5 Questions: An Introduction to Marketing Services

In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. Today we will interview Barry O’Callaghan, Global Director of Marketing Services, to find out more about the Marketing Services team and their offering.

1. What is Marketing Services?

Marketing Services is a team of ClickDimensions Power Users & Marketing Experts whose sole purpose is to provide our customers with the best possible experience when working with ClickDimensions and beyond. Using the teams expertise and ClickDimensions solutions, we educate and guide marketing teams on how to to streamline their digital communications and most importantly, make sure they meet their marketing goals.

2. Why should customers think about using the Marketing Services team?

Our Unique Selling Point is our expertise marketing knowledge! Our consultants have their finger on the pulse of modern-day marketing and we offer our customers the opportunity to stand out from the crowd to become MARKETING POWERHOUSES! We help customers optimize their use of ClickDimensions solutions but we don’t stop there. We also offer them further support on their journey to becoming Superior Marketers, through guidance around specific campaign best practices, managing marketing data/analytics to improve customer experience and increase conversions.

3. How can businesses use Marketing Services?

By better leveraging the full functionality of the ClickDimensions platform, businesses can use the Marketing Services team to better achieve their marketing goals faster. Marketers typically have an idea of the campaigns they are looking to run but may be new to the technology and seek our guidance on best practices. We can help with (and not limited to):

• Email and Digital Marketing Strategy
• Campaign Automation Production Services
• Performance Management
• Data Analysis
• Personalized and customized training
• Upskill the marketing team.

4. Do you need to be a ClickDimensions customer to use the Marketing Services team?

The simple answer is yes. The Marketing Services team can help customers understand how to use our wide range of ClickDimensions tools and solutions, and can even be there with you when building, for example, best in class campaigns to make sure your team is set up for success. Our team also offers high caliber marketing expertise to those who want to learn more about marketing strategies and digital techniques.

For instance, check out our recent marketing blogs written by the Services team covering a range of marketing strategies:

What is a user persona and how to build one in four easy steps

The Top 35 Digital Marketing Acronyms You Need to Know

How to Build Patient Relationship with SMS in the Health Sector

5. How have other business’ used the Marketing Services Team?

No one customer is the same and we cater our approach to fit each teams goals and capabilities to make sure we are providing only the best experience. View our latest case studies to find out more about how different business’ can use our services.

Best marketing dollars we as a company have ever spent. We have seen full ROI in just four months. I’m extremely excited to see where we are at the end of the first year. – Bauen Group

View more Case Studies by checking out our Marketing Services page.