WebMarketCentral

7 Reasons Every Business Needs to Twitter

WebMarketCentral

Staying in touch with customers on Twitter is not only more real-time than many other techniques, it's also far more cost-effective than direct mail, attending trade shows, picking up the phone, or even maintaining a customer newsletter.

Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities.

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ON24 Launches Virtual Tradeshow Platform with Real Potential

WebMarketCentral

No limit on the number of employees you can use to staff your booth or "send to the show." No need to limit the duration of the show to just a few days. It's almost like Second Life for trade shows. The concept of virtual tradeshows has been around since at least 2001.

Possibly the Coolest Tradeshow Toy Ever

WebMarketCentral

You can more about the Cheoptics 360 XL here or check out the online brochure (PDF). ** technorati tags: Ramboll, viZoo, Cheoptics 360 XL, trade show marketing, 3D holographic projector, 3-D, MediaPost del.icio.us

New on WMC: Guide to Web-Based B2B Lead Generation Programs

WebMarketCentral

Research shows that 75-80% of B2B buyers and influencers use the Internet to find information about vendors rather than responding to outbound efforts. Web-based lead generation programs supplement and complement offline efforts such as trade shows, direct mail and telemarketing.

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Social Media ROI vs. RONI

WebMarketCentral

An individual may have seen your company at a trade show, read one of your press releases on an online news site, visited your website, read your blog, checked out an analyst's opinion of your offerings, viewed your Facebook page, been exposed to some of your banner advertising and checked out your Twitter feed, all before making that final click on your search ad.

Make Sure Your Logo Can Handle the Job at Any Size

WebMarketCentral

Today, logos must work well at 2 pixels wide or stretching the full length of a trade show banner. Due to a miscommunication problem with the designer, it shows up at a ridiculous 18 inches tall. Sticking with the music theme for a bit, consider how graphic designers have had to adapt as the 12-inch LP jacket gave way to the 5-inch CD cover, and finally to the tiny icon that shows up on an iPod.

WMC Interviews: Jared Reitzin

WebMarketCentral

We just raised a round of funding and we are going to start to do trade shows, radio and newspaper ads. Last week I got an update from Jared Reitzin , CEO of digital marketing firm mobileStorm and creator of the Entrepreneur Success blog.

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Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion

WebMarketCentral

Having your campaign cited in online industry trade online publications is also a highly effective viral promotion tactic—and again, it costs nothing other than the PR legwork. Trade publication editors are more likely to write about viral media that are industry-related (and creative) than those that rely primarily on humor. After blog and trade press mentions, social media and social tagging sites such as Digg and del.icio.us

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More on Blogging for Business

WebMarketCentral

Blogs may show up well in search engines, though I remain unconvinced at this point. For a quick and easy check of how well your blog shows up on all of the most popular search engines, try a few key key phrases from your blog in this handy search position check tool from Mike's Marketing Tools.)

7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy.

10 Tips for a Successful Trade Show Follow-up Campaign

The Point

Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show.

Ignite Your Trade Show Success in 2016

Kaon

According to “The Marketing Spend Decision,” the most important objective for companies investing in trade shows is lead acquisition. Today, it is reported that 35-percent of exhibitors’ leads obtained at trade shows ultimately result in a sale, according to Exhibitor Magazine.

A Quick Guide to a Successful Trade Show [Infographic]

Webbiquity

A trade show can give your business countless opportunities to build networks, showcase new ideas, and interact with a wide audience – all at a personal level. But the success of your participation depends to a large extent on your pre-show preparation and how well you are able to present yourself and your business at the event. To begin with, you need to set up a trade show booth or tent that not only draws your audience, but also wows them.

Tactical Tips to Maximize Your Trade Show Presence in 2018

Navigate the Channel

Trade show planning for 2018 is in full swing. With budgets and strategy considerations on the table, we’re offering our take on tips to maximize your trade show ROI for the upcoming year.

Trade Shows and Trade Offs

Salesfusion

The post Trade Shows and Trade Offs appeared first on Salesfusion. Events

Report: Trade Shows Generate Highest Quantity & Quality of Leads

The Point

The report, however, goes further – ranking trade shows as far and away the most effective demand gen channel in their “BtoB Channel Effectiveness Quadrant,” surpassing (by some margin) even demand gen workhorses like email marketing and PPC.

7 Tips to Create Your 2018 Trade Show Budget

Navigate the Channel

Creating a trade show budget for 2018 is a skill that pays off in a better use of company resources. Allocate about 30 percent of your trade show budget to the expense of the trade show itself. What trade shows will your company be attending this year?

5 Best Practices for Choosing the Right Trade Show Technologies

Navigate the Channel

Trade show marketing just isn’t what it used to be. It seems like just yesterday that trade shows depended on paper registration, hard copy promotional materials, and exhibit booths featuring static displays of data and graphics.

Trade Show Follow-Up: 5 tips to optimize response

B2B Lead Generation Blog

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. Trade Show ?

The Trade Show Follow Up Process

Salesfusion

The post The Trade Show Follow Up Process appeared first on Salesfusion. Events Sales CRM

Content Marketing’s Role at Trade Shows

Brandpoint

The trade show marketing mania. No matter what industry you’re in, if you’re planning to go to a trade show, get ready for what is often an overwhelming sensory experience. Now picture yourself inside the booth at a trade show.

How To Link Inbound Marketing With Trade Show Success

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Would you like to link inbound marketing with trade show success? So can trade shows fit in with that new approach to marketing? And that most of the work happens once the trade show starts.

Get Social at Your Next Trade Show: How to Use Social Media to Boost Your Event Marketing

Navigate the Channel

Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. And just because trade shows are a more traditional way of getting the word out about your product or brand doesn’t mean you can’t take advantage of the benefits of real-time communication and instant exposure made possible through social media. At the Trade Show. After the Trade Show.

8 Social Media Marketing Ideas for Your Trade Show Exhibit

B2B Marketing Traction

Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. It turns out YouTube is great for all phases of trade show promotion. At the show Facebook and Twitter provide good coverage in addition to YouTube. Tweet.

Event Marketing: How a technology start-up made a trade show splash booth-free

B2B Lead Generation Blog

The best opportunity to kick off that effort was at the NRF Big Show. It combined these elements to promote the new brand at the trade show. These buttons directed them to the blog site where a running clock showed how much time is wasted by waiting.

Mobile Geo-Targeting: How to Attract More Visitors to Your Trade Show Booth

Sharpspring

Attending a trade show is expensive. There’s the cost to purchase booth signage and the booth itself, the cost of renting a space at the show, plus expenses for travel, lodging, and food for your staff. We also get a list of the official trade show hotels from the event website.

How to Launch (Or Relaunch) Your Technology Product at a Trade Show

Golden Spiral

Trade shows are the top business-to-business marketing spend to support sales, beating out specialty publications, internet, promotions, and PR respectively. Converting a trade show lead to a sale costs 38% less than sales calls alone.

Trade Show Marketing: Tips for increasing prospect engagement

B2B Lead Generation Blog

Tweet It’s easy to get ahead of ourselves trying to promote products and services before we’ve given the prospect a reason why they should learn more, and trade events can exacerbate the issue. How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More.

Big Week for Big Trade Shows

Bluetext

Annual trade shows are often the biggest events of the year for brands hoping to make connections, network with players across their industry, identify new solutions for their business, and generate solid sales leads. The Bluetext team has vast experience with conference and trade shows, generating attention for our clients, arranging media interviews and coverage, crafting the creative approach for their floor space, and publicizing their successes.

How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More

B2B Lead Generation Blog

Tweet Trade shows and conferences are still the biggest areas of investment for marketers, according to the most recent MarketingSherpa B2B Marketing Benchmark Report. Yet, many companies still measure marketers on cost-per-lead metrics when such metrics are inadequate for measuring face-to-face interactions at trade shows. The real value of trade show interactions. Plus, you can learn a lot at a trade shows from customers, prospects and even competitors.

5 Best practices of trade show lead qualification

Biznology

Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification.

What B2B Trade Show Attendees REALLY Want From Exhibitors

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer In a comprehensive trade show study, the thing an exhibitor can provide attendees that has the highest correlation with purchase intent is new learning. If you’ve attended enough trade shows, you’ve seen them.

Planning Ahead for Your First B2B Trade Show?

Schubert B2B

If your company has tasked you with getting your business brand out in front of potential customers by exhibiting at b2b trade shows, your first thought is probably, “Where do I even begin?” Research trade show opportunities. Decide what shows fit your persona target best.

Nine Simple Tactics to Drive a Higher Return on Trade Show Investment

B2B Lead Generation Blog

Tweet In his most recent post , Dave Green pointed out how marketers invest most of their budget on trade shows even though it ranks fourth in effectiveness. He went on to explain how to get a better return on your trade-show investment through lead scoring.

5 trade show marketing mistakes

Biznology

trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has grown 2-3% in 2014, not all shows have seen this increase. The post 5 trade show marketing mistakes appeared first on Biznology.

How B2B Companies Can Know If Their Trade Show Marketing Works

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B companies who measure their trade show ROI are able to increase the effectiveness of their marketing investment and determine which shows are working. You can determine if a trade show is worth the investment.

Geofencing? And other ways to target ads to trade show attendees without being there.

NuSpark

Heading out to trade shows and conferences are one of the best ways to generate leads. However, trade shows are costly, and measuring ROI can be complicated. Invite prospects via personalized email to a pre or post show meeting.

B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different

Great B2B Marketing

Almost every vendor at the show I attended had a giveaway offer of some type. Pre-show and post-show promotion is still critical. Don’t waste your money and time on trade show event marketing if you can’t follow up quickly and professionally. Adding to my earlier point about the seriousness of today’s show attendees, there is more of a business focus as opposed to a party atmosphere. Technorati Tags: Event Marketing , Trade Show.

It’s Time to Debunk These 4 B2B Trade Show Myths

Schubert B2B

With digital marketing on the rise, many people believe that B2B trade shows will soon go the way of the typewriter, the rotary phone and, let’s take a huge jump back in time, the dinosaurs (R.I.P. Myth #1: B2B trade shows are a waste of time. Offering a show discount?