Stuck on words: how can marketing connect with customers better?
B2B Lead Generation
JULY 25, 2017
Because right now, the trust gap between marketers and customers has never been wider. It’s about the words we use. So, I’ve been stuck using certain words to describe what I do. By that, I mean the words we use in sales and marketing. But, I need your help discussing something more foundational: the words we choose in marketing and sales to describe what we do and the people we’re doing it for. Because our words affect how we think.