KoMarketing Associates

MAY 25, 2022

Most of the focus is on strategies like lead magnets that rely on traffic already coming to your site. . If you’re hoping to drive traffic to a lead magnet or webinar, choose the traffic option. If you’re hoping to drive traffic to a lead magnet or webinar, choose the traffic option. Booking a demo.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

APRIL 10, 2020

Depending on the industry or organizations’ target markets, it won’t be surprising if traffic, lead generation efforts, or overall digital marketing performance is down when comparing year over year or period to period benchmarks. We would love to hear your thoughts through LinkedIn and Twitter to continue the discussion.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

SEPTEMBER 1, 2020

LinkedIn (81%), Instagram (71%) and Twitter (59%) are also being used by B2B marketers looking to resonate with their target audience. Increased exposure (86%), increased traffic (78%) and generated leads (67%) are all top reasons why marketers are now turning to social media marketing.

Lead Generation 161

Lead Generation Marketing Report Generation Ad Building 161

KoMarketing Associates

SEPTEMBER 27, 2018

Start with identifying key contacts at the sites you’re targeting, then follow them on Twitter and engage with them on a regular basis. One of my favorite ways to do this is by creating public lists on Twitter. You can also create Tailored Audiences using Twitter usernames. You’ve hit the publish button. Resharing Top Content.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. The 10 Don’ts of Twitter for B2B Marketing. Social Media Marketing Survey 2016 via Clutch.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. The 10 Don’ts of Twitter for B2B Marketing. Social Media Marketing Survey 2016 via Clutch.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

OCTOBER 4, 2016

When considering SEO and social media as potential distribution paths, success metrics need to go beyond broad-based performance benchmarks (such as traffic and leads). Well-developed distribution channels are the secret ingredients to successful B2B content marketing initiatives, as it pertains to traffic, leads, and long-term visibility.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

MAY 14, 2019

Ultimately, optimizing existing blog posts will increase organic traffic, help reach new and highly relevant audiences and boost conversions. HTML titles appear as the titles in search engine results, as well as default titles for bookmarks and social media shared assets (Twitter, Facebook, etc.). Avoid URL Changes. Clean Up Content.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

KoMarketing Associates

FEBRUARY 13, 2020

A comprehensive content strategy offers many benefits for B2B companies – increased traffic and leads, strengthened thought leadership, boosted engagement and more. Remember, not every content asset needs to drive traffic or rank for a keyword. Leverage social media as a conversational tool.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

OCTOBER 11, 2018

First, take advantage of Google Analytics to identify content that isn’t driving traffic to your site. Make sure you’re looking at total traffic to account for content that’s accessed directly or through referral channels like social media, in addition to pages accessed via organic search engines. Final Thoughts.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

MAY 13, 2020

The second primary benefit of featured snippets to SEO is simply the clicks and traffic that come from organic search when appearing in a listing. Here’s a snapshot of organic traffic to this page since it was picked up by featured snippets. Drop a comment below or let’s get a featured snippets conversation started on Twitter !

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

JANUARY 29, 2019

These types of assets are fantastic for driving organic search traffic growth to the site and educating the market on key concepts and challenges. Remember when we were discussing top of the funnel content assets like glossary pages and blog posts pulling in an abundance of organic search traffic? Let’s go back to earlier in this post.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

KoMarketing Associates

FEBRUARY 10, 2021

So how much of an effect is this having on organic search traffic? Three most recent tweets are displayed with the option to “View on Twitter”. Please share your thoughts with us on LinkedIn , Twitter , or contact us directly to learn more! And this example is relatively light on SERP features. SEO Consideration.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

DECEMBER 21, 2017

This report brought together the big picture of what’s happening in the paid social landscape for me and made clear that Facebook and Twitter are no longer the only platforms to choose from. Direct Traffic is Dark Traffic, and That’s OK. Connect with us on Twitter. The State of Paid Social 2017.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

SEPTEMBER 5, 2017

Consider how mobile-friendly social media platforms like YouTube or even Instagram and Twitter change how sales and marketing can provide rapid access to equipment functionality and demonstrations through video. I would love to hear your perspective via comments below or let us know on LinkedIn or Twitter as well.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

APRIL 18, 2017

Blog Traffic. Before diving into the nitty-gritty of blog performance, you should first understand the content’s impact on site traffic. When putting together the report, use an analytics platform of your choice to include slides around: Total traffic from the blog. Percentage of blog traffic from organic search.

B2B 121

B2B Top of Funnel Keywords CTR 121

KoMarketing Associates

APRIL 20, 2017

Before you even contemplate AMP HTML or UX design, you need to determine whether or not mobile is a viable source of traffic. First, you need to calculate how big a role mobile currently plays in bringing organic traffic to your site. The second thing to look for is if mobile traffic to your site has a growth pattern.

SEO 127

SEO Ad Building Marketing & Strategy B2B 127

KoMarketing Associates

OCTOBER 13, 2016

Increasing overall site traffic is good; generating leads from this traffic is great. To put it simply, SEO helps increase relevant organic traffic to your website by optimizing your content for items your target audience are searching for (through various on-page and off-site tactics). Last But Not Least.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Marketing & Strategy 120

KoMarketing Associates

SEPTEMBER 4, 2019

If the news topic aligns with a company’s keywords, it could lead to a huge jump in impressions, a decrease in CTR, and lots of irrelevant traffic coming to the site. Reach out to us on Twitter or LinkedIn to share your thoughts and perspective. Sudden changes in the news can affect what people are searching for.

Paid Search Agency 121

Paid Search Agency PPC Keywords Marketing Management 121

KoMarketing Associates

AUGUST 15, 2013

More importantly, as data points become more readily accessible via API and other connectivity points, you can be certain third party reporting tools will get much more advanced in the ability to connect traffic and activity data to goals, conversions, and sales transactions.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

JULY 26, 2018

When done successfully, B2B content writing can drive some impressive business results like increased search traffic, boosted social media engagement, and more importantly, conversions. I’d love to hear your thoughts in the comments below, or reach out to me directly via Twitter ! Final Thoughts. Did I miss anything?

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

KoMarketing Associates

NOVEMBER 16, 2017

If you know your business and seasonal search traffic well, consider these patterns as you assign quarters of the year where the keywords have the highest search visibility. If you aren’t 100% sure, or simply want data to back your ideas, consider using a tool like Google Trends to identify peak times in terms of search traffic.

Marketing & Strategy 179

Marketing & Strategy Long Tail Marketing Content Keywords 179

KoMarketing Associates

MARCH 29, 2018

SEOs should analyze performance in Google Analytics throughout the month for a clear view on organic traffic performance – what’s driving traffic, what may be hindering it – and tailor strategies accordingly. I’d love to hear your thoughts in the comments below, or reach out to me directly via Twitter.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

NOVEMBER 29, 2018

High-quality content earns traffic and backlinks, which helps your search ranking. This, in turn, boosts visibility and increases organic traffic. Why do you think this is the case, vs. platforms such as LinkedIn, Twitter, etc.? It also produces positive brand impressions and drives further commercial interest in your company.

B2B Marketing 122

B2B Marketing Lead Scoring Lead Ranking B2B 122

KoMarketing Associates

JUNE 14, 2017

B2B-focused marketers also appear to find value in Twitter (75 percent) and YouTube (45 percent). About 78 percent claim that it has also helped them increase traffic, and 69 percent state that it has helped them develop loyal fans.

Social Media 127

Social Media Linkedin Allocation Studies 127

KoMarketing Associates

AUGUST 27, 2019

TripAdvisor has a Twitter account that’s just for their hotel partners that have listings on their site. Not only do they do a great job serving the community of hotel owners and managers that want to connect with them, but they also have a very visually appealing Twitter profile. Custom Images. Interaction With Community.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

MARCH 30, 2017

While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness. Top Social Media Sites.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

APRIL 7, 2015

For example, if one of your goals is to dramatically grow your Twitter followers, you may not be as picky about who you’re following. When considering the 5 major social media networks (Twitter, Facebook, Google+, LinkedIn, and Instagram), each has very unique benefits, requiring a strategy tailored per platform. on a weekday.

Social Media 120

Social Media Organization Tips Media 120

KoMarketing Associates

DECEMBER 13, 2018

In this post, I’ll highlight 12 tips that will help you write better SEO content to achieve your keyword ranking and traffic goals: Choose the Right Topic. To be successful, your content must have a purpose – for SEO content, that purpose is to bring more organic traffic to the site. Refresh Existing Content . Final Thoughts.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

KoMarketing Associates

NOVEMBER 15, 2018

If it’s search traffic, you need to understand the search results, the type of content being shown, and the quality of the content that is ranking. Please share your thoughts in the comments below, or reach out to me directly via Twitter ! This will help determine the length and type of content to create.

SEO 121

SEO Ad Frequency Content Keywords 121

KoMarketing Associates

APRIL 19, 2018

higher ranking, improved organic traffic, more qualified visitors). For instance, you don’t want to optimize for one keyword at the cost of a keyword that’s already ranking well and driving significant organic traffic. Is it generating organic traffic? Has organic traffic to your blog plateaued in recent months?

SEO 149

SEO Top of Funnel SERP B2B 149

KoMarketing Associates

FEBRUARY 23, 2016

One of the most effective social media platforms to do this is Twitter. With access to as little information as just customer names, you can simply search for their audience on Twitter and find their handles. But, once you find your audience on Twitter, how can you engage them? Direct Outreach.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

KoMarketing Associates

AUGUST 22, 2017

When we reviewed our findings with this prospect, they acknowledged that they were hoping we would find “low hanging fruit”, missing from existing tactics, that could provide a quick boost in traffic and sales. Was there a “quick win” that might not involve more significant time or investment?

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

AUGUST 12, 2020

As a B2B marketer, it’s crucial to develop methods that help you stand out from the crowd, as well as to weed out any B2C traffic. Tell me all about them via Twitter. As you get more and more ad extensions at your disposal, it’s important for you to decide which ones hold the most merit. Structured snippets effectively do both.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

KoMarketing Associates

DECEMBER 30, 2013

The most exciting part about our 10 most popular posts and columns of 2013 (based on traffic metrics for blog content) is that they came from seven different KoMarketing team members. 32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. Percentage of B2B Website Traffic from Mobile Devices Continues to Rise.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

MAY 5, 2014

The basics of a content marketing strategy revolve around when and where – what day and time to publish blogs and on which social networks to share them – to increase brand awareness and drive traffic. Twitter came in second at 38.6 The how is just as important, too. percent “Likes” and 26.7

Social Networks 120

Social Networks Search Engine Marketing Network Marketing Social Media 120

KoMarketing Associates

DECEMBER 14, 2017

As paid search and other marketing tactics are leading traffic to your mobile site, you need to be serious about evaluating your mobile site performance and prioritize mobile optimization in 2018. News feed ads are familiar to most western markers – Facebook launched it in 2006 and Twitter followed in 2011. Final Thoughts.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188