Marketing Insider Group

NOVEMBER 23, 2023

Follow Whole Foods on Twitter for a constant stream of ideas and recipes. With SEO and social media marketing, you can direct organic (and qualified) traffic to your brand’s website’s blogs or to other content. Do you want your content to attract more traffic, convert visitors to leads, or nurture those leads toward a sale?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Marketing Insider Group

JUNE 23, 2021

A good video marketing campaign can bring attention to your brand and traffic to your site. This includes outlets like YouTube, Vimeo, and Twitter. If you are still unsure if video is the right path for your business, look at these statistics: 82% of internet traffic is video. Quick Takeaways.

Storytelling 330

Storytelling Video Marketing Product Tips 330

Marketing Insider Group

DECEMBER 8, 2021

Consider these stats: Twitter claims that 82% of its users view video content on the app. According to Cisco, by next year online videos will constitute over 80% of all consumer internet traffic. Just cogitate upon that for a second: more than four-fifths of internet traffic will be to videos. Prioritize Video Content.

Practices 293

Practices Tips Business Emarketing 293

Marketing Insider Group

MAY 31, 2023

And while paid ads and promotional partnerships are great ways to gain traction, organic website traffic is foundational to gaining visibility, enhancing engagement, generating leads, and driving conversions. However, driving organic traffic isn’t as simple as launching a brand-new website and hoping your audience stumbles over it.

Traffic 276

Traffic Organization Practices Marketing Websites 276

Marketing Insider Group

MARCH 6, 2023

Videos Have Great ROI In 2023, industry professionals have reported that creating video content has significantly increased: Brand awareness Traffic Leads Sales Dwell time And the real beauty of creating video content: it doesn’t have to be expensive or time-consuming.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Marketing Insider Group

JANUARY 24, 2023

In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. If you are ready to get more traffic to your site with quality content that’s consistently published, check out our Content Builder Service. Those were the good old days.

Enterprise Management 200

Enterprise Management Marketing & Strategy Marketing Strategy B2B Marketing 200

Marketing Insider Group

JUNE 30, 2020

There are some effective techniques you can use to increase blog traffic. Use these, and you can see some growth in website traffic. And a flood of organic traffic , month after month. When you analyze your audience’s behavior, you’ll find trends that can help increase blog traffic. There’s The Skyscraper Technique.

Traffic 316

Traffic Terms and Conditions Custom Publishing B2B Thought Leadership 316

Marketing Insider Group

SEPTEMBER 10, 2019

The program proved to be a smashing success, with an average reach of 595 connections on LinkedIn, Facebook, and Twitter. Through its empowered employees, web traffic grew by more than 507.000 clicks. Get started today and generate more traffic and leads for your business. Image courtesy of SlideShare.

Case Study 145

Case Study Case Studies Activities Studies 145

Marketing Insider Group

SEPTEMBER 16, 2020

Twitter staff , for example, is working from home permanently now and they’re far from the only one. Is your content delivering the traffic and engagement you need? Research shows Instagram influencers post to their feeds less often these days than they have in the past: We’re all spending more time online than we have in the past.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Marketing Insider Group

NOVEMBER 18, 2020

ABM doesn’t care about the thousands of followers you gained on Twitter. More than half of the world’s web traffic comes from mobile devices, so if you’re not implementing a mobile-first strategy, then you’re ignoring more than 50% of your potential leads. Don’t waste your resources on the smaller fish. Go for the big one.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Marketing Insider Group

APRIL 22, 2021

This is a classic yet powerful tool for analyzing your website traffic and integrating with other tools. Build a targeted Twitter audience based on your industry and relevant topics. Use these data and analytics tools for startups to learn about your audience and engagement. Google Analytics. Sprout Social. Startup Tools for Employees.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Marketing Insider Group

OCTOBER 12, 2015

Here are the top promotion tips for Facebook, Twitter, LinkedIn, Pinterest, and Instagram: Facebook Promotion Tips. Twitter Promotion Tips. Use Twitter Ads. Twitter Ads gives you all the targeting, budgeting and scheduling options you don’t get from “Promote your Tweet” to promote your tweets. LinkedIn Promotion Tips.

Paid Social Agency 100

Paid Social Agency Budget Programs Linkedin Viral Marketing 100

Marketing Insider Group

JANUARY 4, 2023

We are in the decade of Twitter and TikTok – we have about 7 seconds to get the consumer’s attention and keep it. Digital marketers acknowledge the importance of offline marketing , as it acts as a source of traffic for their digital campaigns. A 20% off coupon. 20% off, $99 off.

Marketing Mix 192

Marketing Mix Planning Allocation Tips 192

Marketing Insider Group

MAY 17, 2023

Content Marketing: Oberer Homes Content marketing still draws traffic in droves. We’re masters of content marketing at MIG and have helped numerous brands of various sizes boost their traffic (including ours). Image Source: How Oberer Homes Earned More Traffic, Rankings, and Leads with Our Content Marketing Service 2.

Examples 64

Examples Campaigns Paid Search Agency Lead Ranking 64

Marketing Insider Group

MAY 11, 2020

Consider these impressive numbers: Web traffic growth: Companies that blog have, on average, 434 percent more indexed pages than those that do not. More content equates to more traffic, and content marketers have seen 7.8 times higher year-over-year growth in unique site traffic. How are you using it to generate traffic?

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Marketing Insider Group

MAY 22, 2023

Generate a creative Twitter thread about [topic]. Create a Twitter poll that engages with your audience and provides valuable insights into their preferences. How can my company determine which channels generate the most web traffic for our brand? What are the best tools for tracking and analyzing website traffic?

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Marketing Insider Group

MARCH 16, 2023

Image Source: Twitter Google We couldn’t round out Ravenclaw brands without mentioning Google — the authority of all authorities on every topic a person could want to know about. They’re even keeping pace with hard-to-please Gen Z audiences (see: the definition of “yeet” ). Have a question?

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

Marketing Insider Group

APRIL 2, 2014

Adobe evaluated each platform based on 4 criteria: SEO, brand awareness, customer communication, and traffic generation. The Big 4: Twitter, Facebook, LinkedIn and YouTube. And while Twitter, Facebook, LinkedIn and YouTube should be top of mind for any marketer, not all businesses are creating content specifically for these channels.

Social Networks 100

Social Networks Business Youtube Viral Marketing 100

Marketing Insider Group

JULY 30, 2015

Would you like your social media strategy to help increase website traffic, leads and sales? Most of those companies want to do more, but haven’t had the time or are uncertain of how best to get started to use social media to increase traffic, convert leads, nurture those leads toward a sale and delight their customers.

Social Media 100

Social Media Webinar Metrics Media Buyer Personas 100

Marketing Insider Group

JULY 9, 2013

Twitter was pretty much on auto-pilot too as I was only sending out tweets of old posts. None of my normal Twitter pals became upset with my lack of interactivity. None of these articles did particularly well from a traffic or social engagement perspective. Something surprising happened: NOTHING. The world didn’t stop.

Social Media 100

Social Media Twitter Facebook B2B Marketing 100

Marketing Insider Group

JANUARY 10, 2017

Use a tool like Twitonomy or Followerwonk to analyze your competition’s Twitter audience. When they are most active on Twitter. How many Twitter followers they have. Use your website analytics tool (most of us use Google Analytics for this, but your company may use something else) to analyze traffic and user activity.

Research 100

Research Campaigns Tips Content 100

Marketing Insider Group

OCTOBER 8, 2013

The newspaper industry lost $40 Billion in advertising revenue since 2000 as traffic to social media sites soared. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Let me know what you think in the comments below.

Brand Identity 100

Brand Identity Branding Mobile Advertising Storytelling 100

Marketing Insider Group

JUNE 1, 2015

In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram (pretty amazing photos there Liz). Not surprisingly, companies that commit to regularly publishing quality content reap the biggest rewards in terms of website traffic and leads. Not Publishing Enough .

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

Marketing Insider Group

JUNE 2, 2014

A couple of slides later, the report details how global mobile internet traffic has increased from 14% last year to 25% this year. Buzzfeed and HuffPo have mastered social distribution by relying on Facebook and Twitter to help reach new audiences who respond to their lists, quizzes, breaking news and quirky coverage. Did I miss any?

Trends 100

Trends Mobile Advertising Internet Marketing Mobile Marketing 100

Marketing Insider Group

MAY 12, 2020

In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and increase sales for your e-commerce business, you have to approach it differently than you have been these past few years. Sharing blog posts with followers on LinkedIn, Facebook and Twitter.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Marketing Insider Group

SEPTEMBER 1, 2015

Twitter – set up 4 compelling quotes from the blog with a link to the blog. Pins – Use the images from your Twitter. 2%, your blog likely has very little traffic, so you need to build an audience. With each blog post use best practices for each social platform. Facebook – 1-2 posts a day, ask questions your fans have to answer.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Marketing Insider Group

JULY 2, 2013

Convert that traffic to leads. Next, you have to convert that traffic with “appropriate” conversion opportunities. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. It’s that simple. Too simple? Photo Source.

Content Marketing 100

Content Marketing Marketing Qualified Leads Leads Lead 100

Marketing Insider Group

AUGUST 1, 2013

Your target audience is constantly exposed to massive amounts of content from competitors via blogs, Twitter, Facebook, LinkedIn and e-mail. According to Cisco, consumer Internet video traffic will be 69 percent of all consumer Internet traffic in 2017, up from 57 percent in 2012. Absolutely!

Video Marketing 100

Video Marketing Paid Search Agency Advertising Agencies Marketing Automation Services 100

Marketing Insider Group

NOVEMBER 29, 2012

Looking out to 2015, internet access from mobile devices including tablets will be a large majority of the broadband traffic. Although many predicted social advertising would finally bring down the banner, it is still a search-driven world as social networks accounts for a very small portion of referral traffic to e-commerce sites.

Mobile Advertising 100

Mobile Advertising Cable Banners Advertisements 100

Marketing Insider Group

OCTOBER 5, 2015

These top marketing tools will help you grow your startup in 2016: SumoMe – For capturing and nurturing website leads, boosting traffic, and increasing brand awareness. Content Marketer – For promoting your blog content, connecting with influencers, building relationships, and increasing traffic. Sales Tools. Data/Analytics Tools.

Startups 100

Startups Tools Best Practices Word of Mouth 100

Marketing Insider Group

DECEMBER 28, 2011

Whatever the reason for humanity’s obsession, here’s my simple objective: to share with you the B2B Marketing posts that generated the most traffic, conversation and sharing in 2011. This article had my highest number of comments and 2nd highest traffic. Will Content Strategy Save Marketing? Photo Source.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

Marketing Insider Group

JUNE 16, 2015

Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Or if you would add anything to your own content marketing manager job description.

Work Management 100

Work Management Content Marketing Planning Paid Search Agency 100

Marketing Insider Group

OCTOBER 26, 2015

When it comes to amplification, influencers who have a stronger domain distribution are more powerful in driving traffic to your content than simply having them share it socially. Steve also looked at the content produced by Rand Fishkin , the founder of Moz, who has over 250,000 followers on Twitter. Photo Source ).

Domain 100

Domain Content Click Rate Marketing & Strategy 100

Marketing Insider Group

JULY 10, 2014

You need to be able to show how the traffic you earn can translate into business results.”. Cisco projects as much as 90% of the traffic over the internet in just a few years will be video. So be constantly looking for the insights into what content people want, on what channels, in what forms. f5823b ;">. What about B2C?”.

Content Marketing 100

Content Marketing Planning Content PR 100

Marketing Insider Group

MARCH 17, 2014

But with as much as 80% of internet traffic in the next few years coming from video, I continue to believe that visual content will be a key differentiator in the brands implementing successful content marketing strategies. Finally, Video was one of the lowest ranked marketing priorities in the survey.

Paid Search Agency 100

Paid Search Agency Content Marketing Multi-Channel Advertising Agencies 100

Marketing Insider Group

JANUARY 28, 2015

Using a sub-domain of your corporate site can deliver search traffic from day one. I would start with trying your best to build a steady and growing source of inbound, organic search traffic. Next, I would look at direct traffic (RSS and Newsletter subscribers) and social traffic. Twitter, Facebook, Linkedin, etc.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Marketing Insider Group

NOVEMBER 1, 2012

Send some of your paid search traffic to a blog site. Measure the effect of that traffic, of their social shares and of the SEO benefit gets you in the form of free visitors, who also share it and then convert to leads. But please, don’t take my word for it. Then measure if they share it.

Marketing Proposals 100

Marketing Proposals Opt-out Opt-in Response Rate 100