The Powerful Head Start B2B Marketers Shouldn't Ignore
B2B Marketing Directions
MARCH 24, 2024
In most cases, a B2B buying process begins when a trigger event causes a business person (the potential buyer ) to feel a need or desire to solve a problem or seize an opportunity that may require a purchase. Several studies have shown that potential buyers are very likely to select vendors that were in their initial consideration set.
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