• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 14, 2017
    [Twitter] B2B Marketing Trends for 2016
    and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. processes are fundamentally changing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 14, 2017
    [Twitter] B2B Marketing Trends for 2016
    and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. processes are fundamentally changing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 14, 2017
    [Twitter] B2B Marketing Trends for 2016
    and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. processes are fundamentally changing.
  • ACT-ON  |  FRIDAY, APRIL 21, 2017
    [Twitter] The Art of Creating Curated Content
    The curated content includes a quote from each expert, a “Click to Tweet” quote, and his or her respective Twitter handle. For the B2B audience, it may be LinkedIn or Twitter. For example, consider this post published by Jay Baer at Convince & Convert, titled “ 88 marketers you should follow on Twitter.” The finished product is simple, including the name of the person to follow and a link to their Twitter profile.
  • CONTENTLY  |  THURSDAY, APRIL 20, 2017
    [Twitter] How Finance Brands Like Goldman Sachs Use Content to Build Trust and Win Customers
    The firm uses native video capabilities on Facebook and Twitter, and posts highly visual, topical, and shareable content like infographics. It’s no secret that trust in the financial sector took a hit after the 2008 financial crisis. This is particularly true among millennials, who, in 2016, overtook baby boomers as the largest generation.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 20, 2017
    [Twitter] Building a B2B Mobile SEO Strategy? 5 Key Points To Consider
    Let me know about the mobile strategy that you’ve built by reaching me on Twitter at @Justina_Logozzo. The 2017 digital marketing buzzword of the year is mobile SEO. And everyone is wondering how to utilize it. How do we capture the mobile market? How do we use mobile as a competitive advantage? How do we do mobile? While these are relevant questions to ask, as a B2B marketer you must have all of your ducks in a row before completely committing to a mobile SEO strategy.
  • BIZNOLOGY  |  THURSDAY, APRIL 20, 2017
    [Twitter] How to use customer data to develop marketing insights
    If your Twitter following is larger than your Facebook connections, then start with Twitter posts encouraging customers to view valuable information on your business’s blog. Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right? In fact, small businesses can and should collect valuable customer information, just like big businesses.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Twitter] 24 Growth Hacks to Try Today
    Since Twitter has a 140-character limit, these short snippets are prime for shareability. Try reaching out to industry experts on Twitter and asking a common question that you, your sales team, or your industry faces. 12) Use Twitter retargeting. In 2013, Twitter rolled out a new ad personalization feature, which allowed brands to create sponsored tweets that targeted users most likely to be interested in their products and services.
  • PUREB2B  |  THURSDAY, APRIL 20, 2017
    [Twitter] What Marketing Communications Should You Personalize?
    Twitter also offers a similar feature called Tailored Audiences. Every customer is different. They have different needs, interests, and motivations. So doesn’t it make sense to treat them accordingly? We’ve entered a new era of marketing where customers expect a relevant experience that’s matched to their specific needs. People don’t want to feel like just another number on a list, they want to feel like human beings, and it’s up to businesses to treat them that way.
  • CONTENTLY  |  WEDNESDAY, APRIL 19, 2017
    [Twitter] The 6 Most Important Social Media Trends of 2017
    Twitter has emphasized video as well, releasing a native video publisher, integrating live streaming platform Periscope into the app, and purchasing network television deals. On Twitter, the age split is relatively even as well: About 45 percent of users are at least 35.). Twitter saw its ARPU decline in 2016 , a sign of the platform’s poor fortunes. Social facebook Instagram MarTech Millennials mobile Snapchat Twitter video
  • MI6 MARKETING AGENCY  |  WEDNESDAY, APRIL 19, 2017
    [Twitter] Last Week In Tech: Apr 3 to Apr 9, 2017 Copy
    11:27 Twitter cofounder Evan Williams, Medium CEO & Twitter Co-Founder, Selling Twitter Stock. Bloomberg Technology News is “must watch TV” for us and many tech professionals, entrepreneurs and investors.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 19, 2017
    [Twitter] The rise of “morality-via-branding” to add empathy and connect emotionally
    For example, a Twitter account called Sleeping Giants has pressured brands into removing ads that appear on Breitbart News, the conservative news and opinion website with close ties to the Trump administration. If you are like me, you are probably sick of all the acrimony, blatant lies, nasty accusations, partisan rancor, and exaggerated rhetoric in politics today. Have we all lost our moral compass? Can we trust and believe anyone anymore?
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 19, 2017
    [Twitter] THE HACKIES: Hacking your stack for account-based marketing
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Sangram Vajre of Terminus. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 19, 2017
    [Twitter] Three ways to turn client email into new business value
    You can find his homebase at [link] and connect with him on Twitter @marsdorian. By Mars Dorian, {grow} Contributing Columnist. A few weeks ago, a disgruntled online biz owner shared his frustrations with me. As a German, he wanted to expand his services to the American market and faced difficulties dealing with US clients via email. He blamed “cultural differences,” I told him to stop crying and ordered him to get better at “reading” emails.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 18, 2017
    [Twitter] Why C-Levels Need To Think Differently About Social Media Strategy
    Of course, marketing via social media is valuable for your company, but if that’s all your leadership team thinks your brand’s Facebook or Twitter pages are useful for, you could be leaving money on the table — and customers in the lurch. And in 2016, Twitter introduced a variety of updates that have made it easier than ever for companies to manage customer relations online, from direct messaging and feedback features to improved support and customer care features.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 18, 2017
    [Twitter] How Reporting Can Improve B2B Blog Performance
    Get the conversation started by dropping a line in the comments section or connecting with me on Twitter ! At the end of each month here at KoMarketing, we provide in-depth online marketing reports to our clients that provide an overview of the program’s performance. While these reports are valuable to our clients, they’re also extremely valuable to myself and the rest of the content marketing team.
  • BIZNOLOGY  |  TUESDAY, APRIL 18, 2017
    [Twitter] Chris Abraham joins Frank Eliason and Shel Holtz on FIR
    I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. And, when it comes to Twitter dying and how it would affect PR, my thoughts have changed since being reminded that an empty Twitter doesn’t mean that Twitter is empty. Twitter’s struggles haven’t abated, but what would it mean to PR if it went out of business?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 18, 2017
    [Twitter] Creating content? When is it time to pivot (or quit?)
    I’ve consistently posted on Facebook, Twitter, Instagram and LinkedIn (and less consistently on YouTube and Snapchat) … and I’ve never considered the thought of quitting. By Mark Schaefer. I recently had a conversation with pioneering blogger Chris Brogan and he mentioned that he had ended his latest podcast series and had begun a new one. “I just thought it was time to create something new,” he said.
  • HUBSPOT  |  TUESDAY, APRIL 18, 2017
    [Twitter] How to Use Canva: An 8-Step Guide to Creating Visual Content
    But in the previous article, Kawasaki -- chief evangelist for Canva , a remarkably simple online platform for graphic design -- stressed the importance of including shareable images in blog posts, and regularly creating custom, relevant visual content for Pinterest, Twitter, Facebook, and Instagram posts. In this instance, we want to create a post to share on Facebook, Twitter, Pinterest, and Instagram, and a visual that would work as a poster to print and display locally.
  • WEBBIQUITY  |  TUESDAY, APRIL 18, 2017
    [Twitter] The 15 Best Screencasting and Online Presentation Tools
    22: The 32 Best Twitter Marketing Tools. #23: Screencasting tools are great for explaining how a software application works; demonstrating how to use it; or illustrating any online process. Combined with presentation tools, they’re also ideal for enhancing online meetings, as well as broadcasting and recording presentations. Early screencasting apps were clunky to use and offered little functionality beyond basic recording and editing.
  • ABERDEEN CMO ESSENTIALS  |  MONDAY, APRIL 17, 2017
    [Twitter] You Need to Work on Your Writing
    The results can be found in the “demand gen” emails they send us, the white papers and ebooks we download, the blog posts that catch our eyes on Twitter, and the web copy we wade through in order to uncover what their products and services do. My friend Ken Gordon is a writer. Having read that John Maeda considered writing, not coding, the true “unicorn skill” that designers needed to cultivate, Ken wrote a response.
  • BIZNOLOGY  |  MONDAY, APRIL 17, 2017
    [Twitter] Social media employee advocacy is the heartbeat of your company
    Here’s a public Twitter list that highlights everyone on the Buffer team: CoSchedule recently popped on my social media radar when I was searching for an editorial calendar to keep me consistent with my blogging schedule. Their employees are very enthusiastic about the product and have a social media policy that ensures their company Twitter accounts respond to every single tweet. Employee advocacy is the heartbeat of your company.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 17, 2017
    [Twitter] Crossing the influence line: When does sponsorship destroy your reputation?
    How is it different for a company to pay a member of their sales staff to sell a product versus paying an influencer to sell the company’s product on Instagram/blog/Twitter?” It is certainly possible to be considered by some people to be an “influencer” based on Twitter followers or some vanity metric like that. By Mark Schaefer.
  • CHIEFMARTECH  |  MONDAY, APRIL 17, 2017
    [Twitter] THE HACKIES: Creating SCALE: Shared Content and Link Evaluation
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Christopher Penn of SHIFT Communications. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • KAPOST  |  FRIDAY, APRIL 14, 2017
    [Twitter] When Influencer Marketing and Integrated Marketing Campaigns Collide: How to Strike a Balance
    Expand your definition of influencer—dig deeper than Twitter. It’s not the person with the biggest twitter following or the celebrity with far reach who will drive the most impact for your organization. A successful influencer marketing strategy is a delicate balance to strike. Many marketers are under the misconception that there’s a linear process to follow: Step 1: Pick someone with a lot of following. Step 2: Interview that person or maybe quote him or her.
  • DISCOVERORG  |  FRIDAY, APRIL 14, 2017
    [Twitter] The Real Cost of List-Building: Buy or Build Your Own?
    Even if you’re already purchasing sales intelligence data (most of us are), sales teams still spend over half of their day scouring LinkedIn, Twitter accounts, and forging through forests of phone trees for correct phone numbers and email addresses. Your sales team is doing double duty: They’re selling to the leads delivered by your marketing department—and they’re de facto researchers. Very, very expensive researchers.
  • HUBSPOT  |  THURSDAY, APRIL 13, 2017
    [Twitter] Content Creation Workshop Roadshow | 7,000+ Miles in 100 Days
    I’ll be documenting the journey on twitter using #unboundinbounder. I’ve always been obsessed with content – how its message has the ability to inspire, educate, motivate, and drive people to take action, whatever that action may be. Early on in my career – dating back to 2010 when Google Analytics still let you view keywords that led to organic website visits – I sold enterprise-level search engine marketing services for a small startup in my hometown of Charlottesville, VA. I loved it.
  • CHIEFMARTECH  |  THURSDAY, APRIL 13, 2017
    [Twitter] THE HACKIES: Driving digital transformation strategy in a rapidly evolving technology environment
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Anita Brearton of CabinetM. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • MI6 MARKETING AGENCY  |  THURSDAY, APRIL 13, 2017
    [Twitter] Last Week In Tech: Apr 3 to Apr 9, 2017
    11:27 Twitter cofounder Evan Williams, Medium CEO & Twitter Co-Founder, Selling Twitter Stock. Bloomberg Technology News is “must watch TV” for us and many tech professionals, entrepreneurs and investors.
  • ENGAGIO  |  WEDNESDAY, APRIL 12, 2017
    [Twitter] Are 1-to-1 gifts the new cold call for Account Based Sales?
    Research and pick 1-to-1 gifts: Perhaps the most time intensive part of the play, use social media like LinkedIn and Twitter, Salesforce notes, and your existing relationship to hand-pick a gift within your budget, or leverage a tool like Alyce to handpick the gifts for you. If you’re already using an Account Based Everything approach, you know it’s critical that your sales and marketing outreach is researched, relevant and personalized.
  • DISTRIBION  |  WEDNESDAY, APRIL 12, 2017
    [Twitter] 3 Steps to Increasing Email Deliverability Performance
    He also loves meeting new people – connect with him on LinkedIn or Twitter. Email marketing is consistently positioned among the highest ranking channels producing revenue and a strong return on investment. In fact, a Cvent study of marketing professionals worldwide found that the top three most effective marketing channels are email marketing, company website and social media.
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 12, 2017
    [Twitter] THE HACKIES: 6 areas to make your martech stack work with people, processes and data
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Channels or Interaction Points: To offer better experiences through any channel such as Facebook, chat, ads, Messenger, mobile app, email, SMS, Twitter, LinkedIn, push notifications, website, POS, call center, voice, etc., If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 12, 2017
    [Twitter] 3 Little-Known Ways to Use Content Marketing for Client Education
    Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on Twitter. By Brooke B. Sellas, {grow} Contributing Columnist. Working in marketing means there are lots of moments for client education. “What does ‘CPC’ mean? I want 10,000 new followers this month! Why aren’t people seeing or interacting with my Facebook posts? We should delete that negative review!” ” Exasperated yet?
  • WEBBIQUITY  |  WEDNESDAY, APRIL 12, 2017
    [Twitter] Six Ways Infographics Changed the Course of Human History
    Since launching in 2014, the project has accrued more than five million page views, has been shared on Twitter to millions via humanitarian organizations such as Amnesty International, and it was even awarded a Gold Medal for Interactive at the prestigious Molofiej 22 Infographic Awards. Guest post by Payman Taei. A picture truly tells a thousand words. From pie charts to cartograms, infographics have been around since the first humans learned to scratch symbols into the dirt.
  • BIZIBLE  |  TUESDAY, APRIL 11, 2017
    [Twitter] 12 Marketo Summit 2017 Sessions You Should Attend
    7) Data-Driven Growth Marketing: Twitter’s Secrets to Success. Former Twitter growth team member Josh Aberant will share this rarely heard case study on how to implement growth marketing programs at all stages of the funnel – from acquisition through customer advocacy – in a data-driven way. Marketing Nation Summit is a massive event that attracts thousands of marketers to the Bay Area every year.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 11, 2017
    [Twitter] Why Personalized Videos Are Dominating Content Marketing [Interview]
    Catch her on Twitter at @ Kimbe_Mac. Earlier this year, Vidyard published research that showed how customers respond to personalized marketing videos vs. non-personalized videos. The “ 2017 Video in Business Benchmark Report ” showed that customized videos were viewed 35 percent more frequently than their counterparts. For more insight into the results and how marketers are personalizing their content, we spoke to Vidyard content marketing manager Kimbe MacMaster on the report.
  • BIZNOLOGY  |  TUESDAY, APRIL 11, 2017
    [Twitter] The secret to Mastodon’s success is mastering the hyperlocal
    Maybe you should install Mastodon , the latest-and-greatest Twitter-killer , onto your own server and launch your very own community in support of your own personal community of interest or of action. The social network that is both the Twitter-killer and never going to work. Unlike Facebook, Google+, Pinterest, Instagram, or Twitter, there are no global handles. Mastodon steals a lot from Twitter. I was born on Twitter on 6 January 2007.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 11, 2017
    [Twitter] The results: What happened during the Subject Line Slam Dunk?
    Once our brackets were set, we published them to Facebook, promoted it across our blog and social channels ( Facebook , LinkedIn and Twitter ), and then sat back and waited for the results. Four weeks ago we kicked off our Subject Line Slam Dunk tournament — NCAA knockout style — to A/B test eight subject lines for an upcoming email campaign. We wanted to know what you want to read. Are emojis the key to stellar open rates? Is short and sweet truly the key to great copywriting?
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 11, 2017
    [Twitter] How to Leverage Social Intent Data for Email Marketing
    They go to industry publications and social networks like Twitter and LinkedIn to learn about and discuss issues in their industry. On Twitter, you can identify potential buyers based on their tweets and following relations. We can tap into technology that associates specific Twitter activities to individuals in our database. To leverage Twitter intent data, w e use our own platform to monitor real-time social media activities on any lead in our Marketo database.
  • CHIEFMARTECH  |  TUESDAY, APRIL 11, 2017
    [Twitter] THE HACKIES: Hacking a technology stack for local presence management
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Mila Hose and Mireya Prado (with graphics from Margaret To ) of Brandify. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 10, 2017
    [Twitter] Why Social Proof Matters For Your Brand
    For example, even something as simple as checking how many followers a brand has on Twitter or Instagram can be a powerful signal to consumers. Social proof may have been updated for the social media era, but it’s a concept that’s been around in various forms for nearly 100 years. Social proof, in short, is a way of convincing people to adopt certain behaviors, opinions or actions by providing a form of “proof” that this is the correct or normal thing to do.
  • SNAPAPP  |  MONDAY, APRIL 10, 2017
    [Twitter] Why I Left My Demand Gen Job to Launch SnapApp’s Interactive Strategy Team
    Feel free to say hello or follow me on Twitter @NessieBessie. . . I just left a job I loved. I know, it sounds crazy, but as SnapApp’s Director of Marketing, I had a great experience. I was running a demand generation team that I grew from one (just me!) to six. I’m leaving behind my beloved campaign orchestration, the challenge of lead scoring, and the geekiness of Marketo and Salesforce. I loved everything about my job. . But, I realized something. .
  • CHIEFMARTECH  |  MONDAY, APRIL 10, 2017
    [Twitter] THE HACKIES: Alexa, Ask Authentic for Today’s Daily Tip
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Christen Daniels of Authentic. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • WEBBIQUITY  |  MONDAY, APRIL 10, 2017
    [Twitter] The Nine Best Reputation Management, RSS, and Social Search Tools
    A real-time social search engine that finds mentions of brands or topics acrosss blogs, social bookmarking sites, videos, and online forums, plus more than 100 social media properties including Twitter, Facebook, FriendFeed, YouTube, Digg, and Google+. 22: The 32 Best Twitter Marketing Tools. #23: The explosion of blogging, social media, and online review sites has provided brands with unprecedented opportunity for exposure through authentic customer advocacy.
  • OPENTOPIC  |  FRIDAY, APRIL 7, 2017
    [Twitter] New APIs to power the future of customer engagement in Direct Messages
    These APIs are designed to help businesses use the entire Twitter platform, from public Tweets to private Direct Messages, to deliver faster, richer, and more engaging human- and bot-powered customer service, marketing, and engagement experiences. Today we are opening up access to several new Direct Message APIs so that developers can build better personalized customer experiences at scale.
  • DISCOVERORG  |  FRIDAY, APRIL 7, 2017
    [Twitter] An Independent Review of DiscoverOrg’s Data Accuracy Claims
    Twitter handle identity accuracy : Was the person’s twitter handle correct? Twitter Handle Accuracy. While only 10% of the contacts had a twitter handle, the accuracy level was 100%. When sales intelligence data is inaccurate, incomplete, or outdated, the rabbit hole for a sales person can be very deep —and no one knows better than Steve W. Martin. A lifelong sales trainer, Steve has consulted for and trained sales teams for hundreds technology companies.
  • BIZIBLE  |  THURSDAY, APRIL 6, 2017
    [Twitter] The Martech Stack Powering Bizible's Rocket Ship [MarTech Stackies Submission]
    Digital ad campaigns run on LinkedIn, Facebook, Twitter, Google, and Bing -- and we also use AdRoll to further extend our exposure. Twitter. The Stackies competition for the 2017 MarTech Conference is well underway, and Bizible has entered our marketing technology stack into the mix. Designed to reflect the features and capabilities of a NASA space shuttle, our marketing tech stack has proven to be an effective launchpad for our data-driven marketing strategies.
  • ONALYTICA B2B  |  THURSDAY, APRIL 6, 2017
    [Twitter] Influencer Marketing Vs Influencer Relations- What’s the Difference?
    If your target market enjoys consuming media on social media platforms such as: Instagram, Twitter, Facebook and YouTube: For example, if you’re targeting the millennial market, then you need to be where they are. Where they happen to either be present on and/or consume most of their media is Instagram, Twitter, Facebook and YouTube. The nature of Instagram and Twitter is quick and easily digestible content, which you either continue to scroll past, or glance at at a push.
  • SNAPAPP  |  THURSDAY, APRIL 6, 2017
    [Twitter] The Future of Visual Content Explained: The Anatomy of an Interactive Infographic
    Graph A and Graph B are both effective in communicating two sets of data: a) the top 5 active Twitter moments. Graph B quickly conveys the most important information (the top 5 active Twitter moments) in an eye-catching callout box, as opposed to placing this info underneath a bar chart. Data shows that infographics are 30x more likely to be read than text and that they are one of the most shared forms of content on the web.
  • SNAPAPP  |  THURSDAY, APRIL 6, 2017
    [Twitter] How to Make Highly Visual Content: The Anatomy of an Interactive Infographic
    Graph A and Graph B are both effective in communicating two sets of data: a) the top 5 active Twitter moments. Graph B quickly conveys the most important information (the top 5 active Twitter moments) in an eye-catching callout box, as opposed to placing this info underneath a bar chart. Data shows that infographics are 30x more likely to be read than text and that they are one of the most shared forms of content on the web.
  • CONTENT STANDARD  |  THURSDAY, APRIL 6, 2017
    [Twitter] Digital Storytelling In 162 Games: How Major League Baseball Keeps Its Story Fresh
    Facebook and Twitter have long been mainstays of digital fan engagement, but newer forms like Snapchat are helping tell behind-the-scenes stories, covering everything from the locker room to the facilities management and even featuring the people who take care of the grass. Opening Day is its own holiday for Major League Baseball fans. With most home openers taking place during the middle of the workday, stadiums fill up with fans cutting out on an afternoon in the office.
  • CHIEFMARTECH  |  THURSDAY, APRIL 6, 2017
    [Twitter] THE HACKIES: How a marketing automation company hacked their own marketing org
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Linda West and Hari Raghavan of Act-On Software. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • WEBBIQUITY  |  THURSDAY, APRIL 6, 2017
    [Twitter] The Eight Best Social CRM Tools
    22: The 32 Best Twitter Marketing Tools. #23: Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011. Market interest has remained fairly strong since then. How does social CRM differ from traditional CRM?
  • EARNEST ABOUT B2B  |  WEDNESDAY, APRIL 5, 2017
    [Twitter] This is the week that was in B2B: from April Fools to controversial rebrands
    Silicon Valley does Twitter ads. All the news that's not worth printing from the heady world of B2B marketing and beyond: Controversial rebrand of the week. goes to security firm McAfee for not changing its name. Founder John McAfee sold the firm to Intel in 2010 telling the Beeb: “ I am now everlastingly grateful to Intel for freeing me from this terrible association with the worst software on the planet.”
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 5, 2017
    [Twitter] THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Franck Ardourel of DNN Corp. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 5, 2017
    [Twitter] To Prank or Not to Prank: The ROI of a Brand Hoax
    Find Kerry on Twitter. By Kerry Gorgone, {grow} Contributing Columnist. After grade school, I didn’t think much about April Fools’ Day, but social media changed that. With the advent of social media marketing, the April Fools’ brand hoax has become the Super Bowl of marketing hijinks, with each company trying to win the hearts and minds of the ad viewing public through online tomfoolery.
  • HUBSPOT  |  TUESDAY, APRIL 4, 2017
    [Twitter] ????????????????????????????????
    検索エンジンだけではありません。Facebook、Twitter、LinkedInなどのソーシャルメディアや、特定の業界の人が集まるソーシャルネットワークを利用することでも、数少ないオーディエンスに自社を見つけてもらうことができます。また、ソーシャルのサイトでは、ターゲットオーディエンスと直接つながりを持つことができます。. Facebookを企業が活用する方法 、 Twitterを企業が活用する方法 、 Instagramを企業が活用する方法 を解説した無料eBookもございますので是非ご覧ください。. 皆さんの会社はニッチ戦略を採っていますか?もしそうなら、インバウンドマーケティングは必ず重視する必要があると思います。. その理由とは実に明確です。. テレビコマーシャルや広告掲示板、新聞などを利用して大規模なアウトバウンドマーケティングを展開したとしても、ニッチな業界の場合リーチできるオーディエンスのうち99%はそのニッチな製品やサービスにまったく関心のない人たちです。.
  • ONALYTICA B2B  |  TUESDAY, APRIL 4, 2017
    [Twitter] #SMMW17: Hot Topics and Top Influencers
    There were also many celebrities and thought leaders presenting individual tracks on specific topics such as copywriting, split testing, virtual reality, artificial intelligence, content marketing, influencer marketing as well as channel specific tracks on Facebook, Instagram, Twitter, LinkedIn, YouTube, podcasts, Pinterest, Snapchat and live video. Twitter Handle. TOP #TWITTER INFLUENCERS. Below is a list of the top 25 influencers discussing #Twitter at #SMMW17.
  • BIZNOLOGY  |  TUESDAY, APRIL 4, 2017
    [Twitter] My 20 top social media marketing, search, and reputation business articles
    The best automagical Twitter following tools for your business. Top online marketers on Twitter. ManageFlitter is my favorite follow/unfollow Twitter tool. I went into the historical analytics of the Biznology business blog and used the Google Analytics records from all the way back in 2012 through to today and these are the twenty most successful by visitors.
  • CHIEFMARTECH  |  TUESDAY, APRIL 4, 2017
    [Twitter] THE HACKIES: A CMO’s guide to integrating marketing technologies
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Steve Nakata of The Pedowitz Group. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • WEBBIQUITY  |  TUESDAY, APRIL 4, 2017
    [Twitter] The 15 Best Audio and Video Editing Tools
    22: The 32 Best Twitter Marketing Tools. #23: According to networking giant Cisco , online video accounted for 63% of all Internet traffic in 2015, and is projected to consume 79% of all web traffic by 2020. Online video is popular, effective, and easy to watch on mobile devices. As noted here previously, “85% (of B2B buyers) prefer text over video. But that won’t last. Already, nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices.
  • CHIEFMARTECH  |  MONDAY, APRIL 3, 2017
    [Twitter] THE HACKIES: Beacons & Bacon: 8-step data strategy to hack any customer experience
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Music Personalization = Twitter : Favorite music for attendees tweeted to DJ when on the dance floor. We created programs for our conference mobile app, push notifications (Parse), beacons at food stations, SnowShoe stamps, custom lighting, custom music (Twitter), and conference prizing (sponsors). This article is a guest post by Matthew Parisi of Tealium.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 3, 2017
    [Twitter] How to build a truly actionable social media audience
    And it takes more than just building Twitter followers. If I went out today and asked my Twitter followers, ‘Hey everybody, buy my book’ here’s how many books I would sell. Three years ago, the London-based CMO of a Fortune 500 company learned about me from Twitter and began to read my blog. By Mark Schaefer.
  • HUBSPOT  |  MONDAY, APRIL 3, 2017
    [Twitter] 22 Writing GIFs All Content Marketers Will Understand
    Through the power of Twitter, any one of your posts has the chance to get picked up and shared by a major influencer. Fahrenheit 451 author Ray Bradbury once said, “I’ve never worked a day in my life. The joy of writing has propelled me from day to day and year to year.”. While content creation can be a true source of joy for marketers, there are unique challenges that crop up along the way that few others would understand.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 3, 2017
    [Twitter] Ready to Jump on the Instagram Bandwagon? Expert Tips to Help You Succeed
    While relatively new when compared to Facebook (which purchased Instagram in 2012), Twitter, and Pinterest, Instagram has risen […]. If you are marketing for a visual-heavy industry, like travel, food and beverage, or the arts, or any brand that targets millennials, you can’t afford to ignore the latest force to join the social media leviathan line-up.
  • PUREB2B  |  SUNDAY, APRIL 2, 2017
    [Twitter] 5 Ways to Build a Highly-Engaged Email List
    They can also be integrated with certain social media platforms like Facebook and Twitter. An email list with relevant, high-quality contacts is a company’s best asset. While there are many online and offline techniques to build an email list , it’s a marketer’s job to ensure that your list remains relevant and up-to-date to reduce database decay. According to HubSpot , your email list degrades approximately 22.5%
  • JUNTA 42  |  SATURDAY, APRIL 1, 2017
    [Twitter] This Week in Content Marketing: A&E Creates Content Blueprint for Brands
    In other news, both Twitter and Medium have come out with monetization strategies involving paid content; only time will tell if either one will work. Medium debuts its ad-free platform (21:35): Speaking of shifts, a pair of stories hit our radar, indicating that two of the biggest social networks — Medium and Twitter — are making serious inroads toward the goal of reducing their reliance on advertising revenue.
  • WEBBIQUITY  |  FRIDAY, MARCH 31, 2017
    [Twitter] How to Form a Digital Marketing Strategy
    Using Facebook and Twitter for business uses is nothing new, but the methods have become far more sophisticated than simply posting tweet with a hashtag and waiting for the retweets to come rolling in. Guest post by Aaron McCann. In 2017, it’s essential for all businesses to have a solid digital marketing strategy to reach out and engage with customers.
  • CHIEFMARTECH  |  FRIDAY, MARCH 31, 2017
    [Twitter] THE HACKIES: MarDev = DevOps for Marketing
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Claudia Fernandes & L. Pinto of Aptoide. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • HUBSPOT  |  FRIDAY, MARCH 31, 2017
    [Twitter] March Social Media News: Facebook vs. Snapchat, WhatsApp for Business & More
    Co-founded by Biz Stone, one of the co-founders of Twitter and Medium, Jelly was recently acquired by Pinterest. 10) Many Twitter accounts are actually bots. Source: Twitter. A study released by the University of Southern California revealed that 9-15% of Twitter users are actually bots, capable of liking, retweeting, and replying like a human Twitter user. Twitter's user growth is on the decline , along with its share of global social media users overall.
  • HINGE MARKETING  |  THURSDAY, MARCH 30, 2017
    [Twitter] 5 Website Best Practices that Produce More Leads and Faster Growth
    You can track likes and shares in the Twitter, Facebook, LinkedIn and YouTube apps. What separates a professional services website that builds your business from one that simply describes it? The first type plays an active role in business development, attracting a steady stream of quality leads, nurturing them over time and contributing materially to your firm’s growth. The second type does none of the above – yet is far more common. These websites are largely passive.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 30, 2017
    [Twitter] What Is B2B Social Media Marketing?
    Twitter. For example, Facebook is designed for users to share updates, photos, life milestones, and even create groups and events; Instagram is based on sharing photos and videos with brief captions; and Twitter is based on sharing short messages (under 140 characters). .
  • HUBSPOT  |  THURSDAY, MARCH 30, 2017
    [Twitter] How Twitter Is Fighting Harassment & Cyberbullying
    I’ll say it: I love Twitter. I use Twitter to follow breaking news stories, to promote my work and the work of colleagues and peers I admire, and to consume and laugh at jokes and memes. But it goes without saying that I would like Twitter a lot less if I were being bullied and harassed every day. Harassment has been a growing problem on Twitter over the past few years. Twitter Fights Harassment: A Long Time Coming. Source: Twitter. Source: Twitter.
  • WEBBIQUITY  |  THURSDAY, MARCH 30, 2017
    [Twitter] The 23 Best Free Google Chrome Extensions for Digital Marketers
    Sample reviews: “We have so much information and media available at our fingertips that it can be pretty tough to resist the urge to check our email, take a ‘quick’ look at Twitter, or see what’s happening over on Facebook. Post to Twitter, Facebook, and LinkedIn. A Gmail extension that displays work email address, social media account links (Twitter, LinkedIn, Facebook), and other information for any contact. 22: The 32 Best Twitter Marketing Tools. #23:
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 29, 2017
    [Twitter] The potential of blockchain technology: what every marketer should know
    Facebook, eBay, Etsy, Craigslist, Twitter and most others in the so-called “sharing economy” fall into this category.). The following is a follow-up guest post by Jeremy Epstein , CEO of Never Stop Marketing , to his previous articles on blockchain marketing , blockchain brand promises , blockchain brand “logos,” and blockchains as brand equity. Jeremy currently works with several of the leading companies in the blockchain and decentralization space.
  • CONTENT STANDARD  |  WEDNESDAY, MARCH 29, 2017
    [Twitter] 5 Steps to Hero: Using Story to Transform Social Media Reporting
    But despite some sales wins on LinkedIn and a rapidly growing following on Facebook and Twitter, he can’t seem to figure out why there doesn’t seem to be any interest—or even understanding—of his work coming from team leadership. Somewhere in the depths of a B2B corporation, there’s a bright social media marketing specialist fresh out of college who’s working to bring the company up to date with modern social media practice.
  • HALEY MARKETING  |  WEDNESDAY, MARCH 29, 2017
    [Twitter] Case Study: Does Blogging Still Help Drive More Inbound Leads for Staffing Agencies?
    By sharing this content on Facebook, Twitter, LinkedIn profiles and LinkedIn Groups, we are able to dramatically increase reach and drive traffic back to the website where people can take action. The short answer: you bet ya! Company Background: We recently began blogging for a staffing agency with two offices in Wisconsin. This company focuses on two core areas: Light Industrial: skilled and semi-skilled positions in manufacturing, distribution and logistics.
  • ACT-ON  |  WEDNESDAY, MARCH 29, 2017
    [Twitter] 5 Powerful Lessons Content Marketers Can Learn from Journalism
    If so, seek IoT influencers through the social media channels in which your audience engages, such as Twitter and LinkedIn. Are you planning to create more content this year? If so, you aren’t alone. In fact, 66 percent of B2B marketers plan to produce more content in the coming months. They too understand that creating valuable content for their target audience is a surefire way to beef up results and revenue.
  • CONTENT STANDARD  |  TUESDAY, MARCH 28, 2017
    [Twitter] Finding Time to Manage Your Professional Social Media Accounts (It Can Be Done!)
    When cutting a sliver of time out of a busy schedule, you want to make sure it’s used as efficiently as possible (and that you avoid getting stuck in a black hole of Twitter rants). LinkedIn and Twitter are the two platforms most professionals focus on when developing a social presence, and this first recommendation was built to maximize your time spent on the latter. It’s Tuesday.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 28, 2017
    [Twitter] 4 Content Promotion Strategies to Increase Engagement
    Pin It to Your Twitter Profile. Last but not least, pinning a tweet to your Twitter profile is a quick (and free) way to increase the visibility of your content. While other social platforms like Facebook offer similar features, Twitter Pins are shown by default at the top of your profile page no matter how old they are. In this example, you can see industry influencer Michael Brenner has pinned a blog article to the top of his Twitter profile. .
  • DISCOVERORG  |  MONDAY, MARCH 27, 2017
    [Twitter] Adapting an ABM Approach for Account-Based EVERYTHING
    You can follow him on twitter @brandon_lee_09 or connect with him on LinkedIn. This post is an original piece from guest author, Brandon Redlinger, and first published on DiscoverOrg’s blog on 3/27/2017. Brandon is the Director of Growth at Engagio, the Account-Based Everything platform that orchestrates human connections. He is passionate about the intersection between tech and psychology, especially as it applies to growing businesses.
  • BIZNOLOGY  |  MONDAY, MARCH 27, 2017
    [Twitter] Social media strategy leaders: Sarah Nilson
    While we work really closely as a team, my specific role is to monitor our brand reputation online through social listening and to manage all the global social media channels ( Twitter , LinkedIn , Facebook , Google+ , Instagram , etc.). Please follow Sarah on Twitter and check out the QuintilesIMS social media channels too: Facebook , Twitter , Instagram , and LinkedIn. Welcome to the next post in a series celebrating leaders in social media strategy.
  • HUBSPOT  |  MONDAY, MARCH 27, 2017
    [Twitter] How to Create a Twitter Moment: A Step-by-Step Guide
    Think back to the last awards show, sporting event, or viral meme -- how many tweets about it popped onto your Twitter timeline? So in 2015, Twitter rolled out Twitter Moments -- curated tweets revolving around a single topic or story, all in one place. Initially, only Twitter and its editorial partners, such as BuzzFeed and The New York Times , could curate Moments. Last year, however, Twitter opened up Moments for all Twitter users.
  • CHIEFMARTECH  |  MONDAY, MARCH 27, 2017
    [Twitter] THE HACKIES: How leading marketing executives tackle martech
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Liam O’Connor of Lenati. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • WEBBIQUITY  |  MONDAY, MARCH 27, 2017
    [Twitter] The 17 Best Social Media Management Tools
    Instagram has more users than Twitter. Create image posts with graphics pre-sized for Twitter, Facebook, Instagram, and Pinterest. Listen and engage more than 650 million sources, including Facebook, Twitter, and YouTube.” Listen and engage more than 650 million sources, including Facebook, Twitter, and YouTube.” Supports Facebook, Twitter, Google+, LinkedIn, and social media advertising. Post to Facebook, Twitter and LinkedIn with one click.
  • JUNTA 42  |  SATURDAY, MARCH 25, 2017
    [Twitter] This Week in Content Marketing: Is Native Advertising’s Fail on Brands or Publishers?
    Of the major media players (Facebook, Google, Snapchat, Pinterest, and Twitter), only Google has begun the audits necessary to comply with P&G’s demands. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I dissect the latest native advertising research to see whether this technique is gaining ground or losing fans.
  • KAPOST  |  FRIDAY, MARCH 24, 2017
    [Twitter] 5 Ways to Use Your Blog to Test New Ideas
    Play around with different headlines for your email marketing campaigns, Facebook ads, and Twitter posts. Testing, testing… is this thing on? More often than not, a company’s blog becomes an afterthought for an organization. Content managers rush to get posts out to announce upcoming webinars, maintain a deluge of articles for SEO’s sake, or worse: simply publish content to check something off the to-do list to “keep busy.”
  • CHIEFMARTECH  |  FRIDAY, MARCH 24, 2017
    [Twitter] THE HACKIES: Rapid prototyping & MVP development are key to martech success
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Michael Sweeney of Clearcode. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • HUBSPOT  |  FRIDAY, MARCH 24, 2017
    [Twitter] The Ultimate Social Media Holiday Calendar for 2017 [Resource]
    Whenever I log onto Twitter, I quickly scan what's trending on the left-hand side of the screen. But this is a great starting point for social media marketers who want to learn more about what's trending and how they can plan their content in a way that will be fun and engaging on Twitter and other social platforms. Whether it's International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like almost every day, the internet is celebrating a holiday.
  • BIZNOLOGY  |  THURSDAY, MARCH 23, 2017
    [Twitter] How social media is changing what brands stand for
    Facebook , Twitter , etc.). Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 23, 2017
    [Twitter] 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize
    Facebook, Twitter, and YouTube are great places to get eyes on your video content, but prospects aren’t necessarily in work- or buy-mode as they scroll through these platforms. For example, conducting a Google search for the query “Twitter tutorial” results in a YouTube video in position two, just below the official Twitter support page. Author: Nate Dame Videos are becoming increasingly important for B2B marketing.
  • WEBBIQUITY  |  THURSDAY, MARCH 23, 2017
    [Twitter] The 15 Best Content Distribution and Amplification Tools
    Medium (per Wikipedia) is an online publishing platform developed by Twitter co-founder Evan Williams. Sample review: “(Use) Paper.li (for) Twitter curation; it enables people to publish an online ‘newspaper’ based on topics of interest to them or the community they seek to influence.” helps publishers deliver their content to their Twitter and Facebook accounts from RSS feeds.” 22: The 32 Best Twitter Marketing Tools. #23:
  • PUREB2B  |  WEDNESDAY, MARCH 22, 2017
    [Twitter] How to Nurture Leads with Email Marketing
    Facebook and Twitter are trailing email when it comes to acquiring new customers. The Internet of Things (IoT) is radically changing the way people search and receive information. Luckily for businesses, this interconnectedness allows them to deliver content in different ways: social media, blogging, video, audio, and a host of other interactive platforms. Plus, let’s not forget email. Email marketing is very much alive.
  • DISTRIBION  |  WEDNESDAY, MARCH 22, 2017
    [Twitter] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Connect on Twitter , Facebook , Linkedin. Leading organizations are discovering how effective it is to run webinars as part of their marketing strategy for increased brand awareness and lead generation. In fact, according to recent research by the Content Marketing Institute , 58% of content marketers said they use webinars as one of their key marketing tactics.
  • SNAPAPP  |  WEDNESDAY, MARCH 22, 2017
    [Twitter] The Explosion of Design It Yourself Tools: Built for Content Marketers
    How much design attention should each twitter post get? When Adobe Spark debuted in the spring of 2016, it seemed to be the exclamation mark on the populist arrival of design-it-yourself tools. When you’re Adobe, and you have Photoshop , Indesign , Premiere Pro , Dreamweaver , etc. what does Spark bring to the table that their other tools can’t cover? The answer is nothing. It actually does less – that’s the point.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 22, 2017
    [Twitter] 5 steps to wrangling your most important social media channels
    Social media dashboard — Tweetdeck for Twitter (free) and then logging into each social channel to see its dashboard. You could even spend 15 minutes on Twitter on Monday and then 15 minutes on LinkedIn on Tuesday. Social media gurus make social media management sound so darn difficult. Maybe it’s because they have social media management services to sell you, or they could be in the wrong business.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 22, 2017
    [Twitter] THE HACKIES: A customer-centric approach to building marketing and sales stacks
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Raviv Turner of CaliberMind. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • ACT-ON  |  WEDNESDAY, MARCH 22, 2017
    [Twitter] Why Plan a Social Media Takeover?
    Perhaps they’re already active on Twitter and LinkedIn and want to expand efforts to Instagram. For example, let’s say you’re hosting a Twitter takeover. Brands spend many years strategically building, nurturing, and growing their social media presence — and for good reason. Social media is the younger and more powerful sibling of “word of mouth,” with 77 percent of customers more likely to purchase a new product when they learn about it from friends or family.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 21, 2017
    [Twitter] Number of Businesses Leveraging Weibo Enterprise Accounts Grows by 35%
    Weibo, a micro-blogging platform often compared to Twitter, has more than 297 million users; 132 million of which are daily active users. In China, the use of Weibo, a social media platform, is expanding. Not only are more users getting involved, more than 1.3 million enterprise accounts are on the channel, according to a new whitepaper published by Weibo Business Social Media School and Weibo Data Center ( Note: Linked study is in Mandarin. ).
  • CONTENTLY  |  TUESDAY, MARCH 21, 2017
    [Twitter] How 3 UK Brands Reached Their Audiences With Great Content
    million unique digital engaged users, a 70 percent reach on Facebook, and a 249 percent increase in Budweiser’s Twitter following. While the internet has made it possible for brands to reach consumers just about anywhere there’s a Wi-Fi connection, much of the advertising industry still seems to take a U.S.-centric centric approach to marketing coverage.
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