The Marketing Blender

SEPTEMBER 23, 2019

How to calculate and allocate your marketing budget for the next fiscal year in 2020. Tips for planning next year’s marketing budget before the end of this quarter. In Q4, two different phenomena hit marketing departments—either belts get tightened or a “use it or lose it” mentality takes hold. Our Services.

Allocation 40

Allocation Marketing Budget Cost per Lead Marketing Budget Creation 40

The Marketing Blender

APRIL 5, 2022

How Does Digital Marketing Work for a B2B Company? B2B digital marketing can be tricky for companies to effectively pull off. Typically, it requires a lot of content, quite a bit of research, and a healthy budget. How to Get Started With B2B Digital Marketing. When it comes to B2B marketing, you can start small or go big.

Paid Content 52

Paid Content CMO Paid Search Agency B2B Marketing 52

The Marketing Blender

FEBRUARY 9, 2022

Instead, they’re likely supplementing and directing current (or future) internal marketing staff. They may also help you source budget-friendly freelancers to execute specific marketing initiatives. This is ideal for SMBs just starting to dip their feet into marketing. Build a marketing budget.

CMO 85

CMO Paid Search Agency Marketing Budget B2B Marketing 85

The Marketing Blender

NOVEMBER 5, 2019

The Marketing Blender is proud to be a certified Women’s Business Enterprise. The Marketing Blender is proud to be a NWBOC-certified Women’s Business Enterprise (WBE). You can share this article using the social icons below and sign up for the Blender newsletter for more insights here. Our Services.

Work Management 40

Work Management Enterprise Management Marketing Budget B2B Marketing 40

The Marketing Blender

APRIL 22, 2021

CEOs are looking for solutions when sales start to falter or marketing efforts are falling flat, especially when you need to stay within a budget. A fractional CMO (chief marketing officer) is a contractual marketing executive who helps with revenue growth, marketing and sales optimization, and strategy development.

CMO 52

CMO Work Management Marketing Management Paid Search Agency 52

The Marketing Blender

DECEMBER 16, 2019

Sales & Marketing Alignment. With these seven fundamentals of B2B marketing working in concert, you will have the best foundation to take advantage of emerging trends. You can share this article using the social icons below and sign up for the Blender newsletter for more insights here. Top 4 B2B Marketing Trends for 2020.

B2B Marketing 103

B2B Marketing Planning B2B Marketing Budget 103

The Marketing Blender

SEPTEMBER 27, 2019

An earlier effort to penetrate the market did not meet its goals after product-focused messaging failed to resonate. The Marketing Blender developed messaging that highlighted benefits and drove traffic to valuable gated content available on dedicated landing pages on the company’s site. Join Blender’s Blog today!

PPC 40

PPC B2B Marketing Budget Campaigns 40

The Marketing Blender

SEPTEMBER 12, 2019

At The Marketing Blender, we have developed a proven structure for writing a B2B messaging framework that aligns your marketing to your sales efforts and leads prospects to buy. The Blender Messaging Choreography. ” – Stephanie Parrish, Communications Marketing Lead, Byrne. Join Blender’s Blog today!

Marketing Budget 57

Marketing Budget B2B Sales B2B Marketing Urgency Marketing 57

The Marketing Blender

DECEMBER 16, 2019

Sales & Marketing Alignment. With these seven fundamentals of B2B marketing working in concert, you will have the best foundation to take advantage of emerging trends. You can share this article using the social icons below and sign up for the Blender newsletter for more insights here. Top 4 B2B Marketing Trends.

B2B Marketing 78

B2B Marketing Planning B2B Marketing Budget 78

The Marketing Blender

JULY 11, 2022

Comparing your current B2B marketing analytics to your own historical data can give a more accurate picture of what good performance looks like for your company. Assessing your marketing analytics this way can show how your KPIs have changed over time and help you better understand how your costs factor into your conversions.

B2B Marketing 52

B2B Marketing Planning B2B Paid Search Agency 52

The Marketing Blender

OCTOBER 14, 2022

Keep Reading: How to build a marketing budget template. #3 Keep Reading: Here’s how to build a social media marketing budget. Your starter guide to marketing budget software. Your guide to building a marketing budget template. Your guide to developing a social media marketing budget.

Social Media 93

Social Media Marketing Budget Media Budget Programs 93

The Marketing Blender

OCTOBER 17, 2019

At The Marketing Blender, we’ve seen firsthand the power that a challenging insight has to transform results. The Marketing Blender is a full-service B2B marketing agency focused on accelerating growth for clients in manufacturing, healthcare, software, and professional services. Join Blender’s Blog today!

Marketing Budget 97

Marketing Budget B2B Sales Ad Building Marketing Prospects 97

The Marketing Blender

NOVEMBER 30, 2022

Other forms of marketing, such as television or print advertisements, can be quite expensive. Social media marketing, on the other hand, is relatively affordable and easy to implement. Keep Reading: Tips for building a social media marketing budget. The top 7 benefits of social media marketing.

Social Media 85

Social Media Social Marketing Media Marketing Budget 85

The Marketing Blender

NOVEMBER 11, 2019

How can you effectively implement marketing automation for your business? In a 20-minute discovery call, a Blender strategist can walk you through the options. The Marketing Blender is a full-service B2B marketing agency focused on accelerating growth for clients in manufacturing, healthcare, software, and professional services.

Marketing Automation Services 86

Marketing Automation Services B2B Marketing B2B Sales Lead Ranking 86

The Marketing Blender

MARCH 2, 2022

For a fractional CMO, scope of work is usually determined by a few different factors, including: The budget you have assigned to spend on marketing. The nature of your current and future marketing initiatives. Most will kick things off with developing a comprehensive marketing strategy. Marketing plan or roadmap.

CMO 92

CMO Marketing Budget Work Management Marketing Budget Creation 92

The Marketing Blender

OCTOBER 7, 2019

For more on how email drip campaigns can cause a flood of sales, check out this B2B digital marketing overview. The Marketing Blender is a full-service B2B marketing agency focused on accelerating growth for clients in manufacturing, healthcare, software, and professional services. Join Blender’s Blog today!

Trigger Marketing 56

Trigger Marketing B2B Marketing Email Marketing B2B 56

The Marketing Blender

MAY 4, 2021

Once you have a firm idea of which leading indicators need improvement and where the leaks are in your pipeline, you can prioritize those areas in your marketing budget. Make sure your budget aligns with the areas your want to optimize. A typical marketing budget makes up roughly 10% of a company’s gross revenue.

ROI 79

ROI Marketing Qualified Leads Marketing Budget Sales Qualified Leads 79

The Marketing Blender

OCTOBER 28, 2022

5 marketing budget allocation best practices?. Your starter guide to marketing budget software. Your guide to building a marketing budget template. appeared first on Blender. Use the tips we’ve outlined above to start growing your network today—you’ll be glad you did! Recent Posts.

Tips 96

Tips Marketing Budget Business Network Marketing 96

The Marketing Blender

NOVEMBER 11, 2022

How to Choose the Right Advertising Budget for Your Business. 5 marketing budget allocation best practices?. The post 9 small business networking tips to help you expand your reach appeared first on Blender. Keep Reading: 17 networking tips for business professionals. Recent Posts.

Small Business Marketing 74

Small Business Marketing Tips Business Marketing Budget 74

The Marketing Blender

MARCH 15, 2021

Once you have a firm idea of which leading indicators need improvement and where the leaks are in your pipeline, you can prioritize those areas in your marketing budget. Make sure your budget aligns with the areas your want to optimize. A typical marketing budget makes up roughly 10% of a company’s gross revenue.

ROI 52

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 52

The Marketing Blender

DECEMBER 5, 2022

Keep Learning: How to build a social media marketing budget. The top 7 benefits of social media marketing. How to Choose the Right Advertising Budget for Your Business. The post 8 Social Media Best Practices for Businesses appeared first on Blender. Show Personality. Recent Posts.

Social Media 52

Social Media Marketing Budget Media Practices 52

The Marketing Blender

DECEMBER 5, 2022

Check out this guide on how to build a social media marketing budget ! The top 7 benefits of social media marketing. How to Choose the Right Advertising Budget for Your Business. Recent Posts. What does SMM mean and why is it important? 8 Social Media Best Practices for Businesses.

Marketing Budget 52

Marketing Budget Social Media Work Management Marketing Management 52

The Marketing Blender

NOVEMBER 25, 2019

The Marketing Blender is a full-service B2B marketing agency focused on accelerating growth for clients in manufacturing, healthcare, software, and professional services. You can share this article using the social icons below and sign up for the Blender newsletter for more insights here. Join Blender’s Blog today!

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin B2B 52

The Marketing Blender

JULY 13, 2022

You’re often competing against well-funded rivals with large marketing budgets and large internal teams. However, if you find and leverage the right strategies, you can out-compete your rivals (even with a smaller budget). Because of this, it can be extremely difficult to stand out in such a competitive environment.

B2B Marketing 52

B2B Marketing Planning B2B Paid Search Agency 52

The Marketing Blender

DECEMBER 28, 2020

You can also catch me on LinkedIn live each Wednesday afternoon at 12:30 EST for a live discussion on anything and everything B2B digital marketing. 5 Marketing Trends to Dominate Your Competition in 2021. How to make smart cuts to your Marketing Budget…. Top 4 B2B Marketing Trends for 2020. Recent Posts.

Marketing Automation Services 129

Marketing Automation Services Paid Search Agency Trends Marketing 129

The Marketing Blender

JULY 25, 2022

Choose a service provider according to your business needs, including your audience size, budget, and marketing goals. One of the things that make email marketing strategies effective is the content. These tools offer different features and services. Therefore, study each tool and understand what they offer.

B2B Marketing 52

B2B Marketing Email Marketing Planning B2B 52

The Marketing Blender

APRIL 14, 2022

B2B marketing is the process of targeting businesses to sell them products or services. It can be a very effective way to reach out to potential customers, as companies are more likely to have larger budgets and be more interested in making a purchase than consumers. Allocate Your Budget. Recent Posts.

B2B Marketing 52

B2B Marketing Top of Funnel Planning Marketing Strategy 52

The Marketing Blender

MAY 2, 2022

How do you create a B2B social media marketing strategy? Creating a B2B social media marketing strategy can be as simple as firing off a few posts on LinkedIn or as in-depth as your marketing budget allows.

B2B Marketing 106

B2B Marketing Social Media Social Marketing Planning 106