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    [Twitter] Interesting Infographics: The Story Behind Influencer Marketing
    Bloggers, Facebook users, people on Twitter or Instagram can all be influencers if people look to them to help guide decision-making. Let’s face it – people are savvy to advertising. It doesn’t pull the same punch it used to, as people have grown weary of being marketed to and have become guarded about an industry they see as being disingenuous or even outright deceptive.
    [Twitter] 5 Things Every Managing Partner Must Do To Drive Organic Growth
    On Twitter or LinkedIn? At Hinge, we conduct ongoing research on organic growth in professional services industries. In study after study, we’ve seen that high-growth firms aren’t just getting lucky. These dynamic, rapidly growing organizations truly do business differently – and their success provides some crucial lessons that too many firms never learn.
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Twitter] From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail
    In fact, the deluge of mail has gotten so bad that many students have started posted using the hashtag #CollegeMail -- on both Twitter and Instagram. If you''re sharing your content on your Facebook Page, LinkedIn, Twitter, and even Instagram, you have a much bigger chance of getting those students to visit your website, download your content, and provide you with their contact information.
    [Twitter] 5 Disruptions to Marketing, Part 3: Vertical Competition
    This model also explains why Salesforce was rumored to be interested in acquiring Twitter. Click the image above for a larger version of the illustration. This is Part 3 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 and Part 2 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. Microservices & APIs (and open source) form the fabric of marketing infrastructure.
    [Twitter] Are Instagram Stories Better for Brands than Snapchat?
    Keep an eye toward Twitter Video, and you’ll find out soon enough. Ten years ago, your definition of the word “story” probably looked something like this: And that definition probably remained unchanged until October 2013, when it was amended to include this: “ Snapchat Stories add Snaps together to create a narrative. When you add a Snap to your Story it lives for 24 hours before it disappears, making room for the new.
    [Twitter] 15 Fascinating Statistics From Marketing Grader Data
    10) Is your homepage shared on Twitter? 11) How many times has your homepage been shared on Twitter? In the last week, our newest free tool, Marketing Grader has graded the marketing efforts of over 140,000 companies. From this, we have learned all sorts of great things about what marketers are doing and right, and what they are doing wrong. Take a look at the 15 remarkable stats below, and share them with your marketing friends! 15 Remarkable Marketing Stats From Marketing Grader.
    [Twitter] Is Social Media Going to Kill Email?
    Social networks such as LinkedIn, Facebook, and Twitter are changing the way we as individuals, and as businesses, communicate. by Andrew Spoeth The phenomenal rise of social media has, without a doubt, created a wave of excitement in the online marketing industry. It has never been as easy to share information online and to connect with like-minded individuals as it is today.
  • FATHOM  |  THURSDAY, AUGUST 14, 2014
    [Twitter] How to Benchmark Your Hospital on Social Media
    See our infographic below for a summary of our key findings and download the full report to find out the correlation between health system size and engagement rate, specific engagement benchmarks for Facebook and Twitter and how to set an appropriate engagement goal for your organization. Social media measurement is one of the universal struggles in social media marketing, and particularly in healthcare social media marketing.
    [Twitter] Essential Marketing Strategies for SaaS Startups
    Answer questions on Quora, engage on Twitter—or wherever your buyer personas reside online—and focus relentlessly on adding value to the conversations in which you want your company to participate. It is a great time to be a software-as-a-service company. The worldwide software market has an estimated value of more than $400 billion.
    [Twitter] Get More out of your Marketing Automation with Interactive Content
    Depending on your specific needs and objectives, this content may be published on websites and blogs, in emails or on social channels including Facebook, LinkedIn and Twitter. Author: Seth Lieberman You have seen the benefits of content marketing , but are your recent campaigns falling a bit flat? You have a marketing automation system in place, but are you getting the most out of it?
    [Twitter] Handling isolation in your worklife
    Interact with Steve on Twitter and get your regular dose of clarity at By Steve Woodruff, {grow} Community Member. I was speaking with a fellow consultant a while back, and the subject wandered over to one of the difficulties of being a solopreneur/small business owner. ISOLATION. Ever feel alone out there, hacking your way through the weeds? Yeah – join the club. Now, neither of us would go back to working for others, and we’ve freely chosen the paths we’ve taken.
    [Twitter] Do Modern Marketers Market Better After Eloqua Experience? [CHART]
    Get in on the fun on Twitter with the hashtag #EE13. by Tom Hardy | Tweet this With Eloqua Experience (#EE13) just a few weeks away, the Eloqua community is building to a crescendo of activity much like Santa’s workshop before the big day! With all the preparations, exciting speaker announcements and general buzz, I started thinking about how the conference directly impacts the effectiveness of our Modern Marketers.
    [Twitter] 5 Must-Have Social Media Skills
    One hour can easily turn into three,” Burgwin says who gears the company’s efforts mainly towards Facebook and Twitter. From tweets to pins and everything in between, a company’s social media responsibilities can pile up like junk in a playroom. It’s time to tidy up your social to-do list with skills that work across platforms and networks, giving you more impact for your time and energy.
  • WEBBIQUITY  |  TUESDAY, MAY 23, 2017
    [Twitter] Nine Winning Digital Marketing Strategies From The B2B World
    Time Warner Cable Business Class did exactly that when they ran a social campaign across YouTube, Twitter, and Facebook to share videos and stories about how the connectivity provider helped users across industries. Guest post by Cheryl Joy. According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021.
    [Twitter] From Resident Expert to Visible Expert?: The Story of Rita Keller
    Blogging naturally led to Twitter, where Rita could promote her blog posts and start conversations with others in the industry. Rita also uses social media to spread her ideas, primarily via Twitter, LinkedIn, and blogging. On Twitter, Rita has accumulated more than 3,500 followers, keeping them interested by tweeting 6-10 messages each day.
    [Twitter] Virtual Philanthropy: How Eloqua Gained 1,400 Facebook Fans in 10 Days
    Twitter. by Jesse Noyes | Tweet this When you succeed, it’s important to give back, right? And should that be limited purely to the physical world? Or does this rule apply to virtual currency as well? Recently, we experimented with a new gaming/social media experiment. We partnered with social stock market EmpireAvenue to run a contest.
    [Twitter] Interesting Infographics: What’s The Big Deal About Big Data?
    Through an intense media agenda and Facebook and Twitter campaign, they gave visitors access to having their queries answered by a tax expert. Big data. Do you know what this is? Sure, it sounds like a new fast-food meal, but it’s actually a term that 63% of business executives are unaware of – and maybe you happen to be one of them. Simply put, big data describes figures that are so complicated, conventional database management tools can’t even comprehend it. Big data is limitless.
    [Twitter] 28 Tweetable Moments from Sirius Decisions Summit #SDS12
    And as usual, I used Twitter as my preferred note-taking device. Sales and Marketing Alignment Still # 1 Issue: Sirius Decision mentioned that sales and marketing alignment is still the # 1 issue for us, but the Twitter traffic replied: “just get it done.” Last week I attended the 2012 Sirius Decisions Summit for the first time. The temperature reached 109 degrees in Scottsdale, AZ but “growth through innovation” was the hot topic of the 3-day conference. Cheesy line?
  • HUBSPOT  |  MONDAY, MARCH 24, 2014
    [Twitter] Marketing and Peanut Butter Cups: Advice From Facebook Employee #30
    Tell your Twitter friends how to stay productive.). After tuning in to the AMA, I realized I hadn’t been following Noah on Twitter and should be in order to stay in the loop on his blog, endeavors, and taco advice. The first thing you’ll probably read about Noah Kagan is that he missed out on $100 million when he got fired from Facebook. That sure makes for a snazzy headline.). But what you may not know is that he’s an inbound marketer, too.
    [Twitter] 7 Essential Mobile Apps for Marketers
    Find Kerry on Google+ and Twitter. By Kerry Gorgone, {grow} Contributing Columnist. I have 87 apps on my iPhone. Some might think that’s too many, but I’ve been through them several times, trying to pare down, and I use them all. Some are especially helpful to me as a marketer: managing my ever growing contact list, or monitoring analytics via mobile. Here are a few essential mobile apps and tools for my fellow marketers. Evernote Hello. Platforms: iOS, Android. Pricing: Free.
    [Twitter] [Chart] Marketing Automation Means More Marketing Jobs
    Twitter. by Elle Woulfe | Tweet this We all know that marketing automation is a powerful tool for generating, scoring and qualifying leads. But according to benchmark data of Eloqua customers, it can also mean more marketing jobs and higher productivity. A deeper look into our recent benchmark report shows that businesses that are implementing advanced automation boast higher headcounts and greater productivity per marketer than those who have are no automation in place.
    [Twitter] 8 Ways You Can Turn Old-School Marketing Into Inbound Marketing
    And of course, if you''re hoping to generate leads from Twitter , you''ll need to link to relevant content on your website (that whitepaper turned ebook, perhaps?). In the past, we''ve harped on old-school marketing. It''s ineffective. It''s expensive. It''s a thing of the past. But it''s also a great jumping-off point for your inbound marketing content creation efforts. Yes, you read that right.
    [Twitter] Olympics, Diversity and Social Business Platforms
    Social business platforms often fall in the same trap: instead of catering for a very diverse workforce, several of them seem to assume that the whole digital social world is like Facebook or Twitter. Photo credit: clevercupcakes. As a couch potato addicted to sports viewing, every four years the sheer greatness of the Olympics mesmerizes me.
  • HUBSPOT  |  MONDAY, JANUARY 11, 2016
    [Twitter] 20 Fascinating Things You Didn't Know About Your Facebook News Feed
    Today, Facebook is one of the biggest sources of stories and videos on the internet, alongside Twitter and Google. Research from the Pew Research Center found that 63% of Facebook and Twitter users used those social media sites as news sources in 2015, up from around 50% in 2013. The feature TIME once compared to "a glitzy laundry list" is now the crux of Facebook's success. Facebook's News Feed launched in September 2006, about a year and a half after the launch of the site.
    [Twitter] Social media zombies and the 2 percent solution
    You would expect that a lot of these haters would start venting about their late shipments on Facebook and Twitter. I’ve spent most of my career in sales and marketing and have been fairly obsessive about customer satisfaction. But it occurred to me that some of my long-held beliefs about keeping customers happy have expired. Social media zombies have turned the world of service upside-down. Maybe it’s time to take a new look … How the rules have changed.
    [Twitter] 5 Best Practices for Outsourcing Quality Content
    Virtually everyone is a content creator in the era of Twitter and Facebook, but that doesn’t mean that the first writer you sample will be the perfect fit for your company. Guest post from Pat Owings. Outsourcing content is a bit of a secret among marketers. In an age where many of the industry thought leaders have risen to prominence through their blogs, no one wants to admit they’ve utilized a ghostwriter.
    [Twitter] Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%
    Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps businesses drive more revenue through the use of online video. Influitive, Marketo, Reltio and the University of Waterloo use personalization to stand out, connect with audiences and get big results. KITCHENER, Ontario – September 20, 2016 – Today’s marketer knows that no matter how important their message may be, the biggest challenge is getting their audience’s attention and keeping them engaged once they have it.
    [Twitter] Develop a Marketing Breadcrumb Trail to Lead Prospects Home
    According to the “2011 Digital Marketing Outlook,” study conducted by the Society of Digital Agencies and Answerlab : 95% of survey respondents say they’ll be using social media this year—specifically their corporate web sites, Facebook, and Twitter. Create targeted email marketing tie-ins into new social media feeds through such sites as LinkedIn, Facebook and Twitter. Link followers to your latest blog post or email newsletter online through Twitter.
    [Twitter] 4 Conversation Starters for Selling Marketing Automation to the CEO
    Twitter. by Michael Martin | Tweet this Ever wonder what keeps your CEO awake at night? What nagging fear fills the chief with dread? In all likelihood, it’s probably one, or both, of these two persistent questions: “How is my company going to make its number? “ and “Are my competitors going to outperform me?”. You see, if the buck stops with you, then you probably worry about the variables, the unmeasured and the uncontrollable.
    [Twitter] How To Shorten The B2B Buyer Cycle With Landing Pages
    Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?
    [Twitter] CMO Spotlight: “The best way to predict the future is to hack it”, says Bonin Bough, VP Global Media and Consumer Engagement, Mondel?z International
    Of course, these social channels may not be the most appropriate ones for a B2B brand, but there are others such as LinkedIn Groups, Twitter, SlideShare, and even your own company blog, that are powerful channels for business. That is quite the paradigm shift from what others have said about predicting the future. Steve Jobs said that the best way to predict the future is to invent it. Alan Kay said that the best way to predict the future is to create it.
  • HUBSPOT  |  FRIDAY, JANUARY 11, 2013
    [Twitter] The Marketer's Guide to Pinterest SEO
    Going the “business” route also makes it easier to verify your website, add links to your Twitter and Facebook accounts, and add Pinterest buttons and widgets to your company site or blog. Hashtags are no longer just for Twitter.
  • HUBSPOT  |  MONDAY, APRIL 1, 2013
    [Twitter] 15 Insider Tips for Creating a Content Creation Machine [SlideShare]
    If you spoke at an event or were involved in a Twitter chat and heard some interesting questions, gather them and answer them in a new post. I can't tell you how many times people have asked me, "How the heck does HubSpot crank out such a high volume of content?!" Well, content lovers, today I'd like to share some of our content tips and secrets with you, so you too can create a well-oiled content machine. First things first: To "do" inbound marketing, you also need to "do" content.
    [Twitter] Marketing Attribution: Who Gets Credit For Marketing ROI?
    Follow me on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Hate math? What is the ROI of your marketing program? How much should you spend on one channel vs. another? Unless you are the CMO, chances are that your answers only look at a component of the entire marketing mix. Whether your organization is setup by function (email, web, direct, tele) or segmented by product or solution, only a total view of all marketing touch points will provide an answer.
    [Twitter] 14 Essential Elements of a Flawless Product Launch
    Just reach out to a few people on Twitter or LinkedIn, give them an gift card, and fire up a free Getting ready to launch a new product? No matter how great it is, in today''s cluttered marketplace, it probably won''t speak for itself. So here are 14 lessons I’ve learned over the years launching products at HubSpot and speaking with product marketers at companies I admire like Apple, Google, and Salesforce.
    [Twitter] New Research Points the Way to Success in Your Content Marketing Strategy
    Twitter. On Twitter or LinkedIn? Content marketing is powerful. It’s also relatively young. Many firms are still struggling to find and implement the right strategy. What do successful firms’ strategies look like? What kind of results are they seeing? Are other firms experiencing the same challenges? The Content Marketing Institute and MarketingProfs recently published their year-in review of the B2B content marketing landscape.
    [Twitter] 6 Content Marketing Tips That Drives Leads
    Create content (blog, video, etc), Optimize that content for Search (titles, URLs, meta data), Promote Content on Social Media Networks (FB, LI, Twitter, etc). Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?
    [Twitter] How Failing Fast is the Way to an Effective Social Media Strategy
    Follow him on Twitter at @natebirt. When you learn to ride a bike, you’re bound to encounter the cold, hard reality of gravity. But after hitting the pavement, chances are you’ll get back up and try again. And again. And again. The same principle applies to social media content , only instead of riding on the pavement you’re riding on the virtual equivalent of an escalator where the environment is constantly changing. As a social media marketer, how do you manage this constant change?
    [Twitter] What Was Your Favorite Part of Eloqua Experience?
    Finally, check out what folks are saying about the event on Twitter! by Jesse Noyes | Tweet this What was your favorite part of Eloqua Experience 2011? Was it the deep-dive education and best practices? The inspiring keynotes? The Markie Awards celebration? The networking and fun parties? Whatever it was, we have plenty of ways to re-live the memories, again and again. First off, we asked attendees outside the Eloqua Experience kick-off party after day one what they enjoyed most.
    [Twitter] 2 Lessons Marketers Can Learn From Star Wars
    How Star Wars Does It : In my Facebook feed and Twitter stream, I’ve read bits from people proclaiming they had never watched any of the flicks, but decided to check out The Force Awakens in theaters. It’s the start of a shiny new year, a time when most people commit themselves to certain priorities at work and in their personal lives. Even as we look ahead to the things we pledge to do better and more of in 2016, there’s value in glancing back over 2015.
    [Twitter] Infinite Scrolling: What to Consider Before Implementing It on Your Site
    If you''ve ever used Twitter, Pinterest, or searched for images in Google, you''ve probably seen infinite scrolling in action. Almost all of the major social networks -- Facebook, Pinterest, Twitter, Google+, LinkedIn, and Instagram -- adopted the infinite scrolling feature. All you have to do is keep scrolling down, and more and more information pops up.
    [Twitter] VerticalResponse’s Top 50 Marketing Blog Posts of 2014
    Facebook or Twitter – Which is Better for Your Small Business? Creating valuable content is a consistent mission for us here at VerticalResponse. In 2014 (so far), we published and produced more than 315 pieces of original content. This includes 18 videos , 5 infographics , 12 guides , and 280 blog posts. We gave tips, ideas, and actionable takeaways for a wide variety of marketing topics, tailoring our content to you. Hard work also pays off.
    [Twitter] You Need to Work on Your Writing
    The results can be found in the “demand gen” emails they send us, the white papers and ebooks we download, the blog posts that catch our eyes on Twitter, and the web copy we wade through in order to uncover what their products and services do. My friend Ken Gordon is a writer. Having read that John Maeda considered writing, not coding, the true “unicorn skill” that designers needed to cultivate, Ken wrote a response.
    [Twitter] @chrisbrogan's New Marketing Experience, aka Inbound Marketing Summit: 5 Tips
    Post it on Facebook , LinkedIn , Twitter and any other place your status resides. If you get one without a Twitter address on it, ask for it and write it down. If you aren't at the event, follow it on Twitter and the live blogs (links will be on Twitter). Speakers List on Twitter: [link Next week I'll be speaking at Chris Brogan's New Marketing Experience in San Francisco.
    [Twitter] With social media, first impressions count!
    out-sourcing professional through a Linked-In forum, where he professed befuddlement about Twitter. Since then, Chris has continued to grow and experiment with Twitter and I asked him if he would provide his unique view on how a smart guy figures out an apparently dumb communication channel. Something I've learned is that on Twitter and social networks, first impressions count. What are the implications for people seeking to make that first good impression on Twitter?
  • BIZIBLE  |  TUESDAY, MAY 17, 2016
    [Twitter] The Data-Driven Marketer's Guide to SiriusDecisions Summit 2016
    Six SiriusDecisions Analysts to Follow on Twitter- #SDSummit. Over 2,500 B2B marketing leaders are headed to Nashville for “SiriusDecisions 2016 Summit: The Art & Science of Intelligent Growth.” The four-day conference features the latest B2B research and insights, as well as intimate breakout sessions with SiriusDecisions analysts on niche topics, all with the focus of operationalizing your company’s growth strategy.
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Twitter] The Forgetful Person's Guide to Staying Organized at Work
    I do this with any site I visit on a regular basis -- sites like Facebook, Twitter, our company wiki, and Pandora. At some point in our lives, we have to just accept who we are. For me, I''ve had to come to terms that I actually love binge-watching terrible reality TV, I will always want applesauce on my mac n'' cheese (trust me, it''s delicious), and most importantly, I''m forgetful. I forget names pretty much immediately after I meet people. I forget where I parked my car.
    [Twitter] Should You Hire a Ghostwriter?
    Your best in-house writer is worth very little on the social media front if they don’t know the nuances of creating Facebook content, for example, as opposed to Twitter, LinkedIn, or another social channel. This morning, your CMO approached you about creating new content to be published online. Among several new ideas for campaigns, she mentioned having a ghostwriter create some thought leadership content that could be published under her name.
  • HUBSPOT  |  WEDNESDAY, MAY 1, 2013
    [Twitter] How a Simple Email Can Give You Critical Insight Into Your Recipients' Behavior
    Find me on Twitter at @sarahbethgo or shoot me an email at As inbound marketers -- especially us email marketers -- we all but obsess over our clickthrough rates. If people are clicking through in our emails, it means we’ve provided content that''s interesting and relevant enough to make them want to learn more.
    [Twitter] 27 Million Users, 13 Employees: Inside Instagram’s Success
    Though Systrom admitted similarities with Flickr and Twitter, he said the company’s goals are to do deliver something unique to the market. “We’re by Jesse Noyes | Tweet this Attendees of South By Southwest Interactive were treated to some unexpected wisdom Sunday. A canceled session led to an impromptu sit-down conversation with, Kevin Systrom and Mike Krieger, the founders of the booming photo-sharing service Instagram. The duo broke some news.
  • HUBSPOT  |  TUESDAY, MAY 20, 2014
    [Twitter] 8 Tips on Building Brand Awareness From Top UK Growth Hackers
    If you''re a HubSpot customer, you can set up social monitoring streams in Social Inbox to monitor Twitter for mentions of your company name, your competitors, and any variety of keywords so you can be notified by email as soon as something pops up that needs your attention. Branding tactics have drastically changed over the last decade and marketers have had to learn a whole new playbook -- a playbook that is constantly evolving with new technologies and social platforms.
    [Twitter] Starting Your Social Networking Journey - A Guide for Professional Services Firms
    For example, if you comment on Twitter that you are in a certain location at a certain time, you may unintentionally disclose that you are working with a client on a project that the client would consider confidential. LinkedIn, Twitter, You Tube and Facebook are the main ones and sufficient for any professional services firm to be going on with.
    [Twitter] How to Earn Audience Attention With Paid Media: Channel Options & Best Practices
    Twitter. Twitter is another social network with paid media placements. The example below shows how Acura used a Twitter ad to promote an interactive experience around one of its new offerings. . Paid media can be a powerful outlet for lead generation and sales – but only when executed in the right ways and in the right places. So how do you know which places are right for your organization? Testing, testing, and more testing.
    [Twitter] Trade Libel: If you can’t say something nice, make sure you have proof
    Find Kerry on Twitter. By Kerry Gorgone, {grow} Contributing Columnist. We’ve all seen those commercials: a split screen with someone trying to get a stain out of a shirt. On person’s using the advertiser’s product and the other’s using a competing product. The demonstration always favors the advertiser. But what if they rig the game? What if the advertiser doesn’t mention that they let the stained shirt soak for 24 hours and didn’t soak the other shirt at all?
  • HUBSPOT  |  SATURDAY, MAY 18, 2013
    [Twitter] Why P&G Can't Blame 6,250 Layoffs on Facebook
    They created a successful organic Twitter presence, but they did it because their content was hilarious , and people wanted to engage with. Over a year ago, I wrote about P&G''s plans to lay off over 1,600 of their workforce because they''d wasted so much money on advertisements, and needed to move to more efficient expenditures like Facebook and Google. This week, I come to find they haven''t learned a damn thing.
  • VIDYARD  |  MONDAY, MARCH 13, 2017
    [Twitter] Oh Hi! Say Hello to the New Vidyard Dashboard
    In the meantime, I’d love to hear any feedback you have so feel free to sound off in the comments or reach out to me on Twitter or LinkedIn. One of the things I love the most about the time I’ve spent at Vidyard is talking to people about how they live and breathe video. It doesn’t matter who it is, from marketing to sales to IT, the Vidyard user base is passionate about using video efficiently and effectively.
    [Twitter] Introducing Contently Social
    Publish directly to LinkedIn, Twitter, and Facebook with one click. In 2016, people don’t just visit their social channels for cheap thrills. They expect high-quality, relevant information from both media and brands—and they want it fast. To efficiently reach this level of quality, brands need top-notch technology that integrates with all their social channels, as well as talented professionals (writers, editors, and designers) to create social content that resonates.
    [Twitter] How to Develop an Authoritative Voice in Any Content Niche
    No, I don’t mean that you need to stalk healthcare leaders on Twitter or obsess over your Fitbit. . Once upon a time I found myself sitting in a college dorm room writing poetry (about cats, mostly) and analytical essays on Shakespeare and Chaucer and Dickens and Austen. La de da! Fast forward in time (no, I’m not going to tell you how old I am!) and here I am still writing, but on different subject matter entirely: manufacturing, digital marketing, technology, healthcare, etc.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Twitter] How to Launch a Product: Secrets From Silicon Valley's "Most Sought-After Image Consultant"
    She also teamed with Sean Garrett (Twitter) and Brian O’Shaugnessy (Skype, Google) to create The Pramana Collective, one of the Valley’s most influential yet mysterious (two years without a website) agencies. She also crafted a tech industry storyline (two of Color Genomics’ founders were from Twitter and Google) and cost-savings angle (the $249 home test replaces a $4,000 professional alternative, which insurance often doesn’t cover), then wrapped all three stories up with a unifying bow.
    [Twitter] Healthcare Marketing Is Pioneering Value-Based Content, and the Rest of the World Should Pay Attention
    It gets referenced in emails from friends, articles that pop up on Twitter, and even TED talks. I’m a healthcare native. That native status is powerful as a value-based content creator because it means I’ve got an insider’s perspective on the culture and needs of healthcare organizations.
    [Twitter] Top 5 Brand Building Strategies for Professional Services Firms
    Businesses of all types are becoming regular users of social tools such as LinkedIn , Twitter, and YouTube. It’s hard to overestimate the value of a strong brand for a professional services firm. It can help you win new clients, command premium fees, and attract and retain the very best talent. But how do you do it? What are the best brand building strategies for your firm? Let’s start by defining what a brand building strategy is, then we'll describe how it works.
    [Twitter] The 5-Step Graduate’s Guide to Shaping Your Personal Brand
    Twitter makes it easy to keep your posts private, but tweets can also be a great tool for networking and commenting on trends in the industry, which will market you as someone with smarts. Author: Marissa Lyman It’s college graduation season! Soon, the bright, young minds of tomorrow will be tumbling into the workforce like a flock of lost ducklings. If you’re reading this as a seasoned ‘grown-up’—don’t stop now!
    [Twitter] B2B Marketers Will Be Laughing About ABM in Five Years
    The early adopters (and a few snake-oil salespersons) promised us not only that social media would change the way companies communicate and market and perform customer service, but that Twitter and LinkedIn (and probably Plurk and Friendster) would be a source of high-quality sales leads. I’m no stranger to the B2B hype cycle. I’ve witnessed the birth of e-mail marketing, Web marketing, social media, mobile and content marketing.
    [Twitter] The problem with personas
    I’m sure more people know how many Twitter followers Trey had than where he earned his college degree. I have felt literally ill over the past 24 hours processing the tragic death of Trey Pennington. I haven’t been able to think about anything else.
    [Twitter] 3 Tips to Inform Your Content Marketing Strategy (Courtesy of Skyword/Outbrain)
    To connect with the webinar presenters, check out MaryAnne Flynn, VP of Content Services at Skyword, and Rich Ullman, VP of Marketing at Outbrain, on Twitter: @maryanneflynn & @richullman. This year, many of the tactics, channels, and ways for readers to consume content will continue to evolve.
    [Twitter] Successful B2B Marketing is Optimized For Users First
    Connect with Kelsey on Twitter @wonderwall7. Yes, B2B marketing is businesses marketing to businesses. But when it comes down to who is actually is making the decision, it is still a human being who says yes or no and signs the checks. This means that B2B marketers still need to appeal to individual human emotions, communications, and reasoning.
    [Twitter] What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration
    While you technically can tag friends in posts on Facebook and Twitter, it happens most regularly on Instagram. That way, you can get your Instagram followers to become your followers on Facebook, Twitter, Snapchat, and so on. Instagram isn't just a go-to social network for individuals anymore. Many marketers have caught wind that it's a powerful social network they need to have some sort of presence on.
    [Twitter] Should Your Business Buy Tumblr Ads?
    However, for most companies the site is not on their radar or a lower priority after Facebook, Twitter and YouTube.”. by Jesse Noyes | Tweet this If you’ve witnessed the birth of an Internet meme in the past two years, there’s a good chance you’ve visited Tumblr. With a clean cut user interface, the microblogging service is a darling of hipsters, fashion labels, designers and businesses of varying shapes and sizes.
    [Twitter] Effective Calls to Action Require More Science Than Art
    Take a look at Twitter’s “Sign up for Twitter” CTA: An effective CTA helps the user answer the question, “What do I do next?” When professional services marketers set out to create an effective call to action, or CTA, they often design according to a vague sense of what looks good, feels right, or lines up with some perceived best practice. We have long argued that professional services marketing is more science than art.
    [Twitter] The First-Ever Account-Based Marketing Framework: Extending from the B2B Buyer’s Journey to the Customer Experience
    For example, the first-ever ABM MarTech stack , writing the first-ever ABM book , or hosting the first-ever #ABMChat on Twitter. It seems like every time I write something about account-based marketing it’s the “first-ever.”. The reality is, we are truly doing something with ABM, which has never been done before. Even our friends at G2 Crowd and TrustRadius both now recognize ABM as a new category, which is fantastic!
    [Twitter] 7 Great Examples of 'Boring' Businesses That Act Like Humans in Their Marketing
    I think their Twitter stream is one of the best instances of this balance. Question. Does your marketing sound like it was created by Eeyore? Bill Lumbergh? Michael Scott? Earlier this week, I was on a panel for Boston HubSpot users centered around the theme of creating lovable marketing. One of the themes that came up during the Q&A portion centered on how to separate "business" from "personal" in your marketing.
    [Twitter] 5 Must-Watch Google Webmaster Videos for the B2B Marketer
    For regular updates on this video content, make sure to follow the Twitter handle @GoolgeWmc , and / or subscribe to the Google Webmaster Tools page on YouTube. Every search marketer has a go-to industry source that they rely on for thought-provoking SEO content. Whether it’s Rand Fishkin from Moz, Wil Reynolds from SEER, or Danny Sullivan from MarketingLand, everyone has a favorite blogger.
    [Twitter] How Carlsberg Produces Probably the Best Beer Content in the World
    ” While Carlsberg still uses Facebook, Instagram, and Twitter for images that incorporate the #IfCarlsbergDid and #Probably hashtags, its main focus today is largely video, which Radota Rasmussen notes is “the most effective format for us and gives us the most response.” In 1973, ad agency Saatchi & Saatchi gave Carlsberg the tagline “Probably the best beer in the world.”
    [Twitter] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    16) 36% of all marketers have found a customer via Twitter in 2013. Reading this headline, you might be thinking, “What is demand gen, and what does it have to do with what I’ve spent the last few years doing with my marketing strategy?” ” Don’t worry. Your instincts are dead-on. The marketing world is jam-packed with jargon, and yes, demand gen is yet another term to know. But it’s more than a buzzword.
  • VIDYARD  |  THURSDAY, JUNE 8, 2017
    [Twitter] 6 Video Podcasts B2B Businesses Can Learn From
    For context, 21% of Americans also use Twitter. Podcasts are nothing new. While the medium was invented somewhere around 2000, Apple’s decision to add podcasts to iTunes in 2005 thrust a new light, and new subscriber base, onto the concept of short-form audio content. Commuters rejoiced, and brands were quick to find ways to capitalize on this new captive audience. Fast forward over ten years, and a new medium has grown from this already popular content channel.
    [Twitter] Instagram Launches Live Video & Ephemeral Messages: Here's What You Need to Know
    You might turn to Twitter for snappy, 140-character breaking news, or Snapchat for a selfie of you and your coworker disguised by a funny filter. Some of the greatest discoveries of all time came to fruition at the intersection between two ideas. Think about it: Peanut butter and jelly sandwiches, pajama jeans, and sporks. just to name a few.
    [Twitter] 10 Digital Marketing Trends That Should Influence Your 2016 Content Strategy
    Connect with me on Twitter or drop a comment below! I wrote a post six months ago highlighting ten marketing trends that should influence your content strategy. While it feels like that was published yesterday, we all know today’s digital marketing trends change with the blink of an eye, whether it’s due to a new channel, updates to search algorithms, or any other factors.
    [Twitter] The Future of Marketing
    Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. I was recently directed back to an article from late last year in Fast Company magazine called The Future of Advertising by Danielle Sacks. In the article, she talks about the impact of the changes that digital technology, social media and real-time expectations are having on the advertising industry. And it got me to thinking about the marketing industry as a whole.
    [Twitter] 8 Key Questions That Will Help You to Know When to Update Your Website
    On Google+ or Twitter? Follow us +HingeMarketing and join us on Twitter. Whether your firm manages its own website or not, these 8 questions will help you determine whether your site is up to date, or ready for an update. Can you update your own content or photos without having to call a developer? Upgrade your website to an open source CMS like Wordpress.
    [Twitter] Stop Whining about Edgerank and Do Something About it
    If Facebook decided to go the Twitter fire-hose route it would lead to a cluttered newsfeed disaster of crap content. Facebook is just one channel of what should be a full on integrated marketing approach to lead generation that includes email, PPC, Twitter, Slideshare, events, webinars, and any other channels where you can reach your customers and prospects. Author: Jason Miller It continues to happen each and every day.
    [Twitter] How To Generate 3,189 Leads With 4 Pieces of Interactive Content
    The tournament was promoted via email, newsletter ads, web ads, Facebook, Twitter and YouTube across all the six Design Engineering brands. Creating content that gets your audience excited, inspired, and delighted is a huge challenge for today’s marketers. There’s just so much content out there – how can we stand out? Connecting with your audience as people is a good place to start.
  • ACT-ON  |  MONDAY, SEPTEMBER 12, 2016
    [Twitter] The Guide to a Successful Employee Advocacy Plan
    Picture the following scenario: if an enterprise like Fujitsu tries to sell its augmented reality solution by posting an educational article on their official Twitter, their motives are overt – turn individuals into leads. From Tweeting, to Facebooking, to posting on LinkedIn and Google+, B2B marketers are in an endless social race.
  • HUBSPOT  |  WEDNESDAY, MAY 23, 2012
    [Twitter] The Inbound Marketer's Complete Guide to Newsjacking
    After all, everyone wants to be the first to break industry news on Twitter, Facebook, LinkedIn, and Google+! And don't forget about leveraging social media, particularly Twitter, as a means of stumbling upon newsjacking opportunities. Breaking news, you guys! Something really important happened in your industry. Or in an industry tangentially related to yours. somewhere in the world. completely unrelated to your industry.
    [Twitter] Scheduling Your Business Blog: How Often to Blog and the Best Times to Publish
    Share your posts on Facebook in the morning and on Twitter in the afternoon to stimulate the most social sharing. If you’re trying to create an editorial calendar to keep your business blogging on schedule, there are two tricky things you need to master: coming up with new content ideas and figuring out how often to blog.
    [Twitter] Social Sharing Might Get You Sued: Social Media And Copyright Law
    . That’s right, you better watch what you share on Twitter, Facebook or LinkedIn, because you could end up getting into trouble. You could even get sued. And the penalty might be more than a little slap on the wrist. Most of us learned about copyright law with the illegal music downloading issues brought on by Metallica and the Recording Industry Association against Napster.
    [Twitter] 15 Weird and Wonderful Company Holiday Cards
    and have a Twitter account to enter.). This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. It''s that time of year again, when agencies use all their remaining creativity and joyful spirit to create festive holiday cards, videos, and websites. It''s also the time where agency staffers are given free reign to get downright weird. And thankfully, this year did not disappoint.
    [Twitter] Blog Marketing Tactics - 10 Tested, Proven Ideas
    Notice all those Twitter users with 20,000+ followers but no blog/website traffic? Use other social channels for distribution, but focus on your site I don’t do too much to nurture followings in external networks, I simply feed content into Twitter, Facebook, LinkedIn, etc. Subscribe by RSS Feed You should follow me on Twitter Become a fan on Facebook Comments Sydney Shore (2 comments) 4 October 10 Great tips! They are much more valuable than Twitter followers.
    [Twitter] Interesting Infographics: Create a Killer Social Media Strategy
    Facebook, Twitter, Snapchat, Instagram, Periscope, LinkedIn … the list of platforms used by marketers goes on and on. Why the intense focus on social media marketing these days? It’s where your customers are: 74% of adult internet users are active on social media and 55% of buyers use social media sites when researching products. When your customers are on social media looking to learn more about you, it’s important that you’re there to make a good impression.
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Twitter] 7 Tips for Finding and Managing Amazing Freelancers
    Contact their freelancers through Twitter or LinkedIn. As a former freelancer who now hires freelancers, I have a unique perspective on the topic of working with people who write. I’ve ridden a rollercoaster of freelancer rates and experiences. And now, the market has finally realized what great freelancers (and editors) knew all along: Freelance writers may be a dime a dozen, but a good one -- who can not only write, but is also reliable -- is one in a million.
    [Twitter] Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business
    Twitter, Facebook, Instagram, LinkedIn, Pinterest and a host of other social media sites are channels that connect millions of users to each other — and to businesses. As a small business owner, you wear multiple hats, and some of them probably fit better than others. It’s not uncommon for small business owners to feel uncomfortable in their role as chief marketer. The growth of online marketing has added complexity, nuance, and power to small business marketing.
    [Twitter] 9 Pillars for a Killer Content Marketing Strategy
    Promoting your content on social sites like Twitter can make it go viral. Image source. Would you like to generate more leads, sales, and business? Want to improve conversions and effectively establish your brand? Two words: content marketing. Maybe these stats will help convince you…. 80% of American Internet users interact with blogs and social media. 70% of people would rather learn about a company through articles than through ads. 90% of consumers find custom content useful.
    [Twitter] Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]
    In other words there is more to social media than Facebook and Twitter and LinkedIn. Connect with Tamar online: on twitter @Tamar or on her blog Techipedia. In this episode of Inbound Now, Tamar Weinberg, of Techipedia & Mashable , joins us to talk about the ins and outs of social media marketing on the web. In the show we chat about: The importance of understanding your online community. Why understanding and finding your industries influencers is key to your blogging success.
    [Twitter] 19-Year-Old Shows Anybody Can Become Known With Commitment
    Baseball Lifestyle 101 also uses their Snapchat , Facebook and Twitter accounts to connect with their audience. You can connect with Baseball Lifestyle 101 via their website or on Instagram , Snapchat (baseball_LS101), Twitter, and on iTunes , YouTube , and Facebook. By Danielle Conte, {grow} Community Member. In Mark Schaefer’s new book, KNOWN, he makes the case that anybody can attain the authority, presence, and reputation to make their dreams come true.
    [Twitter] Achieving Social Success: Which Channels Should Manufacturers Focus on
    Twitter. Pin, post or tweet? This question is a common concern amongst manufacturing companies when choosing which social media platforms to utilize. Since the dawn of the social era, companies have flocked to platforms in an effort to connect with customers and build their businesses. From one site to six sites, brands are increasing their penetration eating up all the exposure the Internet can provide. So is “the more the better” really true?
  • FATHOM  |  THURSDAY, JULY 2, 2015
    [Twitter] Consumer Brand SEO Pulse: 7.2.15
    This week, we cover apps vs. websites, micro-moments, Twitter and much more! Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. The Final Hurdle Is Cleared – Apps Will Replace Websites”.
    [Twitter] What Is Crowdfunding? [FAQs]
    And for those that are fundraising for you, they will definitely be asking for donations and thanking their donors via Facebook and Twitter. What if your donors could do more than just give to your organization? Crazy concept, right? Actually, not so crazy. Crowdfunding is the future of philanthropy , and has already been growing in popularity as a new channel of fundraising for thousands of nonprofits in the U.S. and the United Kingdom.
    [Twitter] B2B Marketing Creative - Not the job I wanted 50 years ago
    Tribes : A little book full of big ideas by author Seth Godin, Tribes opened my eyes to the personal and professional potential of Twitter and other social media. I found my tribe of B2B Marketing Braniacs & Maniacs , I’m the curator of the top two Twitter lists for B2B and BtoB marketing professionals, and the proud leader of a “war party” of creatives here at MLT who charge the hill for our clients every single day. Get your B2B Twitter Toolkit
    [Twitter] 37 Big Data Case Studies with Big Results
    Follow Rob on Twitter: @RobPetersen. By Rob Petersen, {grow} Community Member. Big Data is the collection of large amounts of data from places like web-browsing data trails, social network communications, sensor and surveillance data that is stored in computer clouds then searched for patterns, new revelations and insights. In less than a decade, Big Data is a multi-billion-dollar industry. Who’s using it? How are they apply data? What are they achieving?
    [Twitter] Most Valuable Publishers
    Bryant, for instance, has 9 million Twitter followers; when he posted the link to his retirement poem, it was retweeted 130,000 times. Athletes are already more than comfortable talking to the press and putting out their own content on networks like Twitter, Snapchat, and Instagram. When most athletes announce their retirements, they wipe away tears during a press conference and answer banal questions from beat reporters.
    [Twitter] 5 of my favorite productivity apps
    Every board allows sharing, tasking, commenting, and also uses the referencing tool that I believe was defined by Twitter. While I aspire to build into a great empire, I’m currently interwoven into a patchwork of agencies, partners, clients, vendors, projects, goals, and even some very cool — but very geographically disparate — teams. It makes my head swim. It makes your head swim.
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