B2B Memes

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New Editorial Rules Nod to Content Marketing

B2B Memes

This stricture can refer to the fairly traditional practice among many publishers of covering their own conferences and trade shows. But my guess is that ASME is adding it now because of the rising trend of publishers selling their own nontraditional products and services.

Rules 100
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Throw Away Your Slides! (Maybe.)

B2B Memes

Yesterday I attended BtoB magazine’s Digital Edge virtual trade show , primarily to watch a leadoff keynote by Chris Brogan and a concluding one by Gary Vaynerchuk. Until yesterday, however, the most radically effective solution of all had never occurred to me: Don’t use slides at all.

BtoB 100