B2B Marketing Traction

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8 Social Media Marketing Ideas for Your Trade Show Exhibit

B2B Marketing Traction

Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. It turns out YouTube is great for all phases of trade show promotion. At the show Facebook and Twitter provide good coverage in addition to YouTube. Tweet.

4 Ways B2B Marketers Can Benefit from Pinterest

B2B Marketing Traction

I like what Karlie Justus suggests in the Social Media B2B blog post 4 Reasons For B2B Marketers To Explore Pinterest – that you could use Pinterest for trade shows. Karlie recommended a board for best tips for trade shows.

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Why Spending More on Your Trade Show Increases ROI

B2B Marketing Traction

You see, what most businesses do is just show up. Trade shows are hard! To add insult to injury, everyone is too busy to follow up with the trade show leads. That’s why over 70% of trade show leads are never followed upon.

A Social Media Strategy for B2B Marketers

B2B Marketing Traction

Post updates on new hires, awards, photos from trade shows, speeches, company events, sports teams, community and charity activity on Facebook. Some business to business (B2B) marketers are still hesitant about investing in social media.

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B2B Marketers: Integrate Marketing for Response Compression

B2B Marketing Traction

One day Joe sees the print ad of a software company in a trade journal. Then, Joe gets a postcard in the mail that tells him the same company will be at the trade show he is attending next month.

Spark New Results from Your B2B Marketing at Mid-Year

B2B Marketing Traction

What do studies show that they might need or want but don’t know it? If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Here are questions to answer and actions to take to get your marketing back on track.

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6 Ways Competitive Analysis Benefits Your B2B Marketing

B2B Marketing Traction

Are they getting press or running ads in trade publications? Are they going to trade shows that you haven’t thought of? In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits.

30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

If you do physical testing of a product you may be able to show a test of an actual product. You might want to show the process of what you do once a customer orders your product – from order to delivery. Or, show how you package your product.

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Should You Staff Your Trade Show Exhibit with Booth Bimbos?

B2B Marketing Traction

In my 29 years in sales and marketing, I have worked a lot of trade shows. In fact, studies showed that women cold-calling in sales got two to three more minutes on the phone. ” (I hear that there are a lot of both at the Computer Electronics Show, CES.)

4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

When news coverage of Pope Benedict XVI showed his final tweet as he was leaving for Castle Gandolfo, I felt Twitter reached a tipping point ( it very well could have been much earlier ). Happy New Year! Marketing continues to change at lightening speed.

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2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

B2B Marketing Traction

The survey results showed that B2B marketers still use tactics that are not that effective. If you piggy-back on an existing event such as a trade show or conference, you have more of a chance of getting people in the room.

How to Integrate Social Media into Your B2B Marketing

B2B Marketing Traction

If you are on Facebook for business, create content that showcases and highlights your presence at a trade show. Social media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program.

So Your Ad Agency Got an Award. Now What?

B2B Marketing Traction

Ask questions like, “ Will this attract visitors to our exhibit at the trade show? Effective marketing is not about winning design awards. Effective marketing is about getting results.

5 Marketing Things to Stop Doing and 5 to Start

B2B Marketing Traction

Stop running those ads/attending trade shows just because you always have. Marketing Planning Marketing Strategy b2b marketing marketing persona plans results trade show

B2B Marketer: What’s In Your Toolbox?

B2B Marketing Traction

Some traditional tactics, like trade shows ( I’ve had great success with these – see my list of B2B trade show resources here ) or published articles or even print ads (in some cases), still work!

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14 Do’s and Don’ts of Marketing One Sheets

B2B Marketing Traction

Take it to trade shows, conferences, and presentations. Over the years I’ve assembled a book of sample one sheets that I use to review with clients.

8 Content Ideas for Your B2B Facebook Page Posts

B2B Marketing Traction

It shows a dynamic stream of messages so at a glance a visitor can see if your company is one he or she might be interested in. This content can really extend your reach at a trade show to those who didn’t attend! Tweet.

In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics

B2B Marketing Traction

If your marketing doesn’t speak in a highly compelling way to your audience and differentiate you from your competitors, you’re just part of the increasing noise of advertisers, trade show exhibitors, Tweeters and other social media blah-blah-blahers.

B2B Marketers – Why You Need to SAVE Your Marketing

B2B Marketing Traction

Today there is less focus on a physical or geographic place to sell a product (such as in what media do we advertise, at which trade shows, etc.) According to the Harvard Business Review , the four P’s of marketing are over.

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4 Reasons Your Marketing Plan Saves You Money

B2B Marketing Traction

When you show a vendor that you have planned and budgeted for marketing, they know they need to come to the table with a sharp pencil. Furthermore, when you show them the volume of your marketing tactics that they will provide, they tend to sharpen their pencil even more.

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B2B Marketers – Has Your Online Content Been Copied?

B2B Marketing Traction

I ran some of my website pages through the program and found that two consultants had copied two of my most popular articles – The Truth About Trade Shows and Why Can’t Sales and Marketing Just Get Along? Tweet.

Create a 1-Page Marketing Plan

B2B Marketing Traction

I now use Microsoft Excel to show the marketing objective, tasks, resources, start dates, and timeline as well as the estimated and actual costs and measurable results. In the middle I graphically show each task, indicating its start date, duration and end date. Tweet.

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5 Skills Your Marketing Consultant Must Have

B2B Marketing Traction

They understand what works and how it works, whether the tactic is trade shows, ads, SEO, website development or social media. Marketing is changing fast, and the changes require new skills on the part of marketing consultants and other providers.

Plan 21

Seven Ways to Test Your New Logo

B2B Marketing Traction

Imprinted on giveaways for trade shows? At the least you can show the new design to a few select customers and partners. Before you go live with your new logo, you should run it through several tests. Logos take time and effort to develop.

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Why a Facebook Company Page Makes You Less of a Dinosaur

B2B Marketing Traction

Other updates can manually-entered include product, customer, company, trade show, conference and employee announcements. Tweet. When you create a company page on Facebook, you create an instant emotional connection with customers, prospects, employees and website visitors.

When It Comes to Your Marketing Leads, Quality and Quantity Count

B2B Marketing Traction

Then, create a comparative graph that shows cost per lead compared to conversion rate. A manufacturer thought that print advertising had a greater return on investment (ROI) than trade shows.

Get the Right People on the Bus When You Go to Market

B2B Marketing Traction

I am the CMO for Hire that gets the call from the tech entrepreneur, “I have three weeks before I launch at the such-and-such trade show. It’s important to go to market the right way, but not take too long doing so.

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Trade Show Trends B2B Marketers Need to Know

B2B Marketing Traction

One expensive tactic on the chopping block for a lot of companies is the trade show. Since 2001 (9-11), business travel and trade show attendance dropped. Some of the trends affecting trade shows include: Increase in alternative methods to showcase products and services.

Trade Show Trends B2B Marketers Need to Know

B2B Marketing Traction

One expensive tactic on the chopping block for a lot of companies is the trade show. Since 2001 (9-11), business travel and trade show attendance dropped. Some of the trends affecting trade shows include: Increase in alternative methods to showcase products and services.

It’s Time To Turn Your Marketing Upside Down

B2B Marketing Traction

We did direct mail, trade shows, spent a lot on advertising. Tweet. Traditional marketing had the seller in charge. We crafted the messages, pushed them out to our buyers (if we were smart we did so in a targeted way), and hoped for results.

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Marketing Case Study: How I Got Results from LinkedIn

B2B Marketing Traction

They were going to exhibit their software product at a trade show in three weeks. With traditional marketing, there’s not a lot you can do with just three weeks before a show. I helped the client with some messaging to bloggers who might cover their product and the show.

Trade Show Tricks to Maximize B2B Marketing ROI

B2B Marketing Traction

Having a presence at an industry trade show can be one of the most expensive B2B marketing tactics in your annual program. But it’s no longer enough to just show up, exhibit and leave. Send follow-up messages after the show. Tweet.

I.D. What’s In Your Marketing Wheelhouse, Then Outsource the Rest

B2B Marketing Traction

This is a critical skill now that marketing has become more multi-faceted, with digital and mobile marketing being added to traditional print, mail, and trade show marketing. When it comes to your marketing, let’s face it.

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B2B Marketer: You Paid for TOFU. Do you have MOFU?

B2B Marketing Traction

You paid for search engine optimization (SEO), email and direct mail campaigns, trade shows, perhaps even advertising campaigns to get leads for your sales department. For a long time marketing departments have focused on TOFU, or top of the funnel lead generation.

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What Does Occam’s Razor Have to Do with B2B Marketing?

B2B Marketing Traction

Shultz and Doerr write that marketers should focus on the prize or the end result of marketing, such as “Will this marketing piece attract visitors to our trade show booth?”

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Is Marketing ROI Enough?

B2B Marketing Traction

I look at cost per lead for one marketing activity, such as a trade show, along with marketing conversion (how many sales does a marketing activity produce?). Tweet.

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SEO Industry Has Some Snake Oil, But Also Much Success

B2B Marketing Traction

Trade Show Resources. Get some ideas on how to improve your Trade Show Marketing results by reading our blog entries and our article, The Truth About Trade Shows: 9 Tips for Marketing Success. Services. About. Resources. Contact. Resources.

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