• MEASURE UP MARKETING  |  THURSDAY, JANUARY 18, 2018
    [Twitter] How to Save a Year of Research for Your Account-Based Marketing
    We gave email a break and moved to direct messaging on Twitter followed by a personal phone call. Only 3% had personal Twitter accounts. We’ve enjoyed the privilege of being engaged with a number of our customers for nearly two decades and last year were fortunate to add new projects and new customers. Our 2017 target for the number of new customers was significant, so, with all the rage about Account Based Marketing (ABM), we decided to experiment with the concept.
  • HEINZ MARKETING  |  THURSDAY, JANUARY 18, 2018
    [Twitter] “How I Work”: Matt Amundson, VP of Marketing and Sales Development for EverString @mattya56 #HowIWork
    Craig Rosenberg, who has the answer to everything, and is one of the funniest people on Twitter. By Matt Heinz, President of Heinz Marketing. How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well.
  • BIZNOLOGY  |  THURSDAY, JANUARY 18, 2018
    [Twitter] Naming brands – the unsubtle (Trump) and the subtle (drug companies)
    These abbreviated nicknames are also ideal for social media like Twitter that offer limited content. Most people think “branding” is simply about creating a catchy, memorable name for a product, service, organization, and even a group of people. However, branding is much more complex.
  • ONALYTICA B2B  |  THURSDAY, JANUARY 18, 2018
    [Twitter] Interview with Moni Oloyede
    LinkedIn is probably the best way to reach me or on Twitter @MoniOloyede. Moni Oloyede – Marketing Technology & Marketing Operations Specialist. Key Topics: Martech, Marketing Operations. Location: Bethesda, MD, USA. Bio: Moni is a Marketing Operations specialist with 10 years of Marketing Technology experience. She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 17, 2018
    [Twitter] Influencer Marketing: The Power of the “Micro-Moment”
    That consumers are voluntarily consuming media in their spare time; they enjoy looking through their Instagram and Twitter feeds and being inspired and informed. A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying journey.
  • HUBSPOT  |  WEDNESDAY, JANUARY 17, 2018
    [Twitter] YouTube Has Updated Its Partner Program Requirements -- Here's What Marketers Need to Know
    As always, feel free to reach out with your thoughts and questions on Twitter. YouTube announced yesterday that it has modified the eligibility requirements for its Partner Program (YPP), which will change the ways and ability Creators can monetize their content on the platform. Here's what we know so far -- and how marketers can prepare. What YouTube’s New Partner Program Requirements Mean for Marketers. Changes to the YouTube Partner Program.
  • BIZNOLOGY  |  TUESDAY, JANUARY 16, 2018
    [Twitter] Online communities are the best thing about the internet
    Online Communities 4G LTE Network Alabama Alabama Republican Party Alexa Internet Allies of World War II AT&T Facebook Google internet Internet Governance Forum LGBT mobile Web Net neutrality twitter United States
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 16, 2018
    [Twitter] 10 Infographics to Inform Your 2018 B2B Content Marketing Strategy
    If you feel like I may have left an awesome content graphic off this list, feel free to drop a comment below or connect with me on Twitter to keep the conversation going! It can be argued that content marketing is the most important digital marketing strategy available today. Without new and fresh content, it’s almost impossible to achieve the results you’re striving for.
  • MODERN MARKETING  |  TUESDAY, JANUARY 16, 2018
    [Twitter] How CMOs Are Helping Healthy Food Brands Secure Market Share
    Many healthy food brands are relying heavily on YouTube, Twitter and Facebook initially. Consumer demand for healthy food is at an all-time high, leading Chief Marketing Officers (CMOs) to think outside of traditional marketing channels to put healthy brands directly in front of their target markets.
  • BLUETEXT  |  TUESDAY, JANUARY 16, 2018
    [Twitter] Top Agency Tips – Mobile Retargeting: Six Tips for a Successful Campaign
    Take advantage of the tools that Facebook, LinkedIn and Twitter offer for their ad campaigns. Top digital marketing agencies are quickly learning that mobile retargeting is now a key element in any successful campaign. But moving our clients to this strategy is not always an easy sell, as the many challenges that mobile presents can be intimidating. In spite of the roadblocks, mobile retargeting can increase reach and engagement far beyond other channels.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, JANUARY 16, 2018
    [Twitter] 13 Smart Brands Using Technology to Power Their Content
    The robot even has its own Twitter handle. It’s a new year, and I bet you picked up a few shiny tech gadgets to play with over the holidays. But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, JANUARY 15, 2018
    [Twitter] 27 Reasons Why Your Content Sucks
    Whether it is on Twitter, blogs, or company collateral, there seems to be a recent trend to overemphasize statements about oneself or to put the company ahead of the customer. Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed. After all, why would someone intentionally create something that’s utterly useless for their organization or their audience? And yet, a lot of content sucks. We’ve all seen (and sometimes created) it.
  • OUTREACH  |  SUNDAY, JANUARY 14, 2018
    [Twitter] Got Grit? An NCAA Athletic Trainer on What Star Athletes Can Teach Salespeople About Getting Their Head in the Game
    From trending as a hashtag on twitter to being the substance of a bestselling book , grit has gone viral. This post is part of Outreach's new blog series, Beyond the Number. We believe that salespeople are more than the number they carry, and that by celebrating the human side of sales, we help salespeople win bigger. Join the movement by sharing this post with the hashtag #beyondthenumber. Picture it: a light breeze touches your sticky forehead. Cricket chirps fill the air.
  • OUTREACH  |  SUNDAY, JANUARY 14, 2018
    [Twitter] Got Grit? An NCAA Athletic Trainer on What Star Athletes Can Teach Salespeople About Getting Their Head in the Game
    From trending as a hashtag on twitter to being the substance of a bestselling book , grit has gone viral. This post is part of Outreach's new blog series, Beyond the Number. We believe that salespeople are more than the number they carry, and that by celebrating the human side of sales, we help salespeople win bigger. Join the movement by sharing this post with the hashtag #beyondthenumber. Picture it: a light breeze touches your sticky forehead. Cricket chirps fill the air.
  • HUBSPOT  |  FRIDAY, JANUARY 12, 2018
    [Twitter] Facebook's News Feed Will Once Again Focus on Friends and Family
    Feel free to reach out with your thoughts and questions on Twitter. Facebook announced yesterday that it will be overhauling its News Feed that will once again shift the type of content users see first, and most often. According to the official statement , Facebook will " be making updates to [its News Feed] ranking so people have more opportunities to interact with the people they care about" -- as in, their friends and family, instead of Pages.
  • HUBSPOT  |  FRIDAY, JANUARY 12, 2018
    [Twitter] What to Do When Your Content Falls Flat: 6 Ways to Recover
    on Saturday and Sunday, whereas the best times to post on Twitter were between noon and 5-7 p.m. To discover the best posting time for your audience on Twitter, I recommend using the tool Tweriod. There, you can sign in with your Twitter account, and the tool will perform an analysis of your followers and tweets. Research shows that content marketing costs 62% less than outbound marketing, yet produces 3X as many leads.
  • ONALYTICA B2B  |  FRIDAY, JANUARY 12, 2018
    [Twitter] Interview with Cory Munchbach
    Twitter is a great option ( @corinnejames ) or email me – first name at blueconic dot com. Cory Munchbach – SVP of Strategy at BlueConic ?. Key Topics: Marketing Technology, Marketing Strategy, Startups, B2B Marketing, Women in Tech. Location: Boston, MA USA. Bio: Cory Munchbach is the senior vice president of strategy at BlueConic, the world’s simplest and most accessible customer data platform, empowering every marketer to find success with a CDP.
  • LEADFEEDER  |  THURSDAY, JANUARY 11, 2018
    [Twitter] Layer increased inbound leads by 2000%, but here’s why they wouldn’t do it again
    From there, we launched the kit on Product Hunt and promoted it on Twitter and elsewhere. Note: This is a guest post by Michelle Urban, owner of Marketing 261 and former senior director of marketing at Layer. In the summer of 2016, I helped Layer‚ a customer conversation and messaging platform‚ launch an inbound campaign that blew up on Product Hunt and social media, driving 3,500 leads in 30 days for our sales team.
  • HUBSPOT  |  THURSDAY, JANUARY 11, 2018
    [Twitter] Here's What It's Really Like to Ride in a Self-Driving Car
    Feel free to reach out to me with your thoughts and questions on Twitter -- and to see more insights and announcements from CES 2018. Remember that exciting self-driving car news we broke yesterday? AAA Northern California, Nevada & Utah -- largely known for its roadside assistance services -- has partnered with Torc Robotics to develop safety criteria for self-driving cars.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 11, 2018
    [Twitter] Should Your B2B Company Be On Instagram?
    Studies have shown that you can (and should) actually use more hashtags on Instagram than on Twitter. Keep Twitter hashtags to about two per post, whereas Instagram posts show the highest engagement at 11 or more hashtags per post. It will not automatically publish to your profile after the broadcast is done, like it does on Facebook and Twitter.
  • SNAPAPP  |  THURSDAY, JANUARY 11, 2018
    [Twitter] A B2B Guide to Engagement Marketing (with Strategies, Tools and Examples)
    Almost a third of Twitter users follow brands on the platform, and over 20% have replied to a brand or another advertiser. . . . . For a century, marketing and advertising were the same thing. It was all about spending money to interrupt people with your messaging, and hoping the interruption was rewarded with a sale. . The quicker the sale, the more profitable the product.
  • MARKETING INSIDER GROUP  |  THURSDAY, JANUARY 11, 2018
    [Twitter] Quality and Quantity Content – Can You Really Have it All?
    If you’ve read up on content marketing or you’re involved in the “industry” you’ve inevitably heard about this debate that’s been swirling through blogs and Twitter accounts for some time now: quantity versus quality. The idea is that you can’t possibly write quality content if you’re producing it frequently. It might be something you’ve thought […]. The post Quality and Quantity Content – Can You Really Have it All? appeared first on Marketing Insider Group. Content Marketing
  • ONALYTICA B2B  |  THURSDAY, JANUARY 11, 2018
    [Twitter] Interview with Maxine Mackintosh
    It’s hard to say, I definitely follow a range of different people on Twitter – some who are die-hard NHS supporters, others who are economic skeptics, others who hate digital health snake oil, and people who retweet good digital health noise. Maxine Mackintosh – Co-Founder of One HealthTech. Key Topics: Data science, Health Informatics, Women-In-Tech. Location: London, UK.
  • CONTENTLY  |  WEDNESDAY, JANUARY 10, 2018
    [Twitter] Study: Teenagers Are Now Facebook’s Kryptonite
    Just a few years ago, Vice would’ve wanted my article distributed on Facebook and Twitter. ” While teen usage has increased on YouTube, Instagram, Snapchat, Pinterest, and Twitter, Facebook is the only major social platform that lost users in that demographic. Facebook and Twitter have both prioritized visual content, but they’re still populated with plenty of text and links.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 10, 2018
    [Twitter] Make your life easier with social media marketing tools and apps
    AnyImage : This is a browser-based tool that helps you post images to Twitter , Facebook, LinkedIn , and Google+. It’s 2018! The new year is here and that means it is time for all those New Year’s resolutions. Most people make personal resolutions, but do you make resolutions about your work? One of the most popular work-related resolutions is to work more efficiently and make work easier.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 10, 2018
    [Twitter] How to Generate Leads with Webinars
    Consider promoting these blogs using content amplification or use paid advertising , such as Twitter, LinkedIn or Facebook Ads. Any marketing and sales professional knows that most buyers don’t make a purchase decision right away. As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. In B2B, most people are on a journey to get more educated.”
  • HUBSPOT  |  WEDNESDAY, JANUARY 10, 2018
    [Twitter] Self-Driving Cars Have Landed at #CES2018, and Marketers Really Need to Pay Attention
    Feel free to reach out to me with your thoughts and questions on Twitter -- and to see more insights and announcements from CES 2018. Here I am, on my fourth day at CES 2018, and man -- there has been a lot of content on emerging technologies. If I’m being completely honest, it’s been an interesting challenge to figure out which topics would be the most helpful to those of you reading. Emerging trends? Check. Brand loyalty and connected ecosystems? Check. Self-driving cars? But, of course.
  • SHARPSPRING  |  TUESDAY, JANUARY 9, 2018
    [Twitter] Supercharge Your Marketing With SharpSpring Social
    Customers can schedule and publish posts to Facebook, LinkedIn, and Twitter directly from SharpSpring. Create, schedule and publish content to Facebook, LinkedIn and Twitter directly from SharpSpring. The internet has 3.5 billion users, and those users have an average of 7.6 social media accounts. There’s no getting around it – social media has taken over.
  • HUBSPOT  |  TUESDAY, JANUARY 9, 2018
    [Twitter] Data Is Cooler Than You Think. Here's What Marketers Need to Know About It Today.
    Feel free to reach out to me with your thoughts and questions on Twitter , or follow along for my latest coverage of CES 2018. It's my third day here at CES, and today marks the opening of the 2018 event to the public. Last night marked the end of the event's two major media days, which concluded with a keynote from Intel. To say the least, it was. interesting.
  • BOP DESIGN  |  TUESDAY, JANUARY 9, 2018
    [Twitter] B2B Marketing Agencies: How to Choose the Best Fit
    Are they going to be running a dynamic social media campaign for you but haven’t touched their own Twitter in six months? Partnering with a marketing agency is a big decision and shouldn’t be taken lightly. The marketing agency you choose will be a trusted brand advocate and tasked with helping you to meet your strategic marketing objectives. At the end of the day, they will either make you look good and help accomplish your goals or they won’t.
  • NAVIGATE THE CHANNEL  |  TUESDAY, JANUARY 9, 2018
    [Twitter] Key Digital Branding Tips to Dominate Your Online Presence
    For example, Facebook allows you to aim for groups who “like” companies and products similar to yours, and Twitter offers the option to target a specific brand or influencer’s followers. In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner.
  • HUBSPOT  |  TUESDAY, JANUARY 9, 2018
    [Twitter] The Tax Bill Has Passed. Do You Know How It Will Impact Your Business?
    As always, I'm open to your take on the matter -- feel free to reach out to me with your thoughts and questions on Twitter. When the Tax Cuts and Jobs Act -- better known, generally, as "the tax bill" -- was signed into law on December 22, 2017, there was a broad spectrum of reaction. Many people were worried. Even more were angry. A small percentage were pleased -- and most of all, it seemed, the public was somewhat confused.
  • HUBSPOT  |  MONDAY, JANUARY 8, 2018
    [Twitter] At #CES2018, Lessons Emerge on Brand Loyalty and a Connected Ecosystem
    Feel free to reach out to me with your thoughts and questions on Twitter -- and to see more insights and announcements from CES 2018. Today marks the second Media Day of CES 2018, and to kick things off, LG debuted a number of new technologies at this morning's press conference. As one might expect, the announcements leaned quite heavily toward Smart Home, with LG's ecosystem boasting a suite of abilities -- many of them AI-powered.
  • SCRIBBLELIVE  |  MONDAY, JANUARY 8, 2018
    [Twitter] Social Listening for B2B Sales: How to Ignite Sales and Buyer Engagement
    Follow them on LinkedIn, Twitter, Blogs and industry publications. Follow industry related hashtags on Twitter (examples: #fintech, #healthtech, #edtech, conferences , etc…). Create a Twitter List of key influencers. Setting up social listening for success: Find all the key stakeholders for your accounts on social – LinkedIn and Twitter (maybe Facebook and Instagram – but if they don’t use these channels for business, do not engage with them there).
  • CONTENT MARKETING INSTITUTE  |  MONDAY, JANUARY 8, 2018
    [Twitter] The One Thing Killing Your Most Creative Content Ideas (and How to Stop It)
    Join Carla Johnson in a conversation about how to come up with great creative ideas your organization will accept in the Tuesday, January 9, Twitter chat from Content Marketing Institute. Creativity. We all want it. Unfortunately, we tend to give up on it over time. When we’re just starting our careers, we’re excited. We’re going to take the world by storm. We approach our boss every morning with a new, brilliant idea.
  • HUBSPOT  |  SUNDAY, JANUARY 7, 2018
    [Twitter] Here Are the 7 Top Tech Trends to Watch in 2018, According to CES
    Feel free to reach out to me with your thoughts and questions on Twitter. The first Media Day of CES 2018 kicked off in Las Vegas today, rich with presentations from exhibitors on what's to come in tech in the foreseeable -- and at times, somewhat distant -- future.
  • IGNITE  |  FRIDAY, JANUARY 5, 2018
    [Twitter] The Most Active and Mentioned Tweeters at HR Conferences in 2017
    Here are several fun rankings based on our analysis of the Twitter conversations at HR events in 2017: (1) Most Mentioned at HR Conferences. To be included in this first list, the Twitter ID had to be mentioned at a minimum of five HR conferences. Most of the Twitter accounts on this list are either associations or HR solution providers. This list is the top 25 Twitter accounts mention at the most different HR conferences.
  • ACTIVEDEMAND  |  FRIDAY, JANUARY 5, 2018
    [Twitter] How Demand Generation is Limiting Your Business Growth
    Companies must ensure they are found in all the major channels their customers are on (Facebook, Twitter, Google, LinkedIn, Reddit, Wall Street Journal, etc.). Factors Limiting Business Growth: Demand Generation. While there are many factors that limit business growth, demand generation issues are one of the most common bottlenecks small and medium businesses face. Many businesses focus on generating large volumes of traffic.
  • CHIEFMARTECH  |  FRIDAY, JANUARY 5, 2018
    [Twitter] 5 Disruptions to Marketing, Part 4: Digital Everything (2018 Update)
    Cross-channel — they’re available on websites, but also on messaging platforms such as Facebook Messenger, WhatsApp, Slack, WeChat, Twitter, Skype, SMS, Kik, etc. This is part 4 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018. If you have not yet read Part 1: Digital Transformation (2018 Update) , Part 2: Microservices & APIs (2018 Update) , or Part 3: Vertical Competition (2018 Update) , you might want to start there.
  • MODERN MARKETING  |  THURSDAY, JANUARY 4, 2018
    [Twitter] How to Scale a Social Selling Program
    Platforms such as LinkedIn and Twitter have developed new search tools that give sales professionals unprecedented ability to identify quality leads more efficiently. As your B2B business enters a sustained growth phase, it presents you with incredible opportunities to use your resources to reach an expanded pool of customers.
  • TOMORROW PEOPLE  |  THURSDAY, JANUARY 4, 2018
    [Twitter] Why Differentiation is Crucial for B2B Content Marketers in 2018
    It can be spun into a series of blog posts for your website, visualised in a video for Twitter, and summarised in an email to your database with a link to download the full report. 50% of B2B content marketers are doing the same or worse than their competitors — and that’s by their own admission. Make sure you’re not one of them…. Once everyone got the memo about the power of content marketing a few years ago, the unstoppable tide began to flow.
  • SCRIBBLELIVE  |  WEDNESDAY, JANUARY 3, 2018
    [Twitter] How to Find Your Authentic Voice and Build Your Brand Online in 2018
    LinkedIn is usually the best platform for B2B sales in North America and Twitter can be also be a great platform. It is absolutely that time of year again – many of us have taken the time to make New Year’s Resolutions, set goals, intentions and make plans for the upcoming year – both personally and professionally.
  • SNAPAPP  |  WEDNESDAY, JANUARY 3, 2018
    [Twitter] 35 Marketing Tips to Make Your Work Day More Productive
    Create lists on Twitter to keep your contacts organized while giving you more visibility to people/businesses you’re following closely on in your space. . You marketers aren’t just busy people – you’re jugglers. . You juggle content creation, design, distribution, promotion, analytics – just to name a few of the balls you have in the air at any given time. And if you manage an in-house team or contractors … well, you deserve a medal. .
  • HEINZ MARKETING  |  WEDNESDAY, JANUARY 3, 2018
    [Twitter] Marketing technology: Tech that makes Heinz Marketing tick
    Twitter. After seeing numerous visualizations of marketing technology stacks from companies throughout B2B last year, we wanted to share one of our own. Below is a simple overview of our key tools broken up by general sales funnel stages. Like most marketing technology stacks, this is constantly a work in progress. We are regularly reviewing & evaluating our marketing technology needs based on objectives, utility, results and future needs.
  • SCHUBERT B2B  |  TUESDAY, JANUARY 2, 2018
    [Twitter] B2B Social Media Trends We are Going to See in 2018
    Twitter launched 11 years ago, LinkedIn 14 years ago, Facebook 13 years ago — and you know what? Marketers have found their stride on social media, and B2B activity on Twitter, Facebook and other platforms has increased significantly in the past year. Now back to B2B, your CEO isn’t going to be posting selfies with the dog ears filter on the company Twitter account. In 2017, we saw Twitter make a major change by doubling their character limit from 140 to 280.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 2, 2018
    [Twitter] 6 Free Cross-Training Ideas for B2B Digital Marketers
    Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter. We would love to read your ideas and perspective through Twitter , LinkedIn , and through comments below. This year one of KoMarketing’s priorities is the creation of more cross-training opportunities for team members. In learning new skills, members of the KoMarketing team ultimately become better digital marketers, better support client programs, and the organization.
  • WEBBIQUITY  |  TUESDAY, JANUARY 2, 2018
    [Twitter] Three Ways Users Can Help Keep Twitter Vibrant
    Is Twitter dying? Adrian Segar recently wrote, “The effectiveness of Twitter as a connective social media channel is declining…the rate at which users follow established accounts has slowed dramatically. In July, The Next Web (TNW) concluded Twitter “isn’t even close to dying,” despite reporting zero percent growth in visitors. TNW reported “Despite ongoing struggles to curb harassment and premature obituaries , Twitter is here to stay.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, JANUARY 2, 2018
    [Twitter] Community Management: A Social Media Expert Spills Her Secrets
    People underestimate the usefulness of Twitter and Facebook native analytics. Twitter & @Facebook analytics give critical demographic info about our audience, says @ChristinKardos. HANDPICKED RELATED CONTENT: Data-Driven Creative: How to Use Twitter Data to Inform Your Marketing. Christin Kardos leads social media for Convince and Convert, an organization that teaches marketers how to be socially savvy.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, JANUARY 1, 2018
    [Twitter] 5 Ways Mobile Drives Customer Loyalty
    Conversational commerce Call center Cloud Contact Center contact center software Conversational Commerce Customer engagement Customer Experience Customer loyalty Customer satisfaction Customer Service Facebook Facebook messenger Messaging apps Messenger Mobile Multichannel Omnichannel Text messaging Twitter ZendeskThese days, most companies recognize the importance of mobile optimization for the customer experience.
  • ABERDEEN CMO ESSENTIALS  |  FRIDAY, DECEMBER 29, 2017
    [Twitter] How to Attract Your Ideal Customer on Instagram
    Twitter, LinkedIn, or Pinterest? If you’re looking for additional channels to market your brand, which of the following are you thinking of using? Did you know that none of those channels has beaten Facebook in terms of engagement? Read: Social Customer Care: Three Steps to Best-in-Class Results. With 800 million monthly active users, Facebook’s Instagram has gone beyond flaunting fashion trends; now many different niches enjoy the potential engagement Instagram has to offer.
  • ONLY B2B  |  WEDNESDAY, DECEMBER 27, 2017
    [Twitter] Only B2B - Untitled Article
    Add more connections to your network through social media sites like LinkedIn, Twitter, Facebook and various forums to get best 2018 B2B lead generation strategies. You should be an expert in Google Search Commands, LinkedIn Advanced Search, and Advanced Twitter Search to search for the. 18 Best 2018 B2B Lead Generation Strategies For Marketers. Have you yet planned your best 2018 B2B lead generation strategies?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, DECEMBER 27, 2017
    [Twitter] KoMarketing Year In Review: Top Posts & Milestones from 2017
    Always feel free to reach out through Twitter , LinkedIn , Facebook , and Instagram with your comments and suggestions as well. It’s that time of year again for #secretsanta at KoMarketing! A post shared by KoMarketing (@komarketing) on Dec 18, 2017 at 4:06pm PST. What a year 2017 has been.
  • MARKETING CONVERTS  |  TUESDAY, DECEMBER 26, 2017
    [Twitter] Every marketing department needs project management software
    Twitter LinkedIn. About the photo: Shocking? Click bait? Yep, you caught me there. An accurate reflection of who I feel I’m talking to when a marketing team says they don’t use project management software? Absolutely. One of my degrees is an MS in project management and I have a PMP. Throughout the years I’ve used LeanKit , Trello , Jira , and Smartsheet for project management software.
  • MARKETING CONVERTS  |  TUESDAY, DECEMBER 26, 2017
    [Twitter] Every marketing department needs project management software
    Twitter LinkedIn. About the photo: Shocking? Click bait? Yep, you caught me there. An accurate reflection of who I feel I’m talking to when a marketing team says they don’t use project management software? Absolutely. One of my degrees is an MS in project management and I have a PMP. Throughout the years I’ve used LeanKit , Trello , Jira , and Smartsheet for project management software.
  • ALTITUDE BRANDING  |  TUESDAY, DECEMBER 26, 2017
    [Twitter] 30+ Best Marketing And Tech Blogs To Follow In 2018
    Feel free to follow Brian on Twitter or at BrianManon.com. The universe of tech blogs is vast! One of the reasons for it is an inescapable fact: people interested in technology spend hours and hours time with computers, so there’s no surprise why a Web-based medium is so wildly popular. Just notice how many more tech blogs there are than, say, blogs about home remodeling or sailing! And, surprise, surprise there are even more tech blogs than blogs dedicated to cute kittens.
  • HUBSPOT  |  TUESDAY, DECEMBER 26, 2017
    [Twitter] 10 Free Templates Every Small Business Needs in 2018
    With the help of these Canva templates, you can create stunning social media images for Facebook, Instagram, Twitter, Pinterest, and more. Share them with us on Twitter @HubSpot. Owning or working for a small business can be extremely rewarding. You have a good view of the business operations, your work is visible, and you have an opportunity to make a big impact during the company's critical growth years.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, DECEMBER 25, 2017
    [Twitter] A Year Full of ‘No Way!?’ Moments for CCO Magazine
    Andy interviewed Fred Graver, a four-time Emmy-winning television producer and former head of Twitter TV, who uses social data to influence his screenwriting. TV audiences are vocal on @Twitter, allowing for substantial research & building creative, via @AndyVale. 2017 will go down as the year contributors to the magazine repeatedly blew my mind. Most editors like to think they have at least a modest (if not better) grasp of the industry they cover.
  • CONTENTLY  |  FRIDAY, DECEMBER 22, 2017
    [Twitter] Studying the Hidden World of Dark Social Engagement
    But the majority of mobile users primarily use open social channels like Facebook and Twitter, where they like to share content on politics, news, and entertainment. In this environment, using open channels like Facebook and Twitter could be frowned up, but employees still have the opportunity to share content via email. There’s a hidden world of social sharing that often gets overlooked.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 22, 2017
    [Twitter] The Push for Transparency in Social Media Marketing Will Be a Boon for Content Marketers
    Facebook and Twitter have taken center stage in both of these conversations, largely due to their position in the social media pantheon as primary sources for news. In fact, nearly 70 percent of people now include social media as part of their regular news mix according to a recent Nieman Lab study , with Twitter specifically seeing a staggering 74 percent of audience searching for news. 2017 has been quite a year.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 22, 2017
    [Twitter] ‘Tis the Season for Listicles: Are End-of-Year Round-Ups and Predictions Actually Valuable Content?
    ” Indeed, in one of my patented Incredibly Scientific Twitter Polls™, 67 percent of respondents simply replied “meh.” ‘Twas the week before Christmas, and all through the Internet, content marketers’ inboxes and social feeds became full of articles about “The best content marketing of 2017,” “The top 5 influencers of 2017,” and “The biggest content faux-pas of 2017.”
  • NAVIGATE THE CHANNEL  |  THURSDAY, DECEMBER 21, 2017
    [Twitter] 10 Interesting Digital Marketing Stats to Ring in 2018
    Twitter comes in at 0.86. Instagram has more than twice the user base of Twitter, and it’s fast headed for the billion-user club alongside the likes of Facebook (1.8 84% of millennial B2B decision-makers regard their mobile device as a critical tool – and 76% of older B2B buyers agree. Google has already declared mobile to be mandatory for search —as of 2018, the tech giant’s mobile-first index will view sites through the eyes of the mobile user, and will rank them accordingly.
  • MODERN MARKETING  |  THURSDAY, DECEMBER 21, 2017
    [Twitter] How to Craft an Effective Social Media Strategy
    Just because Twitter, Facebook, LinkedIn, and Instagram have a combined audience of nearly 2.85 For example, if your chosen platform is on Twitter, a SMART goal could be to “increase our followers by five percent by the end of Q2.” The general line of thought is if there are 300+ million people on Twitter, then they’re bound to get some engagement from their target audience. Twitter advanced search.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 21, 2017
    [Twitter] Our Favorite Articles & Blog Posts of 2017
    This report brought together the big picture of what’s happening in the paid social landscape for me and made clear that Facebook and Twitter are no longer the only platforms to choose from. Connect with us on Twitter. Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. Luckily for us, we work in an industry where there is lots of great content and smart people creating it.
  • CONTENT STANDARD  |  THURSDAY, DECEMBER 21, 2017
    [Twitter] 6 Creative Audience Monetization Lessons from Celebrities
    Since she had just broken the world record for the first person with 100 million Twitter followers , you can bet those fans were a factor. Come on, marketers. Somehow the Kardashians are figuring this out before we do. Building an audience, listening to those loyal followers, and then monetizing the group is today’s brave new way. Unfortunately, though, old habits really do die hard.
  • HUBSPOT  |  THURSDAY, DECEMBER 21, 2017
    [Twitter] Are Google's Featured Snippets Eating Your Blog Traffic?
    Feel free to weigh in on Twitter , or let us know if you have a question about it. The HubSpot Marketing Blog has been around since 2006. Think about that for a moment. It's been 11 years -- with is plenty of time for successes, failures, changes, and growth. And within that tradition, the Marketing Blog has been no exception. The Marketing Blog has been a key part of HubSpot’s inbound business. The more posts we published, the larger our audience grew. In 2014, we celebrated reaching 1.5
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, DECEMBER 21, 2017
    [Twitter] CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples
    In addition to a video-on-demand channel and website, Hello Sunshine has Facebook, Instagram, Twitter, Pinterest, YouTube, and Snapchat profiles for publishing social and short-form content. Some of the best inspirational and engaging content comes from unexpected places. B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 20, 2017
    [Twitter] Communal Learning, Online and In Person
    While there, I tweeted fairly consistently ( @keving789 ), and our company Twitter account ( @microassist ) was pretty active. And sharing on Twitter, Facebook, LinkedIn, and other venues? Communal Learning, Online and In Person. Earlier this year, I attended the 2017 CSUN Assistive Technology Conference.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 19, 2017
    [Twitter] I was a teenage Russian troll OG
    I left during the Summer of 2006 to join Edelman’s élite digital public affairs team here in Washington, DC, so I never got to see what happened in a Facebook and then Twitter world but I’m pretty sure we didn’t invest our time at all on Friendster or MySpace. All anyone is talking about these days is how armies of Russian trolls got До́нальд Джон Трамп (Donald John Trump) elected President of the United States.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 19, 2017
    [Twitter] 5 Ways We Helped Clients Overcome B2B Content Marketing Challenges in 2017
    Drop a comment below or connect with me on Twitter to share your thoughts! With 2017 coming to a close, it’s time to look back on the past 12 months and prepare for 2018. At KoMarketing, it’s been a successful year and I’ve once again seen the content marketing team grow in terms of size and ability. Working closely with our clients, we were able to overcome a number of common content marketing challenges on our way to improved website performance.
  • HEINZ MARKETING  |  TUESDAY, DECEMBER 19, 2017
    [Twitter] Let’s move on from social media and “back” to connected lives
    I treated Twitter as two separate streams – personal and business with two handles to support that approach. Like Mark Suster, I have deleted Facebook from my phone, am working to wean myself off my Twitter feed including removing negative or emotional inputs and focusing more on connected lives for a budgeted amount of time daily. By Robert Pease , Pipeline Performance Practice Lead for Heinz Marketing.
  • HUBSPOT  |  TUESDAY, DECEMBER 19, 2017
    [Twitter] FAQ This! Now That the FCC Voted to Repeal Net Neutrality, What Happens?
    Feel free to reach out to me with your thoughts and questions on Twitter. Last Thursday, the Federal Communications Commission (FCC) voted 3-to-2 to repeal regulations of internet service providers. Those regulations fell under a general title: net neutrality. If you have questions -- you're certainly not alone. How did this happen? What was the case for repealing net neutrality in the first place? And what, exactly, has the FCC voted to dismantle?
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, DECEMBER 19, 2017
    [Twitter] Amplify Your Top-Performing Assets With This 3-Step Curation Process
    Or, if you have an active community of fans on channels like Instagram, Twitter, or Facebook, consider breaking your long-form content into shorter, more digestible snippets to parse over email or repurpose as easily shareable formats like infographics , checklists, or brief tutorials. Example: At regular intervals, CMI’s social media team rescues one of our older posts from obscurity row and reshares it on our social channels like Facebook, Twitter, and Instagram.
  • HUBSPOT  |  TUESDAY, DECEMBER 19, 2017
    [Twitter] How to Help Your Sales Team Close Deals With Content
    Open a forum, Slack group, or regular Twitter chat that gives your customers a sense of community. You can also encourage different members of your product and customer success teams to live stream on Facebook and Twitter. As marketers, we spend a lot of time planning, writing, and experimenting with content to grow our audience and get prospects into our sales reps’ pipeline. But that doesn’t mean well-crafted content stops playing a role when we hand those prospects over to sales.
  • SCRIBBLELIVE  |  MONDAY, DECEMBER 18, 2017
    [Twitter] A ScribbleLive Stocking Stuffer
    The Discovery Hub is also where you can find content using the Getty Image Search tool, the ScribbleLive Marketplace syndicated stream feed, and various social network integrations, including Twitter, Facebook, Instagram and YouTube. As with our social media integrations for Twitter, Facebook, etc., ‘Twas the Week Before Christmas… Twas the Week Before Christmas, and all through the house. Not a creature was stirring — except for a few trendy engineers!
  • LEADFEEDER  |  SUNDAY, DECEMBER 17, 2017
    [Twitter] How to build a strong B2B buyer persona
    Reach out to me with questions or share your buyer profile success stories with me on LinkedIn or Twitter A critical element of B2B Sales is understanding buyer personas. A buyer persona is unique to each business and is an essential element in understanding how to acquire more customers. I’ve been fortunate to work with customers from nearly all industry segments and have exposure to multiple people within all levels of the organization.
  • CONTENT MARKETING INSTITUTE  |  FRIDAY, DECEMBER 15, 2017
    [Twitter] How Tom’s of Maine Found Success in Micro-Influencer Marketing
    We sometimes feature their content on our channels, and we co-host monthly Twitter parties with them on various subjects related to our brand. Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. Tom’s of Maine uses a micro-influencer model to get the word out about its line of natural products.
  • ONALYTICA B2B  |  THURSDAY, DECEMBER 14, 2017
    [Twitter] 7 Ways you can Engage with Your Influencers
    “We try to have Twitter and email conversations that go beyond Adobe. Influencer engagement is the most challenging part of Influencer Relationship Management. It requires a PR culture of building 1-to-1 relationships with a marketing activation of scaling engagement with a 1-to-many model. An added challenge is that there’s no one size fits all approach.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 14, 2017
    [Twitter] Four Digital Marketing Trends in China To Know for 2018
    News feed ads are familiar to most western markers – Facebook launched it in 2006 and Twitter followed in 2011. With the holidays right around the corner, most of us are getting ready to celebrate with family and friends, as well as look ahead to the new year. As a digital marketing strategist, one of the most important things on my to-do list is planning out 2018 China digital marketing strategy for my clients.
  • CHIEFMARTECH  |  THURSDAY, DECEMBER 14, 2017
    [Twitter] 5 Disruptions to Marketing, Part 2: Microservices & APIs (2018 Update)
    There are now large tech landscape graphics for every department across the organization: Where things get really exciting is the combination (literally!) — all these cloud services, most of them offering more and more APIs, and a whole Internet of other public APIs, including for services such as Google, Facebook, Twitter, and so on — ready to be “mashed up” together.
  • KEO MARKETING  |  THURSDAY, DECEMBER 14, 2017
    [Twitter] Social Media Marketing Trends for 2018
    billion on Facebook, 330 million on Twitter, and 800 million on Instagram, successful marketers will turn their marketing strategies to where their target audience hangs out. With 467 million users on LinkedIn, 2.07 These social media giants offer B2B marketers a wide range of opportunities in 2018 to help get their message in front of intended targets. And that doesn’t include Snapchat where 30% of U.S. millennials hang out.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, DECEMBER 13, 2017
    [Twitter] How to Robot-Proof Your Job as a Content Creator
    Post a poll to a Facebook group or on Twitter. Artificial intelligence is all around us. As I shared in Content Creation Robots Are Here , billions of AI-created pieces of content are published yearly. What does this mean for humans who create content? Are you in danger of losing a job? Not quite. Despite the growth in artificial intelligence capabilities, the human content writer is needed more than ever. Logical place for artificial intelligence in content.
  • MARKETING ENVY  |  TUESDAY, DECEMBER 12, 2017
    [Twitter] Inbound Marketing Vs. Growth Hacking; Choosing the Right Strategy
    There are a few key factors you need to understand in implementing growth hacking: Traditional marketing channels are expensive and saturated - Many marketers tend to stick to the most common and popular marketing channels (such as Facebook, Twitter, LinkedIn and Instagram). Reading time: 5 refreshing minutes. The terms “Growth Hacking” and “Inbound Marketing” have become an inherent part of marketing jargon, and yet the confusion about the concepts persists.
  • ALTITUDE BRANDING  |  TUESDAY, DECEMBER 12, 2017
    [Twitter] Dunbar’s Number and Your Network
    Not talking about Facebook friends or twitter followers, talking about REAL friends. How many friends do you have? People you know and recognize on a personal level and have formed a meaningful relationship with. Now, this number could be as low as one or two, or it could be as high as one-hundred. In fact, it likely is that high once you start factoring in family members, business associates, people you work with, and more.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 12, 2017
    [Twitter] Update on Blog2Social social media auto-posting and scheduling plugin for WordPress
    You can even deselect the post upon publishing default setting: Blog2Social replaces your other Facebook Open Graph and Twitter Card plugins. Blog2Share allows me to dial in the way I like my site rendered on Facebook, Twitter, and Instagram. I can specify how my site, RNNR, is displayed on Facebook and Twitter, including the default image I want to show and the title and description.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 12, 2017
    [Twitter] The Increasing Investment in Account-Based Marketing [Interview]
    Connect with Brianna on Twitter and LinkedIn. The “2017 State of Account-Based Marketing Survey” from #FlipMyFunnel discovered that the percentage of B2B marketers who said they used account-based marketing (ABM) increased from 49 to 81 percent over the past 12 months, but why? In 2017, nearly half of B2B marketers said that their primary goal was to generate revenue.
  • OKTOPOST  |  TUESDAY, DECEMBER 12, 2017
    [Twitter] 8 Tools Social Media Managers Use to Grow their Skills
    Your company has a Facebook, LinkedIn, and Twitter channel to run, so they hired you as their social media manager… WRONG! The role of a social media manager is a lot more versatile and multi-faceted than you might think. Beyond writing engaging social posts, being a social media manager requires you to understand the company’s […]. Social Media Marketing Marketing Tools
  • SNAPAPP  |  TUESDAY, DECEMBER 12, 2017
    [Twitter] 30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018
    Though this has been popular for social media sites (such as Twitter and Instagram) and email marketing for years, few B2B marketers have utilized automation tools on their personal LinkedIn profiles. . We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. . While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. .
  • SHARPSPRING  |  MONDAY, DECEMBER 11, 2017
    [Twitter] Referrals: Don’t ‘Spin the Wheel’
    For example, why worry about whether your clients have viewed your blog or Twitter feed when you can use automatic social updates to make sure that they have? You’ve had a great sale, with a great customer. You sign the company up for your service, send them on their way, and spin the Referrals Wheel of Fortune…. Were you good enough to warrant a recommendation, or will you land on a “Bankrupt” space?
  • ALTITUDE BRANDING  |  MONDAY, DECEMBER 11, 2017
    [Twitter] Big Data: 70 Amazing Free Data Sources You Should Know for 2018
    Twitter API : The Twitter Platform connects your website or application with the worldwide conversation happening on Twitter. Every great data visualization starts with good and clean data. Most of people believe that collecting big data would be a rough thing, but it’s simply not true. There are thousands of free data sets available online, ready to be analyzed and visualized by anyone.
  • HUBSPOT  |  MONDAY, DECEMBER 11, 2017
    [Twitter] 7 Questions to Ask Before Working With a Micro-Influencer
    Consider this: Close to 40% of Twitter users alone have made a purchase as a result of influencer marketing -- and that's excluding the influence, if you will, of personalities on other channels, like Instagram. The way we ask for recommendations has evolved. Whereas once upon a time we may have asked a neighbor to recommend a product or service, 47% of millennials now turn to social media for recommendations and reviews before deciding on a purchase.
  • ONALYTICA B2B  |  MONDAY, DECEMBER 11, 2017
    [Twitter] Interview with Mark Schaefer
    He is a faculty member of the graduate studies program at Rutgers University and is the author of six best-selling books: KNOWN , Social Media Explained , Return On Influence , Born to Blog , The Content Code , and The Tao of Twitter , the best-selling book on Twitter in the world. In 2015 Mark was the seventh-most mentioned person by CMO’s on Twitter and is among the Top 10 most re-tweeted marketing authorities in the world.
  • TRAACKR  |  FRIDAY, DECEMBER 8, 2017
    [Twitter] The 25 Influencers Behind the Most Engaging Beauty Posts of 2017 | Traackr
    Meet the beauty influencers who produced the most engaging cosmetics posts on Instagram, YouTube, Facebook, and Twitter in 2017 (to date
  • LEADCRUNCH  |  FRIDAY, DECEMBER 8, 2017
    [Twitter] Why Storytellers Make Up The Best Sales Teams
    Are they regularly posting their materials to their Twitter or LinkedIn? When it comes to building a sales team, a lot of us look at the wrong things. We tend to focus in on the items that might sound nice, but don’t exactly equate to much, like the buzzwords they use or if they have a “sales mentality.” However, while those are images of what a lot of us think a traditional salesperson is, the ones that are able to tell a story will win every time.
  • TRAACKR  |  THURSDAY, DECEMBER 7, 2017
    [Twitter] The 27 Influencers Behind the Most Engaging Beauty Posts of 2017 | Traackr
    Meet the beauty influencers who produced the most engaging cosmetics posts on Instagram, YouTube, Facebook, and Twitter in 2017 (to date
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 7, 2017
    [Twitter] What B2C Strategies Can You Use in B2B Marketing?
    Many B2B companies have an email list (or even a Facebook page and Twitter profile), but they aren’t using any of them to their fullest potential. Twitter, Instagram, and LinkedIn also offer varying degrees of targeting to create better audiences that have a higher chance of converting. Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities.
  • HUBSPOT  |  THURSDAY, DECEMBER 7, 2017
    [Twitter] How to Get Started With LinkedIn's New Website Demographics
    I'll be keeping an eye on the results as more advertisers begin to use and track the results of this tool, but as always, feel free to reach out on Twitter to share your own experience with it. I don't know about you, but I have an odd fascination with LinkedIn's "Who's Viewed Your Profile" feature. There's a natural curiosity about who's checking it out, and why. A fan of my writing? My manager?
  • CONTENT STANDARD  |  WEDNESDAY, DECEMBER 6, 2017
    [Twitter] How Brands are Using Twitch Live Streaming, i.e. the Biggest Social Channel You’ve Never Heard of
    When you hatch a chickling like that, it’s sweet, but you have to provide content like we do with Twitter. Yes, here’s another article espousing the virtues of live video for your content strategy—but we promise this one is different. We’re here to talk about Twitch live streaming, your opportunity to tap into 15 million daily active viewers spending an average of 106 minutes in front of live streams. Every. Single. Interest piqued? Thought so. what is Twitch, exactly?
  • CONTENTLY  |  TUESDAY, DECEMBER 5, 2017
    [Twitter] What Are 2018’s Biggest Content Marketing Trends?
    But on Twitter, the average number of shares per piece has plummeted. What big content marketing trends do you see for next year? Jake, New York. As I sat down to write a navel-gazing trends piece for the fifth straight year, I couldn’t help but think of this cartoon by The Marketoonist for two reasons. This cartoon is way too real. I own that outfit. I’ve had that exact conversation at six different conferences this year.
  • TERMINUS  |  TUESDAY, DECEMBER 5, 2017
    [Twitter] Enhancements to Account-Based Visitor ID Allow Marketers to More Easily Analyze Account Engagement Data
    Send your thoughts or ideas to success@terminus.com, or let us know on Twitter at @Terminus. Use New Filters to View Website Engagement Data by Campaign or Account. In early Q3, Terminus launched Account-Based Visitor ID to help turn anonymous website visitors into actionable, account-level engagement data that you can use to show the impact of account-based marketing efforts.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 5, 2017
    [Twitter] 4 Types of Social Media Content That Drives Engagement
    We’ve been incorporating polls on Twitter and our Instagram Stories and getting fantastic engagement. You can embed Twitter Polls into blogs or web pages exactly like normal tweets, which means they will include a clickable “Follow” button. It a big world out there. The amount of content being produced can be overwhelming. According to MarketingProfs , every single day over 2 million blogs are posted. Marketers are producing more content than ever before.
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