WebMarketCentral

7 Reasons Every Business Needs to Twitter

WebMarketCentral

Staying in touch with customers on Twitter is not only more real-time than many other techniques, it's also far more cost-effective than direct mail, attending trade shows, picking up the phone, or even maintaining a customer newsletter.

Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities.

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ON24 Launches Virtual Tradeshow Platform with Real Potential

WebMarketCentral

No limit on the number of employees you can use to staff your booth or "send to the show." No need to limit the duration of the show to just a few days. It's almost like Second Life for trade shows. The concept of virtual tradeshows has been around since at least 2001.

Possibly the Coolest Tradeshow Toy Ever

WebMarketCentral

You can more about the Cheoptics 360 XL here or check out the online brochure (PDF). ** technorati tags: Ramboll, viZoo, Cheoptics 360 XL, trade show marketing, 3D holographic projector, 3-D, MediaPost del.icio.us

New on WMC: Guide to Web-Based B2B Lead Generation Programs

WebMarketCentral

Research shows that 75-80% of B2B buyers and influencers use the Internet to find information about vendors rather than responding to outbound efforts. Web-based lead generation programs supplement and complement offline efforts such as trade shows, direct mail and telemarketing.

Social Media ROI vs. RONI

WebMarketCentral

An individual may have seen your company at a trade show, read one of your press releases on an online news site, visited your website, read your blog, checked out an analyst's opinion of your offerings, viewed your Facebook page, been exposed to some of your banner advertising and checked out your Twitter feed, all before making that final click on your search ad.

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Make Sure Your Logo Can Handle the Job at Any Size

WebMarketCentral

Today, logos must work well at 2 pixels wide or stretching the full length of a trade show banner. Due to a miscommunication problem with the designer, it shows up at a ridiculous 18 inches tall. Sticking with the music theme for a bit, consider how graphic designers have had to adapt as the 12-inch LP jacket gave way to the 5-inch CD cover, and finally to the tiny icon that shows up on an iPod.

WMC Interviews: Jared Reitzin

WebMarketCentral

We just raised a round of funding and we are going to start to do trade shows, radio and newspaper ads. Last week I got an update from Jared Reitzin , CEO of digital marketing firm mobileStorm and creator of the Entrepreneur Success blog.

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Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion

WebMarketCentral

Having your campaign cited in online industry trade online publications is also a highly effective viral promotion tactic—and again, it costs nothing other than the PR legwork. Trade publication editors are more likely to write about viral media that are industry-related (and creative) than those that rely primarily on humor. After blog and trade press mentions, social media and social tagging sites such as Digg and del.icio.us

More on Blogging for Business

WebMarketCentral

Blogs may show up well in search engines, though I remain unconvinced at this point. For a quick and easy check of how well your blog shows up on all of the most popular search engines, try a few key key phrases from your blog in this handy search position check tool from Mike's Marketing Tools.)

7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy.

10 Tips for a Successful Trade Show Follow-up Campaign

The Point

Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show.

A Quick Guide to a Successful Trade Show [Infographic]

Webbiquity

A trade show can give your business countless opportunities to build networks, showcase new ideas, and interact with a wide audience – all at a personal level. But the success of your participation depends to a large extent on your pre-show preparation and how well you are able to present yourself and your business at the event. To begin with, you need to set up a trade show booth or tent that not only draws your audience, but also wows them.

Ignite Your Trade Show Success in 2016

Kaon

According to “The Marketing Spend Decision,” the most important objective for companies investing in trade shows is lead acquisition. Today, it is reported that 35-percent of exhibitors’ leads obtained at trade shows ultimately result in a sale, according to Exhibitor Magazine.

Trade Shows and Trade Offs

Salesfusion

The post Trade Shows and Trade Offs appeared first on Salesfusion. Events

Report: Trade Shows Generate Highest Quantity & Quality of Leads

The Point

The report, however, goes further – ranking trade shows as far and away the most effective demand gen channel in their “BtoB Channel Effectiveness Quadrant,” surpassing (by some margin) even demand gen workhorses like email marketing and PPC.

Trade Show Follow-Up: 5 tips to optimize response

B2B Lead Generation Blog

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. Trade Show ?

The Trade Show Follow Up Process

Salesfusion

The post The Trade Show Follow Up Process appeared first on Salesfusion. Events Sales CRM

Content Marketing’s Role at Trade Shows

Brandpoint

The trade show marketing mania. No matter what industry you’re in, if you’re planning to go to a trade show, get ready for what is often an overwhelming sensory experience. Now picture yourself inside the booth at a trade show.

8 Social Media Marketing Ideas for Your Trade Show Exhibit

B2B Marketing Traction

Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. It turns out YouTube is great for all phases of trade show promotion. At the show Facebook and Twitter provide good coverage in addition to YouTube. Tweet.

Event Marketing: How a technology start-up made a trade show splash booth-free

B2B Lead Generation Blog

The best opportunity to kick off that effort was at the NRF Big Show. It combined these elements to promote the new brand at the trade show. These buttons directed them to the blog site where a running clock showed how much time is wasted by waiting.

3 Ways to Break Through the Noise at a Trade Show

Vertical Response

We recently attended and exhibited at a retail trade show in Las Vegas. It was a large, multi-day event with over 14,000 attendees and tons of booths on the show floor – a daunting experience if you don’t exhibit at trade shows regularly or can’t afford a huge, flashy booth.

How to Launch (Or Relaunch) Your Technology Product at a Trade Show

Golden Spiral

Trade shows are the top business-to-business marketing spend to support sales, beating out specialty publications, internet, promotions, and PR respectively. Converting a trade show lead to a sale costs 38% less than sales calls alone.

How To Link Inbound Marketing With Trade Show Success

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Would you like to link inbound marketing with trade show success? So can trade shows fit in with that new approach to marketing? And that most of the work happens once the trade show starts.

Trade Show Marketing: Tips for increasing prospect engagement

B2B Lead Generation Blog

Tweet It’s easy to get ahead of ourselves trying to promote products and services before we’ve given the prospect a reason why they should learn more, and trade events can exacerbate the issue. How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More.

Event and Trade Show Etiquette: 4 Tips to Make Your Booth a Success

Vertical Response

As the new year approaches, are industry events and trade shows part of your marketing plan? Here are four tips to think about the next time you’re on the show floor: 1. Pre-populate your browser with specific pages you want to show from your website.

How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More

B2B Lead Generation Blog

Tweet Trade shows and conferences are still the biggest areas of investment for marketers, according to the most recent MarketingSherpa B2B Marketing Benchmark Report. Yet, many companies still measure marketers on cost-per-lead metrics when such metrics are inadequate for measuring face-to-face interactions at trade shows. The real value of trade show interactions. Plus, you can learn a lot at a trade shows from customers, prospects and even competitors.

5 Best practices of trade show lead qualification

Biznology

Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification.

5 trade show marketing mistakes

Biznology

trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has grown 2-3% in 2014, not all shows have seen this increase. The post 5 trade show marketing mistakes appeared first on Biznology.

Nine Simple Tactics to Drive a Higher Return on Trade Show Investment

B2B Lead Generation Blog

Tweet In his most recent post , Dave Green pointed out how marketers invest most of their budget on trade shows even though it ranks fourth in effectiveness. He went on to explain how to get a better return on your trade-show investment through lead scoring.

9 Must-Attend Retail Trade Shows for 2015

Vertical Response

Whether you’re a one man-or-woman run business just starting out, or a 20-year-old company of 50+ employees, one should never underestimate the power of attending a trade show. In a recent article on Forbes , Georganne Bender, a retail speaker, consultant and recognized industry expert, and her partner Rich Kizer both stressed the importance and value that businesses of all sizes gain from attending trade shows.

What B2B Trade Show Attendees REALLY Want From Exhibitors

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer In a comprehensive trade show study, the thing an exhibitor can provide attendees that has the highest correlation with purchase intent is new learning. If you’ve attended enough trade shows, you’ve seen them.

Got a Trade Show Coming Up? How to Use Instagram While You're There

Hubspot

Think about the last time you put together a booth for a trade show or conference. There''s one very inboundy, inexpensive trade show tactic that you missed: an Instagram presence. There are number of ways to engage your trade show attendees with an Instagram contest.

Why Spending More on Your Trade Show Increases ROI

B2B Marketing Traction

You see, what most businesses do is just show up. Trade shows are hard! To add insult to injury, everyone is too busy to follow up with the trade show leads. That’s why over 70% of trade show leads are never followed upon.

How to Use Lead Scoring to Drive the Highest Return on Your Trade-Show Investment

B2B Lead Generation Blog

Tweet In the 2012 B2B Marketing Benchmark Report , 1,745 marketing organizations revealed that trade shows took up the biggest chunk of their marketing budget – over 21%. They need to do the same with trade shows. Trade-show registration lists.

Tips for trade show exhibitors

Integrated B2B

Beloved by sales departments the world over, trade shows are an excellent platform for marketing your business. From exhibition signage design to simple deal-making tips, read on to learn six immutable tips for successfully exhibiting at a trade show.

Geofencing? And other ways to target ads to trade show attendees without being there.

NuSpark

Heading out to trade shows and conferences are one of the best ways to generate leads. However, trade shows are costly, and measuring ROI can be complicated. Invite prospects via personalized email to a pre or post show meeting.

How B2B Companies Can Know If Their Trade Show Marketing Works

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B companies who measure their trade show ROI are able to increase the effectiveness of their marketing investment and determine which shows are working. You can determine if a trade show is worth the investment.

B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different

Great B2B Marketing

Almost every vendor at the show I attended had a giveaway offer of some type. Pre-show and post-show promotion is still critical. Don’t waste your money and time on trade show event marketing if you can’t follow up quickly and professionally. Adding to my earlier point about the seriousness of today’s show attendees, there is more of a business focus as opposed to a party atmosphere. Technorati Tags: Event Marketing , Trade Show.

100 Tips for Trade Show Lead Generation

B2B Lead Generation Blog

I came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that's worth checking out. Go to fewer trade shows, but put more effort into booth staff preparation and promotions for each remaining show. Track leads to determine and expand in the shows with the best ROI 9. Send an email invitation to the show’s pre-registered attendee list for this year, and the registered attendee list from last year 30.