Stuck on words: how can marketing connect with customers better?

B2B Lead Generation

Because right now, the trust gap between marketers and customers has never been wider. It’s about the words we use. So, I’ve been stuck using certain words to describe what I do. By that, I mean the words we use in sales and marketing. But, I need your help discussing something more foundational: the words we choose in marketing and sales to describe what we do and the people we’re doing it for. Because our words affect how we think.

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Building Trust Requires Innovation

Customer Experience Matrix

Trust has been chasing me like a hungry mosquito. It seems that everyone has suddenly decided that creating trust is the key to success, whether it’s in the context of data sharing, artificial intelligence, or customer retention.

Trust 156

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Nothing Breaks Barriers Like Trust: Wise Words from Yotam Dor

Vidyard

Businesses and agencies need to build trust on both sides. If there’s this sentiment that one side is smarter or better you just lose trust. But trust building takes so much time to build, and moments to lose. Nothing breaks barriers like trust.

How to Create Email Campaigns That Generate Word of Mouth

SendX

You don’t need existing email lists to launch blockbuster email campaigns that generate word of mouth. Whether you have a list or not, you’ll discover exactly how to use email to drive word of mouth marketing success for your brand leveraging email. Let’s be clear.

Word of Mouth Marketing: How to Spark Positive Conversations

B2B PR Sense

What is word of mouth marketing? Now take that same product, but instead of an ad, you hear about it from a trusted friend or colleague. Because it comes from a close and trusted friend, the claims become less sensationalized and more genuine. Build Trust.

How to Use Trust Signals to Boost Online Conversions

PureB2B

Trust is an essential component in building customer relationships. Ultimately, this trust will help boost online conversions. Trust signals serve as validations from customers and online communities regarding the credibility and legitimacy of your business.

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How to Create Opportunity, Build Trust, and Stay Top of Mind With Your Audience

Contently

In my new book Top of Mind , I explore what it takes to grow your business using content to build trust, scale relationships, and become — you guessed it — top of mind with your audiences. Below is an excerpt from my book that explores how content can increase trust in your brand.

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Why Major Institutions Lost Public Trust, and How They Can Gain It Back

Contently

His dying words were, “Trust no one.” Per Pew Research’s annual survey, which asks people about their level of trust in government to do the right thing “most of the time,” here’s a snapshot of public confidence in the U.S.

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5 Marketing Ideas for Auto Repair Shops to Increase Word of Mouth

Outbound Engine

The best marketing ideas for auto repair shops are the ones that increase your referral business through word of mouth. Here are 5 marketing ideas for auto repair shops to help increase their word-of-mouth referrals.

Trust Me: Why Trust is Crucial for Business Success, and How to Built It

Webbiquity

According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust.&# Other than having something of value to offer, trust is the most essential element for business success. But trust is unlike that vase in one critical aspect.

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How Content Drives Brand-Trust

inPowered

There’s a dozen or so micro-reasons we can likely come up with but what it boils down to is one wordtrust. Over time, with enough touches, a trust threshold gets breached and the likelihood of that person becoming a customer is optimized. As marketers we used to be able to hit the publish button on our content and the search engines and social media would drive all of the touches we needed to build consumer trust for our brands.

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How to build brand trust – 4 essential steps

Biznology

You just can’t trust anyone anymore!! Sadly the level of trust around the world has declined dramatically over the past few years – just look at the way people see the government, CEO’s, foreign countries with corruption, our Congress, and many brands (company and product/service).

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Bitcoin: Needs to be Rebranded to Inspire Trust

Buzz Marketing for Technology

While the third option may give you pause, it may only be because digital money is new and hasn’t established the trust you give to the first two. The new term is the “trust protocol.”. “I’d Your neighbor borrows money from you.

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Six Words That Instantly Drive More Results

Act-On

Some marketers are cracking the code on a trick that advertising innovators such as David Ogilvy and Leo Burnett figured out decades ago: A single word can have a serious impact on results. Turn this around by using the word “you” more frequently in your marketing materials. Maximize results even further by combining the word “you” with greater personalization. Some marketers have shied away from the word “free,” afraid that it’s overused and not potent.

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The Most Toxic Words In Marketing

Marketing Insider Group

” I believe that the most important words in marketing are “thank you. ” And so I propose that these are the most toxic words in marketing: ”But we are in the business of selling stuff.” Trust me, I realize there is a time to use registration forms.

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Words That Convert: Test, Learn, Repeat

Content Marketing Institute

Chris Goward, founder and CEO of the conversion-optimization company WiderFunnel, says one of the most effective ways to boost your conversion rate is to test and tweak your words. One of most effect ways to boost conversion is to test and tweak words, says @ChrisGoward.

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4 Keys to Building Trust with Inbound Marketing

B2B Marketing Traction

Done right, inbound marketing can help increase the trust of prospective clients and customers have in you – something that is essential for conversion from prospect to customer or to additional sales. Then, if they like you, over time they may come to trust you.

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How to Build Credibility and Authority with In-Depth Content

DivvyHQ

Every brand wants to gain its customers' trust. Content Marketing Content Planning Content Strategy Tips & How-Tos authority calendar case study collaboration content credibility data in-depth marketing planning platform sme strategy topics trust word count

Build 68

Better Content Marketing: Words and Numbers Matter

Writing on the Web

Words and Numbers Matter" src="[link] width="202" height="184" title="Better Content Marketing: Words and Numbers Matter" /> As a psychologist, I’m fascinated by how our brains work. Words matter.

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Why normal people do not trust SEO people

Biznology

I know you don’t trust us SEO people. Now we see the usual poor grammar and weird capitalization that makes you wonder whether you can trust this person. The post Why normal people do not trust SEO people appeared first on Biznology.

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The Qualities of a Powerful Word-of-Mouth Marketing Strategy

Hubspot

But it only appears to have been achieved with little or no marketing effort because their fame and fortune was won through word-of-mouth marketing. Scroll down for a successful word of mouth marketing example. Word of Mouth Marketing Strategy. Word of Mouth Marketing Example.

Skip the Content Gurus and Trust Yourself

Vidyard

For this week’s episode, Tyler is joined by Jay Acunzo, Keynote Speaker and Show Host of Unthinkable , to discuss the importance of finding and trusting your intuition when it comes to creating standout content.

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Building Trust in Sales: A Guide for Sales Professionals

Zoominfo

Trust is the foundation of any successful deal. Think about it: you wouldn’t buy a car from a sketchy salesman or a house from a realtor you don’t trust. In B2B sales, the quicker you build trust with your prospect, the more likely it is that you will close a deal.

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Building Trust In Social Marketing Metrics With Attribution

bizible

Here is the problem: When ROI is framed in terms of the traditional social marketing metrics, trust is lost. So how do paid media marketers - social marketers, in particular - build trust in the organization with the metrics they report?

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How to Build Trust that Outlives Change

Kapost

Marketing has evolved from a way to get the word out to potential customers into a powerful resource capable of guiding brands through a change process to improve content operations. The post How to Build Trust that Outlives Change appeared first on Kapost Content Marketing Blog.

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How to Infuse ‘Know,’ ‘Like,’ and ‘Trust’ Into Your Content

Content Marketing Institute

You’ve read the research that says people prefer to do business with people they know, like, and trust, right? Yet whenever I hear that advice, I think, “that sounds nice,” but what does it really mean to know, like, and trust someone? How to Bring Trust and Credibility to Your Website.

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4 Tactical Ways Salespeople Can Build Trust with Video

Vidyard

Bridging the trust gap. For a sale to happen, “there has to be a trust and an emotional connection,” says Hunter Madeley, the Chief Sales Officer at Hubspot. According to Psychology Today , there’s an easy way to establish this trust.

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Want to be Trusted? Here’s a Crash Course in Brand Journalism

Content Marketing Institute

Here are four ways your team – like real journalists – can earn readers’ trust. Identity Matters: How Content Strategists Build Trust and Loyalty. Accurately linked, high-quality sources say, “We can be trusted.” It takes only one lie or misstatement to break a reader’s trust.

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Online Trust Alliance Works to Promote More Trust

Marketo

To a packed room in the Georgetown University conference center in Washington DC, Manish Goel and Craig Spiezle kick off the Online Trust Alliance’s (OTA) 2010 forum. This packed room demonstrates what a hot topic online trust is right now. Remember, word gets around.

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How Content Marketing Became Brand’s Trusted, Unified Source

Content Marketing Institute

Swap the word “art” for “commercial real estate services,” and you get a good summation of the philosophy underpinning the content marketing efforts at JLL. The post How Content Marketing Became Brand’s Trusted, Unified Source appeared first on Content Marketing Institute.

Trust 89

B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. Social Media changes that and elevates Trust to the individual level.

The Meaning of Employee Relations in 200 Words or Less

Hubspot

Focusing your efforts on cultivating good relationships between employers and employees can help your Human Resources department mitigate conflict, build trust between team members, and decrease turnover rates.

Words 74

The Risk of Trusting Another’s Digital Marketing Knowledge

Biznology

In other words, if you are a transactional seller, having an under-educated consumer works because your buyer may never see you again, so what do you care as long as they bought from you? Photo credit: tellatic.

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Why don’t engineers trust blogs?

Integrated B2B

Edwin Russell, Technical Director at Camsensor Technologies, is one such engineer finding it difficult to trust marketers. He likes the idea of sharing industry knowledge through blogging yet recoils when he sees or hears the word ‘blog’: “I’ve got a block for blogs.

Trust 52

Is word-of-mouth best for business execs?

Integrated B2B

While all the attention these days seems to be on online marketing – and, sure, that’s where the excitement is, there are still plenty of B2B executives getting results from good ol’ fashioned face-to-face networking and word-of-mouth exchanges. Now, who do you trust most?

The Last Blog: It All Begins with Trust

B2B Lead Generation

What if someone asked you what your last words would be? For me, that’s to embrace the power of trust and let it drive everything we do. You see, trust is the foundation of relationship, and relationship is what business is built upon. Without trust, there is no relationship and there is no business. So how do you create that trust? When you give people what they value, without expecting anything in return, you build trust. Such is the power of trust.

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How New Businesses Can Build Customer Trust When Starting Out

SendinBlue

As Ken McCarthy, the founding father of internet marketing once said, “trust may be the single most important word in business.” Whether or not a customer thinks you’re worthy of their trust will eventually determine whether they would decide to do business with you.

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Only 7% of People Actually Trust Google's Featured Snippets

Hubspot

When you look up the word "snippet" in the Merriam-Webster Dictionary , the definition you'll find is, "a small part, piece, or thing; especially: a brief quotable passage.". What is it, and can it be trusted? Do People Trust the Featured Snippet?

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Three Words That Should Never Be Used With Social Media

Webbiquity

This word implies a defined beginning and end. But some of the same fundamental principles apply; trust is deepened over time, and there is no predefined, fixed time period planned for the relationship.

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5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. In fact, word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions ( source ).