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Marketing Craftmanship

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Checklist Marketing: Too Many Shoes in Your Suitcase?

Marketing Craftmanship

JUNE 11, 2015

Trade Show…check. Many companies view marketing simply as a checklist of items they believe to be essential: Website…check. White Paper…check. LinkedIn and Twitter Accounts…check / check. Client Newsletter…check. Blog…check. Publicity…check. But marketing strategy is not akin to packing for a trip.

Planning 100
Planning Trade Show Paper Marketing & Strategy 100
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Facing the #1 B2B Deal-Killer: “Do You Have Any Clients Just Like Me?”

Marketing Craftmanship

NOVEMBER 12, 2015

This means following trade journals; reading relevant books and academic research; attending leading conferences and trade shows; studying the opinions of its thought leaders; talking to people who are considered “experts” in that field; and contributing comments and questions in relevant online / offline industry platforms.

B2B Thought Leadership 100
B2B Thought Leadership Peer-to-peer Thought Leadership B2B 100
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