Top Rank Marketing

MARCH 25, 2024

The approach is guided by personas, which often span verticals, functions, or buying committee roles. 5 critical cornerstones of a B2B SEO content strategy Organic search traffic is immensely valuable to B2B companies, especially when their SEO strategy is designed to attract visitors based on search intent.

Top of Funnel 105

Top of Funnel SEO Long Tail Marketing B2B 105

Outbrain

DECEMBER 10, 2020

across a number of verticals to give your New Year’s campaigns that refreshing twist. Also, expect both mobile and desktop traffic to dominate the impression landscape, as consumers continue to favor the online experience. So, why not break from the routine and dip into those other high-performing ad verticals for better campaign CTR?

ROAS 29

ROAS Verticals CTR Impressions 29

SnapApp

FEBRUARY 20, 2018

The question is, though: Once you’ve found the right influencer for your vertical, then what? . Jason Quey, VP of Marketing at Codeless , recommends starting with a big list of potential influencers (100+) within your vertical. Here’s an idea of what average influencer posts cost on Instagram by vertical: . Image source. .

Verticals 54

Verticals Outreach Advertising Agencies Cost Per Thousand 54

ClearVoice

SEPTEMBER 8, 2021

For a quality Pin, creators should have the following: A compelling vertical image. The post How to Use Pinterest Hashtags to Build Your Brand and Drive More Site Traffic appeared first on Better Content Center. Before diving into Pinterest hashtag best practices, let’s discuss the primary components of a Pin.

Traffic 105

Traffic Ad Building Brand Identity Branding 105

Webbiquity

FEBRUARY 25, 2020

Digital video is effective at increasing website traffic, keeping visitors on your site longer, and generating leads. Google loves it, too: video can increase organic search traffic by as much as 157%. digital marketing directors) or vertical (e.g., A key reason businesses are embracing video is its flexibility.

Top of Funnel 235

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 235

Content Marketing Institute

DECEMBER 11, 2017

We needed traffic and we were new, so generating awareness in a crowded personal finance beat was not easy. When I first encountered this strategy, it seemed like it was all about eyeballs and traffic. Direct traffic from syndicated content is only the tip of the iceberg, says @schreibot. Click To Tweet.

Traffic 94

Traffic Top of Funnel Lead Ranking Paid Search Agency 94

Moz

MARCH 18, 2019

Today, I’m sharing five GBP tweaks worthy of implementation to help turn digital traffic into foot traffic. Nearly all verticals could have overlooked leads sitting in their GBPs — from questions about dietary options at a restaurant, to whether a retailer stocks a product, to queries about ADA compliance or available parking.

Ideal Customer Profiles 71

Ideal Customer Profiles Profiling Traffic Google 71

Liveintent

SEPTEMBER 8, 2022

Native Curated Packages (NCP) are exclusive, vertically-aligned sponsored content packages. And, because NCP runs on vertically-aligned newsletters, you get an added layer of relevance. With NCP, you can do just that and help drive traffic to your website. Check it out. What are Native Curated Packages? What are the benefits?

Curation 118

Curation Relevance Advertisements Advertising 118

Kevin Indig

SEPTEMBER 26, 2023

We all want organic traffic growth, but what is a healthy rate? What I found is that growth rates depend on the vertical and business model. Company 1: Tinybird, SaaS, start-up stage Tinybird, a small startup in a very technical space, grows SEO traffic at +100% Y/Y. At what point are you growing fast enough?

SEO 52

SEO Verticals Terms and Conditions Keywords 52

Martech

NOVEMBER 16, 2022

It can drive direct traffic as well. In an ideal world, other websites within your vertical would link to you – it’s a natural fit. Stretching the relevancy gap when looking for link opportunities is often needed in competitive verticals in order to achieve high-quality links on a consistent basis. Wrapping it up.

Link Building 109

Link Building Internet Marketing Ad Building Planning 109

Marketing Insider Group

JUNE 23, 2021

A good video marketing campaign can bring attention to your brand and traffic to your site. Using this rule, you imagine dividing your image into 9 equal parts with two evenly spaced horizontal and vertical lines. Here are nine steps you can take to improve your video performance. Quick Takeaways. Source: Digital Photography School.

Storytelling 338

Storytelling Video Marketing Product Tips 338

Marketing Insider Group

MARCH 29, 2021

If you’re expanding into new verticals, you might need to add some writers who have expertise in those industries. If you are ready to get more traffic to your site with quality content published consistently, check out our Content Builder Service. Get started today – and generate more traffic and leads for your business.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

SmartBrief - Marketing

DECEMBER 7, 2023

December may see more in-store traffic than November In comparing the two audience segments, we noted differences that may be useful for retail brands to consider as they embark upon the last big push of the year. Below are three key findings.

Customer Surveys 52

Customer Surveys Verticals Paid Search Agency eCommerce 52

Convince & Convert

JULY 17, 2015

That high percentage of traffic is also a problem. By now, I’ve (hopefully) convinced you to consider different verticals for your affiliate program. Rather than focus on sites that provide general traffic, go after niche publishers and targeted verticals. No more getting 90 percent of traffic from one site.

Verticals 155

Verticals Blogger Conference Custom Publishing 155

Vision Edge Marketing

FEBRUARY 25, 2020

Measures such as open and clickthrough rates, website traffic, Marketing generated qualified leads, and qualified lead-to-deal ratio are examples of downstream measures. In this example, you would identify mid-markets in these specific verticals along with your existing vertical. Let’s delve deeper into the measures and metrics.

SIC 143

SIC Marketing Management Verticals Marketing Automation Services 143

Marketing Insider Group

NOVEMBER 9, 2020

On average, this investment delivers measurable returns in the form of 138% more inbound traffic to your website vs last year. But we can’t take traffic to the CFO. Without a content marketing strategy , it’s impossible to follow the tenets of the discipline and expect to drive traffic and convert leads. Image: ANA.

Marketing Budget 300

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 300

Convince & Convert

DECEMBER 13, 2023

If you’ve leveraged social media video marketing before, then we’re sure you’ve come across vertical videos before. Call To Action The ultimate goal of video engagement is to have viewers accomplish a task, such as following, subscribing, or maybe increasing traffic to your website or other social channels. Get People Moving!

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Martech

MAY 3, 2023

Search engine optimization (SEO) platforms are perhaps the most powerful strategy to drive traffic to your website. Limits on the numbers of keyword rankings, pages or traffic tracked could impact your use of the system or significantly increase the cost. Do you support international search? Click here to download!

Enterprise Management 104

Enterprise Management Digital Asset Management Work Management Marketing Management 104

Webbiquity

DECEMBER 18, 2018

verticals, the factors that define success, and the customer acquisition channels available, are fairly well understood. For instance, there is a correlation between the amount of content a website produces and the volume of traffic it receives. That’s a given, but it’s a point worth emphasizing. In many (most?)

Training 214

Training Planning Work Management Marketing Management 214

Only B2B

FEBRUARY 11, 2024

Cons: Limited Reach: Relies on existing website traffic, potentially missing new prospects. Diverse Targeting Options: Target based on specific interests, purchase intent, and industry verticals. Industry Expertise: Only B2B experts possess a nuanced understanding of wide industry verticals for creating effective B2B audience profiles.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Convert

NOVEMBER 2, 2022

One approach is to create short-form vertical videos. Social media platforms like Instagram and TikTok have widely popularized vertical video and have made most users accustomed to scrolling through feeds and taking action on items/videos that catch their eye. A tool that brings all these vertical video formats together is Viddy.

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

SmartBug Media

MAY 24, 2021

goal for a SaaS digital marketing campaign could be SmartBug Media® would like to increase website traffic by 12 percent in Q4 2021. One of the hottest trends for SaaS companies in 2021 is incorporating a vertical focus. A vertical focus is much different—it is persona-based and product-specific. An example of a S.M.A.R.T.

Paid Search Agency 98

Paid Search Agency Marketing Strategy Marketing & Strategy Buyer Personas 98

Moz

NOVEMBER 13, 2018

As Barry Adams pointed out on Twitter recently, this move by Google is not exactly new, but it does feel like Google has suddenly placed their foot on the accelerator: I find it hilarious that SEOs are suddenly annoyed that Google is aggressively taking over some verticals with in-SERP features. Do you tend to generate a lot of blog traffic?

SERP 53

SERP Paid Content Traffic Features 53

Unbounce

AUGUST 26, 2021

form-fill and click-through pages) Pages with traffic from different ad channels (e.g., social, paid search, organic search) Pages with traffic from different devices (e.g. The vertical lines represent the range of the remaining pages, excluding extreme outliers. mobile and desktop). Some bonus info for the real data-heads.

Landing Pages 145

Landing Pages Video Marketing Conversion Click Rate 145

Webbiquity

NOVEMBER 17, 2022

These are the pages you actually pay to drive traffic to, such as when a prospective clicks on one of your search ads and is taken to a page with a call-to-action (CTA). Guest post by Dan Annetts. While every page on your website should serve a purpose and add value for visitors, landing pages deserve special attention.

Landing Pages 204

Landing Pages Optimization Conversion Rate Lead Scoring 204

Outbrain

SEPTEMBER 8, 2020

Traffic Acquisition — what was once a pure SEO play, has now become an increasingly powerful focus for publishers. In fact, Social Media platforms ultimately became the drug that fueled a short era of practically free traffic euphoria. Insights Into 4 Major Traffic Sources. Since then, publishers smartened up.

Traffic 26

Traffic Optimization Allocation Acquisitions 26

Brightedge

AUGUST 8, 2022

Mobile search traffic has exceeded that of desktop since at least 2016. BrightEdge data shows that 62% of all web traffic is from mobile devices and tablets. Here are some stats illustrating the current state of mobile: Mobile traffic accounts for 62% of total web traffic.

Optimization 105

Optimization SEO Mobile Marketing Traffic 105

Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. Consider your target demographic, organization, industry vertical, goals, challenges, and buying criteria.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Contently

MAY 18, 2018

We all hate traffic quotas, sure, but it’s astounding to me how many of us resent having to use technology at all. I wrote at Newsweek alongside veteran investigative reporters who struggled to take Google traffic as seriously as magazine subscribers, but this resistance isn’t just limited to older generations.

SEO 167

SEO Long Tail Marketing CMS Development SERP 167

Martech

SEPTEMBER 8, 2021

Start by acting on data at the home page, which is high-volume/high-traffic. Video and vertical-based product ads pilots arrive on Microsoft Audience Network. Video ads and vertical-based product ads are now being piloted on the Microsoft Audience Network, Microsoft announced yesterday. Read more here. Experience].

Paid Search Agency 83

Paid Search Agency Terms and Conditions Verticals Funnel Advertising 83

Outbrain

MARCH 19, 2020

Graph: Mobile Traffic View Mid-Pandemic; Reviewing Weekly Pageview Trends. Online Traffic Is Surging. Axios: Up to 15% of all web traffic is to content explicitly mentioning coronavirus. Traffic Is More Premium. Red = Week of March 15th; Orange = Week of March 1st; Blue = Week of February 23rd).

Trends 57

Trends Effectiveness Verticals Media 57

MKT1

SEPTEMBER 7, 2021

We wrote a whole newsletter on perceptions Understand what audiences and verticals you are targeting Make sure you’ve done thorough audience analysis and identified ICPs. Make sure to include top of funnel metrics like web traffic by source. Include conversion rate between each stage of the funnel too.

Course 52

Course Lead Ranking Planning Top of Funnel 52

PureB2B

FEBRUARY 17, 2021

Did you know there’s a way to reach more potential buyers with vertical video and written content outside of your basic social media strategy? There are a host of other differences that can help you gain more bang for your buck for every vertical video you create. There’s actually some truth to that. Google Web Stories.

Google 125

Google Content Marketing Content Verticals 125

SEMrush

OCTOBER 11, 2019

Google Display Network is one of the most influential and profitable digital marketing channels that majority of Fashion & Lifestyle companies underutilize while it can be a goldmine of targeted, quality, lower of cost traffic.

Display 77

Display Advertisements Advertising Stats 77

Conductor

JULY 14, 2022

By now, you are likely seeing changes in traffic, rankings, and featured result type winners—to name a few. If you saw traffic drops around late June or early July don’t stress. Translation: Making improvements is helpful, but it doesn’t guarantee fully recovered rankings or traffic. Improvements ?

Google 111

Google Lead Scoring Lead Ranking Keywords 111

BOP Design

JUNE 24, 2020

The dark motif resonates well with law enforcement and military decision-makers—the top two target verticals. Typically people associate chat with B2C marketing but we recommend a chat feature on all websites we launch, no matter the product, service, vertical, etc. in the B2B market.

Marketing Agencies 2 109

Marketing Agencies 2 Design Enterprise Management Work Management 109

Brightedge

JUNE 15, 2020

The legal vertical is one of the most competitive in search, and for good reason. Regular optimization, site audits, and technical SEO efforts will result in increased traffic to your site and boost your visibility within the SERPs. As organic traffic increases so should potential leads.

Lead Scoring 93

Lead Scoring Lead Ranking Relevance SEO 93