Remove test work
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3 Examples of Helpful A/B Tests and Why They Work

FunnelEnvy

A/B testing is a powerful tool for B2B marketers and considered a staple of the toolbox for improving a campaign. Marketing teams in every industry with every type of product and service can use A/B testing to figure out which option in a campaign works. Don’t make traffic splits equal.

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How to Work With an A/B Testing Agency (And Hit All Your Growth Goals)

Convert

Hard truth: Outsourcing your A/B testing does not guarantee growth. On the flip side, there’s a smarter and much more productive way to collaborate with your A/B testing agency. It’s the secret sauce behind the success stories that attracted you to working with CRO experts. Four Great Reasons to Onboard an A/B Testing Agency.

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The Business Story Argument: A Working Framework to Pressure Test Your Story

Content Marketing Institute

This is something you as a marketer can test as you create your content. I’ve worked with hundreds of marketing professionals and storytellers over the last 10 years. Its usefulness is in how it can help you pressure test an idea for a story you already have. Click To Tweet. Prologue: The Business Story Argument Framework.

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Measure, Test, Measure: A Proven Framework for Better Data-Driven Decisions

Vision Edge Marketing

One proven process to improve customer-centricity and other strategies that has gained prominence is the “Measure, Test, Measure” framework. Successful companies like Amazon exemplify the power of Measure, Test, Measure. The test phase isn’t testing for the sake of testing.

Training 245
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7 Secrets of Effective Management for Remote Employees and Teams

Processes tested by other companies, alongside extensive research, have revealed several “secrets” that many organizations overlook when developing their virtual team management approaches. Putting these processes into practice can help provide clarity when teams collaborate in real-time.

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How Do You Know If Your Predictive Scoring Test Works?

Lattice

Most marketing and sales leaders think of lift measurement when comparing the performance of two prediction models.

Marketing 100
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Have You Got Your Website UX Right in 2024?

Marketing Insider Group

If your site loaded without crashing and had a few hyperlinks that actually worked, you were doing great. Suddenly, everyone’s walking around with a powerful computer in their pocket, and they expect websites to work flawlessly on these devices too. User Testing Sessions: Sometimes, you need to see it to believe it.

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Mapping Personas in Your Marketing to Maximize Value

Speaker: Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales”

Developing & utilizing Personas is hard work! Marketers sink time into primary research, testing and documentation. We use Personas for messaging but then lose steam and focus regarding the segmentation part of our strategy. We rely on titles, company size and industry to define personas – but there is so much more!