Digital B2B Marketing

MAY 1, 2012

Here are social platforms to consider: Twitter StumbleUpon Digg Slideshare YouTube Facebook LinkedIn Although Facebook and LinkedIn may be core to your long-term inbound marketing program, you cannot emulate organic social media sharing with paid programs on these sites nearly as well. Paid Search No explanation is needed here.

Inbound Marketing 100

Inbound Marketing Budget Programs Paid Search Agency Digg 100

Digital B2B Marketing

SEPTEMBER 27, 2011

Traditional media properties continue to be major traffic drivers and that traffic can kickstart social sharing and linking. Facebook, Twitter, Google+, LinkedIn and various niche platforms will be potential ways to nurture prospects, in the environment each prospect chooses. About Eric Wittlake.

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Demand Generation 100

Digital B2B Marketing

SEPTEMBER 27, 2011

Traditional media properties continue to be major traffic drivers and that traffic can kickstart social sharing and linking. Facebook, Twitter, Google+, LinkedIn and various niche platforms will be potential ways to nurture prospects, in the environment each prospect chooses.

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Social Media 100

Digital B2B Marketing

AUGUST 27, 2013

Increased Site Traffic. Not only does old content continue to capture search traffic, the library of content you have created over the years will become a key driver of traffic and growth. Below is a chart showing the growth in traffic for this blog ( B2B Digital Marketing , in case you are reading this elsewhere).

Content Marketing 100

Content Marketing Content Inbound Marketing Search Marketing 100

Digital B2B Marketing

OCTOBER 15, 2013

Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. While the program is new, it has the potential to replace Twitter as the first choice to seed content through paid promotions. That translates to lower cost, but also lower average traffic quality.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

APRIL 25, 2013

Over the course of the next three months, traffic from this individual’s Twitterfeed posts dwindled, finishing March with less than 1/4 of the visits sent in January. When someone with a significant following would join, I could see the impact of their shares in traffic to my posts. Sharing Through Triberr.

RSS 100

RSS Social Media Twitter Traffic 100

Digital B2B Marketing

SEPTEMBER 27, 2012

On the same day, this site ( B2B Digital Marketing , in case you are reading this elsewhere) received more search traffic than ever before. Google search traffic was up 20% over the previous one-day high and was nearly 40% higher than the average from the prior three weeks. Traffic that would normally have gone elsewhere ended up here.

Godaddy 100

Godaddy Marketing Management Planning Marketing & Strategy 100

Digital B2B Marketing

DECEMBER 12, 2013

The result: marketers are forking over big budgets to be able to publish on media properties like Forbes, but they are getting just a tiny fraction of the traffic to their content that staff journalists are getting. Share your view in the comments below or with me on Twitter ( @wittlake ). Photo Credit: Eldkvast via Flickr cc.

Advertisements 100

Advertisements Advertising Google Work Management 100

Digital B2B Marketing

MARCH 15, 2012

It is a valuable recommendation that continues to drive traffic as long as you maintain it. According to Shareaholic, organic search traffic from Google, Yahoo and Bing accounted for 51.6% of all traffic in February 2012. In contrast, paid search is merely an indication you have the budget and skill to run a paid search program.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

Digital B2B Marketing

JANUARY 12, 2012

Is traffic a key goal? High volume, low cost traffic sources will immediately your metrics, but they may not improve your business. Reducing online display and traditional advertising investments based on performance will quickly lower cost per lead, but long-term it will hurt search results and leads from organic traffic.

Enterprise Management 100

Enterprise Management Planning Cost per Lead Banner Ads 100

Digital B2B Marketing

OCTOBER 13, 2011

They offer a reasonably reliable light rail commute option, free of traffic jams and accidents. They don’t monitor Twitter outside of business hours, when many of their customers are riding the train. Share your view in the comments below or with me on Twitter ( @wittlake ). About Eric Wittlake.

Service 100

Service Training Twitter B2B Marketing 100

Digital B2B Marketing

MARCH 7, 2012

However, in a day when content mills and automated curation tools use content to drive search and social traffic , these common definitions of inbound marketing fall short. Share your perspective in the comments below or with me on Twitter ( @wittlake ). Social media? This definition means changes!

Inbound Marketing 100

Inbound Marketing Customer Satisfaction Curation Broadcasting 100

Digital B2B Marketing

JUNE 7, 2011

Drive traffic and increase our advertising revenue. is really a valuable “paper&# , it would be a meaningful traffic driver. editions, I receive more mentions on Twitter from Paper.li You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. In addition, if Paper.li

Social Media 100

Social Media Word of Mouth Cost Media 100

Digital B2B Marketing

OCTOBER 13, 2011

They offer a reasonably reliable light rail commute option, free of traffic jams and accidents. They don’t monitor Twitter outside of business hours, when many of their customers are riding the train. Share your view in the comments below or with me on Twitter ( @wittlake ). Your Turn Do you know the basis you compete on?

Service 100

Service Training Twitter Cost 100

Digital B2B Marketing

OCTOBER 23, 2012

LinkedIn content is now being broadly shared on Twitter and other networks. I’ve seen the change in just what I see on Twitter, you likely have too. In 2011, traffic was down 5% for the same comparison. Content worth sharing. LinkedIn’s content is differentiated. This isn’t a seasonal effect.

Linkedin 100

Linkedin Cost Per Thousand CPM Business 100

Digital B2B Marketing

OCTOBER 18, 2012

Measure traffic by company. Rather than just measuring clicks, registrations or downloads from individuals, Demandbase measures the increase in traffic from the companies you are targeting. Share your ideas in the comments below or with me on Twitter ( @wittlake ). If you want to tailor your message to every company, you can.

Demand Generation 100

Demand Generation DemandBase Advertisements Advertising 100

Digital B2B Marketing

OCTOBER 4, 2011

I have had the opportunity to see the difference this makes in recent months with a client that has driven traffic to both a registration-based landing page and an open landing page with opportunities to consumer short form content in multiple formats, without registration. Open Landing Page Results. About Eric Wittlake.

Demand Generation 100

Demand Generation Demand Buy Generation 100

Digital B2B Marketing

JULY 9, 2012

Is the content it replaces easily removed, existing links updated and incoming traffic redirected to the appropriate location? As buyers migrate to channels like Twitter, Pinterest, Instagram or others, are you rewriting your strategy or smoothly making the move with them? Can you juggle a change like this without missing a beat?

Content Marketing 100

Content Marketing Planning Marketing Management Content 100

Digital B2B Marketing

JUNE 12, 2013

You are seeing strong traffic, engagement with your blog content and a steady increase in registrations for your premium content. I’d love to hear your view in the comments below, on Twitter ( @wittlake ) or on Google+. You have created a great industry blog and library of premium content. If not, why not?

Lead Scoring 100

Lead Scoring Lead Ranking Buyer's Journey Leads 100

Digital B2B Marketing

SEPTEMBER 24, 2013

Solutions similar to AdID will be announced by Facebook, Twitter, and a handful of other major players, leveraging their access to first party cookie spaces. Going forward, marketers will not be able to report on or segment organic search traffic from Google. Share your view in the comments below or with me on Twitter ( @wittlake ).

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Digital B2B Marketing

JULY 12, 2012

One caution when using Google Ad Planner: sites like SmartBrief in the example above are often included in the results because traffic is redirected through them. Twitter Streams and Content Curators What sites do people in your audience read? Post them in the comments below or share them with me on Twitter ( @wittlake ).

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B 100

Digital B2B Marketing

MARCH 25, 2013

Retargeting doesn’t have to stop with your site traffic. Share your answer, or a question about where to start, in the comments below, with me on Twitter ( @wittlake ) or by email (available under my bio in the sidebar). Providers: AdRoll, Fetchback, Retargeter. CRM Retargeting. Providers: Retargeter, LiveRamp.

Advertisements 100

Advertisements Advertising DemandBase B2B 100

Digital B2B Marketing

MARCH 7, 2013

The problem is, retargeting isn’t a scalable solution, it is limited by the traffic to your site and cannot reach new audiences. Banner supporters, sound off in the comments below or flame me on Twitter ( @wittlake ). It is dirt cheap. With CPMs often below $2.00, price alone makes a huge difference. One Last Time.

Banners 100

Banners B2B Marketing Leads Lead 100

Digital B2B Marketing

JUNE 28, 2011

Focusing social media measurement on direct traffic and activity is as ludicrous as doing a TED talk and judging its value by how many visitors you had to myTEDtalk.mycompany.com. Share in the comments below or with me on Twitter. Half of your social media program is broken. It doesn’t exist. About Eric Wittlake.

Media 100

Media Social Media ROI Media Plans 100

Digital B2B Marketing

JANUARY 22, 2013

Trade sites reach reach students, marketers, vendors and journalists and draw search and social media traffic from a broad audience. Share them in the comments below or with me on Twitter ( @wittlake ). Yes, some of your ads will reach the wrong person, but they will on trade publication sites as well.

DemandBase 100

DemandBase Banner Ads Banners Landing Pages 100

Digital B2B Marketing

FEBRUARY 21, 2012

Media and press are tauting the ability of Pinterest to drive traffic and the time spent on Pinterest. Share your view in the comments below or with me on Twitter ( @wittlake ). Pinterest is the marketing flavor du jour. Many B2B marketers do not have any presence on Pinterest.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

Digital B2B Marketing

OCTOBER 4, 2011

I have had the opportunity to see the difference this makes in recent months with a client that has driven traffic to both a registration-based landing page and an open landing page with opportunities to consumer short form content in multiple formats, without registration. Your Turn What is your view on audience targeting?

Demand Generation 100

Demand Generation Demand Buy Generation 100

Digital B2B Marketing

MAY 27, 2011

I have spoken with a number of B2B publishers that report 8% to 10%, or more, of their traffic is now from mobile devices, and it is growing. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. We are not just on Facebook on our mobile devices. Mobile Changes How We Create.

Mobile Marketing 100

Mobile Marketing Blogger B2B Marketing Social Networks 100

Digital B2B Marketing

JANUARY 24, 2013

This blog loses both a source of traffic and means of discovery. Add your own list in the comments below or share it with me on Twitter ( @wittlake )! Without consideration for social media, other elements often suffer as well: images aren’t included and titles don’t grab attention or are too long to easily share.

B2B Marketing 100

B2B Marketing Paid Search Agency B2B Press 100

Digital B2B Marketing

NOVEMBER 8, 2011

Note: I have seen search traffic on names or phrases that have only been used in the comments on this blog.) Share your views in the comments are with me on Twitter ( @wittlake ) or, in the spirit of a post about Google, on Google+. Your Turn Is fresh content a priority in your marketing? If so, how do you produce fresh content?

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Digital B2B Marketing

NOVEMBER 8, 2011

Note: I have seen search traffic on names or phrases that have only been used in the comments on this blog.) Share your views in the comments are with me on Twitter ( @wittlake ) or, in the spirit of a post about Google, on Google+. Your Turn Is fresh content a priority in your marketing? If so, how do you produce fresh content?

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Digital B2B Marketing

MARCH 25, 2011

Most Twitter lists are examples of curating sources, not content. Use your Original Content Your original content drives traffic and grows your audience, as it is shared (curated!) Good is no longer good enough. Today, success requires being the best at meeting the needs of your specific, focused audience. Long time clients.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Digital B2B Marketing

JANUARY 19, 2012

To maximize the traffic benefits, you need the Google+ account that shared the information to be an account your audience trusts. When this happens, you are in “Your Audience’s Trusted World” This is the position that will improve search ranking and traffic.

Google 100

Google SEO Brand Identity Branding 100

Digital B2B Marketing

MARCH 13, 2012

The latest report shows Pinterest now drives more traffic than Twitter. You may want to know not just how much traffic Pinterest is driving but also what users are pinning your content and driving the most traffic. How much traffic does each Pinterest pin drive?

Traffic 100

Traffic Marketing Analytics Tools Domain Content 100

Digital B2B Marketing

JUNE 21, 2011

LinkedIn share counts combine Twitter and LinkedIn sharing into a single aggregate share number. If you have ever added your Twitter and LinkedIn share stats to get a total sharing number, you have double counted. With the exception of my posting to LinkedIn, every one of the listed shares is followed by “via twitter&#.

Linkedin 100

Linkedin Content Ideal Customer Profiles Aggregators 100

Digital B2B Marketing

OCTOBER 25, 2012

For purposes of this article, we are focused on native advertising within traditional editorial publications, not native advertising formats used by social media platforms like Twitter and Facebook. Share your view in the comments below or with me on Twitter ( @wittlake ). Image credit: Danilo Rizzuti / FreeDigitalPhotos.net.

Advertisements 100

Advertisements Advertising Content Marketing Advertorials 100

Digital B2B Marketing

SEPTEMBER 19, 2013

BrandVoice Traffic Vary Widely. Compared to other ways to increase content distribution (such as Outbrain, Taboola, and other relatively low-cost traffic buys), and considering the value of the Forbes audience versus these broader distribution options, NetApp and SAP are likely doing well in the BrandVoice program.

Advertisements 100

Advertisements Advertising Research Distribution 100