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  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Twitter] 7 Hilarious Twitter Brand Hashtag Fails
    We all know that Twitter offers you the ability to create a trackable, branded hashtag. They quickly deleted the tweet but not after having it retweeted multiple times and seeing it become one of the top trending topics on Twitter. Just a day after Qantas entire fleet was grounded due to failed contract negotiations, their latest Twitter contest campaign launched encouraging followers to tweet their ideal luxury flight experience. Twitter pandemonium ensued.
    [Twitter] ManageFlitter is my favorite follow/unfollow Twitter tool
    I suggested that nobody offered a web service that allowed Twitter marketers to simply and easily follow other Twitter accounts based not on keywords or hashtags or location or popularity but based simply on Twitter handles. What I needed, to take it even further, was a tool that would allow me to bulk upload dozens, hundreds, thousands of Twitter. Twitter has some very strict terms of service (ToS), most of which prevent any automatic follow/unfollow.
  • HUBSPOT  |  WEDNESDAY, JUNE 18, 2014
    [Twitter] Say Hello to Animated GIFs on Twitter
    Following in Pinterest''s footsteps , Twitter made an exciting announcement today: You can now share and view animated GIFs on and on Twitter''s iOS and Android apps. Before today, you had to upload GIFs via third-party apps -- but now you can upload and view them directly on Twitter. The announcement was made in a tweet from Twitter''s Support team -- and, appropriately, it included an animated GIF. — Twitter Support (@Support) June 18, 2014.
    [Twitter] 10 Tips For Twitter Success From A B2B Twitterer Of The Year
    On Thursday January 27th, while attending the #B2BChat on Twitter, I was honored and amazed to learn that I won the B2B Twitterer Of The Year award in the “Boss Tweet&# category. While I am truly humbled by the experience, I thought I should take my moment in the spotlight to describe how I think I got here: my “Twitter tips and tricks&# if you will. So I really owe this award to all my Twitter friends. What is the “B2B Twitterer of The Year&# award?
    [Twitter] Social scoring and the business case for blocking Twitter spammers
    Twana is probably some teenager in a Third World country hired to propagate and populate fake Twitter accounts that will later be sold on eBay. Twitter has done a good job clearing out most of the porn stars and MLM hacks who almost brought the service to its knees by mid-2009. Chris Brogan, one of the top five social media bloggers in the world who currently carries enough Twitter followers to form a small nation, tweeted out about a specific issue … and I did too.
    [Twitter] Building Engagement on Twitter is as Easy as 1-2-3
    Twitter is a fast-moving social network that can connect you with thousands of potential customers, or people who could help spread your message. However, engagement, which is vital to your success on Twitter, doesn’t occur naturally. Then, look up the twitter handle of the content creator or business. Include that Twitter handle in your tweet, and give the author/business props for creating great content. Share in the comments or reply back to us on Twitter.
    [Twitter] How to Send Group Direct Messages on Twitter [Quick Tip]
    Twitter''s direct messaging feature ("DM" for short) has long been a way for users to communicate privately in one-on-one conversations with their followers. But recently, Twitter launched an update to the DM feature that allows for group messaging with multiple users -- up to 20 in one message. Here''s what you need to know: The group message function allows Twitter users to communicate privately with up to 20 users within one group.
    [Twitter] University students speak out on Twitter (video)
    This is a cute little video some University of Louisville students put together splicing an interview with me and their Twitter views. Twitter best practices Video blogs mark schaefer video twitter trendsWas glad to help with this class project! I’m not sure why they originally called this video Lady Gaga #fail. It’s the strangest thing … people are constantly confusing me with Lady Gaga.
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [Twitter] 10 Quick Tips for Generating Leads From Twitter
    Twitter isn''t just for getting followers, retweets, and replies -- it''s also a valuable marketing channel for generating qualified leads. But when you’re trying to generate leads on Twitter, your tweets have to be a little different than normal. Recently, Twitter''s Anne Mercogliano and HubSpot''s Kipp Bodnar teamed up to share their top tips for generating leads on Twitter in just 25 minutes a day. 1) Allocate time each day to your Twitter tasks.
    [Twitter] Mapping and Effectively Using Twitter Hashtags for Business
    Including hashtags in your tweets is a powerful way to extend the reach of your activity on Twitter. While people can follow other Twitter users, they can also follow hashtags. Tags: B2B Social Media B2B Marketing twitter Tools like TweetDeck, Seesmic Desktop, and HootSuite are great for monitoring hashtag streams. When you include a hashtag in your tweet, your tweet will get [.].
  • HUBSPOT  |  MONDAY, JULY 14, 2014
    [Twitter] New Twitter Dashboard Lets You Measure Performance of Organic Tweets
    On Friday, Twitter rolled out an enhanced tweet activity dashboard , which lets you s ee how many times other users have viewed and engaged with your organic tweets. There''s only one catch: The new tool is only available to Twitter advertisers, Twitter Card publishers, and verified users. The biggest takeaway Twitter reported is that tweet consistency is critical for maximizing organic Twitter reach.
    [Twitter] What, When, and How to Measure Your Twitter Marketing
    I’m talking about the most basic indicators of Twitter marketing success: the “like,” the Retweet, and the follow. But the indicators of that success are much more subtle, and they can be difficult to parse from the information and insights that don’t really reflect the goals of your Twitter marketing strategy. For Tweets that don’t top Twitter’s charts, performance metrics are there to lay out your successes and your failures.
    [Twitter] B2B Marketing Survey Says Email and Twitter Work
    One interesting result of the survey is that, of the small portion social media contributes to B2B website traffic, Twitter constitutes 82%. According to the Optify survey, Twitter leads have a higher conversion rate than organic search. The fact that Twitter constitutes the most social media traffic surprises me, but I wonder if it’s because Twitter is much easier to implement than LinkedIn, Facebook and Google+.
    [Twitter] How to Build Your Twitter Following (for Free)
    Twitter is great, but you need followers to make it pay off. While you can just head over to Twitter Ads and create a Followers campaign, that will cost you up to $3 per follower. I’m sure you already know not to give in to the temptation of the “buy 100,000 Twitter followers for $39” deals you see everywhere on Twitter. If those two options are a bust, what’s a Twitter marketer to do? Here are seven ways to get all the Twitter followers you need.
  • REACHFORCE  |  MONDAY, MAY 4, 2015
    [Twitter] Is Twitter the Next Big Player in Big Data Marketing?
    Basically, that’s what drove the worth of Facebook to $200 billion and Twitter’s estimated value to $17 billion. All the buzz around social media madness to this point has surrounded the immense revenue potential for advertising. But we forget that social media is still a toddler in terms of businesses. After all, the Old Farmer’s […]. B2B Lead Generation CMO Corner Database Marketing VP of Marketing Corner Big Data Marketing marketing insight
  • HUBSPOT  |  MONDAY, JUNE 3, 2013
    [Twitter] 5 Ways CEOs Can Be Interesting on Twitter [SlideShare]
    Get ready for this stat, marketers, because it''s going to blow you out of the water: Only 18% of Fortune 500 CEOs are on Twitter. Given all of these barriers to create and maintain an account, how is a CEO supposed to go the extra mile and actually be interesting on Twitter? She provided some advice and simple but powerful illustrations to help executives be more interesting on Twitter. 5 Ways CEOs Can Be Interesting On Twitter from HubSpot All-in-one Marketing Software.
    [Twitter] New Twitter Tools for B2B Marketing
    If you are a B2B marketer, you probably have a good understanding of just how important Twitter is to your business. With 200 million active users, Twitter has become the premier social network for. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
    [Twitter] Gamergate and the great Twitter Debate
    If you haven’t been living in a cave for the last few weeks, you’ve probably heard of a Twitter hashtag that has set vast portions of the Web on fire: Enter #gamergate. The #gamergate Twitter debate has turned into a North American media spectacle, to which Time magazine, Wired, the New York Times, Fox and even Stephen Colbert have fallen prey. I eventually came to my senses and dropped out of it, but the question arose: What’s the point of debating on Twitter?
    [Twitter] Ready, Set, Tweet! Twitter Basics for B2B Marketers
    Are you spending time on Twitter? Because if you’re not, you’re not alone – according to Rocket Post , only about half of the people who log in to Twitter once a month actually take the time to tweet. For years, I was a Twitter lurker, and it took me a long time to get comfortable diving in. For example, when I first got started on Twitter, I didn’t realize that putting the @ sign at the beginning of a tweet would make it only appear on the page of the handle’s owner.
  • BIZNOLOGY  |  FRIDAY, JUNE 24, 2016
    [Twitter] How to protect yourself on Twitter
    I saw two interesting things recently that have me thinking about security and protecting yourself on Twitter. Not even hours later, a notification on my phone told me that hackers had gotten access to the NFL’s official Twitter account, and tweeted out the erroneous report that Commissioner Roger Gooddell had died. Both of these incidents highlighted something very important—people don’t always understand how to protect themselves on Twitter.
    [Twitter] 10 Things B2Bs Should be Doing on Twitter
    Many B2B businesses struggle with thinking of Twitter as a viable marketing tool. “My My customers don’t use Twitter.” Twitter is for consumer brands.” Twitter is for teenagers.” The truth is, Twitter is an excellent addition to your marketing mix. Twitter knows you’re skeptical, so they partnered with Market Probe International in 2013 and fielded a study of 500 adults who follow small and medium-sized businesses on Twitter. You’re a Twitter star.
    [Twitter] How To Put Twitter Lead Generation Cards To Work With Marketing Automation
    Twitter recently announced an addition to its suite of Twitter Cards called Lead Generation Cards. Twitter cards are the ubiquitous additional information that often shows up under a tweet. Lead Generation cards allow for Lead Generation activities to happen directly from within twitter (both web and support clients). Wondering how Twitter’s Lead Gen Cards can be instrumental in driving a lower cost-per-lead compared with marketing automation?
  • HUBSPOT  |  FRIDAY, AUGUST 16, 2013
    [Twitter] 10 Brands' Twitter Marketing You Can't Help But Love
    And the most prominent social channel for these one-to-one conversations is Twitter. Because I want you to end your week on a positive note, I''d like to share some brands using Twitter the right way -- you know, conversations, personalization, the stuff that makes you feel all warm and fuzzy inside. Ten brands that are totally rocking modern-day Twitter marketing. For anyone who has seen Mean Girls, this Twitter moment is too epic for words.
    [Twitter] How To Get Started On Twitter
    With Twitter’s Fifth Birthday now behind us, there are still plenty of B2B Marketers considering whether Twitter is a place to engage with customers, prospects, partners and future employers. People are always asking me “why tweet, who to follow and how to get started on Twitter?&# Who to follow on Twitter? Whatever your role, the first step to a positive Twitter experience is setting your own personal goal. Create a descriptive Twitter profile.
    [Twitter] Twitter for president. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Kacy Maxwell is a guy who loves his work, family and a good challenge. See more of his cartoons at Tweet. Comments Comments Related Stories Blank slate. A {growtoon}. The True Meaning Behind the Red Bull Space Dive. a {growtoon}. growtoons} kacy maxwell social media cartoon social media humor
    [Twitter] How to Be Successful on Twitter: 9 Surprising Stats to Know
    There are 284 million monthly active users on Twitter and chances are, you''re one of them -- we''re certainly are. Unfortunately, just because all of us are active on Twitter doesn''t mean we''re using it the right way. And thanks to SocialBro , we have new data from over 200,000 corporate tweets to prove what works on Twitter. Are you using images on Twitter yet? 6) Twitter direct message campaigns get on average a 300% higher click rate than one-off email campaigns.
    [Twitter] Twitter success stories: Explaining the ROI of Twitter
    How do you PROVE the value of Twitter? There are MANY benefits to Twitter besides direct sales. I have precious little time, so I better get something big out of Twitter if I am going to devote time to it. For most smart people, hearing a story of Twitter success is just as good as a pie chart. Share and Enjoy: Tags: ROI and measurement twitter Measurement and ROI are constant themes in the social media world.
    [Twitter] Clicks on Pinterest Generate 4X More Revenue Than Twitter [Infographic]
    Chock-full of stats that legitimize Pinterest''s revenue-generating power for businesses (did you know Pinterest drives four times more money per click than Twitter and 27% more than Facebook ?!), Pinterest is one of the most popular social networks around -- but can you really make money from it? Heck yeah, you can, and this new infographic from Quick Sprout has the data to prove it!
    [Twitter] Calling All Marketers! Take Your Questions to the ‘Engagement’ Twitter Chat!
    Join the Twitter chat! Which is why I will be hosting a Twitter chat on Friday 28 th March at 4pm GMT (11am EST). Check out the ‘Engagement’ Twitter Chat, Friday the 28th of March at 4pm GMT/11am EST. To get involved, simply follow and tweet your questions @DeSheliaSpann including our unique hashtag #Eloquestions. Take Your Questions to the ‘Engagement’ Twitter Chat!
    [Twitter] Twitter Launches Brand Pages for Business Accounts
    In a less than detailed announcement on its blog today, Twitter revealed the release of its new version of Twitter on and mobile devices, replete with brand new, simplified design, a new tab menu, and expandable tweets that show more information such as replies, retweets, and embedded photos and videos. Upon some even closer investigation, what Twitter fails to tout in its blog announcement is all the benefits the redesign has for business accounts on Twitter.
    [Twitter] What Star Trek Can Teach You About Twitter
    million Twitter followers, Patrick Stewart , best known for playing Captain Jean-Luc Picard on the TV series Star Trek: The Next Generation, is definitely doing something right on social media. Six Twitter Lessons You Can Learn From Patrick Stewart from Oracle Marketing Cloud. Editor's Note: Today's post comes courtesy of Sylvia Jensen , Senior Director, EMEA Marketing, Oracle Marketing Cloud. With 1.6
    [Twitter] How Sales Can Use Twitter to Connect With More Prospects
    It's pretty easy to find marketing applications for Twitter, but what about sales applications for the little blue bird? Actually, yes -- Twitter can be a very powerful nurturing tool for a sales organization. And we thought there should be a fluff-free process people could implement to use Twitter to connect with prospects at a higher rate. The first step is to do some research on who your prospects are on Twitter, and what they’re talking about.
  • HUBSPOT  |  WEDNESDAY, MAY 8, 2013
    [Twitter] The CEO's Guide to Listening on Twitter
    And a question I''ve been getting a lot lately from CEOs is, "Okay, I''m on Twitter, but I don''t get it. The problem most CEOs have is, they haven''t got Twitter set up right. Set up Multiple Twitter Streams. To get the most out of Twitter , you need to set up streams to listen to. The raw Twitter feed is okay, but it''s almost like having one TV station. Instead, you want to set up Twitter so you have multiple TV stations for different interests.
    [Twitter] Why do you want Twitter followers?
    In that article, Patricio Robles wondered if your Twitter followers are silent or fake. As I read it, it started to make me wonder why we all want Twitter followers. We got on Twitter so that we could broadcast things we knew to audiences that wanted to hear from us and to hear back from them. Google paid attention to Twitter trends for realtime search (until Twitter pulled the plug). Image via CrunchBase.
    [Twitter] Advice from a Social Pro: Is Twitter a Viable Small Biz Social Network? [VIDEO]
    Weist shares her perspective on the viability of using Twitter as a small business. A key takeaway that Weist shares: Twitter allows small businesses to listen and learn from their customers, then respond in real time. The post Advice from a Social Pro: Is Twitter a Viable Small Biz Social Network? Social Media Level Five Solutions Small Business Twitter Zena Weist
  • HUBSPOT  |  MONDAY, APRIL 18, 2016
    [Twitter] How to Use Twitter Retargeting Ads to Generate More Customers
    At HubSpot, we started experimenting with Twitter Ads as a method of lead nurturing. And given Twitter’s mobile-first nature , it was easy to see why we weren’t successful. But instead of throwing in the towel and deciding not to use Twitter Ads for the middle of the funnel, we decided to take a different approach. So we asked ourselves: Can Twitter be an effective channel for influencing the lead-to-customer conversion rate ?
    [Twitter] 7 Ways To Get More Clicks on Twitter
    The post 7 Ways To Get More Clicks on Twitter appeared first on Marketing Insider Group. With 500 million tweets sent out every day by over 300 million users, it’s easy for the messages you create to slip through the cracks. And it can be frustrating, considering all the time we spend crafting social media strategies that determine our brand voice and interests. If a tweet is posted and nobody clicks, […].
    [Twitter] Is Your Twitter Marketing Strategy Stuck in 2015? Here Are 5 Features You Might Be Missing
    In spite of its unique format and linguistic innovations, Twitter isn’t that hard to figure out. And if using Twitter is so simple, Twitter marketing should be a breeze, right? Unfortunately, effectively marketing on Twitter isn’t as easy as you’d think. Don’t get me wrong: anyone can get on Twitter and start using it to market their company or brand. Here are five underutilized Twitter features that you need to start using today.
    [Twitter] What Must Fall if Twitter Is to Succeed?
    After much initial talk about the native content wars , Twitter has taken a decidedly different approach to social media marketing. Trim that down to 100 with an image and a link, and even major media publishers may skip Twitter when seeking to promote new content. Twitter has spoken loud and clear: its core product is and always will be the Tweet. Twitter is still the preferred soap box for everyone from presidential candidates to B.O.B
    [Twitter] 11 Ad Agencies You Need to Follow on Twitter
    It's quite simple: You can't expect to sell the merits of your agency's social media expertise if your Twitter presence is underdeveloped or inactive. Your agency's Twitter shouldn't be a jumble of PR announcements and random links -- it should be a reflection of your agency's personality. 11 Ad Agencies to Follow on Twitter. The man responsible for their delightfully offbeat Twitter presence is R/GA's managing director of copywriting, Chapin Clark.
  • HUBSPOT  |  MONDAY, OCTOBER 27, 2014
    [Twitter] 12 Data-Backed Tips to Increase Your Conversion Rate on Twitter [Infographic]
    By now, most marketers know that Twitter isn''t just a great medium for creating and reinforcing your brand image -- it''s also a tool for reaching fans of your business who can become leads (and, ultimately, sales). But simply knowing that Twitter can make you money isn''t enough: Marketers need to be armed with the best way to execute on this knowledge. Right now, only 34% of marketers use Twitter to successfully generate leads.
    [Twitter] Top Tips For Successful Community Building on Twitter
    Are you struggling to build a strong community for your business on Twitter? You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers. Embrace Twitter Lists. Twitter lists is a powerful, yet underutilized feature.
  • HUBSPOT  |  THURSDAY, MARCH 30, 2017
    [Twitter] How Twitter Is Fighting Harassment & Cyberbullying
    I’ll say it: I love Twitter. I use Twitter to follow breaking news stories, to promote my work and the work of colleagues and peers I admire, and to consume and laugh at jokes and memes. But it goes without saying that I would like Twitter a lot less if I were being bullied and harassed every day. Harassment has been a growing problem on Twitter over the past few years. Twitter Fights Harassment: A Long Time Coming. Source: Twitter. Source: Twitter.
  • HUBSPOT  |  FRIDAY, JANUARY 16, 2015
    [Twitter] 20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)
    To help you discover these hidden treasures, we rounded up 21 of the lesser-known features on Facebok, Twitter, LinkedIn, and Pinterest. Twitter. When you embed a SlideShare presentation directly into a tweet, your followers can flip through the presentation without ever having to leave Twitter (or the page a tweet is embedded on). Using , you can actually find out who''s unfollowed your Twitter account. 9) Pin your GIFs on Twitter so they autoplay.
    [Twitter] Twitter 'Surveys' Announced Alongside New Nielsen Partnership
    Today, Twitter announced an exciting new partnership with media measurement and analysis company Nielsen. Aside from the fact that this partnership totally makes sense -- social media marketers are constantly struggling with showing the ROI of their social media efforts, and social media platforms are struggling to show it to them ( especially when it comes to advertising ) -- this partnership will also deliver a pretty groovy new Twitter feature: Twitter Surveys.
    [Twitter] Inbound Marketing Day Atlanta: Twitter Takeaways
    If you didn''t already know, Inbound Marketing Day came to Atlanta March 5th. This event was one of 60 events happenning all over the world during Inbound Marketing Week. The event was a huge success, and according to Ingenium Marketing, the largest full day inbound marketing conference in the world (see the random tweets section).
    [Twitter] How to Increase Your Clickthroughs on Twitter
    The infographic is from Dan Zarrella, the Social Media Scientist giving you an insight on increasing your clickthroughs on Twitter based on: Length of the tweet. Where's the link? Frequency of tweets. Keywords used. Thank you, Dan Zarrella. Amazing post, yet again
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Twitter] 11 Things You Didn't Know You Were Doing Wrong on Twitter
    Are you trying to amass a large following on Twitter? These are great goals to set for yourself, but there are some mistakes you might be making on Twitter that are likely hindering your efforts, and you''re not even aware of it. Here are eleven things you didn''t know you were doing wrong on Twitter -- some of which may be why people are unfollowing you: 1) Tweeting Purely Self-Promotional Content. 4) Keeping Your Twitter Lists Hidden.
  • HUBSPOT  |  MONDAY, AUGUST 4, 2014
    [Twitter] How to Use Twitter for Social Selling [SlideShare]
    Searching for the hashtag #socialselling on Twitter turns up tons of tweets from thought leaders, salespeople, and technology vendors. Can communicating with prospects and customers via Twitter and LinkedIn actually translate into sales dollars or solve major process problems? HubSpot’s own Danielle Herzberg, senior sales manager, put social selling to the test and found three clever and effective use cases for Twitter selling.
  • CONTENTLY  |  TUESDAY, MAY 9, 2017
    [Twitter] Flowchart: Should My Brand Hijack This Twitter Trend?
    Every day, a new Twitter hashtag magically emerges and fills our lives with something unexpected. So should your brand hijack the latest Twitter trend? The post Flowchart: Should My Brand Hijack This Twitter Trend? Brands Social flowchart TwitterSometimes they’re funny, sometimes they’re a little dark and confessional, but they always seem to connect strangers.
    [Twitter] Twitter Lead Generation Cards: A Look Under the Hood [VIDEO]
    Twitter released Lead Generation Cards to a limited number of advertisers back in May 2013. Now, Twitter Lead Generation Cards are open to everyone, including small and medium sized businesses who advertise on Twitter. These enhanced Twitter Promoted Tweets provide the ability to capture a name, @username and email associated with a Twitter account to enhance the reach of any business.
    [Twitter] Take the mystery out of Twitter once and for all
    Twitter has changed my life. For about a year and half I have been teaching a social media marketing class to show others how Twitter can change their lives too — and it has worked! I simply can’t explain Twitter success strategies and tactics in a phone call, a 30-minute webinar or a blog post. If you’re struggling with Twitter or simply want to take your game up a notch, I know that my new book, The Tao of Twitte r, will help.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Twitter] How to Respond to People on Twitter: A Simple Guide for Businesses [Infographic]
    Thanks to Twitter, businesses are closer to consumers than ever before. According to charts published on Search Engine Watch , 70% of surveyed Twitter users expect a response from brands they reach out to on Twitter. It''s important to have a solid strategy for responding to tweets so you can keep your customers happy and drive engagement on Twitter.
    [Twitter] 4 Mistakes Marketers Make With Their Personal Brand on Twitter…and How to Correct Them
    Author: Jamie Lewis Did you know that there are over 300 million active Twitter users? So it goes without saying that I am a (vocal) advocate of all companies (B2B and consumer-geared alike) using Twitter as a marketing channel. I myself have had some pretty compelling results with Twitter. With the median Twitter account having about 100 followers, this particular piece of content had the potential of being retweeted nearly 20,000 times!
  • HUBSPOT  |  THURSDAY, MARCH 13, 2014
    [Twitter] How SMBs Use Twitter: 15 Stats You Should Know
    In fact, in 2013, 36% of SMBs attracted a customer from their Twitter marketing campaigns. As more and more companies look to Twitter to generate site traffic and customers, the interactions on Twitter become more meaningful to customers and companies alike. Twitter recently launched a study of 1,000 people living in the United States who use Twitter monthly, and follow SMBs on Twitter, to determine how businesses interact with their followers.
    [Twitter] 5 Brands That Are Crushing the Twitter Marketing Game in 2016
    But one such older platform is far from becoming extinct: Twitter. Want proof that Twitter’s still a top contender among social platforms in 2016? Look no further than the countless resources hundreds of brands invest into perfecting their Twitter marketing strategies. For example, Twitter thrives off conversation—so it’s crucial that your brand build out a customer service plan and prepare to converse with the Twittersphere.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Twitter] A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns
    Twitter is a great marketing channel for driving traffic and generating leads. In fact , 42% of Twitter users follow brands or companies , which means if you’re not using Twitter for your business yet, you should learn how to integrate Twitter into your social media marketing strategy. And you don’t necessarily have to spend a fortune on it, either -- Twitter ads can be effective even on a relatively small budget.
    [Twitter] Twitter Tests Out New, More Visual Layout
    Sometimes, you''re so in-the-know that you learn about that industry news because the news broke itself to you when you logged into your Twitter account. Today, one of Mashable''s editors logged into Twitter to learn that his account had received a design overhaul. This hasn''t rolled out to everyone yet, and there isn''t even an official statement from Twitter about this new design. This is probably just one iteration Twitter is testing before it rolls out a larger redesign.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Twitter] Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By
    Images are crucial to making your marketing stand out, especially on Twitter. Ever since Twitter made photos automatically display in-stream , they''ve been helping marketers get even more results out of the 140-character social network -- in fact, an A/B test we ran found that tweets with images get 55% more leads. Keep on reading to learn some essential do''s and don''ts for using images on Twitter. 1) Do u se proper Twitter image dimensions.
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Twitter] What to Do When Your Twitter Account Gets Hacked
    A stray click on a link, downloading a seemingly harmless file, or logging in to what you thought was a legitimate site you''ve used before can compromise your login information and grant hackers access to your Twitter account. The worry, of course, is that if you haven''t built solid relationships on Twitter where followers are familiar enough with your tweeting habits to identify variation, that they''ll simply unfollow you or mark you as spam and move on with their lives.
    [Twitter] Definitions for 34 Twitter Terms You Were Too Embarrassed to Ask About
    This morning, when I scanned my Twitter feed, I did a few MTs and PRTs, asked a follower to TMB, and was left SMH at some trolls I found, so I said BFN to Twitter. Twitter’s been busy since its first tweet in March 2006 , as it recently filed for an IPO and has boasted over 50 million tweets per day. In the last seven years, Twitter has become a social network with its own unique language -- and rightfully so. Twitter Terminology Defined. of Twitter users.
  • HUBSPOT  |  WEDNESDAY, JULY 23, 2014
    [Twitter] Why You Clicked on That Tweet: The Psychology of Twitter Engagement
    I’ve been monitoring and publishing to HubSpot’s Twitter account for the past couple of months. To help you get your followers to better engage with your brand on Twitter, let''s dive into four essential psychological theories. Marketers would want this specific tweet on their Twitter timeline because it shows that they are up-to-date with marketing trends. If you''re here on Twitter, you may be interested in how to write a tweet.
    [Twitter] When to Post on Facebook, Twitter, LinkedIn & Other Top Social Networks [Infographic]
    Check out the infographic below from QuickSprout to learn when to share on Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google+. You know by now that posting on social media is one of the best ways to amplify the awesome content you''re creating. But it isn''t enough to simply post content to social whenever you feel like it. Think about it: Is your audience spreading their time spent on social media equally throughout the day? Of course not.
  • HUBSPOT  |  THURSDAY, JULY 20, 2017
    [Twitter] How Long Should Your Videos Be? Ideal Lengths for Facebook, Instagram, Twitter, and YouTube [Infographic]
    Odds are, they're more willing to watch a 2 minute long video on YouTube than on Twitter. To help you better engage your audience on Instagram, Twitter, Facebook, and YouTube, we extracted insights from HubSpot's own social and YouTube data, and combined it with exisiting research in the area. HubSpot Video Examples for Facebook, Instagram, Twitter, and YouTube. Twitter: Summer Startup. When a video pops up on your Facebook feed, what do you usually do first?
    [Twitter] 5 Quick Tips for Using Periscope, Twitter's New Live Video Streaming App
    She shared a link to the live stream on Twitter, and a few of her followers clicked through and watched her walk her dog in real time. Twitter seemed to get the hint early on when they bought Periscope in February 2015, before it''d even launched. When you use Periscope, you''ll have the option to do a private broadcast, share the broadcast on Twitter, and share your location. Posting to Twitter.
    [Twitter] 5 Health Care Brands that Make Twitter Marketing Look Easy
    There are a million reasons health care brands would want to tread lightly in their Twitter marketing efforts. These five brands have created totally distinct Twitter personalities based on the work they do and the people who comprise their staffs. ” Given its time-tested reputation, it follows that the corporation’s social strategy would be one of sincerity and utmost professionalism—not the sort of thing the average person associates with Twitter, necessarily.
    [Twitter] 34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More
    From usage numbers to engagement statistics, it was incredible to see just how impactful networks such as Facebook, Twitter, and Instagram have become. To make things a little easier to wrap your head around, I put together a simplified list of some standout statistics for Facebook, Twitter, LinkedIn, Instragram, and Pinterest. 34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More. Twitter.
    [Twitter] 8 Clever Ways to Use Your Twitter Cover Image for Better Marketing
    There are plenty of ways to use your Twitter cover image to promote your business. 2) Turn Your Twitter Image into a Quick Business Overview. Takeaway: Use your Twitter cover image to tell people exactly what they can expect from your business and from your tweets. That’ll be you on Twitter. Normally a suggestion for use on Pinterest, fitness tracker company FitBit does a great job of building on the desires of their followers to improve their lifestyle - on Twitter.
  • HUBSPOT  |  TUESDAY, MAY 24, 2016
    [Twitter] 10 of the Best Brands on Twitter (And Why They're So Successful)
    When it was first created, Twitter was designed mostly for individuals. Brands that tweet out quality content tend to see a lot of success on Twitter. But what exactly does quality brand content on Twitter look like? And to learn more about how to succeed on Twitter, download our introductory guide to Twitter for business.). 10 of the Best Brands on Twitter. When it comes to brands who "do it all" Twitter, JetBlue takes the cake.
    [Twitter] The 3 Biggest Mistakes People Make on Twitter and LinkedIn (And How to Fix Them)
    In case you''re one of these marketers or you just want a little refresher on what not to do on two of the biggest social platforms for marketers -- Twitter and LinkedIn -- keep on reading. Mistake #3: Shouting Over Your Twitter Followers. I see this happening all the time on Twitter. It''s easy to get overwhelmed by all the conversations happening on Twitter. Though social media isn''t some shiny new marketing toy, lots of marketers get tripped up when using it.
    [Twitter] 32 Influential B2B Social Media Profiles (People) to Follow on Twitter
    Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. Equally important is the ability to analyze successful Twitter users and learn from their process, particularly when it pertains to social media.
    [Twitter] 63 Stats & Tips to Help You Become a Better Twitter User [Infographic]
    Although Twitter's growth rate has slowed down over the past year, it's still one of the most popular and powerful -- social media networks around. With reach like that, businesses around the world are smart to continue using and innovating on Twitter -- and adapting to the way people use it. Nowadays, 82% of active Twitter users log on using the mobile app rather than logging on via desktop. Twitter users get their news on Twitter.
  • ACT-ON  |  TUESDAY, APRIL 5, 2016
    [Twitter] Why You Should Consider Using Twitter for B2B Leads
    Every day there are new B2B opportunities waiting for you on Twitter, LinkedIn and the other social media channels. Many marketers recognize Twitter’s usefulness for engagement and brand awareness. But when you listen to what others are saying on Twitter (and successful sales people have known this for years), you can really begin to harness the platform’s full potential for lead generation. B2B marketers who use Twitter generate twice as many leads as those who don’t.
    [Twitter] The Ultimate Cheat Sheet for Expert Twitter Marketing
    With 200 million members, Twitter is one of the most popular social networks out there. Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. In fact, companies that use Twitter generate 2x more leads than those that don't, and 42% of companies that use Twitter for marketing have acquired a customer through it. 35 Tips & Tricks for Getting the Most From Twitter.
    [Twitter] 5 Ways to Respond to Twitter Killing Off Lead Generation Ads
    Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature. ” What’s a digital marketer to do without Twitter ads? Here are five ways you can react to the news about Twitter killing off lead generation ads: 1.
    [Twitter] How to Leverage Twitter for Sales Intelligence
    Using Twitter for Sales Intelligence gives sales teams some great insights to the companies and contacts you are targeting. As more companies and employees start leveraging tools like Twitter for communication you have the opportunity to get a direct line of sight on what’s happening within their worlds. How Can Sales People Use Twitter For Sales Intelligence and Sales Growth. Here are some easy steps you can take to boost sales using Twitter: Create a Twitter account.
    [Twitter] 10 Outstanding Twitter Feeds By B2b Publishers
    Twitter is a busy place, with more than 500 million tweets flying out into the world each day. We've waded through the Twitter accounts of countless B2B publishers to find out who's doing it right. Which B2B Publishers are Doing it Right on Twitter? Yes, most companies put their website in the URL field of the Twitter bio. They're retweeting, linking to other sites, and citing Twitter handles directly in their tweets.
    [Twitter] 5 Twitter Analytics Features You Might Not Know About (But Should)
    Sometimes, it's easy to get overwhelmed by all the questions that arise when you're creating or analyzing your Twitter strategy. As an SMB Marketing Manager at Twitter, I hear these questions from a lot of businesses. The good news is you've got a great tool at your disposal: Twitter's free analytics. Not sure which Twitter analytics features you should be using?
  • HUBSPOT  |  SATURDAY, APRIL 30, 2016
    [Twitter] The Pros & Cons of Facebook, Twitter, Instagram & Other Social Networks [Infographic]
    It'll cover the key stats, pros, and cons for Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat. Nowadays, social media is one of the main channels used by companies to reach their target audiences. But with so many different social networks available, how do you choose which will work best for you? It's not a one-size-fits-all solution.
  • HUBSPOT  |  MONDAY, JANUARY 30, 2012
    [Twitter] LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]
    In a recent study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) Social media can be a huge contributor to a company's lead generation efforts in both B2B and B2C. But how efficient are the various different social channels in directly driving leads?
    [Twitter] 5 Easy Ways to Find Shareable Content for Twitter
    One of the most time-consuming parts of Twitter marketing is putting out a consistent stream of engaging content: how much content do I need to share? As a social media manager, I know that one of the most time-consuming parts of Twitter marketing is putting out a consistent stream of engaging content. How much is too much? Where do I even find it?
    [Twitter] The 6 Types of Conversations Everyone Has on Twitter [Infographic]
    I hate to break it to you, but most of us on Twitter aren''t original. But according to a recent study done by the Pew Research Center, we only have six different types of conversations on Twitter. So much for being special Twitter snowflakes. With this data, you can better understand how your followers interact on Twitter and change up your strategy to better serve them. The 6 Types of Conversations You''ll Have on Twitter.
    [Twitter] The 9 Worst Ways to Use Twitter for Business
    Twitter is a fantastic network for businesses. You can monitor your brand to garner valuable feedback, keep tabs on the competition, engage your customers in conversation, or even choose to use Twitter as a customer service channel. But there are several common mistakes that companies make on Twitter. Here are 9 Twitter for business strategies to avoid , as well as how to remedy them. So why should you act that way on your Twitter profile?
  • HUBSPOT  |  WEDNESDAY, JULY 23, 2014
    [Twitter] 72% of People Who Complain on Twitter Expect a Response Within an Hour
    Turns out people have some pretty high standards when it comes to Twitter response time. According to charts published on Search Engine Watch , 70% of surveyed Twitter users expect a response from brands they reach out to on Twitter ( Tweet This ), and of those users, 53% want that response in under an hour ( Tweet This ). In fact, 60% of respondents cited negative consequences to the brand if they didn''t receive timely Twitter responses ( Tweet This ).
    [Twitter] 25 ideas for your social media network strategy
    A focus on Twitter. I have 25 ideas for you … all starting with Twitter. Why Twitter? Whether you are building an audience for a blog, podcast, or video series, I find that Twitter is the fastest way to build a targeted and relevant audience because of the variety of tools available to find these folks. Plus, unlike other social media platforms, you can build an audience on Twitter even if your contacts don’t follow you back. 10) Twitter Chats.
    [Twitter] Twitter Challenge Update: 3 Things I’ve Learned So Far
    Now that I’m halfway through my self-imposed Twitter challenge for February, it’s time for a progress report. I’ll revisit and perhaps expand the following list at the end of the month, but here’s some of what I think I’ve learned so far, both about myself and about Twitter. The more you put into Twitter, the more you get back. Passive consumption of your Twitter stream is like admiring a beautiful strawberry without ever tasting it. Want to Twitter Better?
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Twitter] 13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads
    So check out the following banner ads, Facebook ads, Twitter ads, and LinkedIn ads, and learn why they're just so awesome. They partnered with a local agency One Small Step Collection to create bold, intense graphics for their App Install Twitter Cards. Using Twitter Cards' username targeting to reach hardcore cyclists, Sufferfest's ad has sharp, direct copy, and features extra text on top of the Twitter ads image to hit home its main points. Image Credit: Twitter.
  • ACT-ON  |  MONDAY, APRIL 11, 2016
    [Twitter] 10 People You Should Follow on Twitter if You’re in Marketing
    Twitter’s official company mission is “to give everyone the power to create and share ideas and information instantly, without barriers.” However, with over 320 million active users, Twitter can sometimes feel a bit … overwhelming. As marketers, we are challenged with staying up-to-date with ever-evolving marketing trends and best practices, and Twitter can be a great source of information for that. Twitter Followers: 84.3k. Twitter Followers: 310k.
    [Twitter] How to Use Twitter Polls to Engage Your Audience: 13 Examples From Real Brands
    It’s been a year since Twitter polls became an option for users to engage, entertain, and survey their social media audience. And just recently we’ve found ourselves asking, “Are there any brands out there that are really using Twitter Polls well? ”. In the not-so ancient past, Twitter users used to tweet out makeshift polls and use likes, retweets, or replies to get their “results.” Thanks to the introduction of Twitter polls, all that's changed.
    [Twitter] How to Hack a Custom Twitter Background [Quick Tip]
    Back in April, everyone completely overhauled their Twitter profile when the social network unveiled a brand new layout. All that you could do to customize your profile was upload extra-wide headers and larger profile pictures -- the rest of the design was up to Twitter. I saw them post a Twitter collage featuring Orange is the New Black cast members, and I wanted to forward the collage to a friend since we''ve binge-watched the whole series together.
    [Twitter] 43 Tweetable Answers to Top Questions About Twitter
    Well, I can''t rap, and I''m certainly not royalty, but I do have experience with Twitter. Most recently, I joined the experts on Twitter''s Small Business Team to speak on a webinar about how marketers can tweet smarter. During the webinar, we released new data on how users are interacting with small businesses and presented five best practices on how to make the most of Twitter. Building & Reaching an Audience on Twitter. Using Hashtags on Twitter.
    [Twitter] The Marketer's Ultimate Guide to Measuring the ROI of Twitter & Vine
    I would like to try and alleviate some of that pain, at least when it comes to marketing on Twitter. With the continued growth of Twitter as a business tool, and the introduction of its new mobile video app, Vine , it's becoming more and more essential to analyze the benefits of your Twitter marketing efforts. However, Twitter doesn’t exactly offer a robust analytics platform. What Is the Right Way to Measure Your Twitter & Vine Marketing? Links on Twitter.
    [Twitter] 6 Ways to Get Strategic for Twitter Chat Success
    Hosting a Twitter chat can offer a great marketing benefits or turn into a total failure. Here are some of the things to consider when designing your new Twitter chat. She does her own marketing, and recently mentioned that students from a class she teaches keep reaching out to network with her, and she thought a Twitter chat might be a good way to connect and share information. Here are things to consider when planning your Twitter chat.
    [Twitter] Twitter – Social Media Marketing – Many small businesses are learning how to build their engagement and awareness, one tweet at a time through Twitter, the global microblogging social media platform with 307 million (and growing) monthly active users. The key to Twitter, as with any social media channel, is to understand how it works, who’s on it, and how it can make. The post Twitter – Social Media Marketing appeared first on Opentopic.
    [Twitter] 4 Brands Still Successfully Marketing on Twitter
    Twitter is losing ground in the engagement game. Twitter also developed a bad rep when it became overshadowed by Snapchat, motivating concerns […]. The post 4 Brands Still Successfully Marketing on Twitter appeared first on Marketing Insider Group. Recently, it was revealed to be the worst social media channel for engaging consumers.
    [Twitter] Twitter Rolls Out Cover Photos: How to Add Yours Today
    And this week, it's Twitter that's grabbing the limelight by launching its new profile page design yesterday on the Today Show. We're here to show you how to set it up (it's not immediately obvious if you log in to your Twitter account, but it's really quite simple) and show you how a few brands have changed their Twitter profiles up since the launch. How to Set Up the New Twitter Profile Page. To update your Twitter profile, follow these steps.
    [Twitter] Twitter Introduces Free Twitter Web Analytics Tool
    Ever get a hankering for some Twitter web analytics? Twitter announced today that it will be releasing its own official Twitter Web Analytics tool, which is aimed at helping website owners understand how much traffic they generate from Twitter as well as the effectiveness of Twitter integrations on their websites. Twitter's analytics platform will offer three main advantages to marketers: How much of your website content is being shared on Twitter.
    [Twitter] Maximize your social media marketing with Twitter’s new analytics
    For years, Twitter has been a very tricky platform to measure marketing ROI on. Earlier this summer, Twitter quietly rolled out a powerful analytics suite to complement their Twitter Ads dashboard. Not a Twitter advertiser? Twitter’s new analytics are available inside their Twitter Ads platform, so you’ll need to sign up for Twitter Ads at With Twitter’s new analytics, you can do that more than ever before!
    [Twitter] Evan Kirstel on Twitter
    Opentopic blog >> IBM Watson and the future of healthcare Cognitive solutions will be the biggest differentiator for IBM’s healthcare business This was a brief summary of a post. Read complete article Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Request a demo. Cognitive Technology undefined
    [Twitter] Master the Chatter: 8 Tips to Get Your Event Trending on Twitter
    It's every event marketer's dream: Pulling up your phone during your event and quickly peeking at Twitter, only to discover that your event's hashtag is trending. So how do you prepare for your event so you have a better chance of trending on Twitter? To help you make the most of the chatter on Twitter, we put together the following tips. Pro tip: Follow up all questions on Twitter with a tweet including the hashtag.
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