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YouTube Testing In-App Shopping In Shorts via @sejournal, @BrianFr07823616

Search Engine Journal

YouTube is adding new shopping features to its short-form video platform that will now allow users to make purchases as they scroll through their feed. The post YouTube Testing In-App Shopping In Shorts appeared first on Search Engine Journal.

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24 Top YouTube influencers to check out in 2024

Sprout Social

YouTube influencers are on a different level when it comes to business impact. Thing is, YouTube creators predate both and are the blueprint for what an “influencer” is today. And YouTubers have consistently built full-blown brands, media careers and product lines. Table of contents: Who are YouTube influencers?

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Increase YouTube engagement: 10 ways that actually work

Sprout Social

Is your YouTube engagement where you want it to be? Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. And like any other type of social media engagement , competition on YouTube is fierce. Especially when performance is tied to the ever-changing YouTube algorithm.

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YouTube Testing ‘Search Chips’ On Desktop via @sejournal, @MattGSouthern

Search Engine Journal

YouTube is testing a new way to search for videos on desktop with ‘Search Chips’ that allow users to refine results with suggested keywords. The post YouTube Testing ‘Search Chips’ On Desktop appeared first on Search Engine Journal.

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YouTube Tests Hiding Dislike Counts On Videos via @MattGSouthern

Search Engine Journal

YouTube is testing the removal public dislike counts on videos, but will not be getting rid of the dislike button altogether. The post YouTube Tests Hiding Dislike Counts On Videos via @MattGSouthern appeared first on Search Engine Journal.

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[Case Study] We Spent $6,797 to Test YouTube Audio Ads vs. Video Ads

Bannersnack

So when Google announced the launch of YouTube audio ads (it’s still in BETA, so you need to reach out to your Google sales representative if you don’t have access to it), we knew what we had to do: test it. Our goal was to see how the latest ad type compares to the one we have used before (YouTube video ads).

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A Review of Retargeting Strategies to Test

NuSpark Consulting

Video retargeting: Target users who have viewed or engaged with your videos on platforms like YouTube or Vimeo. To maximize results, it’s essential to test different approaches and continually optimize your campaigns based on performance data. Much here- and many tactics to think about when planning retargeting campaigns.