[Twitter] Inbound Marketing vs. Outbound Marketing: Which Should You Choose
    Some of the most effective types of Inbound marketing that B2B companies utilize include search engine optimization , sharing content (blogs, case studies, e-books, whitepapers) on their own website and with other sites, posting on social media sites like Twitter and LinkedIn, and holding webinars. Business-to-business (B2B) focused companies use a variety of marketing programs in their attempts to generate sales leads. However, 51% of them do not have a marketing strategy in place.
    [Twitter] The 10 Biggest SEO Myths & Misconceptions to Watch for
    If you have any thoughts or want to share your experience with these tactics, feel free to chime in on the comments below or reach out to me directly via Twitter ! It’s no secret that there are many myths and misconceptions when it comes to search engine optimization. The first whisper starts with a Google announcement and it’s then passed into the ears of search marketers across the industry until, finally, it reaches the last player of the game.
  • HUBSPOT  |  THURSDAY, JULY 20, 2017
    [Twitter] How Long Should Your Videos Be? Ideal Lengths for Facebook, Instagram, Twitter, and YouTube [Infographic]
    Odds are, they're more willing to watch a 2 minute long video on YouTube than on Twitter. To help you better engage your audience on Instagram, Twitter, Facebook, and YouTube, we extracted insights from HubSpot's own social and YouTube data, and combined it with exisiting research in the area. HubSpot Video Examples for Facebook, Instagram, Twitter, and YouTube. Twitter: Summer Startup. When a video pops up on your Facebook feed, what do you usually do first?
    [Twitter] Account-Based Marketing Without a Budget
    They also designed a cadence of outreach such as follow-up phone calls and social media touches like LinkedIn and Twitter. The Account-Based Marketing discussion has gotten louder and Louder and LOUDER over the past couple of years. But it seems to me that something important often gets lost in all that noise — strategy. Instead, most ABM plans I read about can be summed up like this: Step One: Buy the latest, shiny technology toy. Step Two: Then look for ways to use that toy.
    [Twitter] How to build your social selling system with LinkedIn and Twitter
    In this Biznology webinar video with Mindi Rosser, you’ll find out how to: Design a compelling personal brand on LinkedIn and Twitter. In this 30-minute video, Mindi explores how to create your social selling system using LinkedIn and Twitter to build relationships with your prospects, listen to their dilemmas, and solve their problems. The post How to build your social selling system with LinkedIn and Twitter appeared first on Biznology.
    [Twitter] Top Tips For Successful Community Building on Twitter
    Are you struggling to build a strong community for your business on Twitter? You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers. Embrace Twitter Lists. Twitter lists is a powerful, yet underutilized feature.
    [Twitter] What is an ICO and what does it mean to new businesses?
    Kiki can be reached easily through Twitter. By Kiki Schirr, {grow} Contributing Columnist. In the news recently, you may have heard of a new phenomenon called the “ICO.” ” What is an ICO, you may ask! An ICO, or initial coin offering, is an important new trend, a chance to buy into new crypto-currencies or tokens built on Blockchain. The trend began in startups, but even larger companies such as Kik are beginning to look into ICOs as a way to raise capital.
  • VIDYARD  |  WEDNESDAY, JULY 19, 2017
    [Twitter] Surpassing 100,000 Users, ViewedIt by Vidyard Leads the Way as Top Video Messaging App for Business
    ” ViewedIt by Vidyard offers a seamless experience for recording custom videos from within the Google Chrome browser and instantly sharing via Gmail, Outlook, Twitter, Facebook, LinkedIn and other online channels. With more than 100,000 users in over 100 countries, ViewedIt by Vidyard is transforming the way business professionals communicate with personal video messages.
    [Twitter] Why You Need Digital Marketing Experts
    Perhaps they guest blog on big websites, the local business journal, have many Twitter followers, or create viral posts on LinkedIn. Digital marketing is dominating the marketing space, and its influence will only continue to grow. Every year, organizations are increasingly allocating bigger shares of their overall marketing costs towards digital. According to Forrester Research, last year, the average company dedicated 30% of its marketing budget to online efforts.
    [Twitter] A 5-Point Checklist for Writing SEO Content
    Get the conversation started by dropping a line in the comments section or connecting with me on Twitter ! Effective content marketing in today’s digital space should appease your audience as well as search engines. Of course, the audience should always come first. However, creating content that’s well-optimized for SEO will keep it in front of more eyes for a longer period of time. All of this is easier said than done. So, where do you begin?
    [Twitter] 4 landing pages every smart retailer uses
    Use your Facebook, Twitter, LinkedIn and other social media platforms to spread the word about a limited-time offer, and link to a landing page for more details. Email marketing is a powerful tool for driving customers to your website. But many businesses make the mistake of dropping customers onto outdated, irrelevant or ineffective webpages that don’t persuade visitors to take action. Landing pages are one of the most effective ways to convert leads into customers.
    [Twitter] Four ways I fight for freedom and digital citizenship in the era of fake news
    Follow Anitha on Twitter , LinkedIn and her blog. By Anitha Aswath {grow} Community Member. Freedom is a core human value. It is sacred and pristine. But how do we preserve this in a world of fake news, bullying, hate, and all that comes with the constant hum and buzz of social media? Two weeks ago, Germany passed a new law that requires companies to delete illegal, racist, fake news, and slanderous posts on social media or face fines up to €50 million (approximately $57 million US).
    [Twitter] Content Marketing During a Crisis: Is There Ever an Appropriate Level?
    Here’s a story for you: I’m sitting at home in South London, scrolling through Twitter; it’s a regular summer day. Writing after the MH17 airline tragedy a few years back, Sarah Mitchell said : “As Twitter inches closer to a mainstream news outlet, and brand journalism becomes more commonplace, it’s essential for content marketers to understand how to react in a crisis to avoid brand damage.” You want to talk about marketing during a crisis?
  • PUREB2B  |  SUNDAY, JULY 16, 2017
    [Twitter] How to Research Your B2B Audience
    If your B2B audience is more social media savvy, post a survey on LinkedIn, Twitter, or other social media channels to get a better response. You might be surprised by how much your B2B marketing strategy relies on changes in your audience. Even if you’ve already identified your ideal buyer persona, you might be leaving multiple audience segments on the table depending on the objectives of your marketing strategy.
    [Twitter] Top 5 Inbound Marketing Trends of 2017
    Using personality insights, we were able to build a targeting strategy based on Twitter users that would be more receptive to our content, which in turn improved our campaign results and maximized the money we spent on Twitter Ads.”. Marketers chase trends like surfers chase waves. In an informational industry, it pays to be ahead of the curve. So how do you know which trends are going to be huge – and which ones will just be washouts?
    [Twitter] 6 Employee Productivity Boosting Tips Your Company Needs
    With the popularity of networks like LinkedIn, Twitter, and Facebook, your employees have an opportunity to be a voice for your company. Does Your Employee Productivity Need a Boost? Even if you think your company has little or no employee productivity issues, more than likely there is room for improvement to make sure your company is running at its best.
    [Twitter] 4 Ways to Look Like a Writer When You’re Really Not
    Observing and taking note of this can help you start to play with style and tone on different channels and for different audiences (say a white paper versus a Twitter account). It’s been a while since English class, and you might be a little out of practice when it comes to your writing skills. And yet, here you are, a business professional who relies on your communication skills to better market yourself and reach a wider audience.
    [Twitter] How to Leverage Weibo for B2B Marketing in China
    Sina Weibo , founded in 2009, has been recognized as the “Chinese Twitter” by the western world. Just like Twitter, hashtags are important for Weibo. Unlike Twitter, which considers all users the same, Weibo has regular users, verified individual users (identified with an orange V icon), organizations and companies (identified with a blue V icon), and paid VIP members with extra features. Similar to Twitter, Weibo provides a detailed account analysis data for each account.
    [Twitter] How to integrate offline campaigns with your digital marketing strategy
    TV commercials routinely nudge viewers to express their support for a cause or to participate in a contest by posting specific hashtags on social media channels like Facebook or Twitter. A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. Despite this, offline marketing continues to garner a significant chunk of a business’ annual marketing budget.
    [Twitter] Is Organic Social Reach Dead?
    That's what happened when companies just relied on Twitter and Facebook only to discover that many followers were no longer going on these sites and were now sticking to Snapchat and Instagram. Facebook, Twitter, and Google offer analytics that can help you get to know your audience better in relation to their social media behavior and overall needs.
  • SNAPAPP  |  THURSDAY, JULY 13, 2017
    [Twitter] How to Quickly Create Attention-Grabbing Social Media Images in 3 Simple Steps
    I want to create a Twitter post to help promote one of our recent blog posts, 101 Ridiculously Effective Ways to Use Interactive Content in Your Marketing Today. ServiceNow uses a short assessment to engage followers on Twitter. . . For my example, I’ve chosen Twitter Post, which Canva makes even easier by having a template that follows Twitter best practices. . . And voila – an image ready for Twitter, all in less than 10 minutes. .
    [Twitter] The ultimate list of 20 worthy social media rants
    ” I saw a banner ad on Facebook for a training program: “How to use Twitter hashtags to drive massive sales.” ” Fifty times a week I get some message on LinkedIn or Twitter saying “hello” and “let me know if I can help you …” Will that EVER result in a phone call? By Mark Schaefer. I always urge people to bring their own story into their social media content. I try to do that as best I can. Sometimes I’m happy.
    [Twitter] Survey Shows Customers Value Honest, Friendly Social Media Marketing
    Approximately 83 percent of customers claim that they are “eager” to see characteristics of brands’ personalities come to life via social media channels, such as Facebook and Twitter. Marketers are constantly looking for new ways to provide unique, memorable customer experiences, but does it pay to be “cool” or funny? Sprout Social recently conducted a survey in Q2 2017 to determine how customers view brands that want to be perceived as “cool,” specifically via social media.
    [Twitter] 3 Lessons I learned from my creative burnout
    It’s just adding more ammunition to the content shock , you see it every day: Average how-to advice articles shared on Twitter. Check Twitter. Finish sketches for client and check Amazon sales again, followed by Twitter and Facebook messages, not to forget Instagram and now Wattpad. You can find his homebase at [link] and connect with him on Twitter @marsdorian. By Mars Dorian, {grow} Contributing Columnist.
  • CONTENTLY  |  TUESDAY, JULY 11, 2017
    [Twitter] The Dos and Don’ts of Controversial Marketing
    For example, this campaign for ABODO —a platform used to locate apartments—takes a closer look at values and tolerance across America through a unique lens: Twitter. In one of the most talked-about ads in recent memory, reality star Kendall Jenner walks off a photoshoot to join a crowded protest. The demonstration eventually comes to a halt in front of a line of policemen, so Jenner walks up to an officer and tries to make peace with … a can of Pepsi.
  • BIZNOLOGY  |  TUESDAY, JULY 11, 2017
    [Twitter] Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate)
    Copywriting Organic Search Search Engine Optimization Search Marketing Android (operating system) Google Google Chrome Google Search IMessage ios PageRank twitterGoogle handles every internet page separately. Every page has its own unique PageRank and you can’t tell the success of a website based only the PR of it’s Default Index Landing Page. A page that’s deep and abandoned in your website may very well be the most important page on your site.
    [Twitter] Exploring the Potential of Video Content Marketing [Interview]
    Facebook, Twitter and YouTube are all different in the types of videos you would create. Facebook and Twitter needs to work with sound-off viewing and videos out-play. In June 2017, data from the “ State of Social Video: Marketing in a Video-First World ” report from Animoto suggested that more customers were being influenced by the video content on social media.
    [Twitter] 3 Reasons You Should Be Using VoC to Enhance Customer Experience
    Consumers expect companies to hear them on social media: 25% of consumers who complain about products on Facebook and Twitter expect a response to their gripes within one hour. In her spare time, she enjoys learning more about InMoment.com —her CX platform of choice, reading books/articles on industry news, engaging on twitter, and exploring her local neighborhood coffee shop. Guest post by Brooke Cade. Monitoring customer feedback is more important than ever.
    [Twitter] Get More Impact Out of Your Event with Repurposed Content
    From creating the Twitter build-up and coordinating speakers, to getting the live video streaming to look professionally done, an event can require a lot of energy and organization. Most marketers will agree that events are one of the most challenging one-off content marketing techniques to successfully pull off.
    [Twitter] What is Business to Business Digital Marketing?
    B2B digital marketers use platforms like social media sites (Twitter, LinkedIn, SlideShare), video sharing sites (YouTube, Vimeo), email delivery platforms (MailChimp, HubSpot, GetResponse), blogs, industry forums, live chat, SMS, and Google search to reach their prospects and buyers. Business to business digital marketing is a type of marketing needed by companies who sell to other companies.
    [Twitter] B2B Marketers Lean Toward LinkedIn Above All Other Social Media Platforms
    This is followed by Twitter (95 percent) and Facebook (85 percent). The platform was followed by YouTube (63 percent) and Twitter (47 percent). B2B marketers use a wide array of social media channels, LinkedIn in particular, new research suggests that they are still hesitant to lean toward some outlets, such as Instagram. Recently, The Marketing Journal and Javed Matin and Associates surveyed about 500 North American marketing executives to gauge their use of social media.
    [Twitter] A Marketer’s Guide to CrossFit Digital Channels
    From Twitter and Facebook to Instagram and Pinterest, all employees are online. Like a competitive athlete trains to win by perfecting a balance of the optimum diet, exercise regime and mental focus, a CMO’s task is to develop a winning marketing machine. By coordinating every element to work together, the marketing machine will deliver short-term wins and outperform and outpace tough competitors.
    [Twitter] Lexer Grows Its Customer Data Platform from Social Listening Roots
    The system gathers data from Facebook and Instagram public pages and from the Twitter follower lists of clients’ brands. There are standard integrations with Facebook, Twitter, and Google Adwords advertising campaigns. Customer Data Platform vendors come from many places, geographically and functionally. Lexer is unusual in both ways, having started in Australia as a social media listening platform.
    [Twitter] Avoid Blind Spots in Your Lead Scoring with Social Intent Data
    At Socedo, we’ve found that coverage of Twitter profiles in a typical marketing database is around 10-12%. What type of client is the “right fit” for your business? Odds are your sales and marketing departments have spent a great deal of time and money answering this question. You probably have very detailed and accurate answers involving industry, company size, technology use and job title.
  • SNAPAPP  |  FRIDAY, JULY 7, 2017
    [Twitter] 42 Experts Explain How to Get Better Qualified Leads with Interactive Content
    Don't forget to use the available functions of Social Media too: Twitter polls, Facebook reactions, Instagram double taps (however much they may be hated)! We can be overwhelmed by marketing content ranging from twitter post, Facebook ads, eBooks, texts, phone calls, countless sales emails, etc. 61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). The result?
    [Twitter] What the Internet’s Best ‘About Us’ Pages Can Teach Brands
    If you’d like to see the complete list of pages we reviewed or have any questions about our analysis, you can email the author at mzucker@prophet.com or reach him at @matzucker on Twitter. I’ve been writing website copy since I started out at FCB in 1994. One of my earliest assignments was for Nabisco, which became one of the first brands to launch a corporate web site. For the creative concept, we decided to turn the digital experience into a virtual town you could explore.
    [Twitter] A Resource Guide to Marketing Content Success
    We’d love to hear about it on Twitter ! Do you want to sharpen your skills in marketing content but aren’t really sure where to start? We’ve compiled some of the best assets in content marketing: everything from white papers, educational videos, and podcasts to other written content. Learning from others is often the shortest and easiest way to creating successful content marketing campaigns. In addition, reading about what has worked for others isn’t a one-time process.
    [Twitter] Stop blogging until you do these five things
    When somebody tweets your post, the default tweet should include 1) the title of the post 2) the URL and 3) your Twitter handle. By Mark Schaefer. I just found this awesome blog on social media measurement. I went down the rabbit hole and read six posts in a row. It was so good that I wanted to subscribe to it but I could not figure out how to do it. There was no subscribe button anywhere on his site! So … I left.
    [Twitter] Digital Marketing Trends for 2017
    Content that is compatible with Twitter, LinkedIn and Facebook, because these social media networks are where people consume, spread, and discover content. In 2017, digital marketing has continued to explode. Successful brands are increasingly harnessing the power of digital marketing to reach their customers and increase their sales. The Gartner CMO Spend Survey 2016-2017 of 300 marketing professionals notes that marketing budgets made up 12% of company revenue.
    [Twitter] 3 Top Metrics for B2B Marketers to Track on Social Media
    So, you’ve been publishing content to Facebook, LinkedIn, Twitter, and maybe a few other social networks, building up some followers and engagement. What’s next? How can you measure and demonstrate the true impact of your B2B social media marketing efforts? In its 2016 Report Metrics That Matter for B2B Marketers, Forrester surveyed a large number … Social Media Marketing B2B Marketing Lead Generation Social Analytics
    [Twitter] Loyalty Programs Might Cost Your Business More Than You Bargained For
    Find Kerry on Twitter. By Kerry Gorgone. Loyalty programs seem like Marketing 101. A retailer or other local business offers consumers a loyalty card that entitles them to free goods or services if they visit the store X number of times or refers X number of friends, etc. The popularity of loyalty programs is difficult to dispute: in a recent survey from CodeBroker , 70% of shoppers said they belonged to between one and five non-grocery loyalty programs.
    [Twitter] Tone: it’s not what you say, it’s what people hear
    Content Marketing Copywriting Social Media Marketing Associated Press CNN Director of the Federal Bureau of Investigation donald trump James Comey Oval Office President of the United States Surveillance twitter White HouseWhile we’ve been trained to believe that snark rules online and that all of social media is populated by 4channers and redditors — and Presidents ! Well, today is the 4th of July , America’s Independence Day !
    [Twitter] Email Newsletters Are Experiencing a Renaissance
    “After blogs, Twitter, Medium, and Facebook, the inbox has become the new site of readerly seriousness: How weird is that?” Content is shared two times a week via an email newsletter and repackaged for Medium, Facebook, Instagram, and Twitter. Forget VR goggles and chatbots. These days, the rising star of audience engagement is an unlikely candidate: the humble e-newsletter.
  • HUBSPOT  |  MONDAY, JULY 3, 2017
    [Twitter] June Social Media News: Snap Map, Twitter Revamped & More
    Twitter. 4) Twitter redesigned its website and mobile app. Twitter has completely revamped its desktop site and app to make Twitter feel "lighter, faster, and easier to use." Here's a quick rundown of what's new and improved: More organized UI : Twitter now offers a sidebar where users can quickly and easily navigate to their profiles, lists, and personal settings. And here's what these changes look like on the platform today: Source: Twitter.
  • DISTRIBION  |  FRIDAY, JUNE 30, 2017
    [Twitter] Automating Marketing When Your eCommerce Shop Gets Busy
    This is especially helpful if your business utilizes social media very actively, like posting to Twitter multiple times a day. Read more of his thoughts by following him on Twitter. You’ve built your shop from the ground up, making new products you think people need or want, and satisfying an ever-growing niche market. Everything is going great, and you just keep getting busier and busier. But then, you start to get overwhelmed.
  • CONTENTLY  |  FRIDAY, JUNE 30, 2017
    [Twitter] Infographic: What Are the Best Days and Times to Post on Social Media?
    Social CoSchedule facebook Infographic Instagram LinkedIn Pinterest social media TwitterOne of the most popular insights Contently’s strategy team provides clients is a custom analysis of the best times and days to post on social, based on the behavioral patterns of their target audience.
  • AKOONU  |  THURSDAY, JUNE 29, 2017
    [Twitter] Your [EXAMPLE] Style Guide
    With a flood of quick turnaround content requests and content published across channels from Twitter to Vimeo to print, Marketing has a lot to keep track of. Does everyone who creates content for your brand deliver the consistent result you want? Dispersed resources—including in-house digital marketing, marcom, social media, product marketing and sales teams —plus remote teams, freelancers or agencies, makes executing a consistent brand more complicated more difficult than ever before.
  • VIDYARD  |  THURSDAY, JUNE 29, 2017
    [Twitter] 5 Personalized Prospecting Ideas You Can Use Today
    Engaging with prospects through Twitter or LinkedIn 1-3 times before reaching out via email can be a great way to ease into this new relationship. Let’s face it, regardless of how successful a rep you are, we can all use some fresh ideas every once in awhile. And since I’d bet that every one of your prospects and their dog is bombarded with sales messaging each day, you need a way to stand out. You need to get personal.
    [Twitter] Why You Need A Content Marketing Strategy For Your Blog And Social Media Posts
    ” The basic thinking here is that, if you create enough Facebook, Twitter and Instagram content, something is going to go viral sooner or later. So what happens when you’re failing to check your Twitter feed, and a long string of customer requests are being left unanswered? In today’s digital marketing landscape, a growing number of social media platforms and channels are competing for a limited number of marketing resources.
    [Twitter] How can you start using hashtags effectively on LinkedIn?
    Instagram and Twitter users are accustomed to several hashtags in each post, while LinkedIn users are not accustomed to seeing/using hashtags. If there are certain hashtags you monitor on Twitter or Instagram, start monitoring them here on LinkedIn. It’s not yet too noisy for conversations to get lost, as they are on Twitter. If you’d like to learn more about social selling for LinkedIn and Twitter, join me at my Biznology webinar in July.
    [Twitter] Facebook Marketers need to take a hint from Wonder Woman
    Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on Twitter. By Brooke B. Sellas, {grow} Contributing Columnist. Confession time. I not only keep up-to-date with Facebook marketing, I also happen to be an undercover comic book and superhero NERD. I drag my husband to every single superhero movie that comes out. So you can imagine how excited I was when Wonder Woman appeared in Batman V Superman last March.
  • EXO B2B  |  WEDNESDAY, JUNE 28, 2017
    [Twitter] How to build an editorial line
    85% of companies in the B2B sector use Twitter and 50% consider Twitter an effective social network for generating leads. Those most frequently used are: Social networks: Facebook, Twitter, LinkedIn…. Content marketing is really at the crux of setting up an inbound marketing strategy with the objective of “attracting” your customer. That’s why it’s essential to define an editorial strategy. The first step is to define your goals and identify your readership.
    [Twitter] How to Qualify Opportunities with Lead Scoring
    Twitter clicks. All businesses need leads, but one of the primary problems is the pressure to generate qualified leads and route the right ones to sales. Perhaps your inbound marketing strategy has helped generate a database full of leads, through varying campaigns. You have a bevy of potential customers interested in your products or services, but are they ready to make a purchase? It is certainly obvious that not all of your new leads are a the same stage in the buying process.
  • HUBSPOT  |  TUESDAY, JUNE 27, 2017
    [Twitter] 6 Digital Storytelling Lessons from Pottermore
    To further foster this sense of community, Pottermore is also launching a new book club that will encourage discussion among users through a Twitter chat. As technology continues to lower the cost of content production, today’s end user is asked to digest more stories than ever before -- in conversation, in written text, at the movies, in advertisements, and even through web design.
  • PUREB2B  |  MONDAY, JUNE 26, 2017
    [Twitter] The True Power of Contextual Marketing
    M&M’s placed large banner ads and graphics asking their fans to vote on their Facebook and Twitter handles. In marketing, the primary goal is to send the right message to the right people at the right time using the right channel. This is what “marketing context” is all about.
  • CONTENTLY  |  MONDAY, JUNE 26, 2017
    [Twitter] Connecting Content to Measurable Business Outcomes
    Finally, if you have ideas for topics you’d like to see us address in the Accountable Content Series, please reach out to us on Twitter or Facebook. I recently passed my six-month mark at Contently. In my very first post on The Content Strategist , I wrote this: The biggest challenge facing content marketing is also its greatest opportunity. How do we connect each piece of content to a specific business outcome? In content marketing, ROI means many things to many people.
    [Twitter] If a marketing tactic works, but people hate it, should you use it?
    I asked that question on Twitter and was immediately told the obvious, “Because it works.” It’s a scenario straight out of Kiefer Sutherland’s TV series 24. There’s a ticking time bomb somewhere in the city. The only way to stop it is to torture a captured suspect into revealing its location. Yes, torture is wrong. But is it worth it to save the lives of hundreds of innocent people? What do you do?
  • VIDYARD  |  FRIDAY, JUNE 23, 2017
    [Twitter] 4 Easy and Effective Ways League Integrates Video Into Their Sales Strategy
    Even on LinkedIn and on Twitter, there’s almost no reprieve. This post was originally published on Upshot. Crafting a perfect sales message can be painful, but it’s essential to capturing a decision maker’s attention. In an over-saturated sales market, why not try video? That’s exactly what we did at League. We create innovative personalized video emails in an instant.
    [Twitter] How to Tap into the Power of Influencers
    Sure maybe they don’t have 170,o00 followers on Twitter, but they do have first-hand experience to share with their peers—who are often your target audience. Influencer marketing has become a bit of a buzzword in the marketing industry as of late. Merriam-Webster defines influence as “the power or capacity of causing an effect in indirect ways.” From my perspective, influence, as it relates to marketing, is someone who resonates with an audience, makes an impact and provides value.
  • 6SENSE  |  THURSDAY, JUNE 22, 2017
    [Twitter] Leader of the Pack! Forrester Wave Results Revealed for Predictive Marketing
    Follow us on Twitter @6senseInc and subscribe to our blog. Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers.
    [Twitter] A guide to getting started on using hashtags on LinkedIn
    For platforms, like Twitter and Instagram , hashtags are an essential ingredient to the social posting recipe. Up until recently, hashtags were frowned upon when used on LinkedIn because they were a telltale sign of cross-posting content from Twitter (a big no-no). If you’d like to learn more about social selling for LinkedIn and Twitter, join me at my Biznology webinar in July. LinkedIn wants you to start using hashtags and I think it’s about time.
  • BIZIBLE  |  WEDNESDAY, JUNE 21, 2017
    [Twitter] How to Run a Weekly Growth Team in B2B
    Follow customers in your CRM across twitter and send DM to your latest eBook. Many B2B companies have annual sales and marketing goals. and consistently miss these. For sales, annual targets can make sense due to the length of sales cycles (however many pros recommend quarterly targets). Marketing success on the other hand relies on frequent feedback and constant testing.
    [Twitter] Customer success: 3 Off-beat tools for small businesses
    Early on, we noticed that our customers, despite signing in with their Facebook accounts, were more likely to share a link to our platform through Twitter. Overnight, links to our site on Twitter increased by 600%. Please feel free to reach out to me via Twitter if you have any more private questions, but I’d love to hear what advice you would give others in the comments! Kiki can be reached easily through Twitter. By Kiki Schirr, {grow} Contributing Columnist.
  • EMEDIA  |  TUESDAY, JUNE 20, 2017
    [Twitter] Which B2B Media Platform Matches Your Mission?
    Digital marketing can include display ads, sponsored content, native ads, blogs/website/SEO, live online events, social media (Facebook, Google+, Instagram, Twitter, Tumblr, Pinterest, LinkedIn, etc.), B2B marketers now have a plethora of channels, or media platforms, to choose from when planning their marketing campaigns. It can be overwhelming. The goal is to be omnichannel with a seamless experience across all platforms and touchpoints but this presents challenges for B2B organizations.
  • BIZNOLOGY  |  TUESDAY, JUNE 20, 2017
    [Twitter] Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time
    Blogging Content Marketing Organic Search Reputation Management Search and Content Marketing Search Engine Optimization Search Marketing Social Media Marketing ad-blocking Advertising Age Alexa Internet Android (operating system) AOL Audience measurement brand persona Content marketing Facebook Google Google Chrome Google Search search marketing SEO twitter Web search engine YouTube
    [Twitter] Snapchat Isn’t Going Away: How to Cope, and Enhance Your Marketing Campaigns
    Until last year, it was still Facebook, Twitter, and LinkedIn which got the most […]. While Snapchat is wildly popular with individual users – it reached the 100 million daily active user mark at the end of 2016 and has ballooned to 161 million since then – businesses are only now catching on to the potential. The post Snapchat Isn’t Going Away: How to Cope, and Enhance Your Marketing Campaigns appeared first on Marketing Insider Group. Social Media
    [Twitter] Less Than 1% Churn? It’s Possible—Just Listen to Your Customers
    So I did what any inconvenienced, disgruntled customer of the modern era would do: I took to Twitter to air my grievances to their corporate account. A little about me: I enjoy cooking, so I go grocery shopping once a week. I regularly spent a considerable amount of cash at the nearest Regional Grocery Chain™ store, until I noticed their customer experience starting to slide. Fewer cashiers worked the registers.
  • ACT-ON  |  FRIDAY, JUNE 16, 2017
    [Twitter] Your Customers Called. They Want You to Know These 6 Things
    But it bears repeating: According to research from Twitter , 71% of Twitter users expect a brand to respond within an hour of when the customer contacts them on social media. Businesses are changing how they think. For years ― decades even ― companies have been focused on their products. The customer experience has always been top of mind, of course. But in a more passive role. If someone wasn’t happy with a product or service, usually they just stopped using it.
    [Twitter] Lead Generation Tactics: How to Attract the Highest Quality Leads
    LinkedIn, Twitter, and even Facebook can help you reach your target audience. Lead generation is more than just generating as many leads as possible. Properly done, lead generation results in leads of the highest quality that engage with your brand and convert to revenue. You can measure your lead generation program’s success by: The quality of leads generated. The leads that convert to revenue. Metrics that prove your program’s value to your company’s bottom line.
  • ACT-ON  |  THURSDAY, JUNE 15, 2017
    [Twitter] How to Create Content Unicorns and Ignore the Donkeys
    So, the Twitter IPO, or the Snapchat IPO. LARRY : The easiest way to do this is to follow me on Twitter. Are you producing content unicorns and, if you are, are you leveraging that content to make unicorn babies? Larry Kim doubts you’re doing either, but is willing to tell you how you can. In this episode of the Rethink Podcast, we talk with Kim, founder of WordStream and CEO of Mobile Monkey, about his new company and about what he calls “Content Marketing Moneyball.”.
    [Twitter] 5 Proven Ways to Stay Productive at Work During the Summer Slump
    Answer every message, while intermittently browsing Facebook, in between checking Twitter and taking a call from your mom, and before you know it it’s nearly the end of the day and you’ve got nothing to show for it. Studies have also shown that some of the most popular social media channels — like Facebook, Instagram and Twitter — can actually increase feelings of inadequacy, envy and even depression.
  • ENGAGIO  |  WEDNESDAY, JUNE 14, 2017
    [Twitter] Setting Benchmarks, Aligning Your Team and Orchestrating ABM: Q&A with Katie Bullard
    Don’t forget to connect with Katie on LinkedIn and follow her on Twitter at @Katie_E_Bullard, or learn more about DiscoverOrg. Making the shift from a traditional demand gen strategy to an Account Based Marketing strategy doesn’t happen overnight. After all, ABM means different things to different companies. What works for Engagio may not work for you.
    [Twitter] Study: Facebook Surpasses LinkedIn as Most Important B2B Social Media Platform
    B2B-focused marketers also appear to find value in Twitter (75 percent) and YouTube (45 percent). B2B marketers are focused on many of the same social media outlets as B2C marketers, but according to new research , usage and importance varies by network. The “2017 Social Media Marketing Industry Report” from Social Media Examiner recently looked at which channels marketers are using to achieve their objectives.
    [Twitter] The right time to ignore popular marketing advice
    You can find his homebase at [link] and connect with him on Twitter @marsdorian. By Mars Dorian, {grow} Contributing Columnist. The web is full of marketing advice that sounds good but is divorced from reality. Whether you find marketing tips in books, blog posts, webinars, or YouTube videos, there’s a lot of false assumptions and misleading tips that either waste your time, or worse, lead you astray.
  • HUBSPOT  |  WEDNESDAY, JUNE 14, 2017
    [Twitter] Does Influencer Marketing Actually Work? A HubSpot Blog Experiment
    The influencers were responsible for 4,143 of those views -- each sharing their link on Facebook and Twitter within three days of the launch date, with several sharing the link on LinkedIn as well. I ran my first experiment in influencer marketing in middle school. My mom had bought me a pair of practical (her words) but hideous (my words) sneakers -- and insisted I wear them to gym class.
    [Twitter] Who should own lead generation for a complex sale?
    And they leverage their social network via LinkedIn and Twitter, and monitor news feeds about key accounts. So, who should own B2B lead generation: sales, marketing or both? You might be thinking, “isn’t the answer obvious?”. It’s not. Let me explain. I hear the same problem over and over. Sales and marketing aren’t doing a great job of executing lead generation because they both believe it’s the others job. And you know what? They’re both right. Here’s what I mean.
    [Twitter] How to Create an Infographic From Start to Finish in 5 Steps
    Get the conversation started by dropping a line in the comments section or connecting with me on Twitter ! In the past year, a number of KoMarketing clients have come to us looking for assistance in creating a standout infographic. And, according to the Content Marketing Institute’s (CMI) “B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America” report , they’re not alone when it comes to having an affinity for infographics in the B2B marketing space.
  • CONTENTLY  |  MONDAY, JUNE 12, 2017
    [Twitter] How the World’s Top CEOs Use Social Media
    For those who are active on social, LinkedIn tends to be the first choice, followed by Twitter. Twitter is the perfect place to influence media narratives since the press spend more time posting and scrolling than they do writing their own stories. Social LinkedIn social media study thought leadership TwitterThought leadership gets a lot of flak in marketing circles. Some of it is fair.
    [Twitter] The average enterprise uses 91 marketing cloud services
    It includes Facebook, LinkedIn, and Twitter (although those are in the social category, separate from marketing ). This past weekend, I caught up on Mary Meeker’s latest Internet Trends report for 2017. As always, it was jam-packed with incredible data and insights, and this year it ballooned to 353 pages worth of them.
    [Twitter] What’s Your Employer Value Proposition?
    Get more brand development tips and strategies by following us on LinkedIn and Twitter. Does your firm struggle to attract the smart, capable people you need to take your business to a higher level of success? You’re not alone. Hiring and retaining talent is one of the top challenges faced by most professional services firms. In fact, There’s isn’t a one-size-fits-all solution to this problem. In a tight job market, it can be tougher to attract quality talent than find new clients.
    [Twitter] How to Assess the Relevancy of 3rd Party Intent Data
    Public data from social media networks, i.e. Twitter. On Twitter, you can identify potential buyers based on their tweets and following relations. At this point, companies, like Socedo , can associate activities on Twitter to the leads in one’s marketing automation database, and tell you which of your existing leads is researching your product category or business space based on their Twitter activities in real-time.
  • ACT-ON  |  FRIDAY, JUNE 9, 2017
    [Twitter] You Need to Understand These 6 Things About What B2B Buyers Want
    I wanted to add tracking code to the final confirmation page of the survey, so I could see which channels (email, advertising, Twitter, LinkedIn) generate the most completed surveys. The more we know, the better we can sell – especially when it comes to knowing what B2B buyers want. That seems to be the underlying premise of marketing right now. It’s not a bad premise. It leverages one of the all-time great marketing principles: relevancy.
  • VIDYARD  |  THURSDAY, JUNE 8, 2017
    [Twitter] 6 Video Podcasts B2B Businesses Can Learn From
    For context, 21% of Americans also use Twitter. Podcasts are nothing new. While the medium was invented somewhere around 2000, Apple’s decision to add podcasts to iTunes in 2005 thrust a new light, and new subscriber base, onto the concept of short-form audio content. Commuters rejoiced, and brands were quick to find ways to capitalize on this new captive audience. Fast forward over ten years, and a new medium has grown from this already popular content channel.
    [Twitter] On the limited value of branded content
    I’ve been having an ongoing discussion with Kristina on Twitter , and I think we made a breakthrough together. Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content marketing head on. Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up.
    [Twitter] Double Duty: Why Hybrid Events Hook Millennials
    A morning spent chasing a hashtag across Twitter is as natural as an afternoon chasing waves at the beach. There’s something about Millennials and the distinctive way they approach the world that gets us talking and theorizing. We can’t seem to put our finger on them, most likely because they are still writing a long future. But there’s no debating this fact: marketers can’t ignore the power of Millennials and how they’re reshaping business.
    [Twitter] 6 types of content your readers hate
    Consider Campbell’s Soup ‘s Twitter mistake when it tweeted a SpaghettiOs image in honor of Pearl Harbor Day. When creating content for your blog, social media profiles, email subscribers, and other purposes, you don’t want to irritate your readers. Unfortunately, some types of content can send readers running in the other direction, especially if you haven’t yet earned their loyalty.
    [Twitter] Marketers, Are You Ready For Voice Search?
    Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on Twitter. By Brooke B. Sellas, {grow} Contributing Columnist. One of my favorite things to do on the weekends is to yell at Alexa, “Alexa, play top dance music!” And then I turn the volume up ridiculously loud and cook my husband breakfast or commence with the weekly chores.
    [Twitter] Chatbot Therapists, and 4 Other Stories We Loved in May
    That was until last week, when I read Wired’s coverage of what the internet made out of the most recent Twitter extravaganza now known as #covfefe. For Watercutter, a deep dive into Twitter banter is a hilarious exercise. Media chatbots Google Pixar Search Slack Twitter Yelp
    [Twitter] Give your social oomph with SocialOomph
    SocialOomph Supports More than Twitter: While Twitter is the most profoundly useful platform for SocialOomph, autoposting is operationalized for Twitter , Facebook , Pinterest , LinkedIn , RSS Feed , Blog , and even the Plurk zombie. So, why not plug in your RSS feed or your blog into SocialOomph and post each and every one of your latest blog posts automagically onto Twitter, Facebook, Pinterest, and even LinkedIn.
    [Twitter] How Executive Branding Can Help Your B2B Marketing Efforts
    While someone may still be reviewing her posts, Martha’s voice on Twitter and her blog do a great job of promoting her content and brand in a simple and effective way. Martha Stewart’s blog shares lots of photos, and on the sidebars you’ll notice ads, brand name Pinterest and Twitter accounts, and links to her primary, branded websites. When he launched Mashable all on his own, his personal twitter account was @Mashable.
  • HUBSPOT  |  TUESDAY, JUNE 6, 2017
    [Twitter] How to Work with Influencers: The Ultimate Guide
    According to Twitter , if you really only trust your friends and family for this information, you’re part of the majority. How much digital content do you consume on a daily basis? It’s tough to put a number on that, isn’t it? Here’s an even tougher question: How much of that content do you genuinely trust -- especially when it comes to an investment in a product or a service?
    [Twitter] 19-Year-Old Shows Anybody Can Become Known With Commitment
    Baseball Lifestyle 101 also uses their Snapchat , Facebook and Twitter accounts to connect with their audience. You can connect with Baseball Lifestyle 101 via their website or on Instagram , Snapchat (baseball_LS101), Twitter, and on iTunes , YouTube , and Facebook. By Danielle Conte, {grow} Community Member. In Mark Schaefer’s new book, KNOWN, he makes the case that anybody can attain the authority, presence, and reputation to make their dreams come true.
  • HUBSPOT  |  MONDAY, JUNE 5, 2017
    [Twitter] How to Easily Create Professional-Looking Videos for 4 Popular Social Media Platforms
    We’re breaking down what performs best on four of the top networks: Instagram, Facebook, Twitter, and YouTube, so you can easily create videos that truly shine no matter where you share them. Video is dominating social media marketing. In fact, experts predict video will account for 80% of global internet traffic by 2019. So now is the best time to master the medium.
  • SNAPAPP  |  FRIDAY, JUNE 2, 2017
    [Twitter] 101 Ridiculously Effective Ways to Use Interactive Content in Your Marketing Today
    Use a real-time poll to drive social twitter engagement by asking for people’s opinions on a new or key industry topic. Target event hashtags on Twitter and allow booth visitors to vote in real time. Interactive content has endless possibilities. It can take so many different shapes and sizes, tackle such an assortment of goals, and be used across the whole spectrum of marketing channels, that it can be overwhelming to figure out where to start. .
    [Twitter] Marketing with Video Content in the Digital Age [Interview]
    Find him on Twitter: @thejongardner. Amobee’s recent report “ Different Generations, Different Standards ” looked at how marketers are investing in various video formats to reach out to their target audiences. In the future, the majority of marketers (51 percent) said they believe that new formats, such as 360-degree video, will encourage their companies to invest more in online video.
    [Twitter] Why Joe Pulizzi and I disagree on today’s content marketing dynamics
    If you have an intermediary between you and the audience like Facebook, Google, Twitter, LinkedIn, etc, you do not have a relationship with your audience. By Mark Schaefer. In a recent This Old Marketing podcast episode , Robert Rose and Joe Pulizzi of the Content Marketing Institute had a lengthy section disagreeing with two of my conclusions from a recent blog post. Which is … excellent.
  • ACT-ON  |  THURSDAY, JUNE 1, 2017
    [Twitter] How To Use Social Media To Convert More B2B Leads With Daniel Kushner
    It’ll be the blog title, put in the link, and send that out to Twitter. Michelle : For people who think of social as Facebook or Twitter, and how they use those platforms socially, can social media be an effective marketing channel? When we look at B2C, and I like to use Nike as an example, if you go over to their Twitter account you’ll see that Nike will post a single tweet maybe every couple of days. Facebook, Twitter, Snapchat, LinkedIn?
  • ENGAGIO  |  WEDNESDAY, MAY 31, 2017
    [Twitter] ‘Orchestration’ is the Common-Sense Approach Marketing and Sales Needs
    I recently had a bit of a debate on Twitter with Kyle Porter. I remember sitting in a sales and marketing meeting when I was fresh out of college as a marketing coordinator. The meetings were on Monday mornings and normally more than a little droll. Lasting right around an hour, sales began by recapping pipeline for that quarter and the remaining month. Then, if we were lucky, someone acknowledged that marketing was in the room.
    [Twitter] STOP: Don’t Use Influencer Marketing Without Reading This Post
    Think of it this way: it’s easier and more efficient for the FTC to crack down on the brands that pay influencers than it is for them to chase down the millions of individual video bloggers, Twitter celebrities, and other people who’ve managed to monetize their online followings. What does he or she need to do in order to satisfy their obligations—host a Twitter chat, interview you for a podcast, write three blog posts, etc. Find Kerry on Twitter.
  • HUBSPOT  |  WEDNESDAY, MAY 31, 2017
    [Twitter] May Social Media News: The Fight Over the Disappearing Message Continues
    That's the largest social media IPO since Twitter's back in November 2013. This is a clear nod to Twitter's dominance in livestreaming -- the app broadcasts pro football, hockey, baseball, and basketball games, as well as live news coverage that attracts millions of viewers. We'll see if viewers gravitate toward Facebook and away from Twitter to watch baseball for free this summer -- we'll keep you posted. Twitter News. 12) Co-founder Biz Stone returned to Twitter.
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