B2B Marketing Traction

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B2B Marketing Survey Says Email and Twitter Work

B2B Marketing Traction

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. I think that is why the survey shows social media is a small fraction of traffic to websites. Contact New Incite today.

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Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

We began to look at the results in Google Analytics and were able to show the client that certain blogs and keywords were indeed generating traffic. Traffic on the website started creeeping up slowly. Then it was time for Twitter. Social media dramatically increased traffic to the website. The results came in!

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Before You Abandon Your Social Media Accounts, Read This

B2B Marketing Traction

At a recent presentation I gave on social media, one of the attendees commented that he had just cancelled his Twitter account, because he didn’t understand the value of that social media platform account or how to use it. 80% of Twitter users have fewer than ten followers says Techcrunch. So why do this social media thing?

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Is Your Social Media Marketing Plan SMART?

B2B Marketing Traction

LinkedIn, Facebook, or Twitter? 500 Twitter followers? Traffic to your website from social media sites? What tasks do you have to do to have a presence? Who has the skills to do it? How many hours a week will it take? What will it cost? Measurable. How will you measure each activity? 150 followers on Facebook?

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What’s Wrong with Your B2B Web Site?

B2B Marketing Traction

Have you spent money on your web site, search engine optimization (SEO), maybe even online pay per click (PPC) advertising to drive more traffic to your site? Are you getting more traffic, but no return on your investment in the form of sales revenue? How do you get web site visitors to convert to customers and generate sales?

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How to Avoid Going Down the Social Media Rabbit Hole

B2B Marketing Traction

Which social media platforms will drive qualified traffic to your web site? If your goal is to Tweet every day on Twitter, do it. These four things will help you get a better return on your investment, which, when it comes to social media, may well be primarily time. Analyze Your Social Media Opportunities. Execute with Diligence.

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9 Must-Have Basic Business Blog Features

B2B Marketing Traction

A way to share the blog via Twitter, Facebook, LinkedIn, Google+ and more. Optional - A unique URL that matches the blog name ( you can host the blog right on your website which drives more traffic). Blog archives so a visitor can see by date how long the blog has existed and the volume of posts. Feedburner seems to be a top choice.