The Anyword team was proud to participate in a trio of events that brought the industry’s brightest minds together in NYC. Read on for our take on these events and the insights we’re still buzzing about this week.
Goldenhour
Why we loved it:
Goldenhour lived up to its pre-event hype, setting itself apart from typical marketing conferences. It started off with a 5k run and concluded with a sunset cocktail hour. The atmosphere felt like a LinkedIn reunion brought to life, with everyone genuinely excited to connect and share ideas.
Some key takeaways:
- Chelsea Castle reminded us during “How to Build an Audience with Written Content” how true empathy—understanding and addressing customers’ needs and feelings—creates a foundation for deeper connections and builds stronger brand trust. This isn’t just about listening; it’s about responding in ways that show your audience you genuinely care.
- Morgan Ingram’s session shed light on an overlooked source of content inspiration: internal meetings and sales calls. These conversations offer invaluable insights into customer pain points, success stories, and genuine feedback. By mining these discussions for ideas, marketers can create authentic, relatable content that addresses real-world challenges and showcases the value of their products or services.
- Todd Clouser and Obaid Durrani emphasized in “How to Develop a Show Strategy in Content Marketing” that content must meet people where they are. It’s not just about having content; it’s about having the right content at the right time. The challenge is to broaden the appeal of your content so it catches the eye of those casually browsing LinkedIn and those actively searching for the kind of solution you provide.
A major theme at Goldenhour was the pivotal shift from creating content for algorithms to crafting it for humans. This is where Anyword shines. Our AI platform is designed to help you connect with your audience through our brand voice and target audience features. Reach out, and we’ll help you get started!
Pavilion’s CMO Summit
Why we loved it:
Pavilion packed the day with insightful content tailor-made for busy CMOs and executives. The dedicated networking time stood out as particularly well-organized, with rotating seating assignments and structured roundtable discussions that made it easy for attendees to connect and engage in meaningful conversations.
Some key takeaways:
- During the panel on “How Top Marketing Leaders Are Using AI to Drive Results,” Liza Adams described AI as “a gift to marketers because it forces us to elevate our strategic thinking.” By leveraging AI, marketers can make data-driven decisions, optimize content performance, and personalize customer experiences at scale. However, as with any new technology, it’s essential to start small, align AI initiatives with strategic goals, and establish a structured approach (including an AI Council and roadmap) to ensure successful implementation and ROI.
- Early adopters of AI in marketing are witnessing significant shifts towards smarter, more effective campaigns and customer interactions. With AI poised to add between $1.4 and $2.6 trillion in value to the industry, the revolution is just beginning. Marketers who adapt and integrate these tools early will be well-positioned to capture the opportunities ahead.
Hearing one of our customers, Ali Jawin from Outreach, discuss AI in marketing during a panel was a real highlight of the day. She emphasized the importance of customizing your AI tools for each group within your marketing team. By working closely to provide the right tools and clear use cases, AI can become a practical and integral part of your strategy. When you’re ready to harness the full potential of AI for your team, give us a shout or get started with a demo.
CMO Community Happy Hour
To wrap up an incredible week, we teamed up with Bizzabo to throw the hottest happy hour in town. We initially planned for a cozy gathering of 30, but the response was so overwhelming that we had to upgrade to a larger space. In the end, over 60 marketing leaders from companies like Vimeo, Shopkick, and Diligent joined us for an unforgettable evening. Despite the gloomy weather outside, the room was buzzing with conversations between industry pros, fueled by delicious food and great cocktails. Connecting with our clients and meeting new faces was the cherry on top of a fantastic week. A big thanks to everyone who made it out and made the night so special!
