Contently

JANUARY 24, 2023

As you plan the year, keep these five consumer behavior trends in mind. Trend #1: Omnichannel journeys are here to stay Foot traffic is returning to brick-and-mortar stores, but consumers aren’t ready to give up the digital shopping behaviors they adopted during the pandemic. Measure your impact. Then encourage more of it.

Marketing AI 148

Marketing AI Trends Planning Advertising Agencies 148

ClearVoice

JUNE 10, 2020

We’re connecting the dots between two massive data studies so you can apply word count trends in your industry to adjust your content strategy accordingly. When compared to articles of average length (901-1200 words), articles with 3,000+ words get: 3x more traffic. 4x more social shares. more backlinks.

Studies 101

Studies Trends Lead Scoring Lead Ranking 101

Zoominfo

JANUARY 21, 2021

To backtrack, after noticing a trend in ZoomInfo’s database which showed not just the rise in D&I roles (by approximately 113% in the last five years) but also an uptick in rates of online research conducted on the topic, it was clear that something interesting was taking shape in the realm of D&1. .

Trends 230

Trends Zoominfo Sample Design 230

Marketing Insider Group

MARCH 31, 2020

Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020. In other words, it’s all about the now. Simply shout, “Hey, Siri!”

Trends 358

Trends Work Management Peer-to-peer Marketing Management 358

Marketing Insider Group

DECEMBER 29, 2020

We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Top B2B Digital Marketing Trends for 2021. According to Deloitte’s 2021 Global Marketing Trends report, people seek more human-centric businesses and leave the companies that don’t value authentic connection. Personalization.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

B2BMarketing.net

MARCH 12, 2024

In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. Of course, with so much content on seemingly everything, it can be difficult to ascertain which of these trends are actually being taken seriously by marketers, and which ones are fads, niches, or intellectual exercises.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Martech

FEBRUARY 6, 2024

. “Outlook for Advertising, Marketing and Data 2024: A Market in Transformation” ( registration required ) takes its time digging through the despondencies of 2023 but also anticipates macro-trends for 2024. Those trends have some common features and it’s worth looking at where they came from. Those other trends?

Trends 115

Trends Work Management Advertising Agencies Marketing Management 115

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Zoominfo

JULY 27, 2021

Here are a few trends recruiters should be aware of while looking to hire in the post-pandemic environment. Macroeconomic trends affecting recruitment and hiring in the post-pandemic economy. In a word—uncertainty. Labor market fluctuations. What’s making hiring in 2021 so tricky?

Trends 246

Trends Zoominfo Statistics Paid Search Agency 246

Salesforce Marketing Cloud

DECEMBER 6, 2023

There are signals showing us what design trends are coming – from the most attended Dreamforce sessions to the design discussions on LinkedIn and Trailhead design groups. Explore AI The four design trends driving change Let these design trends guide your approach to designing for and navigating this moment.

Design 72

Design Trends Guidelines Class 72

Brightedge

JANUARY 25, 2024

It's not just about keeping your content up to date with the latest search trends but also adapting to frequent changes in search engine algorithms, which happen hundreds of times each year. This downward trend is also seen in the total number of keywords used and the overall word count of the pages that rank well.

SEO 97

SEO Trends Marketing Websites Long Tail Marketing 97

Convince & Convert

JANUARY 4, 2024

What should you consider before hopping on a social trend? We know, you’re probably tired of hearing that word, but let’s face it, virality is never going away. Before you consider hopping on trends for your brand, there’s a few things to consider. #1 1 Will this social trend add value to your brand?

Trends 78

Trends Lead Scoring Lead Ranking Brand Identity 78

Top Rank Marketing

DECEMBER 15, 2023

Social Media Today Brandwatch 2024 Digital Marketing Trends [Report] Social media management and research firm Brandwatch has published its 2024 collection of digital marketing trends, with top areas of focus expected for the coming year including AI, authenticity, personalization, and social listening, among others, Brandwatch recently announced.

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

ClearVoice

NOVEMBER 28, 2022

Understanding the latest blog trends, content marketing trends, and more is critical to success. Each year content blog trends will either remain the same or shift to new avenues. Trends from 2022 that are here to stay. Key trends have emerged and even continued from 2021 through 2022 in the blogging world.

Trends 93

Trends Marketing & Strategy Marketing Strategy Planning 93

BOP Design

JULY 21, 2023

In this post, we’ll take a closer look at why typography matters, steps to take to get improve your website’s typography, as well as trends and considerations for any B2B web design project. Typography Considerations for B2B Web Design Let’s look at a few tips and trends to consider when selecting the typography for your B2B website.

Marketing Websites 89

Marketing Websites Trends B2B Design 89

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. So what macro trends will likely have the biggest impact on firms in the coming year?

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Spiralytics

JANUARY 11, 2023

Fellow marketers, if you’re as overwhelmed as I am with the coming new year, I recommend you go through the most effective email marketing trends of 2023. The Ultimate Email Marketing Trends in 2023. Trend 1: Content! Now, good email content is the trend and the hope. Trend 2: Tie With The AI. Let’s dive into it!

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. In 2023, B2B firms saw trends shift to adapt to a post-pandemic world. Let’s have a look at the trends shaping the future of B2B web design in 2024. This trend has stuck.

Design 93

Design Trends Marketing Websites B2B 93

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

ClearVoice

NOVEMBER 25, 2022

And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. Emerging content marketing trends. Let’s get started.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Meerkat Marketing

DECEMBER 28, 2023

Here are 4 key trends that will define success and reshape how brands connect with audiences in 2024 Artificial intelligence in marketing 64% of marketers already use AI as part of their toolbox (according to Hubspot ) for content creation, research, search, admin tasks, customer experience and more.

Trends 80

Trends Advertising Agencies Lead Scoring Lead Ranking 80

Only B2B

AUGUST 11, 2020

So, if you are among the people who don’t want to be left behind, then let’s check the upcoming trends of 2021, that will reshape the telemarketing field and will deliver the maximum benefits. Final Words: We observed this since ages, if we do not adopt the change and walk with the trend, the demise happening soon.

Telemarketing 147

Telemarketing Marketing AI Trends Digital Transformation 147

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Webbiquity

DECEMBER 12, 2018

billion people had access to the Internet—in other words, about 55 percent of the entire population of the world. Here are five of the most important trends to watch in the coming year (your competitors will!). These are, of course, not the only trends to watch in the coming year. As of June 2018, 4.2

Trends 224

Trends Paid Search Agency Advertising Agencies Social Media 224

Zoominfo

AUGUST 21, 2020

To backtrack, after noticing a trend in ZoomInfo’s database which showed not just the rise in D&I roles (by approximately 113% in the last five years) but also an uptick in rates of online research conducted on the topic, it was clear that something interesting was taking shape in the realm of D&1.

Trends 130

Trends Zoominfo Sample Advertising Agencies 130

Litmus

APRIL 26, 2021

What is quite profound is that this is purely a reflection of normality: Humans are a diverse species, which is why this is a challenging subject to label as a trend. Representation shouldn’t be a trend or a campaign—it should be every day. The post Trending in Email Design: Representation appeared first on Litmus. 100% Human.

Trends 126

Trends Design Paid Search Agency Television marketing 126

seo.co

APRIL 26, 2023

For law firms and attorneys, strategizing with these trends in mind will only enhance online marketing ROI. These 5 Legal Marketing Trends Are Hot For law firms, digital marketing can be more challenging than it is in other businesses and industries. They’ll also tell you that it’s important to stay up to date on the latest trends.

Trends 98

Trends Lead Scoring Lead Ranking Link Building 98

The Lead Agency

DECEMBER 6, 2021

To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. The Digital Future: B2B Marketing Trends 2022. As such, the dominant trends for 2022 are primarily in the digital sector. Trend 1: Rising Popularity of Video for B2B.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Zoominfo

OCTOBER 10, 2019

In today’s blog post we take a look at the current state of marketing attribution, and the latest marketing attribution trends you should be aware of. Before we get into the latest attribution trends, let’s review the definition and main objectives of marketing attribution. Trend #3: Cross-device attribution moves into the spotlight.

Marketing Attribution 160

Marketing Attribution Multi-Touch Attribution B2B Marketing Trends 160

Only B2B

DECEMBER 29, 2022

Season for trends & predictions has arrived! The best-performing content forms for B2B businesses in 2022 were research papers, ebooks, blogs under 3,000 words, and virtual events like webinars or online courses. These words ought to accurately describe your business, your goods, and your services. You guessed it, right?

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Biznology

MARCH 23, 2021

As you think about the future, it is essential to consider what technology trends will impact your small business in 2021. I chose these two trends based on the answers to a question I asked of a group of my colleagues. The first trend is niche app specialization. The second trend is touchless technology.

Small Business Marketing 104

Small Business Marketing Trends Business Ad Exchange 104

Hubspot

JANUARY 30, 2024

Sales trends come and go. In this post, I’ll review some sales trends we could see fizzle out throughout the year based on findings from our 2024 State of Sales Report. 6 Sales Trends That Could Fizzle This Year 1. Say what you want about the practice, but a dying trend in 2024 is saying that cold calling is dead.

Trends 62

Trends Cold Calling Peer-to-peer Lead Scoring 62

Porch Group Media

OCTOBER 24, 2022

“Your current marketing strategy may not be relevant tomorrow.” Marketing trends change, new ones are developed, and marketing technology comes and goes. But don’t take our word for it. There is no doubt that email marketing works, especially when you have a dynamic strategy that can be easily adjusted with new trends.

Marketing AI 81

Marketing AI Email Marketing Trends Paid Search Agency 81

Biznology

MARCH 5, 2018

Today, we are taking a look at the trends in promotional products that we saw at the show. Making them comfortable will help improve employee satisfaction and possibly prevent them from taking it off immediately after work helping some transference and spreading the word about your brand. Product safety. Electronics. Experiences.

Promotion 202

Promotion Trends Product Merchandising 202

Oktopost

FEBRUARY 19, 2024

We analyzed key employee advocacy trends from 2023 to help you implement a more effective employee advocacy program in 2024. This suggests that perhaps there’s more room for spreading the word about the value of an employee advocacy program. But where should you focus your efforts?

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

Brightedge

NOVEMBER 3, 2020

Doing so, provides useful insights to track market trends and spot outliers in the data that could indicate a major update to the SERP landscape. It could be that a picture is truly worth a thousand words, and mobile users are more often interacting with images when searching than a desktop user. Video results.

SERP 144

SERP Trends Mobile Marketing Lead Ranking 144

Search Engine Journal

JULY 3, 2022

Here are 20+ SEO words that industry professionals would like to delete and add in 2022 and beyond. The post 25+ SEO Words To Delete, Add, Or Reconsider In The Web3 Era appeared first on Search Engine Journal. As SEO evolves, so does our terminology.

SEO 116

SEO Trends 116