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B2B SEO:  Topic Clusters, Not Keywords

Envy

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). They’ll share keywords that cluster together around that topic to drive inbound marketing traffic. Search engines love this!

Keywords 118
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3 reasons to avoid Accelerated Mobile Pages (AMPs)

Biznology

You might consider AMP for informational blogs, wikis, or other static help documentation. But only a small percentage of our traffic and engagement results in this kind of conversion. All you can measure from AMPs is traffic, clicks, and bounces from anonymous users, who might be bots or, as The New Yorker cartoon implied, dogs.

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The Ultimate Guide to Organic Quora Marketing

Albacross

So, if you find it hard to write answers or even to get more than 100 views on it, continue to read this. In this article, we’re going to see everything you need to know about organic quora marketing from optimizing your quora profile, over the best ways to write your answers to the leading your quora visitors to your website.

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What Is a Blog, & Why Should You Create One

Hubspot

There are plenty of benefits to blogging -- it helps drive traffic to your website, it enables you to better convert that traffic into leads, it allows your business to establish authority in an industry, and it continues to help your business grow and attract new customers months and even years after publication.

Wiki 100
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The 30-60-90 Day Plan: Your Guide for Mastering a New Role [Template + Example]

Hubspot

But before we show you how to write this plan, let’s go over what exactly it is and how it’ll enhance your performance during your first three months on the job. There are two situations where you’d write a 30-60-90 day plan. The second situation where you’d write a 30-60-90 day plan is during the first week of your new job.

Planning 101
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How to Create an Effective Social Media Content Strategy

Valasys

Write proper statements to reflect on your vision. User-Generated Content (UGC) is any form of content including images, videos, text, and video that has been posted by users on online platforms such as social media channels and wikis. Marketers should decide: What percentage of social content will fetch referral traffic.

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How to Make Your Content Stand Out in a Crowded, Global Marketplace

Content Marketing Institute

Each step of our content marketing process is documented in a company wiki. We work in one-week sprints as both writing the original content and localizing that content have one-week turnaround times. Localized content makes up 40% of traffic and conversions. Documenting the process. Localizing our content has worked well.