Biznology

JUNE 23, 2021

Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees. It’s now common wisdom that the big shift from in-person to on-screen sales engagement is here to stay. Greater flexibility to attend multiple sessions. Much lower production costs.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Biznology

MARCH 23, 2018

So if a prospect leaves behind a business card at a trade show, for example, the exhibitor should feel comfortable following up with an email. My rationale is that business buyers need information from suppliers to do their jobs, and they want to be up to speed in their fields. The response was immediate, and it got nasty, fast.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Biznology

APRIL 11, 2018

Why just use them as giveaways at a trade shows and events? When you invest in promotional products, you want to make the most of them. When promotional products do such a good job advertising your business, you should use them more often. Today we have 5 ways to promote your promotional products.

Promotion 200

Promotion Product Privacy Policies Ad Exchange 200

Biznology

OCTOBER 7, 2016

When you are trying to become known to researchers, media relations and trade shows can be the most effective tools. Now, your marketing activities can be directed toward supporting this process. Consider which media make the most sense at each stage.

Efficiency 154

Efficiency Buy Process Marketing Proposals 154

Biznology

JANUARY 31, 2020

Budget includes captioning, social media versions, trade show/conference versions (without narration), edits for re-purposing. Collaborative methodology, team responsibilities, and signoffs determined. ? Feedback and sign-offs specified. ? Realistic deadline established. ? Messaging. ?

Video Marketing 138

Video Marketing Product Trade Show Differentiation 138

Biznology

JULY 28, 2016

But, year after year, events like conferences and trade shows consistently show up at the top of the list. Trade shows certainly suffered after 9/11, and the comeback has been slow. Year after year, events and trade shows clock in as the single largest line item in B2B budgets. This is still a $12.2

Marketing Analytics Tools 80

Marketing Analytics Tools B2B Marketing Trade Show B2B 80

Biznology

MAY 17, 2018

Your other marketing investments probably manifest in the forms of brochures, blog posts, trade show displays, emails and custom PPT decks. Your video and the external assets used to make it can now apply to email campaigns, presentations, trade show displays, customer support material, blog posts, social media campaigns, and more.

Video Marketing 191

Video Marketing Trade Show Paid Search Agency Distribution 191

Biznology

NOVEMBER 27, 2018

Are trade shows and conferences still an important part of the marketing mix? The simple economics of trade shows and events such as conferences for lead generation in early funnel stages are unmatched. Yes, they are. The relationship building advantages are also significant.

B2B Marketing 147

B2B Marketing Work Management Marketing Management Top of Funnel 147

Biznology

MARCH 7, 2019

It’s encouraging to see a resurgence in the quantity and quality of B2B marketing conferences and trade shows these days. For a while there, I was worried, as event after event went dark.

Conference 146

Conference B2B Marketing B2B DemandBase 146

Biznology

NOVEMBER 27, 2018

Are trade shows and conferences still an important part of the marketing mix? The simple economics of trade shows and events such as conferences for lead generation in early funnel stages are unmatched. Yes, they are. The relationship building advantages are also significant.

B2B Marketing 136

B2B Marketing Work Management Marketing Management Top of Funnel 136

Biznology

JULY 7, 2020

Many of the B2B trade shows, conferences and meetups already on your calendar are going virtual, so you have plenty of opportunities to still take an active role, for lead generation, and for deepening your relationship with current customers. But now—we need workarounds.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Biznology

JULY 26, 2017

Here’s a classic play in ABM: at a trade show, the pre-work and game plan for the whole show is set. So we start with a set of plays, run them, learn from them, refine, and discover new ones. When you see a similar situation, you know what play to call.

Top of Funnel 164

Top of Funnel Account Based Marketing ABM Lead Ranking 164

Biznology

MARCH 17, 2017

Your event can be a presentation, a convention, or a trade show. Business events can be a really big deal for companies that rely on them to generate new customers and increase word-of-mouth endorsements. If this is your type of business, then you know all to well how important a successful business event is.

RFP 130

RFP Tips Business Trade Show 130

Biznology

JULY 1, 2019

However, video is a powerful marketing tool, and it should be a staple in product launches, trade shows, web pages and more. They’re not confident that they know what they’re getting into, so they avoid it altogether.

Practices 126

Practices Video Marketing Product Paid Search Agency 126

Biznology

MARCH 11, 2020

If you were counting on a trade show booth for a new stream of leads, or a marquee speaking engagement to create thought leadership, use webinar tools to create the same opportunity virtually – maybe even at the same time that you were scheduled to speak IRL. Create a Virtual Conference Experience.

Work Management 104

Work Management Cold Calling Marketing Management Urgency Marketing 104

Biznology

DECEMBER 9, 2016

Perfect your listening skills at trade shows and networking events. We don’t all love networking events and trade shows. If your company sees a spike in business during tax season, at the end of year or during the summer months, play up that connection and come up with creative ways to let them know they’re on your mind.

Outreach 80

Outreach Trade Show Tips Guidelines 80

Biznology

MAY 11, 2018

You don’t have to wait for a trade show or special event, use promotional products for advertising on a regular basis. Summary and Takeaways for Your Business. Celebrate Promotional Products Work! Week with a new campaign featuring branded giveaways with your logo on them.

Promotion 182

Promotion Product Television marketing Trade Show 182

Biznology

NOVEMBER 6, 2014

trade shows) that communicates the macro story and value proposition. The very first call you receive as a follow up from attending a webinar, requesting a white paper or attending a trade show. A positive experience when visiting the trade show booth. The voice mail message and the speed of call back.

Brand Identity 80

Brand Identity Branding Trade Show PR 80

Biznology

JANUARY 23, 2012

Here’s where I ran across this: Glenn Diehl, owner of the New York distributor of Skyline Exhibits , has a team of eight sales people selling custom trade show exhibits and portable displays to marketers and trade show managers in New York City and several northern counties.

B to B 80

B to B Marketing Management Video Marketing Trade Show 80

Biznology

SEPTEMBER 14, 2021

That made the editors more than interested and after reading my query letter, I flew out to the COMDEX trade show in Las Vegas. But I had one important job skill that caught the attention of my future colleagues: I was in the process of installing my company’s first local area network (LAN), so was interested in PC communications.

Trade Show 104

Trade Show Internet Marketing Network Marketing Startups 104

Biznology

AUGUST 8, 2019

So, they focus on their websites, value propositions, sales collateral, trade shows and business events—like golf outings, and sponsoring sports events. Other key industries, like oil and gas, manufacturing, and construction, are more interested in brand positioning and awareness, and less about lead generation.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Biznology

JUNE 7, 2018

Most of the time, you only see promotional products being given away in person at trade shows and other events. You can target that audience and offer specific promotions whether it be geographic, demographic, or an other particular segment of your audience. Promote your promotional products on your website.

Promotion 168

Promotion Design Product Brand Identity 168

Biznology

MARCH 4, 2016

Consider when the trade shows and conferences in your industry are scheduled throughout the year. Trade show. The media mix is a function of several variables, which you need to research: The ROI each medium can deliver, based on your company’s experience and industry benchmarks. The medium’s availability. Response rate.

Lead Generation 80

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 80

Biznology

SEPTEMBER 26, 2013

How did they first come onto our radar—was it a referral, or perhaps we met them at a trade show? a manufacturer in Norwalk CT, relies heavily on exhibiting at trade shows for their lead generation. So King’s trade show qualification criteria center around sample requests. Are they willing to call us back?

Lead Qualification 80

Lead Qualification Lead Generation Lead Scoring Lead Ranking 80

Biznology

SEPTEMBER 3, 2015

Kathleen Schaub, vice president of IDG’s CMO Advisory Service, reports that customer events are twice as common (at 48%) as participation in trade shows (27%) among tech marketers. What a great way to get your customer’s full attention, especially compared with a trade show, where you have to compete with zillions of others.

Conference 80

Conference Trends B2B Trade Show 80

Biznology

JULY 23, 2014

They still rely on trade shows and events for product information–second only to peers and colleagues. A well-trained sales force, enabled with informative materials, both digital and print, email, phone and trade show support. They like print materials, for brochures, checklists, handbooks, case studies.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

Biznology

JUNE 29, 2016

As an example: for trade shows, mentioning the dates of the show, location, and even how many weeks remain are the kind of specifics that might drive registration. As the show draws closer, the availability and choice of hotel rooms also becomes a specific.

Telemarketing 135

Telemarketing Tips B2B Trade Show 135

Biznology

JUNE 29, 2016

As an example: for trade shows, mentioning the dates of the show, location, and even how many weeks remain are the kind of specifics that might drive registration. As the show draws closer, the availability and choice of hotel rooms also becomes a specific.

Telemarketing 132

Telemarketing Tips B2B Trade Show 132

Biznology

MARCH 18, 2020

sporting events, the theater — whether we prefer ballet, movies or plays, major trade shows and conferences that bring in millions of dollars to local municipalities and show organizers, winter/spring weddings, concerts and Saint Patrick’s Day (well, except for some young, silly Spring Breakers around the U.S.).

Work Management 197

Work Management Marketing Management Consulting Skype 197

Biznology

APRIL 9, 2014

Ruth is the author of two business books: Maximizing Lead Generation: The Complete Guide for B2B Marketers, and Trade Show and Event Marketing: Plan, Promote, Profit. Crain’s B2B Magazine named Ruth as one of the 100 most influential people in B2B marketing. For more, visit Ruth’s website.

Lead Generation 80

Lead Generation Sales Leads Sales Qualified Leads Lead Ranking 80

Biznology

JULY 31, 2015

This is particularly true when returning from trade shows with a large number of booth visitors. It’s only natural for marketers to strive to generate new leads by launching campaigns, attending trade shows, etc. Do be patient and qualify over time. 5. Don’t ditch old lead lists.

Lead Qualification 80

Lead Qualification Lead Ranking Sales Qualified Leads Lead Scoring 80

Biznology

MAY 26, 2016

You may think of promotional products as something that is only used at trade shows or conventions, but they can be effective tools for branding and promotion anywhere and anytime. Research Shows the Positive Impact of Promotional Products for Businesses.

Promotion 132

Promotion Merchandising Product Effectiveness 132

Biznology

MARCH 21, 2011

Remember when we had to write new copy for the trade show brochure once a year? Image by Joelk75 via Flickr. How times have changed! First, we needed to fill pages and pages of our Web sites. Then came blogs, which required even more content to feed to the content machine. Then came the rest of social media.

Trade Show 80

Trade Show Content Social Media Google 80

Biznology

SEPTEMBER 30, 2015

That might involve attending a trade show, convening a buyers council or simply picking up the phone. However, most B2B content marketing I’ve seen focuses on features and comparisons. They sell a solution without getting a clear fix on the problem. Understanding buyers means talking to them.

Forrester 80

Forrester Content Trade Show Opinions 80

Biznology

MAY 7, 2015

Recent behavior of the individual such as trade show booth visits, webinar attendance, white paper downloads, etc., As an example, attending a trade show is much more memorable than downloading a white paper. LexisNexis is another source. They all require subscriptions, but they’re worth it.

SIC 80

SIC Buy Process Webinar Metrics 80

Biznology

JUNE 15, 2012

I know, I know, the same one that prints brochures for the trade show and buys ads on billboards. And don’t forget Pinterest. And–hey wait a minute! LinkedIn and Pinterest? What real business actually needs both of those? There aren’t any businesses like that? This is the state of digital marketing.

Linkedin 80

Linkedin Advertising Agencies Paid Search Agency Wikipedia 80

Biznology

AUGUST 29, 2012

Likewise, a prospect on Twitter is just as much of a lead as a card collected for a drawing at the trade show. Complaints on Yelp need to result in open customer service tickets, not a line item on a monitoring screen.

Social Media 80

Social Media Social Marketing Media Marketing Management 80