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  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Twitter] 14 Ways to Increase Your Clickthrough Rate on Twitter
    Thankfully, making your tweets clickable doesn''t "just happen" based on the whim of the Twitter gods. In this post, we''ll talk about how to put the science of Twitter to work for you so more people click on your tweets. Click your Twitter handle to view your profile. Link clicks are the low-hanging fruit of Twitter, and they''re your strongest chance of gaining views and shares for your content. The Challenge: It Takes Work to Get Clicks on Twitter.
  • CHRIS KOCH  |  FRIDAY, MAY 13, 2011
    [Twitter] Social media’s Hallmark Moment: the Twitter Auto DM
    I take a perverse pleasure in reading my Twitter DMs, 99% of which are of the automated variety, looking for the heartfelt sentiment that goes out to me and thousands of other close personal friends every day from people I’ve started following. But now I’m on Twitter and I’ve just met you, so what kind of help are we talking about here? category: “I’m using this to make money on Twitter, I hope you find it useful.” 5 Things Not to Do on Twitter (
    [Twitter] How to Tweet Around the Clock Without Being on Twitter 24/7
    If you’re a full-time marketer, regardless of your intentions or your desire to grow your Twitter following, you simply have too much on your plate to be tweeting 24/7. But if you’re serious about growing your Twitter presence, it''s imperative that you find a way to tweet multiple times a day, every day. Fortunately, there are a number of great online resources you can take advantage so you can tweet 24/7 without focusing on Twitter 24/7. Twitter
    [Twitter] 5 Essential Insights You Can Uncover Using Twitter Analytics
    When it launched last year , Twitter Analytics marked a solid (if long overdue) move towards greater transparency and measurement abilities for users. And since then, Twitter has continued to make upgrades to the tool, most recently by adding analytics access in its mobile app. Though users now have more insight into their Twitter account metrics, many aren''t using them to their full potential. Call that my Twitter Analytics wish list for Santa.
  • HUBSPOT  |  FRIDAY, APRIL 25, 2014
    [Twitter] How to Filter Out Twitter Spammers When Following Trending Hashtags
    If you''ve ever joined a hashtag conversation on Twitter during a popular conference, webinar, TV show, sporting event, etc., How to Filter Spam on Twitter. Simply do a basic search on Twitter for your hashtag, and include negative matches in your search. Filtering on HootSuite works the same as it does on Twitter. Twitter you''ve probably noticed that when the hashtag starts trending, the stream is infiltrated by spammers.
  • HUBSPOT  |  FRIDAY, OCTOBER 18, 2013
    [Twitter] The One Mistake Almost Everybody Makes on Twitter [Quick Tip]
    This is a very subtle nuance to Twitter that plenty of folks miss: If you want all of your followers to see your tweet in their stream, you MUST start a tweet with a character and not an @username. Well, think of it this way: Not making this change could be the difference between a tweet that many Twitter users view, share, and react to, and a tweet that essentially no one sees. Twitter gets this dynamic and has created this rule accordingly.
    [Twitter] How to Build a Memorable Personal Brand on Twitter
    We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana. Twitter pros have found ways to use the platform to score business and media deals -- they've even built relationships through developing successful Twitter personal brands. When it comes to those that have managed to scale their following and build a reputable brand on Twitter, there's a lot we can learn.
  • HUBSPOT  |  FRIDAY, MAY 16, 2014
    [Twitter] 11 Twitter "Tips" and "Tricks" That Don't Actually Work
    If you''re looking to get the inside scoop on what works on Twitter -- and what really, really doesn''t -- keep on reading. Here are the most egregiously inaccurate suggestions for building your business on Twitter. Because person B is polite and wants to maintain the rules of the Twitter cocktail party, person B will follow person A back. People think that the number of followers is the only number that matters when building a presence on Twitter, but it''s not.
    [Twitter] Why Your Twitter Marketing Strategy Is All Wrong
    But your Twitter marketing strategy? Compared to more visual social platforms, Twitter doesn’t seem to have the ROI it used to. While some of this Twitter rethink may be justified, it’s also true that brands may be approaching Twitter in a less than optimal way. Twitter has evolved since its inception in 2006, and you can’t market on Twitter the same way you do on Facebook, Instagram, or any of the other social platforms.
    [Twitter] 10 Nonprofit Twitter Accounts Doing it Right
    Twitter remains a keystone of any social media strategy. Nonprofits Who Rock at Twitter. The first thing you'll notice on the Stroke Association's Twitter page is that it's making great use of its hero image space. This group isn't letting a bit of Twitter real estate go to waste. The foundation also retweets images tweeted out by other forest associations, which is always a good way to share the Twitter love.
  • HUBSPOT  |  SATURDAY, MAY 16, 2015
    [Twitter] How to Spot a Lead on Twitter [Flowchart]
    According to a survey conducted by PeopleLinx , 76% of reps understand LinkedIn's potential for sales, but a scant 16% see the value in Twitter for social selling. While it's fairly simple to identify a good fit prospect on LinkedIn based on social activity and profile information, spotting a lead on Twitter isn't so easy. But in the barrage of tweets that flood your Twitter stream each day, what are the signs that someone is looking to buy?
  • HUBSPOT  |  MONDAY, MAY 6, 2013
    [Twitter] Twitter Opens Advertising to All: Here's How it Works
    Ready to get your hands dirty with some Twitter advertising? On April 30th, Twitter announced that advertising would finally be available to all users through the launch of its new, self-service ad platform. Previously, advertisers had to be invited to use Twitter ads -- and spend a minimum amount of money per quarter -- through the full-service platform. All you have to do is go to your Twitter settings, and you, too can start setting up a Twitter ad campaign.
    [Twitter] Why Teens Don’t Use Twitter: A Teenager’s Point of View
    But in the case of Twitter, this young crowd seems to have been left behind. According to Pew Research users, only 8 percent of online teens use Twitter. If Twitter wants to keep growing, it needs to reach out to this key demographic. What can Twitter do to appeal to teens? Facebook and Twitter might both be social networking sites, but that is where there similarities end. Twitter is more like going to a singles club. Twitter.
  • HUBSPOT  |  TUESDAY, MAY 20, 2014
    [Twitter] Why Should You Bother Sharing Content on Twitter?
    Are you shy on Twitter? I''ve recently had conversations with a bunch of people expressing confusion on how to dive into Twitter. He''s avoided Twitter for years (I know, I know -- you''d think I would have convinced him by now). But he constantly sees me scrolling through Twitter on my phone, and hears "hashtag this" and "hashtag that" on the news and our favorite TV shows. Twitter opens doors. Nobody should be entirely self-promotional on Twitter.
    [Twitter] Twitter Rolls Out Tweet Performance Analytics to All Users
    Back in July, Twitter rolled out early access to its new analytics dashboard to select advertisers and verified users -- and left the rest of us wondering whether we''d be able to access our own Twitter analytics dashboards, too. According to TechCrunch (and a tweet from Twitter''s front-end engineer Ian Chan), now everyone can see their Twitter analytics. You can choose from three options: Timeline activity, Followers, or Twitter Cards. Twitter Cards.
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Twitter] How the News Feed Algorithms Work on Facebook, Twitter & Instagram
    You're connected with hundreds of people -- maybe even thousands -- on Facebook, Twitter, and Instagram. It started with Facebook in 2006 , and then Twitter nine years later in 2015. To help get it all straight, we've put together this simple guide on how the news feed works on the three most popular social networks: Facebook, Twitter, and Instagram. Now, let's move on to Twitter. Twitter's Timeline Algorithm. Is Twitter Moving Away From Real-Time?
    [Twitter] Top 50 Twitter Men In #Technology #Marketing
    Last year, I was honored to be included by Cheryl Burgess (@ ckburgess ) and Tom Pick (@ TomPick ) on their 2011 # Nifty50 awards , which identified 50 men and 50 women as positive examples of active engagement in social media, specifically on Twitter. Please review the list and identify the leaders you admire, or already know, or those you would like to get to know better… #Nifty50 Top Twitter Tech Men 2012.
  • ACT-ON  |  TUESDAY, APRIL 5, 2016
    [Twitter] Why You Should Consider Using Twitter for B2B Leads
    Every day there are new B2B opportunities waiting for you on Twitter, LinkedIn and the other social media channels. Many marketers recognize Twitter’s usefulness for engagement and brand awareness. But when you listen to what others are saying on Twitter (and successful sales people have known this for years), you can really begin to harness the platform’s full potential for lead generation. B2B marketers who use Twitter generate twice as many leads as those who don’t.
    [Twitter] 4 Brands Still Successfully Marketing on Twitter
    Twitter is losing ground in the engagement game. Twitter also developed a bad rep when it became overshadowed by Snapchat, motivating concerns […]. The post 4 Brands Still Successfully Marketing on Twitter appeared first on Marketing Insider Group. Recently, it was revealed to be the worst social media channel for engaging consumers.
    [Twitter] A Simple Guide to Using Hashtags on Twitter [Infographic]
    I have a love-hate relationship with hashtags on Twitter. On the one hand, they''re a useful way to tie different conversations into one stream. When it comes to following a news item, entering a contest, or figuring out out what''s going on in your favorite sports game, they can be super helpful -- and sometimes even fun. On the other hand, their misuse drives me crazy. Like when #people #hashtag #every #word #of #their #tweet. And don''t get me started on #FollowFriday.
    [Twitter] 7 Ideas To Increase Your Twitter Followers
    All over the world, Twitter is getting more and more popular every day. Once a site for developers and bloggers, Twitter has hit the mainstream of news, politics, sports and entertainment. That popularity affects the number of registered Twitter users and now Twitter has more than 200 million of them. Now the main question for Twitter users is, how can we differentiate our self with 140 characters and what should we do to use Twitter effectively?
    [Twitter] 4 Trends which Will Change Social Media Marketing on Twitter in 2017
    I guess it is what drives changes, innovations, and new features that emerge on Twitter and other social media platforms. I’ve gathered 4 new Twitter trends that will change social media marketing […]. The post 4 Trends which Will Change Social Media Marketing on Twitter in 2017 appeared first on Marketing Insider Group. What should marketers and business owners do to stay ahead of their competitors? I guess anything to keep their customer loyal and satisfied.
    [Twitter] Twitter Moments: A Powerful Twitter Marketing Tool, or a Snapchat Knockoff?
    In a move that seems deliberately aimed at rival Snapchat, Twitter has unleashed its Moments feature to a larger pool of content creators, including brands and influencers. For brands, the update provides a new-and-improved Twitter marketing and storytelling tool. Initially launched in 2015, Moments allowed Twitter’s team of curators to stitch together Tweets of images, GIFs, video, or commentary around a specific topic, such as a breaking news event.
    [Twitter] 23 Account-Based Marketing Leaders to Follow on Twitter
    To stay up to date on all the hottest ABM news, follow these 23 account-based marketing leaders on Twitter who prove there’s more to marketing than being really, really ridiculously good looking. Unless you’ve been avoiding all media, you know the new, hot term within marketing departments is “account-based marketing.” And for good reason.
  • HUBSPOT  |  THURSDAY, JUNE 13, 2013
    [Twitter] Twitter Starts Rolling Out Tweet Performance Analytics to More Users
    Stay tuned for more updates about this once Twitter makes an official announcement. Although there''s been no official word from Twitter, today The Next Web alerted us to a brand new Twitter feature. Twitter''s been a little wishy washy about all this. Earlier today when I started researching and writing this post, my colleagues and I all had free access, regardless of whether we use Twitter''s advertising platform. Why Twitter Analytics Are Helpful.
    [Twitter] 12 Insightful Marketing Insiders You Should Follow on Twitter
    While you can undoubtedly learn a thing or two (okay, a lot more than that) just by reading up about all-things inbound in our marketing section , there''s lots more to learn from the many, many great marketing minds that share their knowledge with everyone online -- particularly on Twitter. With tons of people you could potentially follow, how do you pick the ones that will add the most value in your Twitter stream?
    [Twitter] SocialOomph offers essential Twitter tools
    Twitter Keyword and Hashtag Auto-Follow. I have done it on auto-pilot before, but that just ended up being madness, resulting in being lured into following SPAM Twitter profiles because they’re getting better and better at dropping high-value keywords and hashtags into their tweets. Finally, I can report the worst ones as SPAM to Twitter, which blocks, bans, and reports them. Twitter is funny. Twitter for Business: The Ultimate Guide (
    [Twitter] Is Twitter “social?”
    Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. For these reasons, pundits say that Twitter isn’t much use for reaching B2B customers. But I treasure this “eliteness,” and while older, high-level executive technology buyers are not on Twitter, the younger ones (and those that wannabe C-level executives) are. Twitter isn’t for conversation, it’s for learning.
    [Twitter] 7 Ways Twitter Can Help Juice Your Content Creation
    There are plenty of ways marketers can use Twitter for business that you probably already know about, like prospecting, customer service, and lead generation. is Twitter a tool we can use for that, too? Twitter and content creation have become an integral part of our day-to-day marketing lives in the past few years, so why not marry the two together to make life a little easier (and our marketing more successful)? 1) Set Up or Participate in Twitter Chats.
  • ACT-ON  |  MONDAY, APRIL 11, 2016
    [Twitter] 10 People You Should Follow on Twitter if You’re in Marketing
    Twitter’s official company mission is “to give everyone the power to create and share ideas and information instantly, without barriers.” However, with over 320 million active users, Twitter can sometimes feel a bit … overwhelming. As marketers, we are challenged with staying up-to-date with ever-evolving marketing trends and best practices, and Twitter can be a great source of information for that. Twitter Followers: 84.3k. Twitter Followers: 310k.
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Twitter] A Visual Guide to the Science of Twitter Success [Infographic]
    After years of trying to understand the ins and outs of using Twitter for business -- from hashtag best practices to running paid campaigns -- many marketers have been left wondering. Does any of this Twitter stuff actually work? And with the help of our friends at Audiense (formerly SocialBro), we've created an infographic that showcases the science behind achieving Twitter success. Know of any other Twitter statistics that you'd like to share?
    [Twitter] Beyond Lists: Use Filters to Manage Twitter
    We each build our own communication channel on Twitter, choosing who to follow and list. However, based on a number of recent conversations I have had on Twitter and Google+, many Twitter users are overlooking a significant tool to customize their channel and reduce noise: filters. If your Twitter stream clogs up every evening with color commentary on a TV show , filters can remove it, without unfollowing people you otherwise appreciate.
    [Twitter] 10 Tips For Twitter Success From A B2B Twitterer Of The Year
    On Thursday January 27th, while attending the #B2BChat on Twitter, I was honored and amazed to learn that I won the B2B Twitterer Of The Year award in the “Boss Tweet&# category. While I am truly humbled by the experience, I thought I should take my moment in the spotlight to describe how I think I got here: my “Twitter tips and tricks&# if you will. So I really owe this award to all my Twitter friends. What is the “B2B Twitterer of The Year&# award?
    [Twitter] Thanks to Twitter, Writers Are More Influential Than Publishers
    Why scroll endlessly for a select few morsels on a site when I can just find links on Rembert Browne’s Twitter feed ? At the heart of this shift is social media, or, more specifically, Twitter. Twitter is more than just a tool to show off the person behind the prose—it’s where writers become their own brands. And Twitter has introduced me to tons of great writers and media personalities. Media Email Grantland social media The New York Times Twitter
    [Twitter] 4 Steps to Running a Successful Twitter Chat
    Author: Shanna Cook So you want to run a Twitter Chat—awesome! Before you jump in and get started, let’s dig into this question: what is a twitter chat, really? Twitter chats are a scheduled gathering of people online to discuss a topic—really it could be anything. Twitter chats are one of my favorite ways to personally engage with others online—meet new people who share a common interest, grow my own personal knowledge in a vertical, and help build my personal brand.
    [Twitter] ManageFlitter is my favorite follow/unfollow Twitter tool
    I suggested that nobody offered a web service that allowed Twitter marketers to simply and easily follow other Twitter accounts based not on keywords or hashtags or location or popularity but based simply on Twitter handles. What I needed, to take it even further, was a tool that would allow me to bulk upload dozens, hundreds, thousands of Twitter. Twitter has some very strict terms of service (ToS), most of which prevent any automatic follow/unfollow.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Twitter] 7 Hilarious Twitter Brand Hashtag Fails
    We all know that Twitter offers you the ability to create a trackable, branded hashtag. They quickly deleted the tweet but not after having it retweeted multiple times and seeing it become one of the top trending topics on Twitter. Just a day after Qantas entire fleet was grounded due to failed contract negotiations, their latest Twitter contest campaign launched encouraging followers to tweet their ideal luxury flight experience. Twitter pandemonium ensued.
  • HUBSPOT  |  WEDNESDAY, JUNE 18, 2014
    [Twitter] Say Hello to Animated GIFs on Twitter
    Following in Pinterest''s footsteps , Twitter made an exciting announcement today: You can now share and view animated GIFs on and on Twitter''s iOS and Android apps. Before today, you had to upload GIFs via third-party apps -- but now you can upload and view them directly on Twitter. The announcement was made in a tweet from Twitter''s Support team -- and, appropriately, it included an animated GIF. — Twitter Support (@Support) June 18, 2014.
    [Twitter] 11 Steps to Using Twitter for Lead Generation
    To paraphrase Jack Dorsey, cofounder of Twitter, “Commerce isn’t about money; it’s about conversation.”. 200 million of Twitter’s 500 million users [1] send over 400 million tweets daily (nearly 60% through mobile devices). [2] While the numbers are impressive, it’s how people use Twitter that makes it a strong tool for lead generation. On Twitter, people talk about what they care about and what’s happening around them – right now. Build your Twitter profile.
    [Twitter] How to Send Group Direct Messages on Twitter [Quick Tip]
    Twitter''s direct messaging feature ("DM" for short) has long been a way for users to communicate privately in one-on-one conversations with their followers. But recently, Twitter launched an update to the DM feature that allows for group messaging with multiple users -- up to 20 in one message. Here''s what you need to know: The group message function allows Twitter users to communicate privately with up to 20 users within one group.
    [Twitter] When to Use Promoted Tweets in Your Twitter Marketing Strategy
    Twitter offers a few different ways for brands to invest into paid advertising, but let’s be clear: the real money is in Promoted Tweets. According to Kinetic Social’s Social Trends Report , Promoted Tweets are responsible for the vast majority of Twitter’s ad revenue, accounting for 88 percent of all advertising buys. There is also less opportunity to drive engagement—a critical component of successful marketing on Twitter.
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [Twitter] 10 Quick Tips for Generating Leads From Twitter
    Twitter isn''t just for getting followers, retweets, and replies -- it''s also a valuable marketing channel for generating qualified leads. But when you’re trying to generate leads on Twitter, your tweets have to be a little different than normal. Recently, Twitter''s Anne Mercogliano and HubSpot''s Kipp Bodnar teamed up to share their top tips for generating leads on Twitter in just 25 minutes a day. 1) Allocate time each day to your Twitter tasks.
    [Twitter] Mapping and Effectively Using Twitter Hashtags for Business
    Including hashtags in your tweets is a powerful way to extend the reach of your activity on Twitter. While people can follow other Twitter users, they can also follow hashtags. Tags: B2B Social Media B2B Marketing twitter Tools like TweetDeck, Seesmic Desktop, and HootSuite are great for monitoring hashtag streams. When you include a hashtag in your tweet, your tweet will get [.].
    [Twitter] B2B Marketing Survey Says Email and Twitter Work
    One interesting result of the survey is that, of the small portion social media contributes to B2B website traffic, Twitter constitutes 82%. According to the Optify survey, Twitter leads have a higher conversion rate than organic search. The fact that Twitter constitutes the most social media traffic surprises me, but I wonder if it’s because Twitter is much easier to implement than LinkedIn, Facebook and Google+.
  • HUBSPOT  |  MONDAY, JULY 14, 2014
    [Twitter] New Twitter Dashboard Lets You Measure Performance of Organic Tweets
    On Friday, Twitter rolled out an enhanced tweet activity dashboard , which lets you s ee how many times other users have viewed and engaged with your organic tweets. There''s only one catch: The new tool is only available to Twitter advertisers, Twitter Card publishers, and verified users. The biggest takeaway Twitter reported is that tweet consistency is critical for maximizing organic Twitter reach.
    [Twitter] How To Put Twitter Lead Generation Cards To Work With Marketing Automation
    Twitter recently announced an addition to its suite of Twitter Cards called Lead Generation Cards. Twitter cards are the ubiquitous additional information that often shows up under a tweet. Lead Generation cards allow for Lead Generation activities to happen directly from within twitter (both web and support clients). Wondering how Twitter’s Lead Gen Cards can be instrumental in driving a lower cost-per-lead compared with marketing automation?
    [Twitter] Twitter Unveils Live Video: Here's What You Need to Know
    On December 14th, Twitter announced that users would be able to broadcast live video directly from Twitter on iOS and Android mobile devices. This move is the result of Twitter’s integration with Periscope, the live video streaming app it acquired back in March of 2015. Earlier in 2016, Twitter began featuring live and replayed Periscope videos in Twitter timelines that users could watch and interact with -- even without a Periscope account.
    [Twitter] How To Get Started On Twitter
    With Twitter’s Fifth Birthday now behind us, there are still plenty of B2B Marketers considering whether Twitter is a place to engage with customers, prospects, partners and future employers. People are always asking me “why tweet, who to follow and how to get started on Twitter?&# Who to follow on Twitter? Whatever your role, the first step to a positive Twitter experience is setting your own personal goal. Create a descriptive Twitter profile.
  • HUBSPOT  |  MONDAY, JUNE 3, 2013
    [Twitter] 5 Ways CEOs Can Be Interesting on Twitter [SlideShare]
    Get ready for this stat, marketers, because it''s going to blow you out of the water: Only 18% of Fortune 500 CEOs are on Twitter. Given all of these barriers to create and maintain an account, how is a CEO supposed to go the extra mile and actually be interesting on Twitter? She provided some advice and simple but powerful illustrations to help executives be more interesting on Twitter. 5 Ways CEOs Can Be Interesting On Twitter from HubSpot All-in-one Marketing Software.
    [Twitter] Calling All Marketers! Take Your Questions to the ‘Engagement’ Twitter Chat!
    Join the Twitter chat! Which is why I will be hosting a Twitter chat on Friday 28 th March at 4pm GMT (11am EST). Check out the ‘Engagement’ Twitter Chat, Friday the 28th of March at 4pm GMT/11am EST. To get involved, simply follow and tweet your questions @DeSheliaSpann including our unique hashtag #Eloquestions. Take Your Questions to the ‘Engagement’ Twitter Chat!
    [Twitter] New Twitter Tools for B2B Marketing
    If you are a B2B marketer, you probably have a good understanding of just how important Twitter is to your business. With 200 million active users, Twitter has become the premier social network for. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
  • BIZNOLOGY  |  FRIDAY, JUNE 24, 2016
    [Twitter] How to protect yourself on Twitter
    I saw two interesting things recently that have me thinking about security and protecting yourself on Twitter. Not even hours later, a notification on my phone told me that hackers had gotten access to the NFL’s official Twitter account, and tweeted out the erroneous report that Commissioner Roger Gooddell had died. Both of these incidents highlighted something very important—people don’t always understand how to protect themselves on Twitter.
    [Twitter] What Star Trek Can Teach You About Twitter
    million Twitter followers, Patrick Stewart , best known for playing Captain Jean-Luc Picard on the TV series Star Trek: The Next Generation, is definitely doing something right on social media. Six Twitter Lessons You Can Learn From Patrick Stewart from Oracle Marketing Cloud. Editor's Note: Today's post comes courtesy of Sylvia Jensen , Senior Director, EMEA Marketing, Oracle Marketing Cloud. With 1.6
  • HUBSPOT  |  FRIDAY, AUGUST 16, 2013
    [Twitter] 10 Brands' Twitter Marketing You Can't Help But Love
    And the most prominent social channel for these one-to-one conversations is Twitter. Because I want you to end your week on a positive note, I''d like to share some brands using Twitter the right way -- you know, conversations, personalization, the stuff that makes you feel all warm and fuzzy inside. Ten brands that are totally rocking modern-day Twitter marketing. For anyone who has seen Mean Girls, this Twitter moment is too epic for words.
    [Twitter] How to Be Successful on Twitter: 9 Surprising Stats to Know
    There are 284 million monthly active users on Twitter and chances are, you''re one of them -- we''re certainly are. Unfortunately, just because all of us are active on Twitter doesn''t mean we''re using it the right way. And thanks to SocialBro , we have new data from over 200,000 corporate tweets to prove what works on Twitter. Are you using images on Twitter yet? 6) Twitter direct message campaigns get on average a 300% higher click rate than one-off email campaigns.
    [Twitter] Clicks on Pinterest Generate 4X More Revenue Than Twitter [Infographic]
    Chock-full of stats that legitimize Pinterest''s revenue-generating power for businesses (did you know Pinterest drives four times more money per click than Twitter and 27% more than Facebook ?!), Pinterest is one of the most popular social networks around -- but can you really make money from it? Heck yeah, you can, and this new infographic from Quick Sprout has the data to prove it!
    [Twitter] Twitter Launches Brand Pages for Business Accounts
    In a less than detailed announcement on its blog today, Twitter revealed the release of its new version of Twitter on and mobile devices, replete with brand new, simplified design, a new tab menu, and expandable tweets that show more information such as replies, retweets, and embedded photos and videos. Upon some even closer investigation, what Twitter fails to tout in its blog announcement is all the benefits the redesign has for business accounts on Twitter.
    [Twitter] How Sales Can Use Twitter to Connect With More Prospects
    It's pretty easy to find marketing applications for Twitter, but what about sales applications for the little blue bird? Actually, yes -- Twitter can be a very powerful nurturing tool for a sales organization. And we thought there should be a fluff-free process people could implement to use Twitter to connect with prospects at a higher rate. The first step is to do some research on who your prospects are on Twitter, and what they’re talking about.
  • HUBSPOT  |  WEDNESDAY, MAY 8, 2013
    [Twitter] The CEO's Guide to Listening on Twitter
    And a question I''ve been getting a lot lately from CEOs is, "Okay, I''m on Twitter, but I don''t get it. The problem most CEOs have is, they haven''t got Twitter set up right. Set up Multiple Twitter Streams. To get the most out of Twitter , you need to set up streams to listen to. The raw Twitter feed is okay, but it''s almost like having one TV station. Instead, you want to set up Twitter so you have multiple TV stations for different interests.
    [Twitter] Thanks (Twitter) Giving (A Great List to Follow)
    Random Twitter Cheryl Burgess Eric Fletcher Gary Schirr Jayme Soulati Judy Bellem Margaret Molloy Marissa Pick Meghan Biro twitter lists As Thanksgiving approaches, I’m grateful for the people in my life: a wonderful family, great friends, phenomenal clients. I’m also very thankful for the brilliant, insightful, and engaging people I’ve “met” online, and for the social media technologies that make that possible.
    [Twitter] Why do you want Twitter followers?
    In that article, Patricio Robles wondered if your Twitter followers are silent or fake. As I read it, it started to make me wonder why we all want Twitter followers. We got on Twitter so that we could broadcast things we knew to audiences that wanted to hear from us and to hear back from them. Google paid attention to Twitter trends for realtime search (until Twitter pulled the plug). Image via CrunchBase.
    [Twitter] What, When, and How to Measure Your Twitter Marketing
    I’m talking about the most basic indicators of Twitter marketing success: the “like,” the Retweet, and the follow. But the indicators of that success are much more subtle, and they can be difficult to parse from the information and insights that don’t really reflect the goals of your Twitter marketing strategy. For Tweets that don’t top Twitter’s charts, performance metrics are there to lay out your successes and your failures.
  • HUBSPOT  |  MONDAY, APRIL 18, 2016
    [Twitter] How to Use Twitter Retargeting Ads to Generate More Customers
    At HubSpot, we started experimenting with Twitter Ads as a method of lead nurturing. And given Twitter’s mobile-first nature , it was easy to see why we weren’t successful. But instead of throwing in the towel and deciding not to use Twitter Ads for the middle of the funnel, we decided to take a different approach. So we asked ourselves: Can Twitter be an effective channel for influencing the lead-to-customer conversion rate ?
  • CONTENTLY  |  TUESDAY, MAY 9, 2017
    [Twitter] Flowchart: Should My Brand Hijack This Twitter Trend?
    Every day, a new Twitter hashtag magically emerges and fills our lives with something unexpected. So should your brand hijack the latest Twitter trend? The post Flowchart: Should My Brand Hijack This Twitter Trend? Brands Social flowchart TwitterSometimes they’re funny, sometimes they’re a little dark and confessional, but they always seem to connect strangers.
    [Twitter] List of Brand-Side Corporate Social Strategists: Twitter Edition
    It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! It’s also possible there may be errors in my list; please let me know in the comments or through my Twitter if you find any, and I will correct them.
  • HUBSPOT  |  MONDAY, AUGUST 4, 2014
    [Twitter] How to Use Twitter for Social Selling [SlideShare]
    Searching for the hashtag #socialselling on Twitter turns up tons of tweets from thought leaders, salespeople, and technology vendors. Can communicating with prospects and customers via Twitter and LinkedIn actually translate into sales dollars or solve major process problems? HubSpot’s own Danielle Herzberg, senior sales manager, put social selling to the test and found three clever and effective use cases for Twitter selling.
    [Twitter] Top Tips For Successful Community Building on Twitter
    Are you struggling to build a strong community for your business on Twitter? You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers. Embrace Twitter Lists. Twitter lists is a powerful, yet underutilized feature.
    [Twitter] What Must Fall if Twitter Is to Succeed?
    After much initial talk about the native content wars , Twitter has taken a decidedly different approach to social media marketing. Trim that down to 100 with an image and a link, and even major media publishers may skip Twitter when seeking to promote new content. Twitter has spoken loud and clear: its core product is and always will be the Tweet. Twitter is still the preferred soap box for everyone from presidential candidates to B.O.B
    [Twitter] 11 Ad Agencies You Need to Follow on Twitter
    It's quite simple: You can't expect to sell the merits of your agency's social media expertise if your Twitter presence is underdeveloped or inactive. Your agency's Twitter shouldn't be a jumble of PR announcements and random links -- it should be a reflection of your agency's personality. 11 Ad Agencies to Follow on Twitter. The man responsible for their delightfully offbeat Twitter presence is R/GA's managing director of copywriting, Chapin Clark.
  • HUBSPOT  |  MONDAY, OCTOBER 27, 2014
    [Twitter] 12 Data-Backed Tips to Increase Your Conversion Rate on Twitter [Infographic]
    By now, most marketers know that Twitter isn''t just a great medium for creating and reinforcing your brand image -- it''s also a tool for reaching fans of your business who can become leads (and, ultimately, sales). But simply knowing that Twitter can make you money isn''t enough: Marketers need to be armed with the best way to execute on this knowledge. Right now, only 34% of marketers use Twitter to successfully generate leads.
  • HUBSPOT  |  THURSDAY, MARCH 30, 2017
    [Twitter] How Twitter Is Fighting Harassment & Cyberbullying
    I’ll say it: I love Twitter. I use Twitter to follow breaking news stories, to promote my work and the work of colleagues and peers I admire, and to consume and laugh at jokes and memes. But it goes without saying that I would like Twitter a lot less if I were being bullied and harassed every day. Harassment has been a growing problem on Twitter over the past few years. Twitter Fights Harassment: A Long Time Coming. Source: Twitter. Source: Twitter.
    [Twitter] 7 Ways To Get More Clicks on Twitter
    The post 7 Ways To Get More Clicks on Twitter appeared first on Marketing Insider Group. With 500 million tweets sent out every day by over 300 million users, it’s easy for the messages you create to slip through the cracks. And it can be frustrating, considering all the time we spend crafting social media strategies that determine our brand voice and interests. If a tweet is posted and nobody clicks, […].
  • HUBSPOT  |  FRIDAY, JANUARY 16, 2015
    [Twitter] 20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)
    To help you discover these hidden treasures, we rounded up 21 of the lesser-known features on Facebok, Twitter, LinkedIn, and Pinterest. Twitter. When you embed a SlideShare presentation directly into a tweet, your followers can flip through the presentation without ever having to leave Twitter (or the page a tweet is embedded on). Using , you can actually find out who''s unfollowed your Twitter account. 9) Pin your GIFs on Twitter so they autoplay.
    [Twitter] Twitter 'Surveys' Announced Alongside New Nielsen Partnership
    Today, Twitter announced an exciting new partnership with media measurement and analysis company Nielsen. Aside from the fact that this partnership totally makes sense -- social media marketers are constantly struggling with showing the ROI of their social media efforts, and social media platforms are struggling to show it to them ( especially when it comes to advertising ) -- this partnership will also deliver a pretty groovy new Twitter feature: Twitter Surveys.
    [Twitter] Inbound Marketing Day Atlanta: Twitter Takeaways
    If you didn''t already know, Inbound Marketing Day came to Atlanta March 5th. This event was one of 60 events happenning all over the world during Inbound Marketing Week. The event was a huge success, and according to Ingenium Marketing, the largest full day inbound marketing conference in the world (see the random tweets section).
    [Twitter] How to Increase Your Clickthroughs on Twitter
    The infographic is from Dan Zarrella, the Social Media Scientist giving you an insight on increasing your clickthroughs on Twitter based on: Length of the tweet. Where's the link? Frequency of tweets. Keywords used. Thank you, Dan Zarrella. Amazing post, yet again
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Twitter] 11 Things You Didn't Know You Were Doing Wrong on Twitter
    Are you trying to amass a large following on Twitter? These are great goals to set for yourself, but there are some mistakes you might be making on Twitter that are likely hindering your efforts, and you''re not even aware of it. Here are eleven things you didn''t know you were doing wrong on Twitter -- some of which may be why people are unfollowing you: 1) Tweeting Purely Self-Promotional Content. 4) Keeping Your Twitter Lists Hidden.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Twitter] How to Respond to People on Twitter: A Simple Guide for Businesses [Infographic]
    Thanks to Twitter, businesses are closer to consumers than ever before. According to charts published on Search Engine Watch , 70% of surveyed Twitter users expect a response from brands they reach out to on Twitter. It''s important to have a solid strategy for responding to tweets so you can keep your customers happy and drive engagement on Twitter.
    [Twitter] Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently
    Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+ that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. I like this, because as I mentioned, I go to my RSS Google Reader first, and here I am able to share WITH initial comments as below: Third, now let’s set up sharing on Facebook, LinkedIn and Twitter from the Google Reader, since we already set up Google+. Facebook and Twitter.
    [Twitter] Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently
    Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+ that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. I like this, because as I mentioned, I go to my RSS Google Reader first, and here I am able to share WITH initial comments as below: Third, now let’s set up sharing on Facebook, LinkedIn and Twitter from the Google Reader, since we already set up Google+. Facebook and Twitter.
    [Twitter] 3 Twitter Tools That Help You Manage Your Account(s)
    If you Google “Twitter Tools,” get ready to be bombarded with about 1.3 If you’re new to Twitter or just looking to learn a few simple tricks of the trade, here’s a list of three easy-to-use Twitter tools that are particularly helpful in scheduling tweets, researching trending topics, cleaning out spammers and bot followers, and managing multiple Twitter accounts. According to USA Today, “ Topsy knows what you did on Twitter last year,” which pretty much says it all.
    [Twitter] 4 Mistakes Marketers Make With Their Personal Brand on Twitter…and How to Correct Them
    Author: Jamie Lewis Did you know that there are over 300 million active Twitter users? So it goes without saying that I am a (vocal) advocate of all companies (B2B and consumer-geared alike) using Twitter as a marketing channel. I myself have had some pretty compelling results with Twitter. With the median Twitter account having about 100 followers, this particular piece of content had the potential of being retweeted nearly 20,000 times!
    [Twitter] 32 Influential B2B Social Media Profiles (People) to Follow on Twitter
    Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. Equally important is the ability to analyze successful Twitter users and learn from their process, particularly when it pertains to social media.
  • HUBSPOT  |  THURSDAY, MARCH 13, 2014
    [Twitter] How SMBs Use Twitter: 15 Stats You Should Know
    In fact, in 2013, 36% of SMBs attracted a customer from their Twitter marketing campaigns. As more and more companies look to Twitter to generate site traffic and customers, the interactions on Twitter become more meaningful to customers and companies alike. Twitter recently launched a study of 1,000 people living in the United States who use Twitter monthly, and follow SMBs on Twitter, to determine how businesses interact with their followers.
    [Twitter] Twitter Tests Out New, More Visual Layout
    Sometimes, you''re so in-the-know that you learn about that industry news because the news broke itself to you when you logged into your Twitter account. Today, one of Mashable''s editors logged into Twitter to learn that his account had received a design overhaul. This hasn''t rolled out to everyone yet, and there isn''t even an official statement from Twitter about this new design. This is probably just one iteration Twitter is testing before it rolls out a larger redesign.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Twitter] A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns
    Twitter is a great marketing channel for driving traffic and generating leads. In fact , 42% of Twitter users follow brands or companies , which means if you’re not using Twitter for your business yet, you should learn how to integrate Twitter into your social media marketing strategy. And you don’t necessarily have to spend a fortune on it, either -- Twitter ads can be effective even on a relatively small budget.
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Twitter] What to Do When Your Twitter Account Gets Hacked
    A stray click on a link, downloading a seemingly harmless file, or logging in to what you thought was a legitimate site you''ve used before can compromise your login information and grant hackers access to your Twitter account. The worry, of course, is that if you haven''t built solid relationships on Twitter where followers are familiar enough with your tweeting habits to identify variation, that they''ll simply unfollow you or mark you as spam and move on with their lives.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Twitter] Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By
    Images are crucial to making your marketing stand out, especially on Twitter. Ever since Twitter made photos automatically display in-stream , they''ve been helping marketers get even more results out of the 140-character social network -- in fact, an A/B test we ran found that tweets with images get 55% more leads. Keep on reading to learn some essential do''s and don''ts for using images on Twitter. 1) Do u se proper Twitter image dimensions.
  • HUBSPOT  |  THURSDAY, JULY 20, 2017
    [Twitter] How Long Should Your Videos Be? Ideal Lengths for Facebook, Instagram, Twitter, and YouTube [Infographic]
    Odds are, they're more willing to watch a 2 minute long video on YouTube than on Twitter. To help you better engage your audience on Instagram, Twitter, Facebook, and YouTube, we extracted insights from HubSpot's own social and YouTube data, and combined it with exisiting research in the area. HubSpot Video Examples for Facebook, Instagram, Twitter, and YouTube. Twitter: Summer Startup. When a video pops up on your Facebook feed, what do you usually do first?
    [Twitter] Definitions for 34 Twitter Terms You Were Too Embarrassed to Ask About
    This morning, when I scanned my Twitter feed, I did a few MTs and PRTs, asked a follower to TMB, and was left SMH at some trolls I found, so I said BFN to Twitter. Twitter’s been busy since its first tweet in March 2006 , as it recently filed for an IPO and has boasted over 50 million tweets per day. In the last seven years, Twitter has become a social network with its own unique language -- and rightfully so. Twitter Terminology Defined. of Twitter users.
  • HUBSPOT  |  WEDNESDAY, JULY 23, 2014
    [Twitter] Why You Clicked on That Tweet: The Psychology of Twitter Engagement
    I’ve been monitoring and publishing to HubSpot’s Twitter account for the past couple of months. To help you get your followers to better engage with your brand on Twitter, let''s dive into four essential psychological theories. Marketers would want this specific tweet on their Twitter timeline because it shows that they are up-to-date with marketing trends. If you''re here on Twitter, you may be interested in how to write a tweet.
    [Twitter] When to Post on Facebook, Twitter, LinkedIn & Other Top Social Networks [Infographic]
    Check out the infographic below from QuickSprout to learn when to share on Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google+. You know by now that posting on social media is one of the best ways to amplify the awesome content you''re creating. But it isn''t enough to simply post content to social whenever you feel like it. Think about it: Is your audience spreading their time spent on social media equally throughout the day? Of course not.
    [Twitter] 5 Quick Tips for Using Periscope, Twitter's New Live Video Streaming App
    She shared a link to the live stream on Twitter, and a few of her followers clicked through and watched her walk her dog in real time. Twitter seemed to get the hint early on when they bought Periscope in February 2015, before it''d even launched. When you use Periscope, you''ll have the option to do a private broadcast, share the broadcast on Twitter, and share your location. Posting to Twitter.
    [Twitter] 5 Health Care Brands that Make Twitter Marketing Look Easy
    There are a million reasons health care brands would want to tread lightly in their Twitter marketing efforts. These five brands have created totally distinct Twitter personalities based on the work they do and the people who comprise their staffs. ” Given its time-tested reputation, it follows that the corporation’s social strategy would be one of sincerity and utmost professionalism—not the sort of thing the average person associates with Twitter, necessarily.
    [Twitter] 34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More
    From usage numbers to engagement statistics, it was incredible to see just how impactful networks such as Facebook, Twitter, and Instagram have become. To make things a little easier to wrap your head around, I put together a simplified list of some standout statistics for Facebook, Twitter, LinkedIn, Instragram, and Pinterest. 34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More. Twitter.
    [Twitter] Is Your Twitter Marketing Strategy Stuck in 2015? Here Are 5 Features You Might Be Missing
    In spite of its unique format and linguistic innovations, Twitter isn’t that hard to figure out. And if using Twitter is so simple, Twitter marketing should be a breeze, right? Unfortunately, effectively marketing on Twitter isn’t as easy as you’d think. Don’t get me wrong: anyone can get on Twitter and start using it to market their company or brand. Here are five underutilized Twitter features that you need to start using today.
    [Twitter] 8 Clever Ways to Use Your Twitter Cover Image for Better Marketing
    There are plenty of ways to use your Twitter cover image to promote your business. 2) Turn Your Twitter Image into a Quick Business Overview. Takeaway: Use your Twitter cover image to tell people exactly what they can expect from your business and from your tweets. That’ll be you on Twitter. Normally a suggestion for use on Pinterest, fitness tracker company FitBit does a great job of building on the desires of their followers to improve their lifestyle - on Twitter.
  • HUBSPOT  |  TUESDAY, MAY 24, 2016
    [Twitter] 10 of the Best Brands on Twitter (And Why They're So Successful)
    When it was first created, Twitter was designed mostly for individuals. Brands that tweet out quality content tend to see a lot of success on Twitter. But what exactly does quality brand content on Twitter look like? And to learn more about how to succeed on Twitter, download our introductory guide to Twitter for business.). 10 of the Best Brands on Twitter. When it comes to brands who "do it all" Twitter, JetBlue takes the cake.
    [Twitter] The 3 Biggest Mistakes People Make on Twitter and LinkedIn (And How to Fix Them)
    In case you''re one of these marketers or you just want a little refresher on what not to do on two of the biggest social platforms for marketers -- Twitter and LinkedIn -- keep on reading. Mistake #3: Shouting Over Your Twitter Followers. I see this happening all the time on Twitter. It''s easy to get overwhelmed by all the conversations happening on Twitter. Though social media isn''t some shiny new marketing toy, lots of marketers get tripped up when using it.
    [Twitter] Why Twitter Needs to Change to Keep Up with Social Media Marketing
    Twitter has long dominated the social media scene in terms of spreading the word to a lot of people at once. The reach of Twitter is incredible. For every one person that reads a comment of yours on Facebook , there’s a chance that a dozen will read it on Twitter. Facebook posts have to be reshared and reshared to reach a million people, but as Charlie Sheen and Ashton Kutcher have proven, a Twitter post can reach a million people in the blink of an eye.
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