Marketing Insider Group

DECEMBER 10, 2020

Jordan Schwartz is president and co-founder of Pathable, an event app and website platform for conferences and trade shows. Your tech choice should drive results that lead to a significant increase in ROI not less overall funding. This is a guest post by Jordan Schwartz.

Marketing Automation Services 344

Marketing Automation Services Marketing Management Planning Process 344

Marketing Insider Group

JANUARY 21, 2020

These may include dollars for trade shows where company subject matter experts (SMEs) lead sessions, partnering with industry publications for sponsored content or fronting the costs for an SME to write a book. And while thought leadership should be an organic strategy, that doesn’t mean it won’t require funds.

Budget Programs 290

Budget Programs Paid Search Agency Content Marketing Planning 290

Marketing Insider Group

SEPTEMBER 18, 2019

But it’s also great if they share content on their own, within guidelines, of company events, or their participation in trade shows and other media events. Yes, the majority of what you want them to post would be original content from your company or promotions.

Planning 201

Planning Paid Search Agency Work Management Guidelines 201

Marketing Insider Group

MAY 18, 2020

Submit proposals for speaking: If you want to get the attention of your audience at a trade show (when they return), you’ll have more luck hosting a presentation than standing in a booth. This includes being active in local chapters or serving on committees. The key is what you submit to present.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Marketing Insider Group

SEPTEMBER 17, 2013

We are no longer the folks who blow up balloons at trade shows. And while advertising campaigns and trade shows will continue to be a big part of what we do. The campaign-only model is dead. Most executives think marketing is the same things as advertising or promotion. Content consumption by our buyers is increasing.

Content Marketing 100

Content Marketing Trade Show Content Mobile Advertising 100

Marketing Insider Group

NOVEMBER 25, 2013

We are more than the people blowing up balloons at trade shows. Marketing exists to drive business outcomes. And more than a bunch of creatives figuring out what color our logo should be. Effective Marketing drives demand.

Demand Generation 100

Demand Generation Demand Generation Enterprise Management 100

Marketing Insider Group

AUGUST 11, 2015

You’ve established a budget, funded largely by re-allocating some marketing funds from other tactics that don’t seem to be working (print advertising, direct mail, trade shows, etc). Your company has marketing people (and a marketing agency) who can mount a content marketing effort to help transform your lead generation efforts.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Allocation 100

Marketing Insider Group

MARCH 29, 2012

Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by the best consultants in the field, in the halls (or conference calls) of large organizations and on the trade show floors of today’s hottest marketing conferences.

Curation 100

Curation Marketing Management Content Marketing Buyer's Journey 100

Marketing Insider Group

APRIL 21, 2014

Marketing must be more than trade shows, logo colors and full-page ads. Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. Marketing must drive sales for the business.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Effectiveness 100

Marketing Insider Group

AUGUST 25, 2015

Can you imagine walking into a sales appointment or bumping into a client at a trade show and have them reference a great blog post you wrote? This statistic alone should motivate sales teams to take control of their lead development strategy by introducing blogging. They also state that 82% see a positive return on blogging efforts.

Statistics 100

Statistics Differentiation Trade Show B2B Sales 100

Marketing Insider Group

FEBRUARY 8, 2011

Updates at trade shows is one good example of how to use SMS and MMS messages. Both of these content approaches has its unique challenges. For text, permission is a huge concern. And you want to make sure the medium is used in the right context.

Mobile Marketing 100

Mobile Marketing Planning SMS Paid Search Agency 100

Marketing Insider Group

FEBRUARY 1, 2011

For us software folks this is extremely important but no matter what you are selling, you should be able to stand at a company trade show booth and speak to an interested party about the major features and benefits. You should be able to articulate your company or solution’s unique selling points. Watch a demo.

Planning 100

Planning BtoB Customer Satisfaction Trade Show 100

Marketing Insider Group

AUGUST 3, 2015

ad size, commercial length, trade show booth size, etc.). As marketing continues to evolve, the most successful marketers are keenly aware that the core restraints of marketing have shifted from space to attention. For ages, marketing was constrained by space limitations (i.e.

Lead Generation 100

Lead Generation Top of Funnel Work Management Marketing Management 100

Marketing Insider Group

MAY 24, 2012

Content can be much more cost-effective than outbound efforts like trade shows and advertising. Content becomes monetized and a product of the company. Top-Level Takeaways. Content Marketing is not free (same as social media!). Content marketing requires significant cultural change in the traditional marketing organization.

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

Marketing Insider Group

NOVEMBER 8, 2011

When we don’t see enough people “show up,” we start to pay people to show up. We don’t do this directly of course, but whenever we sponsor a trade show, send out a direct mail, or pay for a Google ad because we are not showing up in the organic search results, we are essentially paying for traffic.

Telemarketing 100

Telemarketing Banners Click Rate Customer Satisfaction 100

Marketing Insider Group

SEPTEMBER 13, 2021

Content marketing can complement traditional marketing like trade shows, PR, and product launches. For example, you can create pre-event blogs about a trade show, promote an exclusive piece of content for registrants, and then deliver that post-show.

Template 324

Template Marketing & Strategy Marketing Strategy Content Marketing 324

Marketing Insider Group

DECEMBER 6, 2022

Depending on the audience you want to reach, your list might include addresses for homes, other businesses, conferences, concerts, sporting events, trade shows, or universities. Here’s how the process works: Create your address list. Design effective ads. Create engaging, visually appealing ads to use during your targeted ad campaign.

Paid Content 313

Paid Content Small Business Marketing Communities Paid Social Agency 313

Marketing Insider Group

AUGUST 12, 2010

Read: Trade show leads, Whitepaper downloads etc, etc) Alternatively, my recommendation for my clients is go where their buyers are and develop a demand generation program (not lead gen) where you engage potential prospects throughout the whole decision making process and always be present. In fact in the long run it costs a lot more.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

FEBRUARY 25, 2020

Your main marketing strategies might be to create awareness of your new product by reaching travelers and to sell X number of units during an upcoming travel trade show. Your blogging objectives to accomplish this could include: Blog about the trade show, letting readers know you’ll be there.

Ideal Customer Profiles 275

Ideal Customer Profiles Trade Show Ad Frequency CMO 275

Marketing Insider Group

FEBRUARY 13, 2023

I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales. B2B Marketing has certainly evolved from those simple beginnings.

Marketing Budget 302

Marketing Budget B2B Marketing B2B Planning 302

Marketing Insider Group

APRIL 27, 2021

Even though the study cited earlier shows that most healthcare organizations are using content, they haven’t perfected their processes, planning, or strategies. Healthcare has always been a trade show and event heavy sector, and that went out the window. Many don’t even have a content hub!

Work Management 273

Work Management Marketing Management Examples Content Marketing 273

Marketing Insider Group

OCTOBER 22, 2019

Live events don’t have to be huge conferences or trade shows either. To really understand this concept, you need to start thinking about events as another channel for your content marketing efforts , rather than as a separate type of marketing in their own right. Quick Takeaways.

Webinar Metrics 125

Webinar Metrics Planning Content Marketing Content 125

Marketing Insider Group

NOVEMBER 9, 2020

Jordan Schwartz is president and co-founder of Pathable, an event app and website platform for conferences and trade shows. That includes an in-depth text or write-up, PowerPoints, infographics, quizzes, and other associated content. This is a guest post by Jordan Schwartz.

Practices 260

Practices Best Practices Thought Leadership Marketing Agencies 2 260

Marketing Insider Group

DECEMBER 1, 2021

Live stream from your booth at a trade show. Or, show something from the field if that’s applicable to your brand. With live video , there’s still the chance that what happens next could be unscripted. Live video makes a lot of sense when your brand is out and about in the world.

Trends 363

Trends Content Marketing Work Management Planning 363

Marketing Insider Group

JUNE 7, 2012

The report also shows that Blogs, Social Media and Search drive the lowest cost per lead and that paid search (PPC) truly is more expensive than some outbound tactics except trade shows / events: Cost Per Lead Is Not The Only Reason To Shift to Inbound Marketing.

Inbound Marketing 100

Inbound Marketing Cost Paid Search Agency Lead Ranking 100

Marketing Insider Group

DECEMBER 8, 2020

Attending offline events such as digital marketing conferences and trade shows can help you generate leads from other areas of interest. It’s not enough to just be visible online. Your clients see you on the web, but do they physically see your brand anywhere else?

Lead Ranking 356

Lead Ranking Lead Generation Paid Content Lead Scoring 356