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Not Using Landing Pages in Your Ecommerce Email Marketing? Here’s Why You Should

Unbounce

Val Geisler , email expert at FixMyChurn, offers this advice: Landing pages help you be super specific with your audience, and they help your audience feel seen and heard. The custom graphics create a consistent experience across the two different touchpoints and generate a feeling of nostalgia with their classic 1950s look.

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Chatbots, AI, and Context: Top Takeaways From Intelligent Content Conference

Content Marketing Institute

Val Swisher (in her talk Artificial Intelligence: Changing the Game for the Future of Content) similarly assured her audience that not all chatbots must be sophisticated like Siri or Alexa. Wanna build a bot? Think about what’s unique to your org and what you can do. GavinAustinSays #intelcontent Click To Tweet. Smart speakers.