your university''s social presence a boost? You''re in luck! Last week, the professional social network LinkedIn announced University Pages.
  • BIZNOLOGY  |  MONDAY, JULY 8, 2013
    [Twitter] Why your social business platform doesn’t have 100% adoption
    While Facebook brags about having one billion active users, and Google Plus and Twitter seem to be around the 500 million mark, there are still many more people who do not use them than people who do. Photo credit: Wikipedia. You did everything you could to spread the use of a social platform at your organization.
  • ACT-ON  |  MONDAY, DECEMBER 26, 2016
    [Twitter] Measuring Year-End Marketing KPIs – Where’s the Data?
    Twitter. Twitter Analytics allows marketers to dive deeply into facts and figures about their followers. With Twitter Analytics you can learn this and more about your audience. The data here can help in understanding how much effort to place behind Twitter social media marketing in 2016, too. . Where did the year go? We’re wrapping up 2016 and there’s less than 10 days left in the year!
  • BIZNOLOGY  |  TUESDAY, DECEMBER 6, 2011
    [Twitter] Inside a Social Media News Release
    More importantly is what I circled in red, the “Share This” embed with the easy-to-share-to-Twitter-Facebook-Yahoo!-Etc Well, we were afraid that if we did, bloggers would share on social media and social network and with either their Facebook or Twitter friends and followers instead of posting it on their blogs. Image via CrunchBase.
  • ACTIVEDEMAND  |  THURSDAY, NOVEMBER 24, 2016
    [Twitter] Google Message Extensions Means Even More Ways to Track PPC Attribution
    Benefits of Google Message Extensions It seems like the ability to message a business directly has been a long overdue addition to Google AdWords, especially since 67-percent of consumers have been looking to Twitter and Facebook for direct customer service for years now.
  • ACTIVEDEMAND  |  TUESDAY, JUNE 21, 2016
    [Twitter] Why Marketing Agencies Need Enhanced Dashboard Reporting
    Enhanced dashboards, integrate with such platforms as LinkedIn, Twitter, Facebook, Google AdWords, Google Analytics and more to bring all their data to one interface. Why Marketing Agencies Need Enhanced Dashboard Reporting It is one of the primary tasks of a marketing agency to routinely report to their clients the results their marketing efforts and initiatives have yielded.
  • BIZNOLOGY  |  THURSDAY, MARCH 24, 2016
    [Twitter] Digital casualties: analog talent and foraging behavior
    If you can’t find it in Google, Facebook, Twitter, YouTube, or SnapChat, it didn’t happen. This is the fourth and final post on “digital casualties.” ” Check out the first three posts here , here , and here. As all things digital get most attention these days, there may be a tendency to forget that we are essentially analog beings living in an analog world, with real issues that, at least for the time being, go much beyond the binary realm of zeroes and ones.
  • BIZNOLOGY  |  TUESDAY, MARCH 18, 2014
    [Twitter] Content marketing for the whale watching fisherman hunter
    I moderated a panel yesterday at the JW Marriott hosted by MediaPost titled “ Slip Of The Tongue: Pitfalls and Potential in Social Media.” ” On my panel were Kriste Goad , CMO, ReviveHealth , @kristegoad ; Carrie Kerpen , CEO, Likeable Media , @carriekerpen ; David Kopp , EVP/General Manager, Healthline , @kopportunity ; and Jenny Vance , Co-Founder and President, LeadJen @jennyvanceindy — all specialists in the healthcare space and social media mavens in their own right.
  • HINGE MARKETING  |  MONDAY, JANUARY 20, 2014
    [Twitter] 5 Trends That Are Shaping the Future of CPA Marketing
    On Twitter or Facebook? One of the things that I love about conferences is that they give you an opportunity to step away from the hectic pace of day-to-day demands and get a perspective on what is happening in CPA marketing. The Winning is Everything conference that was recently held in Las Vegas did not disappoint in that regard.
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Twitter] Everybody Loves Zombies? How the Undead Helped Build a Burger Empire
    You''ve got over 8,000 reviews on Facebook , nearly 50,000 Likes, over 8,000 Twitter followers. All our accounts (Facebook, Twitter, and Instagram) are managed in-house with much of the content coming from the chef, Tom McKern, and Karen Davis. So they''re responsible for the #zbbasicbitch account on Twitter? My boss was in Des Moines, Iowa a couple weeks ago, and sent me this message: Subj: Zombie Burger. Bringing you the menu from that zombie burger place.
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 10, 2015
    [Twitter] How a Multilingual Content Marketing Approach Can Help You Reach and Engage With New Audiences
    And even though Facebook and Twitter remain banned in China, big Western brands like Coke, Nike, and Calvin Klein engage with Chinese consumers through local giants such as RenRen and Sina Weibo. The Internet has irrevocably changed how brands communicate and present themselves. Corporate websites, blogs, and social media channels provide new ways for companies of all shapes and sizes to connect with their customers using multilingual content marketing.
  • SNAPAPP  |  THURSDAY, MARCH 10, 2016
    [Twitter] 3 Ways to Transform Your Luck-Based Demand Gen Strategy
    The team over at Buffer also A/B tests their blog headlines by posting different versions to Twitter and measuring engagement. Patrick’s Day is right around the corner, which means you might be thinking about the traditional symbols of that holiday – shamrocks, pots of gold, leprechauns, and everything green everywhere. One of the concepts we usually associate with St. Patrick’s Day is luck.
  • CONTENT STANDARD  |  MONDAY, DECEMBER 7, 2015
    [Twitter] Is Real-Time Marketing a Trap?
    Social media platforms such as Facebook, Twitter, and Instagram, all make this possible. I can’t remember the last time I watched TV without my phone by my side. Every few minutes, I’ll pick it up, scroll through social media, put it beside me, and continue watching my show. This routine not only takes place during the commercial, but also during the show. I admit, too, that while I’m watching a show without any breaks, I’m still checking my phone just as often.
  • HUBSPOT  |  THURSDAY, FEBRUARY 6, 2014
    [Twitter] How to Run a Successful Kickstarter Campaign: Insights From RingSafe
    Facebook, Twitter, and LinkedIn profiles were created. We built a small social following before our campaign -- just about 200-250 folks on Facebook and Twitter combined, which has now grown to 300+. In 2013, 3 million people from 214 countries and territories (and all seven continents) pledged $480 million to Kickstarter projects.
  • HUBSPOT  |  MONDAY, AUGUST 29, 2011
    [Twitter] 20 Fun, Tweetable Facts About The Inc. 500 Fastest Growing Companies
    500 use Twitter [tweet]. When I started my first company (this was back in my early twenties), I came across the Inc. 500 list. I immediately had to go and figure out what it took to be on the list. The list carried great weight for me, because it was the most recognized national award for fast-growing companies. It was like the Fortune 500, but for private companies. I was thrilled when my first company (Pyramid Digital Solutions) made the list for the first time in 2000 (ranked #121).
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 14, 2011
    [Twitter] Thought Leadership Marketing is an Oxymoron
    Share your view or your experience with thought leadership marketing in the comments below or with me on Twitter. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Thought leadership is a common marketing topic, but unfortunately thought leadership is not a common outcome of marketing. Part of the problem is that thought leadership marketing has lost all notions of actual thought leadership.
  • GREAT B2B MARKETING  |  THURSDAY, JUNE 3, 2010
    [Twitter] Don’t Drop Your Drawers on the Web – by John Leavy
    For example: On Twitter. Twitter wants to know your Full Name, Username, Password and Email Address. Most members assume whatever community they belong to that the community builders such as Facebook or Twitter have taken every step possible to secure their account; sorry to say that’s not true. 92% of Twitter users connect with complete strangers. Businesses are naïve to think their competitors are not among their fans on Facebook or their followers on Twitter.
  • HINGE MARKETING  |  WEDNESDAY, JULY 26, 2017
    [Twitter] 7 Reasons Every Firm Needs Thought Leaders
    Today, Google and platforms like LinkedIn, Twitter, Facebook and blogs provide a wealth of ways to find and vet firms. We’ve said it before but we can’t emphasize it enough: today’s marketplace is in the midst of a fundamental change. How people find and select professional services is being transformed by technology, and that means the way firms promote and sell their services has to adapt — or firms like yours risk becoming irrelevant.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [Twitter] Why Host a Blog on Your Corporate Website?
    Social Media Influenced Just 5% to Visit Retail Sites AT&T Puts Ratings and Reviews on Facebook Page WPP Buys Blue State Without Key Obama Digital Staff 10 Social Media 2010 Highlights (Data Included) Firefox Aims to Go Beyond Do-Not-Track Amazon.com Android BP Dell E-commerce FTC Facebook Google Groupon Nielsen Privacy Sears Twitter World Cup iPad ); //]]> SUBSCRIBE TO NEWSLETTERS Get ClickZ Search newsletters delivered right to your inbox.
  • VIEWPOINT  |  MONDAY, SEPTEMBER 12, 2011
    [Twitter] What I learned at Dreamforce 2011
    To accomplish this, social profile has been integrated with LinkedIn, Twitter, Facebook and takes advantage of open API. Jason Kort is one of the forces behind Marketing Automation Times , a blog dedicated to providing the latest news and information on the world of marketing automation. He is an experienced online marketing professional with a history of developing personalized, relevant, and timely communications to help businesses close more sales.
  • EMEDIA  |  THURSDAY, AUGUST 3, 2017
    [Twitter] Social CRM: To Better Serve Today’s Social (and Smarter) Customer
    Sites like LinkedIn, Twitter, and Facebook are generating vast oceans of customer information and companies are still trying to navigate through it. Social CRM means different things to different organizations and people. Social networks are constantly growing, and so is the need for social CRM. Let us look at how traditional CRM has evolved into Social CRM (SCRM), and what other factors have led to this burgeoning growth.
  • MARKETING ACTION  |  WEDNESDAY, JULY 29, 2015
    [Twitter] Digital Debris: Why Data Needs an Expiration Date
    Twitter users tweet 277,000 times. I recently received a letter from a large health insurance company. Not my current provider, mind you. One that covered my health care many years ago. In fact, I almost recycled the envelope without reading it, since I assumed they were just trying to get my business back. However, I decided to open it on the off chance it was something important. Turns out it was.
  • VIDYARD  |  TUESDAY, NOVEMBER 29, 2016
    [Twitter] Study: Video Marketing Most Effective When Measured with Advanced Analytics
    Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps businesses drive more revenue through the use of online video. Organizations embracing video as part of account-based marketing and personalization strategies. Video expanding beyond marketing departments.
  • HG DATA  |  MONDAY, AUGUST 22, 2016
    [Twitter] 5 Data Futurists to Follow on Medium Right Now
    Insert Medium , the new- ish social publishing platform from Twitter co-founders Evan Williams and Biz Stone. Long before there was Medium , people relied on clay tablets to document thoughts and theories. Innovative in their own right, these early systems limited the dissemination of information beyond the confines of a given community. And what a difference 50,000 years makes.
  • MARKETING INSIDER GROUP  |  WEDNESDAY, JUNE 9, 2010
    [Twitter] Social Media: The Journey Begins With You
    and then quickly thereafter “ how do I get started? ” First off, it is important to note that social media is not synonymous with Twitter or Facebook. These social media tactics can include the following: blogs, Facebook, Twitter, YouTube, Flickr, social media bookmarking, etc. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 15, 2012
    [Twitter] Business Must Have: Social CRM apps
    Twitter, Facebook, and the like allowed users to share the details of their personal and professional lives for the world to see, for better or worse. image source Microsoft Dynamics Community When social media started to take shape in the 21st Century, it represented a way for people to connect, interact and share with others more frequently and more remotely.
  • ACT-ON  |  MONDAY, MAY 9, 2016
    [Twitter] Focus on Accounts – Not Leads – for Better ROI
    You find that these people can be reached mainly through five channels: email, social media (LinkedIn and Twitter), telephone, and direct mail. Being a marketer at Act-On is great. We use Act-On for our own business and we represent our own ideal customer profile – so we know the challenges that marketers face.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Twitter] How to Build Your Brand through Community Service
    On Twitter or LinkedIn? I used to work for a professional services SMB that gave employees days off each year to volunteer at a local soup kitchen. It was a nice change from the office, so a number of us took full advantage of this. People at the soup kitchen were happy to have the extra hands on deck, and we felt a sense of satisfaction for helping out a worthy cause. All in all, good vibes all around.
  • EXPERIENCE MARKETING INSIGHTS  |  TUESDAY, JUNE 23, 2015
    [Twitter] Get Ready for Social Media’s Big Event Trend
    From Twitter’s Project Lightning to Snapchat's Our Stories to Instagram's Search & Explore: The increasing focus on social media and events
  • HUBSPOT  |  WEDNESDAY, JUNE 26, 2013
    [Twitter] Transitioning to Inbound: A Recipe for Long-Term Success
    How many Facebook fans, LinkedIn connections or Twitter followers have you accumulated? Change is hard. Most people will naturally resist it. But for organizations to keep pace in a rapidly changing business world, they need to embrace change -- and leaders need to make it comfortable for employees to embrace it, too. Anyone who has ever adopted an inbound marketing program knows supporting this environment of change is critical to success.
  • HINGE MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Twitter] How to Use SlideShare for B2B Lead Generation
    ComScore reports that SlideShare has five times more traffic from business owners than Twitter or Facebook. Experiencing a plateau in leads? It might be seasonally related — or it might be time to think outside the box with where you are targeting B2B lead generation. Consider this. In a research study of 500 professional services firms, we found striking connections between online lead generation and firm growth and profitability.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 7, 2017
    [Twitter] Avoid Blind Spots in Your Lead Scoring with Social Intent Data
    At Socedo, we’ve found that coverage of Twitter profiles in a typical marketing database is around 10-12%. What type of client is the “right fit” for your business? Odds are your sales and marketing departments have spent a great deal of time and money answering this question. You probably have very detailed and accurate answers involving industry, company size, technology use and job title.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 24, 2015
    [Twitter] 4 Non-measurable actions every business should take
    Simply signing up for accounts won’t get the job done; you need to cultivate engaged consumer followings on the large social networks like Facebook and Twitter and some of the smaller, niche ones that make sense for your industry. The basis of any business is making money. No matter what secondary motivations a business owner may have, the first goal is always to bring in enough revenue to stay afloat and hopefully prosper. Earning money is not always linear, though.
  • HINGE MARKETING  |  MONDAY, JUNE 1, 2015
    [Twitter] Uncovering the B2B Marketing Sanskrit: A Conversation with Visible Experts? Paul Dunay
    On Twitter or Facebook? At Hinge we have been studying Visible Experts ℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on Paul Dunay, a Visible Expert for B2B marketing.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 29, 2012
    [Twitter] Why Social Networks Like Pinterest Will Never Be Marketing-Free
    Facebook, Twitter, Google+, LinkedIn. A similar dynamic occurs on Facebook, LinkedIn, Google+, and Twitter, as users can share and retweet other users' updates. Since the recent explosion in popularity of Pinterest, many marketers have been experimenting with how they can take advantage of it for business.
  • HUBSPOT  |  MONDAY, DECEMBER 6, 2010
    [Twitter] Does Social Media Make Sense for B2B Companies? [Marketing Cast]
    Learn best practices about spreading ideas virally and growing your reach on Facebook and Twitter. Does social media make sense for B2B companies? Though this is a question that we have started encountering recently, it originates from a much broader conversation about the marketing differences between B2B and B2C companies. B2B marketers, David Meerman Scott suggests, have this idea that something is different about what they do compared to what B2C marketers do.
  • ONALYTICA B2B  |  THURSDAY, DECEMBER 8, 2016
    [Twitter] Welcome to Influencer Discovery!
    Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Effective influencer marketing starts with identifying relevant influencers for your brand.
  • HUBSPOT  |  SATURDAY, JULY 12, 2014
    [Twitter] Which Brand Won the World Cup?
    Their official sponsorship of the World Cup is a great help, and they’ve done well on social media, with the Brazuca Ball Twitter account racking up nearly 3.2 This content originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 15, 2017
    [Twitter] It’s Time to Stop Marketing to “Millennials”
    While an email list or Twitter following of over 75 million may sound nice, it’s a rare enterprise that expects just marketing to millennials will grab and hold the attention of that many people at once. “Here we go,” I thought. Another marketing meeting. Our poor director felt so much pressure that his anxiety transferred to the rest of us. The goal was always the same: smarter marketing to millennials. Meeting after meeting. Week after week.
  • KEO MARKETING  |  MONDAY, OCTOBER 26, 2015
    [Twitter] Online Advertising: Click-to-Call Boosts Conversions
    Both Twitter and Facebook have been expanding and improving their advertising tools and options, so you have many choices as to how to connect with your target audience on those platforms. Do you have “leaky” landing pages? Most businesses do, whether they realize it or not. Leaks refer to points or moments when visitors to your page will become distracted or frustrated and turn their attention elsewhere before converting or performing the action you are trying to get them to take.
  • LEADFEEDER  |  TUESDAY, MAY 23, 2017
    [Twitter] The demise of the sales manager: Lack of leadership skills
    Connect with her via LinkedIn, Twitter, Facebook or email “High-performing sales leaders reported an overall average annual quota attainment of 105% compared to 54% for underperforming sales managers.” The stats don’t lie — there is a direct correlation between sales leadership and sales performance. And yet, close to half of salespeople won’t reach their quotas this year, which arguably means that sales managers need to do serious evaluations of themselves.
  • HINGE MARKETING  |  MONDAY, MARCH 2, 2015
    [Twitter] What Every Managing Partner Needs to Know About Your Professional Services Firm’s Website
    On Twitter and LinkedIn? Many Managing Partners have traditionally thought of websites as a necessary evil. According to this view, your firm’s website is required to explain what you do, but it doesn’t add much value. Think glorified brochure. The goal for these decision-makers was to make their websites acceptable. But many firms didn’t (or still don’t) view the site as an investment that would really help them grow their firms.
  • HINGE MARKETING  |  TUESDAY, JULY 29, 2014
    [Twitter] Rebranding 101: Is Your Firm Ready to Rebrand?
    On Twitter or LinkedIn? There are plenty of reasons not to rebrand. It can be time consuming and expensive. It requires a strong vision and lots of decision-making. It involves employee buy-in and proper education to ensure everyone lands on the same page. But despite all of that, rebranding can be the best move for your firm to stay ahead of the competition. Why should your firm consider a rebrand?
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Twitter] The 20 Best Sites for Wasting Time on the Internet
    You could check Facebook or Twitter or Instagram, but there's something so mundane about haphazardly scrolling through your peripheral friends' photos. There's a lot of content out there about productivity -- everything from hacks to shortcuts to tips and tricks for how to get more done in less time. It's all about the sprint, the checking things off the lists as quickly as possible, and the downloading of software that'll block out any and all distractions.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Twitter] 8 Types of Content to Help Engage Prospective Students
    Featuring videos on your website, sharing them on social media -- on Facebook, Twitter, and LinkedIn, in particular -- as well as via email are the best ways to get your content out there. You can''t ignore your prospective students. But the majority of those visiting your website are just looking for more information -- and are not ready to take the big leap of applying. This is where your school''s content strategy comes into play.
  • ACT-ON  |  THURSDAY, FEBRUARY 9, 2017
    [Twitter] Your 2017 Resource Guide to Digital Marketing Conferences
    Visit its website and social profiles, join any groups on LinkedIn, and follow Twitter lists and other online areas ripe with information. The smell of networking in the air. Booths freshly stocked with promotional items. Business cards at the ready. Anticipation mounting. You know what that means ‒ it’s almost conference season! Every year, in nearly every industry, businesses organize conferences that attract the best and brightest professionals.
  • B2B MEMES  |  FRIDAY, NOVEMBER 4, 2011
    [Twitter] Attribution and Linking Are Essential to Transparency
    If you want to see some examples of this shortcoming, you only need to read through a few stories from the leading publication for the magazine industry, Folio: In an article entitled “Editors Share Best Practices for Twitter,” for instance, you might expect at least a link to each of the Twitter pages for the four editors profiled , if not also links to their magazines.
  • SMASHMOUTH MARKETING  |  FRIDAY, JUNE 5, 2009
    [Twitter] Smashmouth Review - LeadLander - Who's Really Visiting Your Site?
    Promoted it on Twitter , on LinkedIn , and through other channels. We did this by using one link for Twitter , one for LinkedIn , and one for an email blast. We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. We are keeping the reviews independent--actually using the products/services, and then critiquing them.
  • MODERN MARKETING  |  TUESDAY, AUGUST 23, 2011
    [Twitter] 8 “Rules” for Social Advertising
    Nearly 3,500 views in 24 hours suggests that marketers are eager to learn more about the do’s and don’ts of running a social media advertisement on platforms including Facebook, Twitter, LinkedIn, SlideShare, Foursquare and Gowalla. Twitter. by Joe Chernov | Tweet this Last week, Eloqua published The Grande Guide to Social Advertising , a free 12-page guide written largely by author Leslie Poston.
  • CONTENT STANDARD  |  SATURDAY, JUNE 4, 2016
    [Twitter] What Music Can Teach Content Marketers about the Power of a Shared Customer Experience
    So looping in everyone from Twitter followers to fellow Snapchatters has the potential to improve an experience. Under normal circumstances, reaching into a commercial refrigerator at a local deli and grabbing a can of soda shouldn’t require a lot of pondering. But that’s exactly what I was doing as I stared down the row of Coca-Cola bottles, each displaying a few words from well-known songs on their labels, as the line of fellow customers grew behind me.
  • LEANDATA  |  MONDAY, DECEMBER 28, 2015
    [Twitter] The Language of Account-Based Marketing
    Social Selling: The process of building relationships digitally through social platforms such as Facebook, Twitter and LinkedIn. The evolution of Account-Based Marketing has gone something like this over the last couple of years: Interesting idea. Red-hot trend. Mainstream strategy. That steady progression is why you likely know that ABM brings together sales and marketing efforts to focus on high-value target accounts with the greatest chance of becoming closed deals.
  • MARKETING CONVERTS  |  TUESDAY, SEPTEMBER 26, 2017
    [Twitter] Lead Management Methods: Point of Interest, Hybrid, and Unique
    Facebook Twitter LinkedIn. This is likely one of the most inane, boring topics in B2B marketing, so please bear with me. It’s also a topic that no one really has written much about. That said, it’s foundational in lead management and everything from data management, measurement, and reporting, to scoring and routing leads is based on this one boring decision that no one talks about. So, what’s this shunned topic? It’s an organization’s lead management method.
  • HUBSPOT  |  WEDNESDAY, JULY 26, 2017
    [Twitter] AI in Marketing: 10 Early Use Cases
    So platforms like Facebook, Instagram, and Twitter have made it easier for social media users to hide ad content they don't like or derive value from -- and this information helps customize the user experience for them while providing advertisers and publishers with more audience insights on the platforms. Just a short while ago, robots were the stuff of fiction. Sure, artificially intelligent beings graced movie screens and the pages of novels, but the robot revolution hadn't arrived yet.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Twitter] 10 Things to Double-Check Before You Begin Your Next Campaign Analysis
    For example, let's say that you are running a promotion on Facebook and Twitter to drive traffic to your website. I've made my fair share of analytics mistakes in the past. In fact, I even wrote an article about it so that you don't have to learn them the hard way too. And while I knew it would be helpful to address the mistakes people commonly make during their analysis, I realized that list left out the things that you can mess up before your analysis even begins.
  • HUBSPOT  |  TUESDAY, JULY 31, 2012
    [Twitter] How to Optimize Your Google+ Content for Lead Gen, From the Experts at Google
    This approach is very similar to a marketer’s behavior on other social channels, like Twitter and Facebook. Pause for a moment to think. Are you really making the most of your Google+ presence? As in, are you leveraging Google+ for all its lead gen potential ? The most organic way to use Google+ to generate leads is by posting compelling content updates that include links back to your website.
  • HINGE MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Twitter] AEC Firms: Your Website is One of the Most Important Things You’ll Build
    Join us on LinkedIn and Twitter for tips and strategies on turning your website into a powerful asset. Don’t believe it? You’d better take a look at the research. Today, an AEC firm’s website is the single most common source of information about the firm for buyers. Figure 1. How Buyers Check Out AEC Firms. Traditional sources of information like references have fallen out of favor, given the easy availability of information online.
  • LEADFEEDER  |  THURSDAY, MARCH 2, 2017
    [Twitter] Mario Martinez Jr.'s Expert Advice on Social Selling (Part 2) — Overcome 2 Common Roadblocks
    Granted, your buyers may not be “active” on channels such as Twitter or LinkedIn, but that usually refers to the act of publishing content. In the first part of our interview series with social selling guru, Mario Martinez Jr., we dug deep into social selling tools and tips to help you crush your sales goals.
  • FATHOM  |  WEDNESDAY, OCTOBER 2, 2013
    [Twitter] 7 Great Pinboards from Universities on Pinterest
    Duke leverages the popularity of Instagram and Twitter among its student body by asking undergraduates to post pictures using the hashtag #pictureduke. Academics are a top deciding factor as students choose a college or university. Beyond academics however, it’s important for universities to introduce their unique traditions, activities, and overall personalities to students seeking a traditional college experience. Pinterest is a great platform for making that introduction.
  • CHIEFMARTECH  |  FRIDAY, MARCH 31, 2017
    [Twitter] THE HACKIES: MarDev = DevOps for Marketing
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Claudia Fernandes & L. Pinto of Aptoide. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2012
    [Twitter] 9 Ways B2Bs Can Excel With Location-Based Social Media
    You can follow him on Twitter as @Brian_Honigman or @LunaMetrics. It's not required that you claim your location before someone is able to check-in, but your listing may be missing vital information like a phone number, web address, Twitter handle, or a physical address that users might be looking for. This is a guest blog post written by Brian Honigman, the social media account manager at LunaMetrics.
  • MARKETING ACTION  |  WEDNESDAY, MAY 1, 2013
    [Twitter] 9 Steps to Revitalize Your Tradeshow Marketing Strategy
    Follow Tim on Twitter. B2B marketers continue to rate in-person events as their most effective tactic (71%), according to the 2013 B2B Enterprise Content Marketing Report. However, to make the most of an event, and see real return on your (substantial!) investment, you need to create a solid strategy and execute it properly. If you’ve been to a tradeshow, you’ve seen the disparity. Half of the booths seem to be lively, attracting large crowds, generating buzz and full of energy.
  • AMBAL'S AMUSINGS  |  THURSDAY, DECEMBER 3, 2009
    [Twitter] ClickInsights: What was your "Aha" moment in 2009? - Part 1
    Blog WhitePaperPundit Twitter Jonathan_Kantor. "Discovering the Power of Twitter and Adobe TweetDeck.” During this past year, my “aha” moment was discovering the power of Twitter for Social Media with the Adobe TweetDeck application. Prior to this year, my perception of Twitter was that of a useless text-messaging medium designed to send friends obscure personal information. I use Twitter to populate my weekly Friday FREE White Paper list.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 30, 2011
    [Twitter] Marketing Automation in a Social World: Take Some of the Work Out of Online Socializing
    Some marketers believe the answer lies simply in software that automatically replies a generic message anytime they are addressed via Twitter, Facebook, etc. Auto Response: Though some purists are not fans of auto responders, new social media marketing automation tools can trigger responses from channels such as Twitter or Facebook to visitors to your website, depending on which social network they are using at the time.
  • DISCOVERORG  |  THURSDAY, AUGUST 24, 2017
    [Twitter] B2B is Dead – Long Live B2P
    Maersk now has over 63K Twitter followers and 2.45M likes on Facebook. B2B vs B2C vs B2P. The terms B2C (business-to-consumer) and B2B (business-to-business) are essential, elementary for a person beginning the journey into the professional world. Each acronym provides the building block at a company’s inception to describe their mission statement, target market, and product.
  • HINGE MARKETING  |  MONDAY, MAY 11, 2015
    [Twitter] New Rules of Marketing: What High-Visibility Firms Do to Market Themselves Differently
    You’ll need to develop company profiles for LinkedIn, Google+, Facebook, and Twitter. We live in a world overflowing with information vying for our attention. Even through the barrage of endless marketing messages, there are some firms that stand out in our minds. We call them high-visibility firms. What exactly are those high-visibility firms doing differently?
  • VIDYARD  |  WEDNESDAY, JUNE 15, 2016
    [Twitter] Vidyard Engage Extends the Power of Video to B2B Sales, Support and Customer Success
    Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps businesses drive more revenue through the use of online video. Vidyard Engage makes it easy to send videos natively from Gmail and Outlook and understand the digital body language of viewers.
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