The Point

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

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Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

Results are also promoted on Twitter ( @brandolympics ) and using the hashtag: #BrandOlympics2016. The twitter feed section was created using third party software that pulls in twitter data based on hashtag or user account. This kind of “social wall” is also commonly used for events to display live tweets as they posted.

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3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

The Point

Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. Capturing new subscribers is one of the most efficient ways to convert random visitors into loyal readers that you can nurture over time and eventually turn into actionable sales leads. Share this blog! Click on any of the.

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10 Ways to Generate More Leads from Your Business Blog

The Point

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Optimize post titles for search.

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Factoids: How to Tweet Multiple Times About the Same Offer

The Point

As tweets, factoids draw attention on their own merits, but when linked to a landing page, also drive traffic to the main offer. something that you might be able to repeat on Twitter a few times over the space of as many weeks without alienating your followers.

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Top 10 Posts on B2B Lead Gen for 2010

The Point

What has driven traffic for the top posts listed here – particularly #2 and #3 (on Webinars) – is organic search, and the fact that all have titles that invite interest even if you know nothing more about me or the blog.

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Report: B2B Blogging Trends in 2011

The Point

Specifically, smart B2B marketers will wake up to the fact that blogs can also be prime sources of a) search traffic, and b) net new sales leads. Provide options for RSS, Twitter, and email and place them prominently where the casual visitor can see them. Here are 3 key principles we preach to our blog clients: 1.

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