The psychology behind content: how to trigger your users’ behavior
MAY 7, 2020
What I’ll present here is a collection of principles, examples, and best practices that will make your content and design more persuasive, in order to trigger behaviors users were already considering. If a design presents the prompt (trigger or call to action) before motivation and ability reach sufficiently high levels, the behavior won’t occur. Other times, the prompt can come from our daily routine: walking through the kitchen may trigger us to open the fridge.