How to Optimise your Business Website for Google Searches
Every business needs a website, which is a portal to the digital world and one important aspect is online visibility; take Google as an example, the number one search engine that millions of consumers use to source products and services. If your digital platform is not optimised for Google, you are missing out on a lot of organic web traffic and in this short article, we offer a few tips to maximise optimisation for Google searches.
Create a Sitemap
This is an obvious step, yet something that many small business owners completely overlook; First register with Google, then send them your sitemap, which actually helps Google to rank your digital platform. There are free online applications that will create a sitemap and you can save it in several formats. Google is not your enemy and if you do what you can to assist Google, you will reap the benefits of a higher ranking.
Define search terms
If you do not know what the popular search terms are, you can do nothing in terms of site optimisation. How do you find out? Ask Google and it will tell you; take the top 5 search terms that people use and integrate these into your web content, which Google recognise next time they trawl the web and this will influence your site in the rankings.
Create a blog page
This allows you to post blogs on a weekly basis, inserting the top search terms, which helps Google to see the site. If you want your website on the first page of Google results, talk to King Kong, the number one Irish digital marketing agency with a unique perspective, they can actually guarantee top spot within 90 days, as crazy as that sounds. Informative blogs offer the reader useful data and if you don’t have the time to write blogs, a leading SEO agency can compose and place blogs with links inserted, not only on your blog page, but also on many top-rated independent blogging websites.
Rewrite web content
Your web text is critical when it comes to marketing and when you approach a digital marketing agency, they would probably want to rewrite your entire site. All relevant search terms need to be worked into the website, which should alert search engines such as Bing and Google. This is a typical strategy used by top-rated SEO agencies to fully optimise the site and it might take a few weeks for those changes to have any effect on search engine rankings.
Business directory listings
This is another way to help search engines recognise your platform; simply take the time to list your business with all the online business directories and this will be logged by Google bots the next time they sweep the Internet.
Google Analytics
Google does offer business owners a lot of powerful tools for web traffic analysis; search online for ‘Google Analytics’ and start to learn about this amazing software. You can, for example, discover where in the world users are from, how long they stayed on each page and so much more! If you don’t have the time to get into online analytics, talk to a leading Irish-based digital marketing agency and let them manage your online marketing campaigns.
Link-building
One of the most important strategies in the digital marketing arsenal is link-building; links come in various types, inbound, outbound, external and internal, to name but a few. Inbound links to your landing page can be inserted into blogs that are posted on independent sites, which is a very effective way to drive traffic to your landing page.
As you can see, there are many ways that you can optimise your website for Google and other major search engines and if you want the best results, connect with a leading Irish SEO agency and let the experts show you exactly what can be achieved.
Google is the number one search engine, of that there is no doubt, and if you want traffic directed from Google searches, you need to optimise your site as directed above.
