Ambal's Amusings

APRIL 8, 2010

Even photos from a trade show event could end up in a magazine or newsletter. So, turning a white paper into a slide show presentation helps the visual learner connect with the information more easily, while a trade show display containing content from various sources will appeal to the kinesthetic learner.

Trade Show 100

Trade Show Content Budget Programs Barriers 100

Ambal's Amusings

JULY 22, 2010

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Problems arise when marketers think that social media is a stand-alone strategy or that trade shows are an island. " Read on to get their insights. Ardath Albee.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

JUNE 9, 2010

B2B marketers should increasingly shift money from activities such as advertising, trade shows and conventional business development into thought leadership marketing and intelligent client discovery. s Marketing Action for 2010.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Emarketing 100

Ambal's Amusings

JUNE 9, 2010

B2B marketers should increasingly shift money from activities such as advertising, trade shows and conventional business development into thought leadership marketing and intelligent client discovery. s Marketing Action for 2010.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Emarketing 100

Ambal's Amusings

MAY 5, 2010

Take some of the budget that you would normally allocate to trade shows and list purchases and allocate it to writers that can generate great content and the efforts to promote it. Jon Miller 's Marketing Action for 2010. By getting your company’s expertise out there, you create broad awareness and affinity for your brand.

Allocation 100

Allocation Brand Identity Branding B2B Thought Leadership 100

Ambal's Amusings

MAY 10, 2010

Traditionally marketing departments focused on creating leads for their sales teams by gathering names at trade shows or capturing emails from “contact me” web forms. " Marketers will focus on creating sales-ready leads with marketing automation and inbound marketing as part of their demand generation process.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Ambal's Amusings

FEBRUARY 18, 2010

B2B marketers should increasingly shift money from activities such as advertising, trade shows and conventional business development into thought leadership marketing and intelligent client discovery. Britton Manasco's Marketing Action for 2010.

Thought Leadership 100

Thought Leadership Ideal Customer Profiles B2B Thought Leadership Emarketing 100