Content Marketing for Manufacturers is filling the Trade Show Void

Industrial Marketing Today

Trade shows have always been a big part of manufacturing marketing for generating new leads that convert into sales opportunities. Of course, the COVID-19 pandemic has made in-person trade shows almost non-existent.

7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. In a previous post, I discussed key strategies for following up with trade show leads. The post 7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic appeared first on The Point. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Don’t Wait for the B2B Trade Show to Return

Kaon

Juniper Networks went from a traditional trade show booth… What do B2B companies do until trade shows return (whenever and however that may be)? Furthermore, these companies are not settling for digitizing their trade show booths to fit into the transition to the virtual event.

Ideal Trade Show Timeline

Navigate the Channel

In order to have a successful trade show, you need to start with a timeline. Start developing that about a year before you plan to attend the trade show. When your strategy and budget have received the okay by your company, it’s time to identify the goals of your trade show appearance and how best to meet them. Starting about nine months before the trade show, hammer out the elements that you want to include in your trade show booth.

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

10 Tips for a Successful Trade Show Follow-up Campaign

The Point

Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. In an era of automated lead nurturing, the situation may be improving somewhat, but simply having the technology with which to blast every trade show lead the same, tired email message instantly upon your return to the office doesn’t mean you should. Here are 10 tips for designing an effective trade show follow-up campaign.

New Technologies Drive Trade Show Marketing Productivity

Biznology

How to explain my longtime fascination with trade shows and business events? In 2005, I decided to research and write Trade Show and Event Marketing: Plan, Promote, Profit , to help B2B marketers think strategically about extracting more value from their investments in business events.

Five Fatal Trade Show Mistakes You Must Avoid

Webbiquity

Most B2B businesses depend (at least to some degree) on trade shows to generate leads, get media coverage, and attract customers. Each time you participate in a trade show, your business must invest (a considerable amount of) money, and you must invest (a considerable amount of) your time. Because of what you invest in the preparation for and execution of trade show participation, you can’t afford to make mistakes. Ambushing Trade Show Attendees.

7 Ideas for Trade Show Games to Increase Leads

Visitor Queue

When you are planning the trade show games at your display, you want to ensure the games are engaging and interactive. Trade show games and displays that are done right can drive traffic and leads for your company. Business Strategy Marketing Lead Generation Marketing Trade Shows

Trade Shows Are Coming Back, But Do You Still Need Them?

Square 2 Marketing

Refocus Your Trade Show Strategy To Better Connect With Qualified Prospects. Trade shows are not dead; they’ve just been reborn. trade show strategy

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. A shift is occurring for B2B Marketers. We were measured by the number of leads we generate.

Buying Signals: B2B Marketing Budgets without a Line Item for Trade Shows

Sword and the Script

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent.

Trade Shows and Trade Offs

Salesfusion

The post Trade Shows and Trade Offs appeared first on Salesfusion. Events

7 Tips to Create Your 2018 Trade Show Budget

Navigate the Channel

Creating a trade show budget for 2018 is a skill that pays off in a better use of company resources. Allocate about 30 percent of your trade show budget to the expense of the trade show itself. The second largest expense of your trade show budget will be for staffing and travel. If the staff needs additional training in order to work the trade show booth effectively, add those costs too. What trade shows will your company be attending this year?

5 trade show marketing mistakes

Biznology

trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. Part of the challenge today for trade show marketers is to cost effectively attract attendees. Therefore, trade show marketers are missing the boat to analyze what has not worked, and most of all what has produced the most cost effective results. This does not take into account the multiple contacts and media trade show marketers launch before the show. The U.S.

4 Data-Driven Steps To Drive Successful B2B Demand Generation

Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. In this eBook, you’ll discover how to improve your demand generation program—and your bottom line.

How the loss of trade shows changed the customer acquisition funnel

Zoominfo

“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt.

Ignite Your Trade Show Success in 2016

Kaon

According to “The Marketing Spend Decision,” the most important objective for companies investing in trade shows is lead acquisition. Today, it is reported that 35-percent of exhibitors’ leads obtained at trade shows ultimately result in a sale, according to Exhibitor Magazine. So now you ask, ‘Well how do we create higher lead conversion at trade shows and beyond?’. Visit us at ExhibitorLive 2016 booth #1672 February 29- March 2 in Las Vegas!

Leads Generation Ideas for Trade Shows & Corporate Events

Zoominfo

Events and trade shows are expensive, even if you’re not a sponsor. You can find lots of tips online for generating more leads at trade shows and corporate events: spend more money on better real estate on the event floor, spend more money on prizes and giveaways, send more people, etc.

Four Trade Show Lessons from HIMSS 2021

Golden Spiral

Despite the 110 degree heat and a drastically reduced attendance, we walked away with four lessons worth repeating from this trade show experience. I call it the trade show triad. Here is an amalgamation of ideas for a trade show triad plan: Before HIMSS.

Getting B2B Trade Show Attendees to Buy

Webbiquity

Trade shows are a great place to generate new B2B leads and reinforce existing relationships—and the bigger the show, the greater the opportunity. Unfortunately, in spite of the sales-conducive environment of a trade show, sales are by no means a guarantee (imagine if they were!). Trade show buyers tend to come prepared. Like the B2B customer, it’s important to do some research prior to attending the trade show. Guest post by Tifany Scifo.

10 Best Marketing Trade Shows You Need to Attend

Visitor Queue

With the world slowly getting back to normal after COVID-19, we will hopefully get back to being able to attend marketing trade shows. Marketing trade shows can feature a variety of businesses including SaaS, agencies, education, and everything in between.

Report: Trade Shows Generate Highest Quantity & Quality of Leads

The Point

To quote Software Advice, “Trade shows were most commonly cited as generating both the most and the best (leads) …” And indeed, the data supports that observation: 77 percent of respondents said that trade shows generated either “somewhat” or “very high” quantities of leads, and 82 percent said that trade shows generated leads of either “good” or “excellent” quality. Note: in fairness, the quadrant does designate trade shows as a “high cost” channel.).

Trade Show Follow-Up: 5 tips to optimize response

B2B Lead Generation

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. I can’t help but wonder given my own trade show attendance experience. Trade Show ? Too many companies wrongly assume trade show attendance equals instant engagement. After all, that’s why they attend conferences and trade shows.

3 Trade Show Booth Elements You Shouldn’t Skimp On

Navigate the Channel

When you attend a trade show, you pour many of your company’s resources — such as time, staff and money — into making it a success. The three trade show booth elements outlined below are ones that you shouldn’t skimp on. Eye-popping trade show graphics. Did you know that your trade show booth has a maximum of three seconds to capture a person’s attention and convince them that they should learn more about your brand?

How to Prepare for a Successful Trade Show

Lead Liaison

When preparing to exhibit at a trade show, it’s critical that you stay organized. The success of your trade show hinges on your team’s ability to execute each part of the process properly, and on schedule. Take the stress out of preparing for your next trade show by keeping track of responsibilities in a simplified checklist. We’ve compiled a comprehensive list of tasks to help you prepare for a successful trade show.

5 Best Practices for Choosing the Right Trade Show Technologies

Navigate the Channel

Trade show marketing just isn’t what it used to be. It seems like just yesterday that trade shows depended on paper registration, hard copy promotional materials, and exhibit booths featuring static displays of data and graphics. These days, trade show marketers and exhibitors have countless cutting-edge technologies at their disposal. With so much technology readily available, ensuring a good ROI on your trade show technology investments can be a tricky process.

Five Tips For Building a Remarkable Trade Show Booth

Webbiquity

Some companies rely on trade shows for new business or to expand their client base, while other use the shows to launch a new product. Regardless of the objective, a successful trade show can “make or break” a new or small company. Companies employ a wide variety of tactics to help them stand out from the pack, but one of the most important tools is an effective trade show booth. There are a number of benefits to consulting a marketing agency for trade show booth design.

After the Event: Post-Trade Show Questionnaire

Lead Liaison

The actions you take after exhibiting at a trade show are equally as, if not more, important than what you did to prepare for it. The amount of business you close from the event is likely the most telling sign of a successful trade show. Add this resource to your trade show process now! This question can help you build a Trade Show Survival Kit that your booth representatives will appreciate tremendously.

5 Best practices of trade show lead qualification

Biznology

Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification. This is particularly true for trade show marketers as the primary reason for exhibiting at shows is lead generation, not qualification. 5 BEST PRACTICES OF TRADE SHOW LEAD QUALIFICATION.

Lead Generation Without Conferences Or Trade shows

MarketJoy

The post Lead Generation Without Conferences Or Trade shows appeared first on MarketJoy. sales development B2B Sales Conferences Covid 19 Lead Generation Qualified Leads Trade shows

Trade Show Takeaways: 12 Lessons from Past Successes and Failures

Webbiquity

Searching for ways to ramp up your trade show performance? We’ve seen some amazing trade show performances over the years. To help you avoid these mistakes and capitalize on the wins, here are 12 trade show takeaways that you can apply to your next event. Trade shows are packed with booths that feature eye-grabbing displays. At a trade show, everyone wants to visit the booth that is popular. Guest post by Kelsey Stage.

Tactical Tips to Maximize Your Trade Show Presence in 2018

Navigate the Channel

Trade show planning for 2018 is in full swing. With budgets and strategy considerations on the table, we’re offering our take on tips to maximize your trade show ROI for the upcoming year. It goes without question that technology is a major player when it comes to trade show success. While it is true that trade show tech is necessary for ultimate event success, human engagement is just as important, if not more so.

Coronavirus, Trade Shows and Value vs Venue

Heinz Marketing

Since we’re going to that trade show anyway, how do we make our booth more attractive? Exponential thinking, for example, means eliminating trade shows entirely. It’s no surprise or secret that many marketers loathe the trade show circuit but have considered it a necessary evil.

Attracting the Right Customers to Your Trade Show

Navigate the Channel

Whether your business is to sell cleaning products or dog treats trade shows can be an effective way to introduce your product to distributors that can help your products gain popularity and bring about success. No matter what you have to offer, it is important to know how participation in a trade show can best be worthwhile to your trade show ROI strategy. Once you know the where and when of your trade show, it is time to self-promote.

Trade Show Marketing: Tips for increasing prospect engagement

B2B Lead Generation

Tweet It’s easy to get ahead of ourselves trying to promote products and services before we’ve given the prospect a reason why they should learn more, and trade events can exacerbate the issue. However, trade shows can do so much more by creating opportunities for more meaningful engagement for everyone. Seen in this light, trade shows have the potential to be a super-intensive engagement opportunity for everyone involved. Trade Show Follow-Up: 5 tips to optimize response.

B2B Reads: Email Copywriting, RevOps, and Digital Trade Shows

Heinz Marketing

How Two Companies Brought Their Trade Shows to (Digital) Life. Some great examples of how companies have transformed their physical trade shows into digital ones. The post B2B Reads: Email Copywriting, RevOps, and Digital Trade Shows appeared first on Heinz Marketing.