The psychology behind content: how to trigger your users’ behavior

RockContent

What I’ll present here is a collection of principles, examples, and best practices that will make your content and design more persuasive, in order to trigger behaviors users were already considering. Prompts (CTAs) will trigger behaviors in different phases of the journey.

Marketing Automation And Trigger Words

Stevens & Tate

For example, the use of marketing automation and trigger words can help to improve the impact of your content. Deliver Content Based On Trigger Events. Automating content delivery using trigger events will help to improve your customer experience significantly.

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How to Use Trigger Events for More and Better Leads

B2B Lead Generation

” What are trigger events and why do they matter? In my all of my experience working with complex sales, I’ve not seen a customer buy without some trigger event driving their motivation. Trigger events helped this company increase sales conversions by 400%.

The Ultimate List of Email SPAM Trigger Words

Hubspot

Will it even get to them, or will it trigger SPAM filters? SPAM filters can be triggered for a variety of reasons, causing your email to skip recipients' inboxes and land straight in their SPAM box. Sense of Urgency.

6 Tips to Combat Cart Abandonment on a Magento E-Commerce Store

Single Grain

Top 4 Cart Abandonment Triggers. While these four reasons seem to account for the most number of lost sales, there are many more triggers to cart abandonment. Create urgency by offering an incentive for a limited time.

Online Persuasion: Seeing Through the Eyes of Customers

Writing on the Web

Use persuasion triggers. Motivate action with fear, scarcity, urgency. Buying decisions come after a positive emotional reaction that triggers one of our primary motivators.

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Online Persuasion: Seeing Through the Eyes of Your Customers

Writing on the Web

Use persuasion triggers. Motivate action with fear, scarcity, urgency. Buying decisions come after a positive emotional reaction that triggers one of our primary motivators.

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Content Marketing Tips from Computer Games

Writing on the Web

If you write content designed to trigger action in readers, pay attention to this. How can you use the status trigger to persuade people to use your services or products? How can you use this dynamic to trigger frequent users, subscribers, engaged readers?

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10 Conversion Tips from Brain Science

Writing on the Web

Here are ten key triggers that help influence readers to take action. Scarcity, urgency : People won’t take action unless you ask and give them a deadline or bonus to act now. Tags: Attracting Clients Content Marketing Online Marketing Online Persuasion Pathway to Profits blog content blog marketing blog writing content marketing with blogs persuasion triggers web marketing Writing for the Web Why do people decide to buy a product online?

The Brain Science of Online Persuasion

Writing on the Web

Use persuasion triggers. Motivate action with fear, scarcity, urgency. Tags: Attracting Clients Content Marketing On Writing Better Online Marketing Online Persuasion Pathway to Profits Writing Great Blog Content Writing Great Copy Writing Speeches blog writing business blogging content marketing with blogs converting readers to clients persuasion triggers Writing for the Web What has brain science taught us about how people are persuaded to take action online ?

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When Good Enough Shouldn’t Be: Optimizing Automated Emails

Modern Marketing

One of the biggest opportunities comes from optimizing your triggered or automated emails. Ask yourself: When was the last time I ran an A/B test in each of my triggered emails? Ask yourself: Are all of the links in my triggered emails working?

8 Strategies To Help You Increase Email Response Rates

SendX

To write a good subject line , these are some essential tips you should follow: Urgency Your subject line should create a sense of urgency in the reader.

The Beginner’s Guide to Facebook Messenger Ads

Hubspot

leverages the scarcity principle , triggering a sense of urgency to potentially take advantage of their deal before it’s too late.

What Do Email Marketers Need to Know About Subject Line Optimization?

Modern Marketing

Urgency, curiosity, and even anger inspire people to act. To indicate urgency, include language like “Flash Sale” or “Today-Only Specials.” That way, you’ll know for sure whether your test variable triggered any performance changes.

Flash Sales 101: How to Get More Money (and Clients) Fast

Optinmonster

By creating a sense of urgency around your product or promotion, people are more likely to take action and make a purchase. Triggers to respond to user behavior. Since a flash sale should have an air of urgency about it, you want to be careful not to send your announcement too soon.

How to Write Subject Lines That Convert

Sharpspring

Use Emotional Triggers. You can do this by using emotional triggers. The most popular emotional triggers are: Curiosity — Reveal something intriguing that drives subscribers to click through and learn more. Urgency — Offer something for a limited time (e.g.

‘Tis the Season for Holiday Planning (Now!)

Modern Marketing

Your broadcast messages shouldn’t be the only touch points to benefit from a test – also consider testing your automated and triggered messages for maximum impact. Kenna Hilburn, Director of Account Development, Liveclicker. ??

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3 Core Elements to Stay On Top of When Launching a Website

ANNUITAS

Any automated follow-up emails are triggering. Prioritize bugs: Bugs should be prioritized based on urgency and impact. High urgency and impact bugs should be addressed first. Those with high urgency and impact should be prioritized.

How To Improve Your B2B Drip Email Campaigns

Belkins

So, imagine having to do that for an “automated” real-time campaign that is based on triggers, timelines, and action, but not managed by you. The trigger is activated. Then, when some customers reach the desired ranking, the second part is triggered.

3 Ways to Optimize Your Landing Pages to Better Address Human Behavior

Hubspot

According to the Fogg Behavioral Model for persuasive design , human behavior is a product of three factors: motivation, triggers, and ability. Basically, simplicity is a function of a person’s scarcest resource at the moment a behavior is triggered. 3) Triggers.

Holiday Marketing Predictions: What to Expect This Year

Modern Marketing

It’s also likely to result in stronger messaging around urgency after Cyber Monday, with retailers routinely reminding their customers of how few days there are until Christmas, especially from Green Monday (Dec.

Landing Page Ideas That Are Strikingly Simple (and Actually Work)

Optinmonster

Power words are words that trigger an emotional response from the reader. Good Landing Pages Create a Sense of Urgency. Creating a sense of urgency lets users know that they have a limited time to act.

The Secrets of Prospecting Ninjas

Sales Intelligence View

According to Craig Elias , the creator of Trigger Event Selling , insights from company and people alerts see a 24%-32% lift in response rates. PROSPECTING NINJAS USE TRIGGER EVENTS. Trigger events are internal or external changes that influence an organization’s priorities.

Trending in Email Design: Bold Colors and Gradients

Litmus

Other campaigns and triggered emails from Lyft often make an impact upon open with bold background colors: Paypal. Moonpig creates a sense of urgency with the use of bright bold color: Gradients in email marketing.

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Bottom of Funnel Content: The Ultimate Guide for Marketers

LeadCrunch

Convincing your prospect you’re the clear front runner is only half the battle, as you near the finish line, you need to convince your reader it’s time to pull the trigger. By giving prospects a taste of your product or service with an expiring time window, free trials create urgency.

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How to Add Email Countdown Timers to Make More Sales Right Now!

Optinmonster

It builds a sense of urgency and scarcity. Not only does the timer add some visual movement to your campaign, but it also creates a sense of urgency. Countdown timers build a sense of urgency and scarcity, both of which have been known to drive conversions. Ok, here we go.

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When Good Enough Shouldn’t Be: The Best Time to Send Emails

Modern Marketing

And the urgency to answer this question correctly has only grown. Automated and transactional emails have their own optimal send time based on the behavior that triggers them. When is the best time to send email?

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Getting Started with Email Marketing Automation

Sharpspring

Choose an email automation software that lets you schedule messages and automatically trigger new branches of a workflow based on a user’s behavior. While email marketing clearly isn’t a new concept, the technology powering it continues to evolve in new and exciting ways.

25+ Powerful FOMO Statistics to Skyrocket Sales (2019)

Optinmonster

FOMO is often triggered by seeing posts about the event on social media. Now, marketers are using FOMO as a tactic for conversion rate optimization because it’s a psychological trigger that consumers can’t help but respond to. Use Scarcity and Urgency for FOMO Marketing.

Get a Jumpstart On Cyber Monday With An Opt-In Campaign

Opt Intelligence

Bring your best offer to the table and provide a clear sense of urgency. If you can, automate your first lead nurturing email to trigger as soon as your new leads have opted in. The shoppers are coming. Is your email list ready?

27 Awesome Newsletter Ideas That Will Keep Subscribers Engaged

Optinmonster

To increase conversions, create urgency with limited-time offers. For example, take a look at this eye-catching 8-hour sale email from Virgin Airlines: A limited-time offer like this will create a sense of urgency and have your customers rushing to the checkout.

Call-To-Action Strategy: What To Offer B2B Buyers That Stands Out

KoMarketing Associates

Many potential clients are already interested in your product or service, but often need additional incentives to actually pull the trigger. This type of CTA can be used with blog content, email, or landing pages, and relies on a sense of urgency to get users to actually convert and take action. The type of urgency can vary and what works best probably depends on what you’re offering and the industry.

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How to Write a Sales Page That Actually Converts

Optinmonster

If you really want your sales page to convert like crazy, you’ve got to use urgency. You can have time-based urgency, where there’s a discount or offer that’s only available for a short time. Are you struggling to get enough conversions on your sales pages?

4 Key Lead Nurturing Emails You Need To Send

Opt Intelligence

If they still haven’t converted after those three lead nurturing emails, it’s time to increase your urgency. Trigger this email at least a week after your initial lead nurturing email and make sure your subject line is working as hard as your offer.

2020 Tips: The Importance of Intent-Based Marketing

Sharpspring

When thinking about intent-based marketing and why it’s important, the concept to understand is that it makes more sense to cater your content and tactical efforts to specific user intentions and mindsets based on trigger keywords and phrases. Is Intent the New Experience?

How to Create a Successful E-commerce Marketing Funnel via Email

Altitude Branding

Use a countdown timer to give a sense of urgency on your expiring promo. Use different psychological triggers such as loss aversion, reciprocity, and authority. It’s frustrating for e-commerce marketers like you to blast emails regularly and still get low to zero conversions.

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4 New Marketing Fundamentals Impacting the B2B SEO Professional

KoMarketing Associates

For example, I have experienced a fair amount of doubt from B2B marketers on the urgency in adopting Google+. Provide specific triggers (based on preliminary keyword research) for sales personnel to identify more detailed phrases and terminology.

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