B2B Marketing Traction

JUNE 22, 2011

Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. It turns out YouTube is great for all phases of trade show promotion. Facebook, Blogging, and Twitter work great for pre-show marketing and marketers can post the trade show exhibit as an event on LinkedIn.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

Sword and the Script | B2B

MARCH 19, 2024

His comments came in a Big Think interview on YouTube (embedded below) titled, “ Unlearn junk marketing, build a dynasty ”. One survey of B2B technology buyers published recently found 71% of B2B marketing prospects are disappointed in the content for which they’ve traded their contact information. Why does this happen?

B2B Marketing 90

B2B Marketing B2B PR Paid Search Agency 90

Lead Liaison

JUNE 23, 2017

Here at Lead Liaison, we’ve got several “tools of the trade” that help us be the best that we can be. The final recording can be uploaded to Screencast-O-Matic.com , YouTube, Vimeo, Google Drive, Dropbox, or just saved as a video file on your computer. The post Tools of the Trade: Screencast-O-Matic appeared first on Lead Liaison.

Screencast 49

Screencast Lead Liaison Tools Paid Search Agency 49

Hubspot

JUNE 22, 2018

The Question of YouTube. While TV, for many, is still a destination -- for the first time, there are multiple options for viewing it through means other than cable, and after it originally aired, usually through online platforms (read: Hulu, YouTube Live, and clips on the YouTube pages of networks or TV shows).

Youtube 74

Youtube Facebook Marketing AI Lead Ranking 74

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. At a live event, such as a trade show, engage employees and booth visitors with photos and video during set-up and while the event is taking place.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Top Rank Marketing

AUGUST 4, 2023

billion by 2027, with smaller growth forecast for the coming years, as the trade show sector represented the fastest B2B market segment, according to newly-published report data. B2B media market is expected to see 4.7 percent growth during 2023, totaling some $85.04

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Bluetext

MAY 28, 2021

With over 2 billion users and more than a billion hours of videos watched daily, YouTube is one of the best ways to ensure your target audience finds the video content you’ve produced. To truly understand just how powerful YouTube can be as a platform, it’s important to understand the basics. What Type of YouTube Ads are There?

Paid Search Agency 26

Paid Search Agency Youtube Design Video Marketing 26

Lead Liaison

MARCH 2, 2023

To see how Lead liaison’s growing library of digital activations (games) , universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today! The post 6 Benefits of Using QR Codes appeared first on Lead Liaison.

Lead Liaison 86

Lead Liaison Trade Show Marketing Automation Services Marketing Management 86

Biznology

JANUARY 31, 2020

Budget includes captioning, social media versions, trade show/conference versions (without narration), edits for re-purposing. Uploaded to YouTube + other platforms. ? Collaborative methodology, team responsibilities, and signoffs determined. ? Feedback and sign-offs specified. ? Realistic deadline established. ? Messaging. ?

Video Marketing 138

Video Marketing Product Trade Show Differentiation 138

NuSpark Consulting

MAY 4, 2023

Video retargeting: Target users who have viewed or engaged with your videos on platforms like YouTube or Vimeo. Programmatic Advertising Platforms: Many programmatic advertising platforms, such as The Trade Desk, MediaMath, and AdRoll, offer retargeting capabilities across a wide range of websites and ad networks.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Sprout Social

SEPTEMBER 21, 2022

YouTube shopping. YouTube offers creators the ability to connect their stores on external e-commerce platforms, such as Shopify, and promote merch and other products by: Tagging them in videos and live streams. Currently, only eligible creators can set up shop on YouTube. Download on iOS | Android. Cashback shopping apps.

Best Practices 125

Best Practices Amazon Youtube Ad Exchange 125

Webbiquity

FEBRUARY 17, 2022

If you’re producing any kind of video content, you’ll need a YouTube channel. Though exhibiting at trade shows and conferences is expensive, nothing else matches the level of direct connection made. Every business should have a profile on the main platforms to ensure their bases are covered. Every platform has tools to help marketers.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

QuanticMind

JULY 31, 2023

To add to the drama, Elon Musk and Twitter are already accusing Meta of stealing trade secrets to build this new platform. Consider Google’s Gen Z Music lineup [:02] Marketers can now tap into data from audio, long-form, and YouTube Shorts to identify songs that are trending with the Gen Z audience. Want to connect with Gen Z?

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Trade Press Services

SEPTEMBER 18, 2023

Google Merchant Center Google Merchant Center is a valuable tool for businesses to list their products on Google Shop—a shop function built into Google Search, Maps, YouTube, the Google Shopping tab and Google Images. YouTube YouTube is powered by Google and has over 7 billion active users as of 2023.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Buffer

FEBRUARY 20, 2023

For example, if you ask Buffer’s AI Assistant: I run a small sustainable coffee shop that uses an organic, fair-trade roast from Peru. Instead, providing Buffer’s AI Assistant with more information about your brand, your product, your tone of voice, and your target audience will help the AI create something much better.

Social Media 104

Social Media Youtube Features Linkedin 104

Marketing Insider Group

APRIL 28, 2020

It’s not the time for conferences or trade shows either. Social media networks are buzzing, YouTube views are up, and people are looking for content to comfort and uplift them, provide important information about health and finances, to learn something new, as a distraction, and as entertainment.

Work Management 353

Work Management Marketing Management Paid Search Agency Content 353

Marketing Insider Group

JUNE 2, 2020

A video on YouTube with a message at the start that a particular advertiser sponsored it. The Federal Trade Commission (FTC) has recently updated its guidance for online publishers and is very clear that any connection to a brand must be disclosed when publishing content that can be considered as an endorsement for that brand.

Paid Content 281

Paid Content Rules Content Ethics 281

Webbiquity

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. What is a social media hub?

Social Media 257

Social Media Media Aggregators Trust Marketing 257

Martech

AUGUST 3, 2021

“We have a presence on YouTube and a large CTV presence on more than 15 channels,” JP Evangelista told us. ” To say Vevo has a presence on YouTube is an understatement. Jeff Green, CEO of The Trade Desk, recently described CTV as the most effective vehicle for advertising ever created.

Video Marketing 119

Video Marketing Cross-Selling Youtube Lead Ranking 119

ClearVoice

JULY 9, 2021

Every day people can gain A-list status and earn a living by joining channels such as Instagram, TikTok, Facebook, YouTube, and beyond. Instagram and YouTube still reign supreme. In 2020, 96% of campaigns used Instagram, and 30% used YouTube. TikTok has the highest engagement rate (by far) compared to Instagram or YouTube.

Statistics 122

Statistics Paid Search Agency Advertising Agencies Click Rate 122

SmartBug Media

MAY 20, 2020

Trade shows and other events. Trade shows and other events: If you’re headed to a. trade show or workshop , print a few fliers about the webinar and hand them out. YouTube: Pre-event, take time to create a promotional video. Advertising. Signature lines. Other people’s audiences. Inside product sections. Internal experts.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Trade Press Services

JANUARY 15, 2024

Mistake #5: Ignoring New Features Platforms like Facebook, Instagram, YouTube and LinkedIn have been around for years and tout millions of users. The post Top B2B Social Media Mistakes—and How to Avoid Them appeared first on Trade Press Services.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Webbiquity

MARCH 2, 2021

For multi-session, multi-virtual-location online events like trade shows and expos, check out what Stas Zaslavsky and his team at VII Events have built. Depending on the nature of the event, you may want to livestream select sessions on Facebook and YouTube. But First… But first, before getting into all of that….

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Scoop.it

DECEMBER 29, 2022

According to Google , 90% of people discover new products and brands through YouTube. For example, Instagram, YouTube, TikTok, and Snapchat need informational and engaging videos. See an example below from YouTube. Some social media platforms like YouTube allow you to see only relevant comments using the top comment filter.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Webbiquity

MAY 4, 2021

Today, the platform helps brands and agencies run more successful influencer marketing campaigns, save them time and headaches finding the right influencers; managing the contacts; and reporting across Instagram, Tik Tok, YouTube, Facebook, Twitter, and Twitch. So that’s been a big part of our success. Targeted travel, too.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

ConvertKit

NOVEMBER 7, 2021

When starting out as a creator, you’ll likely find yourself in a jack of all trades position, working every part of the job to get your career off the ground. Doing it all: being a jack of all trades. As it is, creators are practically forced into a jack of all trades position when they start. It’s completely normal.

Work Management 93

Work Management Social Media Paper Youtube 93

6sense

DECEMBER 8, 2021

He enrolled in the University of YouTube. They’re a bit more involved than one YouTube video, but micro-certifications from companies like Salesforce and Microsoft demonstrate knowledge much more relevant to job requirements, and they can be completed quickly and affordably. This should really interest marketers.

Trade Show 62

Trade Show Lead Ranking Marketing Analytics Tools Top of Funnel 62

Spiralytics

JUNE 11, 2023

Many argue that it’s the first viral AI-generated song , receiving over 230,000 views on YouTube and 625,000 streams on Spotify before copyright strikes from Universal Music Group—the artists’ label—took it down. Modern-day celebrities aren’t the only ones getting their voices replicated.

Marketing AI 117

Marketing AI Ethics Copyright Startups 117

B2B Digital Marketer

NOVEMBER 23, 2023

Episode Links and Resources Wil’s LinkedIn: [link] Wil’s Twitter: [link] Wil’s Medium: [link] Wil’s Instagram: [link] Wil’s YouTube: [link] Seer Interactive website: [link] Digital activity ROI assessment: [link] More episodes related to SEO: [link] The post Beyond Algorithms in SEO appeared first on B2B Digital Marketer.

SEO 64

SEO Intent Trust Marketing Paid Search Agency 64

Webbiquity

MAY 12, 2015

YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. While doubling your search traffic from a YouTube video certainly isn’t guaranteed, the thumbnail appearing in the search results is more likely to capture the users’ attention than a standard search result.

Video Marketing 100

Video Marketing SEO Marketing & Strategy Marketing Strategy 100

Sprout Social

NOVEMBER 19, 2020

Here, we’re highlighting recent enhancements that provide Sprout customers of all shapes and sizes the best tools of the trade. Additional YouTube data access powering the recently released YouTube Videos report for detailed breakdown of video and channel performance. If you’re not using some of them already, take a closer look.

Digital Asset Management 102

Digital Asset Management Work Management Marketing Management Paid Search Agency 102

BOP Design

NOVEMBER 14, 2023

During the pandemic, traditional sales tactics like in-person meetings, trade shows, and conferences were put on hold, so a robust digital sales strategy became imperative. Conversion-focused UX More times than not, clients approach us with this complaint about their current B2B website design: it’s not converting. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

Martech

OCTOBER 13, 2023

London-based VIOOH currently trades programmatic DOOH in 19 markets around the world. It’s oh my gosh, I’ve seen it so many times on YouTube in my feed. A campaign in Australia for Tourism Tasmania showed 31% lift in website visits. Many of those new digital visitors became physical travelers. and throughout the Americas.

Advertising Agencies 119

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 119

Animalz blog

JUNE 28, 2023

The quest: A Bloomberg for private markets In 2020, the rise of Carta’s private stock exchange and the growth of platforms like Nasdaq PM, EquityZen, Forge, and AngelList, allowed investors to trade in shares of private companies.

Research 68

Research Startups Comparison Storytelling 68

SmartBug Media

APRIL 6, 2023

Going to a trade show? Depending on the demographics or behavior of a persona, you could also use Facebook, LinkedIn, Instagram, TikTok, YouTube, or even Quora. Use a free service such as Google Forms or SurveyMonkey to create an online survey that you can send out to your customers, then look for trends in the responses you get.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Insider Interviews

JUNE 4, 2020

Most recently global head of partnerships for YouTube, and for the past couple of years chief marketing officer of disruptive phone service from Verizon, Visible. Most recently global head of partnerships for YouTube, and for the past couple of years chief marketing officer of disruptive phone service from Verizon, Visible.

CMO 59

CMO Broadcasting Lead Ranking Youtube 59

Navigate the Channel

SEPTEMBER 13, 2021

YouTube talks on how to achieve more in life are always popular and more people are gaining traction with TikTok as a shorter alternative to provide solid advice. Perhaps it is the size of the audience you’re speaking to at seminars or trade shows. Social media platforms like LinkedIn and Facebook are always a good choice.

Ad Building 122

Ad Building Thought Leadership Social Media Trade Show 122