The Ideal Trade Show Checklist & Timeline

Navigate the Channel

It’s been a while since trade shows were the must-meet-and-see-events for B2B industries, but recently trade show event space and calendars are filling. If you’re like us, you might need to get that trade show-planning muscle built up again. Make your trade show checklist. (A

Content Marketing for Manufacturers is filling the Trade Show Void

Industrial Marketing Today

Trade shows have always been a big part of manufacturing marketing for generating new leads that convert into sales opportunities. Of course, the COVID-19 pandemic has made in-person trade shows almost non-existent.

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Reach Next-Generation Buyers: A Trade Show Digital Marketing Strategy

Dana Polihovsky

Think you don’t need a digital marketing strategy for an in-person trade show? A Gen Z marketer shares her B2B trade show experience and recommendations for better customer engagement

7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. In a previous post, I discussed key strategies for following up with trade show leads. The post 7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic appeared first on The Point. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy.

4 Data-Driven Steps To Drive Successful B2B Demand Generation

Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. In this eBook, you’ll discover how to improve your demand generation program—and your bottom line.

Ideal Trade Show Timeline

Navigate the Channel

In order to have a successful trade show, you need to start with a timeline. Start developing that about a year before you plan to attend the trade show. When your strategy and budget have received the okay by your company, it’s time to identify the goals of your trade show appearance and how best to meet them. Starting about nine months before the trade show, hammer out the elements that you want to include in your trade show booth.

10 Tips for a Successful Trade Show Follow-up Campaign

The Point

Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. In an era of automated lead nurturing, the situation may be improving somewhat, but simply having the technology with which to blast every trade show lead the same, tired email message instantly upon your return to the office doesn’t mean you should. Here are 10 tips for designing an effective trade show follow-up campaign.

5 Ideas for Trade Show Booth Design

Visitor Queue

Designing the perfect trade show booth is difficult. The post 5 Ideas for Trade Show Booth Design appeared first on Visitor Queue Blog | Identify Website Traffic. Marketing Sales Marketing Trade Shows Sales Strategy

Trade Show Marketing: A Complete How-To Guide

Visitor Queue

Trade show marketing is one of the best ways to generate highly qualified leads, while improving your relationship with current clients. The post Trade Show Marketing: A Complete How-To Guide appeared first on Visitor Queue Blog | Identify Website Traffic.

How to Leverage Today’s Manufacturing Trade Shows

Industrial Marketer

Manufacturing trade shows have a strong legacy in marketing for manufacturers, not only for industry gatherings and personal sales networks but also for showcasing products and innovations. Strategy Industrial Marketing Podcast trade shows

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

5 Best Trade Show Giveaways to Increase Leads

Visitor Queue

Trade shows are an exciting and creative way to generate new leads for your B2B company. And, a trade show gives your team the chance to improve relationships with these prospects as well as current clients. […]. Marketing Sales Lead Generation Marketing Trade Shows

Trade Show Marketing – From Sinking to Shining!

MindFire

Join us to learn our secret trade show and event marketing program and walk away with a brief that you can use to put these tactics into practice! coming soon… The post Trade Show Marketing – From Sinking to Shining!

Five Fatal Trade Show Mistakes You Must Avoid

Webbiquity

Most B2B businesses depend (at least to some degree) on trade shows to generate leads, get media coverage, and attract customers. Each time you participate in a trade show, your business must invest (a considerable amount of) money, and you must invest (a considerable amount of) your time. Because of what you invest in the preparation for and execution of trade show participation, you can’t afford to make mistakes. Ambushing Trade Show Attendees.

Increase Trade Show ROI with a Personalized, Digital Buying Journey

LeanData

With a looming market downturn, trade shows can be an expensive marketing play. So when the average cost per lead at a trade show is $811 , every prospect counts. . Better Trade Show Follow Up . Boost Trade Show Contacts with Enrichment Data.

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

A shift is occurring for B2B Marketers. We were measured by the number of leads we generate. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. Over time, we’ve become much better at measuring conversion rates and lead quality. Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. But as a B2B Marketer, what does engagement mean? How can you get there? How do you measure it? How do you show value to the business? Where does lead gen and lead quality fit in? Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience.

New Technologies Drive Trade Show Marketing Productivity

Biznology

How to explain my longtime fascination with trade shows and business events? In 2005, I decided to research and write Trade Show and Event Marketing: Plan, Promote, Profit , to help B2B marketers think strategically about extracting more value from their investments in business events.

7 Tips to Create Your 2018 Trade Show Budget

Navigate the Channel

Creating a trade show budget for 2018 is a skill that pays off in a better use of company resources. Allocate about 30 percent of your trade show budget to the expense of the trade show itself. The second largest expense of your trade show budget will be for staffing and travel. If the staff needs additional training in order to work the trade show booth effectively, add those costs too. What trade shows will your company be attending this year?

5 trade show marketing mistakes

Biznology

trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. Part of the challenge today for trade show marketers is to cost effectively attract attendees. Therefore, trade show marketers are missing the boat to analyze what has not worked, and most of all what has produced the most cost effective results. This does not take into account the multiple contacts and media trade show marketers launch before the show. The U.S.

Ignite Your Trade Show Success in 2016

Kaon

According to “The Marketing Spend Decision,” the most important objective for companies investing in trade shows is lead acquisition. Today, it is reported that 35-percent of exhibitors’ leads obtained at trade shows ultimately result in a sale, according to Exhibitor Magazine. So now you ask, ‘Well how do we create higher lead conversion at trade shows and beyond?’. Visit us at ExhibitorLive 2016 booth #1672 February 29- March 2 in Las Vegas!

100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

Buying Signals: B2B Marketing Budgets without a Line Item for Trade Shows

Sword and the Script

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent.

19 tips for generating more high-quality trade show leads

Sales Lead Insights

Live, in-person trade shows are coming back, and your industry’s major trade show is coming up soon. Evaluate and select trade shows carefully. Publish an article in your company newsletter listing trade shows and conferences you plan to exhibit at.

Getting B2B Trade Show Attendees to Buy

Webbiquity

Trade shows are a great place to generate new B2B leads and reinforce existing relationships—and the bigger the show, the greater the opportunity. Unfortunately, in spite of the sales-conducive environment of a trade show, sales are by no means a guarantee (imagine if they were!). Trade show buyers tend to come prepared. Like the B2B customer, it’s important to do some research prior to attending the trade show. Guest post by Tifany Scifo.

7 Ideas for Trade Show Games to Increase Leads

Visitor Queue

When you are planning the trade show games at your display, you want to ensure the games are engaging and interactive. Trade show games and displays that are done right can drive traffic and leads for your company. Business Strategy Marketing Lead Generation Marketing Trade Shows

Report: Trade Shows Generate Highest Quantity & Quality of Leads

The Point

To quote Software Advice, “Trade shows were most commonly cited as generating both the most and the best (leads) …” And indeed, the data supports that observation: 77 percent of respondents said that trade shows generated either “somewhat” or “very high” quantities of leads, and 82 percent said that trade shows generated leads of either “good” or “excellent” quality. Note: in fairness, the quadrant does designate trade shows as a “high cost” channel.).

How to Write a Trade Show Follow-Up Email

Visitor Queue

Whether you ran a booth or you were an attendee, it can be important to follow-up with the people you talked to at a trade show. The post How to Write a Trade Show Follow-Up Email appeared first on Visitor Queue Blog | Identify Website Traffic.

Local SEO Strategies For Plumbers, Electricians & Other Trades

Search Engine Journal

The post Local SEO Strategies For Plumbers, Electricians & Other Trades appeared first on Search Engine Journal. How can plumbers, welders, heating and cooling businesses, and other tradespeople attract more local customers from search? These local SEO best practices can help.

Trade Show Follow-Up: 5 tips to optimize response

B2B Lead Generation

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. I can’t help but wonder given my own trade show attendance experience. Trade Show ? Too many companies wrongly assume trade show attendance equals instant engagement. After all, that’s why they attend conferences and trade shows.

How A Virtual Trade Show Booth Could Save Your Trade Show Season

Square 2 Marketing

Most of us expected to attend at least a handful of events, trade shows and conferences this year. Even when we go back to working at offices, large gatherings like trade shows will remain on the shelf. Virtual Trade Show Booth

Virtual Trade Show Checklist

The CSI Group

The canceling or postponement of in-person events like conferences and trade shows left a huge dent in many companies' sales numbers in 2020.

3 Trade Show Booth Elements You Shouldn’t Skimp On

Navigate the Channel

When you attend a trade show, you pour many of your company’s resources — such as time, staff and money — into making it a success. The three trade show booth elements outlined below are ones that you shouldn’t skimp on. Eye-popping trade show graphics. Did you know that your trade show booth has a maximum of three seconds to capture a person’s attention and convince them that they should learn more about your brand?

5 Best Practices for Choosing the Right Trade Show Technologies

Navigate the Channel

Trade show marketing just isn’t what it used to be. It seems like just yesterday that trade shows depended on paper registration, hard copy promotional materials, and exhibit booths featuring static displays of data and graphics. These days, trade show marketers and exhibitors have countless cutting-edge technologies at their disposal. With so much technology readily available, ensuring a good ROI on your trade show technology investments can be a tricky process.

Leads Generation Ideas for Trade Shows & Corporate Events

Zoominfo

Events and trade shows are expensive, even if you’re not a sponsor. You can find lots of tips online for generating more leads at trade shows and corporate events: spend more money on better real estate on the event floor, spend more money on prizes and giveaways, send more people, etc.

Trade Promotion Marketing: Tools for Success

Computer Market Research

Because of this, trade promotion marketing (TPM) can really change the path to your business’s success. What Is Trade Promotion Marketing? Trade Promotion Marketing forms a cost-sharing partnership between manufacturers and their partners. This arrangement results in trade or consumer advertising, as well as various other types of promotions. Some of the more popular types of trade promotions are: Volume Discounts.

Trade 60

Trade Shows Are Coming Back, But Do You Still Need Them?

Square 2 Marketing

Refocus Your Trade Show Strategy To Better Connect With Qualified Prospects. Trade shows are not dead; they’ve just been reborn. trade show strategy

How the loss of trade shows changed the customer acquisition funnel

Zoominfo

“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt.

Five Tips For Building a Remarkable Trade Show Booth

Webbiquity

Some companies rely on trade shows for new business or to expand their client base, while other use the shows to launch a new product. Regardless of the objective, a successful trade show can “make or break” a new or small company. Companies employ a wide variety of tactics to help them stand out from the pack, but one of the most important tools is an effective trade show booth. There are a number of benefits to consulting a marketing agency for trade show booth design.

Trade Shows and Trade Offs

SugarCRM

The post Trade Shows and Trade Offs appeared first on Salesfusion. Events

Trade Show Takeaways: 12 Lessons from Past Successes and Failures

Webbiquity

Searching for ways to ramp up your trade show performance? We’ve seen some amazing trade show performances over the years. To help you avoid these mistakes and capitalize on the wins, here are 12 trade show takeaways that you can apply to your next event. Trade shows are packed with booths that feature eye-grabbing displays. At a trade show, everyone wants to visit the booth that is popular. Guest post by Kelsey Stage.